NATIONAL 4×4 & OUTDOORS SHOW, FISHING & BOATING EXPO MELBOURNE 2026

Venue

name: Melbourne Showgrounds

• MS:01 Exhibition Pavilion
• MS:02 B1 Asphalt
• MS:04 Boulevard Pavilion
• MS:05 Boulevard & Royal Lawn
• MS:07 Grand Pavilion
• MS:08 Town Square Pavilion
• MS:09 Town Square
• MS:13 Melbourne Royal Centre

address

street: Epsom Road

country: Australia

facilities

parking

notes: Visitor parking at Flemington Racecourse; free shuttle buses or approximately five-minute walk.

status: confirmed

currency: AUD

daily price: 30

• https://4x4show.com.au/Melbourne/getting-there

cloakroom

notes: Not publicly confirmed.

status: unknown

prayer rooms

notes: Not publicly confirmed.

status: unknown

accessibility

notes: Hall 8 Entry on Langs Road can be used by visitors using accessibility parking or the shuttle bus service.

status: confirmed

• https://4x4show.com.au/Melbourne/getting-there

onsite shuttle

notes: Free shuttle buses run between visitor parking at Flemington Racecourse and the Showgrounds.

status: confirmed

• https://4x4show.com.au/Melbourne/getting-there

charging points

notes: Not publicly confirmed.

status: unknown

luggage storage

notes: Not publicly confirmed.

status: unknown

gate notes: The venue is accessible by car and public transport. Source: https://4x4show.com.au/Melbourne/faqs

parking notes: The official FAQ states that the venue offers ample parking; event-specific parking instructions should be checked before attendance. Source: https://4x4show.com.au/Melbourne/faqs

floor plan schematic

notes: No 2026 public floor-plan asset was identified in the reviewed official event pages.

official venue page url: https://www.melbourne-showgrounds.com.au/

venue navigation map url: https://www.melbourne-showgrounds.com.au/visit/

Entry & registration

event hours: Friday 21 August 2026: 9:00am–5:00pm; Saturday 22 August 2026: 9:00am–5:00pm; Sunday 23 August 2026: 9:00am–4:00pm. Source: https://4x4show.com.au/Melbourne/faqs

ticket notes: Second-release tickets were listed as on sale on the reviewed official page; availability may change. Source: https://4x4show.com.au/Melbourne/tickets

setup end date: Thursday 22 August 2024 — all stand set-up must be completed by 7:00pm [2024 edition; 2026-specific bump-in date not published on official site]

registration url: https://4x4show.com.au/Melbourne/tickets

setup start date: Wednesday 21 August 2024 — deliveries permitted from 10:00am [2024 edition; 2026-specific bump-in date not published on official site]

teardown end date: Monday 26 August 2024, 12:00pm — all stand displays and exhibitor products must be completely removed from site [2024 edition; 2026-specific bump-out date not published on official site]

teardown start date: Sunday 25 August 2024 — show closes 4:00pm, bump-out (all stock & goods) 4:30pm–7:00pm once organisers confirm site is safe [2024 edition; 2026-specific bump-out date not published on official site]

Organisers

• National 4x4 Outdoors Show
• Humanitix ticketing support

Programme

• Shaun and Jocko
• Jase and Simon
• Bridget Crosato
• Pat Callinan
• Kincrome Crew

agenda url: https://4x4show.com.au/Melbourne/whats-on/the-outback-stage

• Outback Stage
• Show N Shine
• Fishing and boating information

agenda status: partial

• Victorian Fisheries Authority

Previous edition

stats

year: 2025

notes: Exhibitor count is an estimate based on multiple sources stating 'over 200 exhibitors'. Visitor count of 32,000+ is from Four Wheel Drive Victoria's Trackwatch magazine. Official audited totals were not located.

