Nationwide Marketing Group Spring PrimeTime 2027

Event overview

Overview

Nationwide Marketing Group Spring PrimeTime 2027 runs 20-23 February 2027 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

The twice-yearly buying-group conference and expo connects independent appliance, furniture, bedding and electronics retailers with vendor partners. Four days cover Nationwide Learning Academy sessions, expo-floor buying, CashBack and members-only show specials.

TL;DR

120-23 February 2027 at the Henry B. Gonzalez Convention Center, San Antonio, Texas.
2Expo floor in Halls 1-2 opens Monday 22 and Tuesday 23 February.
3The last completed edition drew more than 110 exhibitors and 3,000 attendees.
4Standard booth space is $45 per square foot, or $4,500 for a 10x10 booth.
5Registration is free for Nationwide Marketing Group members; hotel block closes 25 January 2027.

Why visit

Visit to write spring orders with member pricing, compare appliance, furniture, bedding and electronics vendors in one hall, and use CashBack and Palooza show specials. Nationwide Learning Academy sessions cover retail operations, digital marketing and category trends, while the River Walk location keeps evenings efficient.

Why exhibit

Exhibit because PrimeTime concentrates independent retailers who own or buy for 14,000 storefronts into four days. A standard 10x10 booth costs $4,500 at the published $45 per square foot rate, and the expo floor opens for two full buying days. Vendor training slots and mainstage visibility reach owners, buyers and store managers together.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Independent appliance and electronics retailer owners

Store buyers and merchandisers placing spring orders

Furniture and bedding category managers from multi-store groups

Specialty electronics and custom-installation dealers

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Appliance brands and kitchen product manufacturers

Furniture, mattress and bedding suppliers

Consumer electronics, audio and custom-installation vendors

Retail finance, software, marketing and home-service providers

Product categories

Key solution areas showcased across the event.

Major appliances and kitchen products

Furniture and home decor

Mattresses and bedding

Consumer electronics and audio

Specialty electronics and custom installation

Outdoor living and grilling

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Halls 1-2

Henry B. Gonzalez Convention Center

900 E Market St, San Antonio, TX 78205, United States

Entrances & gates

Market Street main entrance

Halls 1-2

Closest entrance to the River Walk hotel block.

Facilities

Parking

Downtown garages and surface lots serve the center; event parking is paid and fills quickly on expo mornings.

Accessibility

The center is wheelchair accessible; Scootaround and Cloud of Goods rent scooters and wheelchairs in San Antonio.

Food options

Concession outlets and River Walk restaurants

On-site dining

Parking: Use the convention center garages and surface lots around Market Street and Bowie Street. Arrive early on Monday 22 February because the expo opens alongside the weekday downtown commute.

Gate: Enter through the main convention center doors on Market Street and follow PrimeTime signage to Halls 1-2. Have your registration QR code ready for badge collection.

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

2023 February 2027

Event daysexpo days Monday 22 and Tuesday 23 February

NMG member registration
Registration is free for Nationwide Marketing Group members.

Ticket info

Badge collection

Registration desk: Friday 19 February 4:00-7:00 PM; Saturday 20 and Sunday 21 February 7:00 AM-7:00 PM; Monday 22 February 7:30 AM-6:30 PM; Tuesday 23 February 7:30 AM-1:30 PM.

Ticket notes

Closed trade event for independent retailers and vendor partners; consumer tickets are not sold. Non-members should ask Nationwide Marketing Group about membership before registering.

What's on

Programme

Topic tracks

Appliance, Furniture and Bedding BuyingNationwide Learning AcademyDigital and Business Services

How the last edition performed

Previous edition

Last edition

2026

Completed

Visitors: 3,000

Exhibitors: 110

This edition

2027

Forecast — not final

Visitors: 3,000

Exhibitors: 115

Next edition

Not announced yet

Growth over time

Edition recap

PrimeTime is Nationwide Marketing Group's twice-yearly member conference and expo. The 2025 San Antonio edition drew 120 exhibitors and more than 3,000 attendees; the August 2026 Nashville edition drew more than 110 exhibitors and 3,000 attendees.

