Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The National Congress of the Spanish Audiology Association is set to take place on November 20-21, 2026, at the Colegio Oficial de Arquitectos de Madrid.
This event marks a significant gathering for the audiology community, bringing together professionals to share knowledge, innovations, and experiences in the field.
Attendees will have the opportunity to engage in discussions about the latest scientific advancements and technologies that are shaping the future of audiology.
TL;DR
- 1Scale and Focus: This inaugural congress unites the audiology community to discuss scientific advancements and innovations in hearing care.
- 2Organiser: The event is organized by AEDA, ANFIA, and ANA, with registration available on the official website.
- 3Buyer Authority: Attendees include audiologists, hearing aid manufacturers, and healthcare professionals involved in audiology.
- 4Entry: Registration is now open with early bird rates available until September 10, 2026.
- 5Location: National Congress of the Spanish Audiology Association takes place in Madrid, ES. Venue: Colegio Oficial de Arquitectos de Madrid (COAM). Scheduled 2026-11-20 to 2026-11-21.
Why visit
Attending this congress provides a unique opportunity to learn from leading experts in audiology, network with peers, and discover the latest technologies in hearing care. Participants will gain insights into current trends and best practices that can enhance their professional development and improve patient outcomes.
Why exhibit
Exhibiting at the National Congress allows companies to showcase their latest innovations to a targeted audience of audiology professionals. This is an excellent opportunity to increase brand visibility, generate leads, and connect with potential clients in the healthcare sector. Meet qualified buyers and partners including Manufacturers of hearing aids and audiology equipment, Providers of audiology services and solutions, Educational institutions offering audiology.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Clinical audiologists and hearing aid specialists who fit, verify and follow up adult and paediatric patients
ENT physicians and otolaryngology residents comparing diagnostic audiology equipment and referral pathways
Hearing aid dispensers and retail clinic owners sourcing new device lines, fitting software and aftercare services
Hospital and public-health audiology service managers evaluating screening, neonatal hearing and rehabilitation programmes
Researchers and university lecturers in audiology, psychoacoustics and auditory neuroscience attending the scientific track
Students of audiology, logopaedics and otorhinolaryngology building sector contacts and clinical exposure
Technicians and biomedical staff responsible for audiometer calibration, sound-booth maintenance and clinic equipment
Patient-association representatives and hearing-health advocates tracking policy, accessibility and screening initiatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Hearing aid manufacturers presenting receiver-in-canal, behind-the-ear and custom in-the-ear ranges plus rechargeable and connectivity platforms
Diagnostic equipment suppliers for audiometry, tympanometry, OAE, ABR and vestibular testing, including sound-booth and calibration services
Cochlear implant and bone-conduction implant companies with surgical, audiology and rehabilitation teams on the stand
Fitting software, real-ear measurement and clinic-management IT vendors selling to hearing care practices
Earmould laboratories, 3D-printing and impression-material suppliers serving hearing aid dispensers
Assistive listening and accessibility technology providers targeting schools, theatres and public venues
Distributors and importers covering the Spanish and Portuguese hearing-health market
Professional bodies, training institutions and hearing-health foundations presenting education and advocacy programmes
Product categories
Key solution areas showcased across the event.
Behind-the-ear, receiver-in-canal, in-the-ear and completely-in-canal hearing aids, including rechargeable and Bluetooth streaming models
Clinical audiometers, sound booths, insert phones, bone vibrators and audiometric calibration equipment
Middle-ear analysers, tympanometers, otoacoustic emission systems and auditory brainstem response units
Real-ear measurement and hearing aid verification hardware, plus fitting and programming software
Cochlear implants, bone-anchored hearing systems and related surgical and mapping accessories
Earmould fabrication, 3D scanning and printing, impression silicones and shell-finishing materials
Assistive listening devices, induction loops, remote microphones and classroom accessibility systems
Tele-audiology platforms, remote programming tools and connected patient follow-up applications
Hearing protection, musician and noise-exposure products, plus occupational hearing conservation services
Clinic consumables, batteries, cleaning and maintenance accessories, and practice management services
Location & Facilities
Venue
Colegio Oficial de Arquitectos de Madrid (COAM)
C/ de Hortaleza, 63, Centro, 28004 Madrid
Facilities
Parking
Colegio Oficial de Arquitectos de Madrid (COAM) in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Colegio Oficial de Arquitectos de Madrid (COAM) in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Colegio Oficial de Arquitectos de Madrid (COAM) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Members of Organizing Associations
175Non-members
250Members of Collaborating Associations
200Students
75Teachers
75
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Madrid, ES
Why it matters
On 2026-11-20 to 2026-11-21, National Congress of the Spanish Audiology Association in Madrid covering Hearing aids and assistive listening devices, Audiology testing equipment, Hearing protection solutions, Educational res gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid-Barajas
Adolfo Suárez Madrid-Barajas (MAD) is the main commercial gateway serving Madrid; allow 45-60 min by road or rail to Colegio Oficial de Arquitectos de Madrid (COAM).