end date: 2025-08-24

start date: 2025-08-22

deals count: 0

edition number: 0

floor area sqm: 0

visitors count: 32000

pavilions count: 0

exhibitors count: 200

visitor countries: 0

exhibitor countries: 0

• The Adventure Upgrade

exhibitor roi: Exhibitors benefit from direct face-to-face engagement with a targeted, high-spending audience. The show provides a platform for product discovery, brand visibility, and on-site sales. The organiser reports an average visitor spend of $3,300 at the show, indicating strong commercial potential for exhibitors. The 2025 edition featured over 200 exhibitors, with many reporting successful engagement and sales.

impact summary: The National 4x4 & Outdoors Show, Fishing & Boating Expo Melbourne is the premier consumer exhibition for the 4WD, camping, caravanning, fishing, boating and outdoor adventure community in Victoria. The 2025 edition delivered a vibrant celebration of adventure, innovation and community, with hundreds of brands showcasing thousands of products. The event serves as a key marketplace for enthusiasts to discover new gear, attend expert talks, and engage with industry leaders.

current edition

year: 2026

event name: NATIONAL 4×4 & OUTDOORS SHOW, FISHING & BOATING EXPO MELBOURNE 2026

source url: https://www.eventseye.com/fairs/f-national-4-4-outdoors-show-fishing-boating-expo-melbourne-21964-1.html

• 70000
• 3300
• 75
• 7000
• 3
• 135

audience quality: The show attracts a highly engaged, enthusiast audience with strong purchasing intent. Organiser marketing indicates 75% of visitors are likely to buy or recommend a product seen at the show, with an average annual spend of $7,000 on 4x4 and outdoor hobbies. The 2025 edition drew over 32,000 attendees, reflecting the show's status as a key event for the off-road and outdoor community.

• 2025 Melbourne edition
• 2024 Melbourne edition
• 2023 Melbourne edition
• 2022 Melbourne edition
• 2019 Melbourne edition
• 2026

next edition outlook

year: 2026

• https://4x4show.com.au/Melbourne/tickets
• https://4x4show.com.au/Melbourne/whats-on/adventure-upgrade
• https://4x4show.com.au/Melbourne/exhibitors
• https://4x4show.com.au/Melbourne/reach-customers

summary: The 2026 Melbourne edition is scheduled for 21–23 August at Melbourne Showgrounds. The organiser is continuing to expand the exhibitor directory across 4x4, camping and outdoor categories. Second-release admission tickets are advertised at $29 AUD. The Adventure Upgrade promotion offers a $10,000+ prize package and requires scans at participating exhibitor stands.

end date: 2026-08-23

confidence: confirmed

start date: 2026-08-21

• Three-day event scheduled for 21–23 August 2026.
• Second-release admission tickets advertised at $29 AUD, subject to availability.
• The Adventure Upgrade promotion offers a $10,000+ prize package and requires scans at participating exhibitor stands.
• The organiser is continuing to expand the 2026 exhibitor directory across 4x4, camping and outdoor categories.

Exhibitors

total: 135

• . . Australia
• . . . . . Australia
• Pakenham Australia
• Melbourne Australia
• NORTH PUNCHBOWL
• Clayton South
• Drive Dandenong
• Street Brendale
• 2 Knoxfield
• Court Keysborough
• . . . Australia
• 25-27 Prentice St Brunswick Victoria 3056 Australia
• Park Kilsyth
• Drive Avalon
• Kilsyth Sth
• DRIVE Bayswater
• Downs Australia
• 25/50 Guelph St Somerville 3912 Australia
• CRAIGIEBURN AUSTRALIA
• VIC 3029 3029 Australia
• Dandenong South
• Cairns North
• Airport Brisbane
• QLD Australia
• Mount Waverley