New this edition

1
Expanded Innovation Labs
A larger home-technology showcase on the expo floor at the 2026 Nashville edition.
Source
2
Mattress University series
A three-part bedding education programme that concluded with a graduation in Nashville.
Source
3
Member Voices sessions
Nationwide Learning Academy sessions built around member stories and peer practice.
Source

Impact

A bigger and stronger platform

San Antonio in February gives PrimeTime a drive-and-fly destination with a compact River Walk hotel cluster. The date sits five weeks after CES and before the spring selling season, so buyers can turn technology introductions into orders without a second long trip.

Audience quality

High-value decision-makers

The audience is store owners, buyers and category managers from independent appliance, furniture, bedding and electronics retailers, plus vendor sales leaders. Attendance of about 3,000 across four days is small enough for scheduled appointments but broad enough to cover every around-the-home category.

Exhibitor outcomes

Real business growth

A 10x10 booth at $4,500 puts a vendor in front of roughly 3,000 attendees, many of them decision-makers for multi-store groups. ROI depends on pre-booked appointments and show specials rather than aisle traffic; exhibitors should set a lead target and follow up within 48 hours.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

South Central Texas and the San Antonio metro

Why it matters

San Antonio is a low-cost, walkable convention city with a River Walk hotel cluster around the Henry B. Gonzalez Convention Center. For a buying group serving independent retailers across North America, it concentrates travel spend while giving members a destination that supports evening networking.

Industry trends

Key trends shaping this market and its wider industry.

Independent dealers consolidate buying power

Independent appliance, furniture and electronics retailers continue to join buying groups to match national chains on product cost, financing and marketing reach.

What it changes: PrimeTime is the annual moment when those members commit spring purchases and compare vendor programmes.

Housing turnover drives replacement demand

Appliance and furniture replacement cycles remain tied to home sales, remodelling and household formation, making spring order books a useful read on the year.

What it changes: Vendors use PrimeTime to lock volume before the peak spring and summer selling season.

Digital marketing becomes a category skill

Independent retailers are investing in local search, retail media and customer data tools to defend footfall against online marketplaces.

What it changes: Education tracks and vendor services at PrimeTime increasingly cover digital acquisition alongside product training.

PrimeTime and adjacent buying events

Book San Antonio travel 8-12 weeks out; hotel block closes 25 January 2027.

PrimeTime runs twice a year, so buyers often pair the spring San Antonio edition with the fall edition and one national category show.

21–24 Mar 2026

Nationwide PrimeTime - Spring 2026

Fort Lauderdale, United States

Spring 2026 edition at the Broward County Convention Center; circuit dates to confirm.

website

23–26 Aug 2026

Nationwide PrimeTime - Fall 2026

Nashville, United States

Most recent completed edition; more than 110 exhibitors and 3,000 attendees.

website

6–9 Jan 2027

CES 2027

Las Vegas, United States

Adjacent consumer technology show five weeks before PrimeTime; dates from circuit knowledge, confirm before booking.

website

Spring buying window

CES 2027Nationwide Marketing Group Spring PrimeTime 2027

CES sets the technology agenda; PrimeTime turns it into independent-retail assortments and orders.

Sister PrimeTime dates from trade coverage and association listings; CES date is circuit knowledge.

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

SAT

San Antonio International Airport

Most convenient airport; taxi or ride-hail to downtown.

About 9 miles

to venue

15 minutes

by car

AUS

Austin-Bergstrom International Airport

Alternative when SAT fares or connections are poor.

About 80 miles

to venue

80-90 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

budget

Downtown / South Alamo

USD 150–210 / night

Planning estimate for February 2027, before 16.96% occupancy tax and 2% tourism fee. The Plaza is in the official block, 0.6 miles from the center.

source

mid

River Walk / Market Street

USD 230–310 / night

Planning estimate. Both are official-block hotels within 0.3 miles of the convention center.

source

premium

Adjacent to the convention center

USD 330–470 / night

Planning estimate. Grand Hyatt is 250 feet from the center; group rates require booking through PrimeTime registration.

source

Local transport

Get around the city with these convenient transport options.

