October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    5–7 Mar 2027

    City / country

    Albuquerque, USA

    Venue

    Sandia Resort & Casino

    Time

    11:00 AM – 3:00 PM

    20 Floor Picks

    Matched booths for National Fiery Foods & Barbecue Show

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Notable exhibitors

    Companies exhibiting at National Fiery Foods & Barbecue Show include 1992 Honey Company LLC, 559HoneyCompany, AD 5280 Hot Sauces, Alberto's Food Products, Inc. and All Of Us.

    • 1992 Honey Company LLC
    • 559HoneyCompany
    • AD 5280 Hot Sauces
    • Alberto's Food Products, Inc.
    • All Of Us

    Event overview

    Overview

    The National Fiery Foods & Barbecue Show is the largest and longest-running trade show of its kind in the nation, featuring over 1,000 different products from the U. S.

    and around the world for tasting and purchase. This event offers both trade and consumer exposure, with dedicated hours for industry attendees and opportunities for market research.

    TL;DR

    1. 1Scale: 200 exhibitors present more than 1,000 hot and spicy products at the 2027 show.
    2. 2Dates: The National Fiery Foods & Barbecue Show runs March 5-7, 2027 in Albuquerque, New Mexico.
    3. 3Buyer Access: Dedicated Industry Attendee hours serve fiery foods, barbecue, retail and culinary professionals who bring credentials and a business card.
    4. 4Venue: The show takes place at Sandia Resort & Casino, 30 Rainbow Rd NE, Albuquerque, where parking is free.
    5. 5Sector Hook: Fiery product tastings and a huge array of hot and spicy foods are open to both the trade and the public.

    Why visit

    Attend the 2027 National Fiery Foods & Barbecue Show for three days of fiery product tastings, cooking demonstrations and direct access to more than 200 exhibitors presenting over 1,000 hot and spicy products. Qualified trade visitors can use the dedicated Industry Attendee hours to meet sauce, seasoning and barbecue suppliers before the public floor opens; bring credentials and a business card for access. The show runs March 5-7, 2027 at Sandia Resort & Casino, 30 Rainbow Rd NE, Albuquerque, where parking is free and a hand stamp allows same-day re-entry. It gives buyers a fast way to benchmark new hot sauce, salsa, seasoning and BBQ products before they reach mainstream retail.

    Why exhibit

    Exhibiting at the Fiery Foods Show offers unparalleled access to industry buyers and consumers, providing opportunities for sales, brand exposure, and market research. Scale: 200 exhibitors present more than 1,000 hot and spicy products at the 2027 show. Buyer Access: Dedicated Industry Attendee hours serve fiery foods, barbecue, retail and culinary professionals who bring credentials and a business card. The Fiery Foods Show is a key event for the fiery foods and barbecue.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from grocery and specialty food stores
    Food service professionals looking for new products
    Culinary enthusiasts and home cooks
    Distributors and wholesalers in the food industry
    Media representatives covering food and beverage trends
    Food bloggers and influencers in the culinary space

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of hot sauces and spicy condiments
    Producers of barbecue products and grilling accessories
    Suppliers of specialty foods and snacks
    Artisan food producers focusing on unique flavors
    Companies offering cooking equipment and gadgets
    Distributors of international spicy food products

    Product categories

    Key solution areas showcased across the event.

    Hot sauces and salsas with varying heat levels
    Barbecue sauces and marinades for grilling
    Spicy snacks and chips for adventurous eaters
    Seasonings and spice blends for cooking
    Gourmet food products featuring unique flavors
    Desserts with a spicy twist

    Location & Facilities

    Venue

    Open in Google Maps

    Sandia Resort & Casino

    30 Rainbow Rd NE, Albuquerque, NM 87113, USA

    Facilities

    Parking

    Parking is free.