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Alcobendas Madrid
3-star
Alcobendas, north MadridUSD 95–130 / night
Approx. night range for the November congress window, with free breakfast and parking listed in the hotel capture; north-Madrid location suits visitors arriving by car and commuting to the venue by Cercanias or road.
Eurostars Madrid Foro
4-star
Tres Cantos / north MadridUSD 140–185 / night
Approx. upper-mid range for a four-star in the northern corridor; convenient if you combine the congress with visits to biomedical or audiology companies outside the city centre.
Hotel NH Madrid Las Tablas
4-star
Las Tablas, north MadridUSD 145–195 / night
Approx. rate band for a four-star business hotel on the northern Metro and Cercanias corridor; useful for mixed leisure and business stays with quick access to Chamartin station.
ibis budget Madrid Alcorcon Mostoles
2-star economy
Alcorcon / Mostoles, south-west MadridUSD 70–95 / night
Approx. economy band for the November dates, with paid breakfast, free Wi-Fi and free parking listed in the capture; accept a longer commute to the central venue in exchange for a lower room rate.
Local transport
Get around the city with these convenient transport options.
Metro (Metro de Madrid, Line 8 from the airport)
Estimated costCost TBA
Best forAdolfo Suarez Madrid-Barajas terminals to Nuevos Ministerios and central Madrid, then onward to the COAM district
Line 8 links Barajas terminals with Nuevos Ministerios, where Line 10 and commuter services connect to the city centre; airport journeys need the supplementary ticket.
Cercanias Renfe commuter rail
Estimated costCost TBA
Best forAirport Terminal 4 station to Nuevos Ministerios / Chamartin and central Madrid stations
Cercanias C-1 and C-10 serve Terminal 4 and connect with the Metro and Atocha; a practical option if your hotel sits near a commuter station.
Airport Express bus (Exprés Aeropuerto)
Estimated costCost TBA
Best forBarajas terminals 1, 2 and 4 to Atocha and Cibeles in central Madrid
24-hour service documented by the Madrid tourism board; check current timetable and stops before travel, and allow extra time in rush hour.
EMT city bus
Estimated costCost TBA
Best forCentral Madrid bus corridors serving the Hortaleza and Chamberi districts around COAM
Madrid's urban bus network is dense and useful for short hops between hotels and the venue; pay contactless or with a rechargeable transport card.
Taxi
Estimated costCost TBA
Best forAdolfo Suárez Madrid-Barajas (MAD) to Colegio Oficial de Arquitectos de Madrid (COAM)
Official airport taxis operate a fixed fare to the city centre; pre-bookable transfers are also offered by operators such as taxi2airport for fixed-price arrivals.
Ride-hailing (Uber, Bolt, Cabify)
Estimated costCost TBA
Best forPoint-to-point trips between hotels and the venue district
Licensed ride-hailing services operate in Madrid; pick-up points around COAM and in the Salamanca and Chamberi districts can be congested at congress closing times.
Car parking
Estimated costCost TBA
Best forPublic and hotel car parks near Colegio Oficial de Arquitectos de Madrid (COAM)
Central Madrid has restricted-traffic zones and limited street parking; confirm garage height, hours and the venue's own parking arrangements before driving.
Weather
Madrid in November is cool and changeable. Expect daytime highs around 14-16 C, nights dropping to roughly 5-7 C, and a realistic chance of short rain spells, with the city averaging several wet days during the month. Conference rooms and the COAM venue are heated, but mornings, evenings and outdoor queues feel cold, so a warm layer and a compact umbrella are sensible. Forecasts become reliable about a week ahead; confirm the current outlook before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain is inside the EU roaming area, so most European SIMs work without extra charges subject to fair-use limits; visitors from outside the EU should check their operator's Spain pass or buy a local prepaid eSIM from a Spanish network. Madrid has widespread 4G and 5G coverage in the city centre, and the COAM venue area has good mobile reception. Confirm the venue's Wi-Fi access and any password or captive portal with the organiser, and carry a power bank for long show days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the venue
Spanish is the working language of many sessions at Spanish audiology meetings, with some talks in English. Check the programme language labels and consider simultaneous-translation headsets if offered.
Meal times
Madrid eats late by northern-European standards: lunch commonly starts around 14:00 and dinner around 21:00 or later. Coffee breaks at the venue are usually stand-up affairs with coffee and a small pastry.
Business etiquette
Introductions are relatively formal, with a handshake and academic or professional titles used in first contact. Exchange business cards at the start of a meeting and keep small talk brief before moving to clinical or commercial topics.