Ride-hail or taxi

Estimated cost$28-$45

Best forSAT airport to downtown hotels and the convention center

About 15 minutes outside peak traffic; use the designated rideshare pickup at SAT.

VIA Metropolitan Transit bus

Estimated cost$1.30-$2.75 per trip

Best forDowntown core and River Walk connections

Day passes are available; routes and frequency should be checked on the VIA trip planner.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
B-1 business visitor visa	Travellers who are not eligible for the Visa Waiver Program and need to attend meetings or a trade show.	$185.00	Weeks to months; apply early
Visa Waiver Program / ESTA	Eligible nationals of VWP countries travelling for business for up to 90 days.	$21.00	Usually minutes to 72 hours

U.S. citizens and lawful permanent residents do not need a visa; Canadian citizens generally enter visa-free for business visits.

The United States accepts ATA carnets for temporary admission of professional equipment and display goods; confirm the specific goods and port procedures with U.S. Customs and Border Protection.

Official visa page

Weather

February days average around 67 F (19 C) and nights around 42 F (6 C). Rain is possible; pack a light jacket and a compact umbrella for the River Walk walk between hotels and the center.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The convention center and official-block hotels provide Wi-Fi; exhibitors should order dedicated internet through the show services portal rather than rely on public networks for demos.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

River Walk etiquette

The River Walk is a shared pedestrian and barge corridor; keep walkways clear during evening hours and book restaurants ahead for groups.

Tex-Mex and barbecue

Downtown San Antonio is known for Tex-Mex and barbecue. Lunch queues peak between 12:00 and 13:30, so book supplier meetings outside that window.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: SAT

Arrive by Friday 19 February for Saturday registration and a full Sunday of education. Depart Tuesday evening or Wednesday morning after the 1:30 PM expo close.

Book flights

Visa

Most international business visitors need either a B-1 visa or an ESTA authorisation under the Visa Waiver Program. Canadians generally need only a passport.

Estimated cost: $21-$185

Processing: 72 hours for ESTA; weeks to months for a visa interview

Apply before paying for flights or hotel. Carry a letter from your employer explaining the business purpose.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: SAT is about 15 minutes by taxi or ride-hail; expect $28-$45.

Hotel → venue: Official-block hotels are 0.0-0.6 miles away and walkable along the River Walk and Market Street.

Ride-hail: Uber and Lyft operate at SAT and downtown; use the marked rideshare zone at the airport.

Public transit: VIA bus routes connect downtown and the airport area; fares are $1.30-$2.75 per trip.

Parking: Paid garages and surface lots surround the convention center; book hotel parking if driving.

Weather

Plan and pack for the event climate.

Month: February

Temperature: 42-67 F (6-19 C)

Seasonality: Mild winter with occasional rain; no snow expected.

Packing: Layer for cool mornings and mild afternoons, and bring comfortable walking shoes for the River Walk.

Plan your trip

Planning

Best day to visit: Monday 22 February 2027

Monday is the first full expo day, with the longest floor hours (7:30 AM-6:30 PM) and the fullest education and buying schedule. Tuesday closes at 1:30 PM, so first-time visitors should use Monday for priority appointments.

T-14

Confirm registration and download the Attendee Mobile app — Use the email and password from registration; build a shortlist of vendors before the floor opens.

T-10

Book flights into SAT and reserve the official hotel block — Hotel block closes 25 January 2027; group rates require booking through PrimeTime registration.

T-7

Set buying budget and appointment list — Rank appliance, furniture, bedding and electronics vendors by margin and delivery window.

T-3

Download badge QR code and check registration desk hours — Desk opens 4:00-7:00 PM Friday 19 February and 7:00 AM Saturday 20 February.

T-1

Pack business cards, comfortable shoes and a light jacket — February nights average 42 F; the River Walk walk between hotels is outdoors.

Sample visitor itinerary

Route-optimised day