    Food options

    Snack bar food including ice cream

    On-site dining

    Parking: Parking is free.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Friday, March 5:11:00 AM – 3:00 PM (Industry Only), 3:00 PM – 8:00 PM (General Public)
    Saturday, March 6:9:00 AM – 7:00 PM
    Sunday, March 7:10:00 AM – 6:00 PM
    Register

    Build-up & tear-down

    Setup starts4 Mar 2027
    Setup ends4 Mar 2027
    Teardown starts7 Mar 2027
    Teardown ends7 Mar 2027

    Who runs the show

    Organisers

    Mark Masker

    President and Owner

    Email

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Visitors

    20,000

    Exhibitors

    170

    Testimonials

    A most informative show, giving me a chance to see and taste new products and get a jump on the market. It's good to meet with the manufacturers, too. It's one of the most enjoyable shows I attend because it's very focused on the types of products on display.

    Tom Hann · Owner · Jungle Jim's International Market

    I like to prospect for new products to put in our portfolio, and I've found some outstanding products at the show. I also love the venue – it's big enough to hold all the diverse and interesting exhibitors yet small enough to have focused conversations with everyone.

    Bill Gerlach · Assistant Marketing Director · Melissa's World Variety Produce

    My name is Paula Porter, and I am the owner of Paulita's New Mexico, a Hatch green chile food product manufacturer based in Rio Rancho NM. 2020 will mark our 3rd Fiery Foods Show. These shows have been key to the development of our business.

    Paula Porter · Owner · Paulita's New Mexico

    Impact

    A bigger and stronger platform

    Visitor total from organiser recap language in captured sources. The most recent edition recorded 20,000+ visitors. The National Fiery Foods & Barbecue Show is the largest and longest-running trade show of its kind in the nation, featuring over 1,000 different products from the U.S. and around the world for tasting and purchase. This event offers both trade and consumer exposure, with dedicated hours for industry attendees and opportunities for market research. The.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers from grocery and specialty food stores, Food service professionals looking for new products, Culinary enthusiasts and home cooks, Distributors and wholesalers in the food industry. Dates: March 5-7, 2027. Location: Sandia Resort & Casino, Albuquerque, USA. Over 200 exhibitors showcasing more than 1,000 hot and spicy products. Industry attendee hours available for qualified buyers. Documented attendance reached 20,000+ visitors in the reference edition.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the Fiery Foods Show offers unparalleled access to industry buyers and consumers, providing opportunities for sales, brand exposure, and market research. The Fiery Foods Show is a key event for the fiery foods and barbecue industries, attracting a diverse audience of buyers and enthusiasts. It serves as a platform for exhibitors to showcase their products, gain visibility, and connect with potential customers. Exhibitor categories include Manufacturers of hot sauces and spicy condiments, Producers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Southwest USA — Albuquerque, New Mexico (Sandia Pueblo). The show is the region's anchor event for the chile, hot sauce, salsa, seasoning and barbecue sector, drawing buyers from Texas, Colorado, Arizona, California and the wider national grocery and specialty-retail trade alongside a large consumer following.

    Why it matters

    Attending National Fiery Foods & Barbecue Show on 2027-03-05 to 2027-03-07 in Albuquerque lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food, chile and barbecue trade circuit

    Book hotels and supplier meetings 8–12 weeks before opening day; the big European and Gulf fairs fall in adjacent months, so a single annual travel plan can cover several of them.

    Buyers covering fiery foods and barbecue plan National Fiery Foods & Barbecue Show alongside larger specialty-food and foodservice fairs to compare products, pricing and service coverage across markets, and to meet international suppliers before placing seasonal programmes.

    Pre-show

    Confirm exhibitor meetings and product demos for National Fiery Foods & Barbecue Show; align freight and sample shipments with the booth build schedule.

    Show week

    Hall walk-throughs, tasting-stage sessions and supplier negotiations, plus after-hours dinners with distributors.

    Post-show

    Follow up on samples, request case-pricing sheets and schedule peer-fair visits for the rest of the year.

    Peer events are established sector fairs in specialty food and foodservice; each organiser publishes its own dates and hall plans each season.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ABQ

    Albuquerque International Sunport

    Primary gateway for the show. Take I-25 North to the Sandia Pueblo exit; Uber/Lyft run USD 30–45 and taxis USD 40–60, while the resort shuttle and ABQ RIDE buses serve the same corridor for about USD 2.