Opening hours
Shops in central Madrid generally open Monday to Saturday, with many closed on Sunday; museums often close on Mondays. Plan sightseeing accordingly if you extend your stay.
Tipping and payments
Card and contactless payment are accepted almost everywhere. Tipping is modest: rounding up or leaving small change in a restaurant or taxi is normal and appreciated.
Local transport and safety
Madrid is a walkable, generally safe city, but keep bags zipped in crowded Metro carriages and tourist areas. Carry photo ID, as it may be requested at venues and hotels.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MAD
The flight captures were run for 20 Nov 2026 departures returning 24 Nov 2026, matching the congress window. Google Flights labelled Dubai pricing as typical and New York pricing as currently high, so compare date grids before booking; all quoted fares are per adult including taxes and fees with baggage extra. Madrid-Barajas (MAD) is the main Iberia and Air Europa hub, with direct connections across Europe and the Americas. Tuesday and Saturday departures often price differently from midweek, and booking 6-10 weeks ahead usually gives the widest choice for November travel. Confirm baggage rules and any separate seat-selection fees before paying.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Adolfo Suárez Madrid-Barajas (MAD): Adolfo Suárez Madrid-Barajas (MAD) is the main commercial gateway serving Madrid; allow 45-60 min by road or rail to Colegio Oficial de Arquitectos de Madrid (COAM).. Allow road or rail time to Colegio Oficial de Arquitectos de Madrid (COAM); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Colegio Oficial de Arquitectos de Madrid (COAM): Alcobendas, north Madrid: Hampton by Hilton Alcobendas Madrid; Tres Cantos / north Madrid: Eurostars Madrid Foro; Las Tablas, north Madrid: Hotel NH Madrid Las Tablas.
Ride-hail: Uber, Bolt and Cabify operate in Madrid alongside licensed taxis, with apps showing fixed fares before booking. Pick-up points around COAM and the Salamanca and Chamberi districts can be slow at congress opening and closing times, and surge pricing is common during rain or major city events. Official taxis wait at ranks and at the airport, and the airport-to-city-centre trip follows a fixed fare. Confirm the plate and driver details in the app before entering the car.
Public transit: Madrid's Metro is the backbone of the city network, with Line 8 linking Barajas airport to Nuevos Ministerios and lines 4, 5, 9 and 10 serving the districts around COAM. Cercanias commuter trains connect the airport's Terminal 4, Chamartin, Nuevos Ministerios and Atocha, which is useful for northern-corridor hotels. EMT buses fill the gaps for short local trips, and the 24-hour Airport Express bus runs to Atocha and Cibeles. A rechargeable Multi Card or contactless bank card works on Metro and buses; airport journeys need a supplement. Check service status before travelling, as engineering works can affect weekend lines.
Parking: Central Madrid has restricted-traffic zones and scarce street parking, so driving to COAM is not recommended during congress days. Public underground car parks near the venue district typically charge approx. EUR 20-30 per day, with higher rates for hotel garages. Confirm garage height limits, closing times and whether the venue offers delegate parking, and check the Madrid low-emission zone rules if your vehicle carries a foreign plate.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 5-16 C across the day, with afternoon highs near 14-16 C and early-morning lows around 5-7 C; coastal influences are absent in inland Madrid, so nights cool quickly after sunset.
Seasonality: November is one of Madrid's wetter months, with roughly six to eight rain days on average and occasional short, heavy showers. Rain rarely lasts all day, but a wet morning can affect airport transfers and outdoor queues at the venue.
Packing: Pack layers: a warm mid-layer or light coat for mornings and evenings, a compact umbrella or water-resistant jacket, and comfortable shoes for walking between Metro stations and the venue. Add business-casual clothing for sessions, a power bank and a universal adapter for Spanish Type F sockets. If you plan evening walks in Retiro or around the Prado, bring a scarf and gloves for late November.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at National Congress of the Spanish Audiology Association usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
book the flight to Adolfo Suarez Madrid-Barajas (MAD) and compare the date grid rather than a single fare
Day 2
confirm passport, Schengen entry conditions and travel-insurance cover for Spain
Day 3
plan the airport-to-venue leg (Metro, Cercanias, Airport Express bus or taxi) and save the route offline; download the scientific programme and mark sessions that overlap with your clinical specialism
Day 4
check whether session attendance is ticketed separately from the main registration; prepare business cards and a one-page summary of your clinic or department for supplier meetings
Day 5
arrange local currency, a card with contactless payment and a roaming or eSIM plan for Spain; pack layers and a compact umbrella for cool, occasionally wet November days in Madrid
Day 6
print or download registration confirmation and venue address for Colegio Oficial de Arquitectos de Madrid (COAM); register through the organiser site and check whether member, non-member or student rates apply, since the congress publishes separate fee bands; check Metro and Cercanias service status, charge devices and plan to arrive early for badge collection
Day 7
book Madrid accommodation for the congress nights; November is busy in the city, so confirm cancellation terms before paying
Day 8
check whether your professional association has a partner agreement that qualifies for a reduced delegate category
Day 9
build a short list of stands to visit, matched to your clinic's next equipment or device purchase
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Colegio Oficial de Arquitectos de Madrid (COAM)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2National Congress of the Spanish Audiology Association registration concourse
Colegio Oficial de Arquitectos de Madrid (COAM)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Colegio Oficial de Arquitectos de Madrid (COAM)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 175 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 175 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether National Congress of the Spanish Audiology Association fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For National Congress of the Spanish Audiology Association, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Hearing aids and assistive listening devices and Audiology testing equipment solutions and benchmarking suppliers at National Congress of the Spanish Audiology Association in Madrid.