    ~14 mi (22 km)

    to venue

    20–25 min off-peak; 30–40 min in weekday rush hour

    by car

    SAF

    Santa Fe Regional Airport

    Small northern-New Mexico airport with limited connecting service; convenient when the trip is anchored by Santa Fe hotels or a Santa Fe side visit.

    ~70 mi (113 km)

    to venue

    ~1 hr 10 min

    by car

    AEG

    Double Eagle II Airport

    General-aviation and private-jet field on Albuquerque's west side (FAA identifier AEG), used by exhibitors bringing demonstration equipment or visiting by charter.

    ~20 mi (32 km)

    to venue

    ~30 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Journal Center / Pan American Freeway NE corridor, 8–12 min from the venue

    Not yet confirmed

    Includes breakfast and parking at most properties; book 6–8 weeks out because show week overlaps spring-break demand.

    Mid-range
    Journal Center and Old Town Albuquerque, 10–20 min from the venue

    Not yet confirmed

    Full-service rooms with on-site dining and easy I-25 access; Old Town options put evening restaurants within walking distance.

    Premium
    On site at Sandia Pueblo, plus Hotel Chaco in Old Town and Uptown full-service hotels

    Not yet confirmed

    Staying at Sandia Resort & Casino removes all daily transfers — the exhibit hall, casino and restaurants are in the same complex.

    source

    Local transport

    Get around the city with these convenient transport options.

    bus

    Estimated costUSD 2.00 flat fare per one-way trip
    Best forABQ RIDE city bus to the Sandia Pueblo corridor (Routes 10/11 from Downtown and Journal Center)

    Exact change or the abqRIDE mobile app; buses stop on the frontage road near 30 Rainbow Rd NE and the ride from central Albuquerque takes about 13 minutes.

    taxi

    Estimated costUSD 40–60 taxi; USD 30–45 Uber/Lyft
    Best forAlbuquerque International Sunport (ABQ) to Sandia Resort & Casino

    About 14 mi north on I-25; allow 20–25 minutes off-peak and 30–40 minutes during weekday rush hour. Taxi and rideshare pickups are on the Sunport's ground-transportation island.

    taxi

    Estimated costUSD 18–30 rideshare; metered taxi comparable
    Best forDowntown or Old Town Albuquerque to the venue

    A 13–18 minute ride up I-25 or the Rio Grande frontage road; the venue entrance for drop-off is 30 Rainbow Rd NE.

    train

    Estimated costUSD 3–10 one way depending on the number of zones
    Best forNew Mexico Rail Runner Express — Santa Fe Depot to Downtown Albuquerque

    Commuter rail links Santa Fe with Downtown Albuquerque in about 1 hour 40 minutes; from the Downtown Albuquerque station the venue is a 15-minute taxi or rideshare ride north.

    bus

    Estimated costNo charge on the resort courtesy shuttle
    Best forRio Metro Sandia Pueblo route / complimentary Sandia Resort & Casino shuttle

    The resort shuttle runs on the Rio Metro Sandia Pueblo corridor and picks up at the resort's main entrance — useful for guests staying on site or in the immediate Sandia Pueblo area.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSanta Fe Regional Airport (SAF) to Sandia Resort & Casino

    ~1 hr 10 min; Small northern-New Mexico airport with limited connecting service; convenient when the trip is anchored by Santa Fe hotels or a Santa Fe side visit.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDouble Eagle II Airport (AEG) to Sandia Resort & Casino

    ~30 min; General-aviation and private-jet field on Albuquerque's west side (FAA identifier AEG), used by exhibitors bringing demonstration equipment or visiting by charter.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaCitizens of countries outside the Visa Waiver Program travelling to attend a trade show or convention, take part in business meetings or negotiate contracts$185.00Interview wait times vary by consulate — typically 2–8 weeks; apply at least 3 months before travel, and earlier during the spring peak
    ESTA (Visa Waiver Program)Citizens of Visa Waiver Program countries travelling for business, including attendance at trade shows and conferences$21.00Usually approved within 72 hours; apply at least 3 days before departure — authorisation is valid for two years

    Citizens of Visa Waiver Program countries — including the UK, Ireland, Germany, France, Italy, Spain, the Netherlands, Australia, New Zealand, Japan and South Korea — can enter the United States for business without a visa by obtaining ESTA approval, which permits the same temporary activities as a B-1 visa. Canadian citizens generally need no visa for business visits.

    Official visa page

    Weather

    Albuquerque in March is dry, bright and mild: daytime highs average 62–68°F (17–20°C) and overnight lows fall to 33–38°F (1–3°C), so a jacket is needed after sunset. Rainfall is minimal — roughly 0.4–0.6 in (10–15 mm) across the whole month — with gusty afternoon winds far more likely than rain. Expect strong sun and low humidity at the city's 5,300 ft elevation, and plan layers for the walk between the resort, the exhibit hall and outdoor terraces.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Albuquerque has strong 5G/LTE coverage from Verizon, AT&T and T-Mobile, with the fastest measured speeds in the metro from T-Mobile and Verizon; coverage around Sandia Pueblo and the I-25 corridor is reliable. International visitors should set up an eSIM before departure — Airalo, Nomad and T-Mobile or Verizon prepaid plans all work, and eSIM avoids the passport-plus-US-address checks that brick-and-mortar prepaid activations require. Roaming from EU, UK and Australian carriers is available but expensive, so a data eSIM is the cheaper route for a three-day show. Sandia Resort & Casino provides Wi-Fi in guest rooms and conference areas, and Albuquerque International Sunport offers free terminal Wi-Fi.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Red, green or Christmas?

    In New Mexico, servers ask 'red or green?' — the answer is your chile preference, and 'Christmas' means both. Answering with confidence is a friendly local ritual and a quick way to start a conversation with exhibitors.

    Tipping and service

    Restaurant service staff expect 18–20% of the pre-tax bill, bar staff USD 1–2 per drink and housekeeping USD 2–5 per night. Taxi and rideshare tips are added in the app at 15–20%.

    Business dress and greetings

    Albuquerque business culture is relaxed: smart casual or a collared shirt is standard on the trade-show floor, and jackets are rarely needed. A handshake and first-name introductions are the norm, with business cards exchanged casually over samples.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ABQ

    Fly into Albuquerque International Sunport (ABQ), served nonstop from Dallas, Denver, Phoenix, Las Vegas, Los Angeles, Chicago, Houston, Seattle, Atlanta, Salt Lake City, Austin and San Diego; Southwest Airlines is the largest carrier at ABQ, with American, Delta, United, Alaska and Allegiant also operating from the terminal. Book 6–10 weeks ahead — early March fares climb with spring-break travel, and Friday arrivals before the March 5, 2027 opening fill fastest. Santa Fe Regional (SAF) offers a small-airport alternative for northern-New Mexico itineraries, and allow 20–25 minutes for the transfer from ABQ baggage claim to the venue.

    Visa

    A foreign national travelling to the United States for business, including attending a trade show, convention or conference, generally needs a B-1 visitor visa unless eligible for the Visa Waiver Program. Admission under ESTA approval allows the same temporary business activities as a B-1 for eligible travellers.

    Estimated cost: USD 185 (US visitor visa application fee)

    Processing: Varies by nationality and consulate; apply several weeks ahead, as interview appointments can be limited and application fees are non-refundable.

    Allowable temporary business activities include attending business meetings or consultations, attending a business convention or conference, and negotiating contracts. Applicants should schedule an interview at the US Embassy or Consulate in their country of residence; application fees are non-refundable and non-transferable.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-03-05

    Check-out (recommended)