Min. budget
$751.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Hearing aids and assistive listening devices and Audiology testing equipment products who need qualified meetings with the event's trade audience.
Min. budget
$3,379.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Madrid show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the I Convencion Nacional de Audiologia in Madrid?
The first National Audiology Convention of Spain runs 20-21 November 2026 in Madrid; the programme and contact pages are published on cnaudiologia.org.
Where can I find the convention programme and sessions?
The official programme page at cnaudiologia.org/programa lists the scientific agenda for the two convention days in Madrid.
Is there an official hotel or accommodation page for the convention?
Yes. The organiser publishes an accommodation page at cnaudiologia.org/alojamiento with guidance for attendees planning to stay in Madrid around 20-21 November 2026.
How do I contact the convention organisers?
Organiser contact details are published on the official contacto page at cnaudiologia.org/contacto.
How do I reach the venue from Madrid-Barajas airport?
Adolfo Suarez Madrid-Barajas (MAD) is the main gateway; the Airport Express shuttle, Metro and local buses connect the airport with central Madrid, while fixed-price airport taxis can be pre-booked.
Glossary
- Audiogram
- The graph produced by pure-tone audiometry showing hearing threshold levels in decibels across tested frequencies for each ear, and the basic record used to classify degree and configuration of hearing loss.
- Pure-tone audiometry
- Behavioural test in which tones at set frequencies are presented through headphones or bone vibrators to establish air-conduction and bone-conduction thresholds.
- Speech audiometry
- Testing with spoken word or sentence material to measure speech recognition scores, which often predicts real-world benefit better than tone thresholds alone.
- Tympanometry
- Impedance measurement that assesses middle-ear pressure and mobility, used to detect effusion, eustachian tube dysfunction or perforation.
- Otoacoustic emissions (OAE)
- Low-level sounds produced by the healthy cochlea and recorded with a probe microphone; a fast, objective screen widely used in newborn hearing programmes.
- Auditory brainstem response (ABR)
- Objective electrophysiological test recording neural responses along the auditory pathway, used for threshold estimation, retrocochlear assessment and infant diagnosis.
- Presbycusis
- Age-related sensorineural hearing loss, typically high-frequency and bilateral, and one of the largest drivers of adult hearing aid uptake in Europe.
- Real-ear measurement (REM)
- Probe-microphone verification of the sound level actually delivered at the eardrum, considered best practice for hearing aid fitting and fine-tuning.
- Hearing aid fitting software
- Manufacturer or agnostic software used to programme gain, compression, feedback management and streaming settings, and to store fitting rationales per patient.
- Cochlear implant (CI)
- Surgically implanted device that electrically stimulates the auditory nerve, with an external sound processor; candidacy and mapping are typically handled by specialist teams.
- Bone-anchored hearing system
- Implantable or softband device that delivers sound by bone conduction, used for conductive, mixed or single-sided deafness.
- Assistive listening device (ALD)
- Remote microphones, induction loops, FM and infrared systems that improve speech intelligibility in noise, distance or reverberation for hearing aid and implant users.
- Tele-audiology
- Remote delivery of audiology services such as screening, programming and follow-up, using connected devices and video consultation.
- Auditory processing disorder (APD)
- Difficulty understanding speech despite normal audiometric thresholds, assessed with specialised central-auditory test batteries and managed with training and assistive technology.
- Tinnitus management
- Combined counselling, sound therapy, hearing aid amplification and cognitive approaches used to reduce tinnitus distress rather than eliminate the sound.
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Also known as
Alternate names and search phrases for this event.
- National Congress of the Spanish Audiology Association 2026
- National Congress of the Spanish Audiology Association Madrid 2026
- National Congress 2026
- National Congress Madrid 2026
- Madrid ES
- Healthcare Conference Madrid 2026
- Hearing aids and assistive listening devices
- Audiology testing equipment
- Hearing protection solutions
- Educational resources for audiology professionals
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.