    2027-03-07

    Areas to stay

    Journal Center / Pan American Freeway NE corridor, 8–12 min from the venue · Journal Center and Old Town Albuquerque, 10–20 min from the venue · On site at Sandia Pueblo, plus Hotel Chaco in Old Town and Uptown full-service hotels

    budget

    USD 95-145/night

    mid range

    USD 145-210/night

    premium

    USD 210-330/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Albuquerque International Sunport (ABQ): 20–25 min off-peak; 30–40 min in weekday rush hour; Santa Fe Regional Airport (SAF): ~1 hr 10 min; Double Eagle II Airport (AEG): ~30 min. Allow road or rail time to Sandia Resort & Casino; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Sandia Resort & Casino: Journal Center / Pan American Freeway NE corridor, 8–12 min from the venue: Drury Inn & Suites Albuquerque North, Best Western Plus Rio Grande Inn (Old Town); Journal Center and Old Town Albuquerque, 10–20 min from the venue: Courtyard by Marriott Albuquerque Journal Center, Hotel Albuquerque at Old Town, Nativo Lodge; On site at Sandia Pueblo, plus Hotel Chaco in Old Town and Uptown full-service hotels: Sandia Resort & Casino (on site, 30 Rainbow Rd

    Ride-hail: Uber and Lyft both operate across Albuquerque, with 24-hour pickups at Albuquerque International Sunport and a designated ride-hail area at the Sandia Resort & Casino main entrance. Typical fares are USD 30–45 from ABQ to the venue and USD 12–20 between north-side hotels and the resort, with 5–12 minute waits in most hours. Expect surge pricing on Saturday evening and after large show events, and pre-book the return trip on the closing Sunday when demand is concentrated.

    Public transit: ABQ RIDE runs the city bus network at a USD 2.00 flat fare (exact change or the abqRIDE app), with routes 10 and 11 connecting Downtown and Journal Center toward the Sandia Pueblo corridor, about 13 minutes from central Albuquerque to the resort area. The Rio Metro Regional Transit District operates the Sandia Pueblo route that the resort's complimentary shuttle follows, and the New Mexico Rail Runner Express commuter train links Santa Fe with Downtown Albuquerque for USD 3–10 one way by zone — a 15-minute taxi or rideshare ride from the Downtown Albuquerque station to the venue.

    Parking: Parking at Sandia Resort & Casino is free for show attendees, per the show FAQ, with large surface lots plus a covered structure serving the resort, casino and exhibit hall — Parkopedia maps all of the resort's lots. Arrive before 10:00 on Saturday and Sunday, the busiest public days, to park near the hall entrance, and use the 30 Rainbow Rd NE access from the I-25 frontage road. Dedicated exhibitor and RV/oversize parking is arranged through the organiser during move-in.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Daytime highs 62–68°F (17–20°C); overnight lows 33–38°F (1–3°C)

    Seasonality: March is one of the driest months in Albuquerque, with roughly 0.4–0.6 in (10–15 mm) of precipitation spread over 3–4 days. Expect long sunny spells and gusty afternoon winds rather than rain, and very low humidity at 5,300 ft elevation.

    Packing: Pack layers: short sleeves for warm afternoons plus a light jacket or fleece for cool mornings, evenings and air-conditioned halls. Bring sunscreen, lip balm and sunglasses for the high-altitude sun, a refillable water bottle for the dry air, and comfortable walking shoes for long days on the show floor.

    Plan your trip

    Planning

    Best day to visit: Saturday, March 6, 2027

    Saturday is the fullest day of the show: every exhibiting company is staffed, the tasting stages and chef demonstrations run on their heaviest schedule, and the fiery-food contest displays draw the widest media and buyer turnout. Trade visitors who need unhurried negotiation should work the industry attendee hours on Friday, March 5 for supplier meetings, then return Saturday to see products perform with real consumers. Sunday, March 7 is lighter as exhibitors begin packing down, so it suits a short follow-up pass rather than first-round sourcing.

    1

    Confirm US entry requirements — Check whether you need a B-1 visa or qualify for ESTA under the Visa Waiver Program for the March 5-7, 2027 show.

    3

    Book flights to Albuquerque International Sunport (ABQ) — Compare fares for arrival before March 5 and departure after March 7, 2027.

    5

    Reserve a hotel near Sandia Resort & Casino — Consider the on-venue resort or North Albuquerque midscale chains about 1.7 to 3.4 mi away.

    6

    Complete online registration — Choose General Admission or Industry Attendee tickets at fieryfoodsshow.com and note badge pickup rules.

    7

    Download the exhibitor list and show programme — Shortlist sauce, salsa, seasoning and BBQ exhibitors to visit first.

    8

    Pre-schedule meetings with suppliers — Contact priority exhibitors from the 2027 exhibitor pages to lock in meeting slots.

    9

    Shortlist demonstrations and tastings — Plan your day around cooking demos, tastings and the 505 Food Fights feature.

    10

    Arrange transport from hotel to the venue — Plan a taxi, rideshare or the Sandia Resort & Casino Shuttle to 30 Rainbow Rd NE.

    11

    Prepare Industry Attendee credentials — Bring a business card and valid ID to access the trade-only show hours.

    11

    Pack for March in Albuquerque — Pack comfortable shoes, layers for cool spring days and any tasting gear.

    12

    Print meeting documents and contacts — Carry printed or offline copies of your exhibitor shortlist and appointment times.

    12

    Plan Day-1 arrival and badge collection — Arrive early, park free and collect your badge and hand stamp before the halls fill.

    Sample visitor itinerary

    Route-optimised day
    Friday, March 5, 2027 — 09:00–11:00

    Badge pickup, show-guide review and a first pass through the industry-attendee floor

    Sandia Resort & Casino exhibit hall, 30 Rainbow Rd NE, Albuquerque
    Friday, March 5, 2027 — 11:00–15:00

    Booked supplier meetings across the hot sauce, salsa, spice blend and barbecue equipment aisles

    Exhibit hall, product-category aisles
    Saturday, March 6, 2027 — 09:30–13:00

    Peak show day: tasting stages, live chef demonstrations and fiery-food contest displays

    Main tasting stage and demonstration kitchens
    Saturday, March 6, 2027 — 17:00–19:30

    Networking dinner with exhibitors, distributors and food-media guests

    Old Town Albuquerque or the Sandia Resort lobby lounge

    Side trips

    2

    Sandia Peak Tramway & Sandia Mountains

     

     

     

    Santa Fe historic plaza and museum district

     

     

     

    Networking spots

    3

    Exhibit hall tasting aisles

     

     

     

    Industry attendee floor during the trade hours

     

     

     

    Sandia Resort & Casino lobby and lounge

     

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · B-1 Business Visitor Visa

    USD 185 / per application

    official

    visa_fee

    visitor · ESTA (Visa Waiver Program)

    USD 21 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Retail buyers, distributors and culinary professionals who want to source hot sauce, salsa, seasoning and BBQ products and use the Industry Attendee hours to meet 200 exhibitors.

    Min. budget

    $350.00

    Timeline

    4-6 weeks for flights, hotel and registration

    Risks

    Peak hotel pricing around the March 5-7, 2027 show dates

    Visa interview lead time for international visitors

    exhibit

    Assess how this option fits your objectives.

    Best for

    Hot sauce, seasoning and BBQ suppliers who want direct access to 15,000 chileheads, BBQ enthusiasts, distributors and retailers plus on-site product tastings.

    Min. budget

    $2,200.00

    Timeline

    8-12 weeks for booth booking, stand build and freight

    Risks

    Booth allocation is limited and first-come

    Freight and drayage lead time for demo products

    skip

    Assess how this option fits your objectives.

    Best for

    Companies outside the fiery foods, barbecue and specialty food sector with no southwest US retail or distribution goals.

    Min. budget

    Not yet confirmed

    Timeline

    None

    Risks

    No major risks listed.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from National Fiery Foods & Barbecue Show
    Official imagery from National Fiery Foods & Barbecue Show

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Scovie Awards
    An annual competition recognizing the best fiery food products.
    2
    Exhibitor
    A company or individual that displays products at the show.
    3
    Industry Attendee
    A professional from the food industry attending the show.
    4
    General Admission
    Tickets available for the general public to attend the show.
    5
    Hot Sauce
    A condiment made from chili peppers and other ingredients.
    6
    Barbecue
    A cooking method and style of food preparation involving grilling.
    7
    Fiery Foods
    Foods that are characterized by their spiciness and heat.
    8
    Tasting
    Sampling food products offered by exhibitors at the show.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    National Fiery Foods & Barbecue Show

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card