• Other 4x4, outdoor & adventure suppliers
• Ute tray, canopy & vehicle storage suppliers
• Suspension, drivetrain & performance suppliers
• Caravan, camper & motorhome suppliers
• 4x4 parts, accessories & general aftermarket suppliers
• Tyre, wheel & tyre service suppliers
• Recovery, winch & 4x4 equipment suppliers
• Battery, solar & 12V power suppliers
• Seat cover, floor mat & interior accessory suppliers
• Boating & marine suppliers
• Bull bar, protection & body armour suppliers
• Finance, insurance & vehicle services
• 4x4 club, community & association organizations
• Navigation, GPS & communications suppliers
• 4x4, outdoor & adventure suppliers (profile pending)

• Australia
• Taiwan

domain enrich

notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.

status: not_started

• 12voltdirect.com.au
• 23zero.com.au
• 4wdinteriors.com
• airbagman.com.au
• alienxtraylab.com.au
• alu-cab.com.au
• amarokclub.com.au
• arb.com.au
• arcticcampers.com.au
• audiovs.com.au
• ausgo4wd.com.au
• fitmycar.com.au
• bobjane.com.au
• bossaluminium.com.au
• browndavis.com.au
• bushtracks.com.au
• carbuilders.com.au
• chameleonamls.com.au
• chiefsson.com.au
• clearviewaccessories.com.au
• coopertires.com.au
• cypresstyre.com.au
• darche.com.au
• dba.com.au
• dobinsons.com
• dreamhomeartunion.com.au
• drivequeensland.com
• drivetech4x4.com.au
• ecoffroad.com.au
• techlyte.com.au
• elevation4x4.store
• eurekacanopies.com.au
• explorermotorhomes.com.au
• eztoolbox.com.au
• fatvjerky.com.au
• ford.com.au
• 4wdvictoria.org.au
• free247lifestyle.com
• fullboarfourbiedrawers.com.au
• george4x4.com.au
• gwmanz.com
• hamer4x4.com.au
• hardkorr.com
• harrisonftrucks.com.au
• harrop.com.au
• heavenlyjerky.com.au
• heeler.au
• hemamaps.com
• hsputelids.com
• ichecktpms.com.au
• ironman4x4.com.au
• itechworld.com.au
• jax.com.au
• jeffabcustoms.com.au
• jimmyrum.com.au
• jmaxengineering.com.au
• kimberleykampers.com.au
• kincrome.com.au
• klevercap.com.au
• lazerlamps.com.au
• lovells.com.au
• manofsteelfab.com.au
• marks4wd.com
• maxtrax.com.au
• mazda.com.au
• marketdirect.com.au
• mel4wdclub.org.au
• motorpro-corp.com
• mrt.com.au
• toolboxmel.com.au
• norweld.com.au
• ocamindustries.com.au
• offtrackwines.com.au
• offroadindustries.com.au
• ontrack4x4.net.au
• oppositelock.com.au
• ora-engineering.com
• oricom.com.au
• outbacktourer.com.au
• ozterrain.com
• patrolapart.com.au
• pdwwheels.com.au
• pedders.com.au
• phoenixhardware.com.au
• piranhaoffroad.com.au
• pjs4x4.com.au
• au.projectapower.com
• ramtrucks.com.au
• raslarr.com.au
• raw4x4.com.au
• razorback4x4.com.au
• realtruck.com.au
• au.renogy.com
• riverinajerkygippsland.com.au
• saberoffroad.com.au
• salttobushsupply.com.au
• savagetech.com.au
• shannons.com.au
• skyteckonline.com.au
• rsismartcanopy.com.au

available domain count: 129

exhibitor analysis quality

total rows: 135

rows with hall: 0

classified rows: 135

rows with booth: 0

unclassified rows: 0

classification coverage pct: 100

Market

region: Australia and Oceania

why it matters: The event concentrates 4x4, camping, fishing, boating and outdoor-adventure brands in one Australian marketplace, making it useful for product discovery, competitor benchmarking, channel conversations and customer research. The official exhibitor directory confirms participation across these categories. https://4x4show.com.au/Melbourne/exhibitors

• Integrated outdoor-use solutions
• Demonstration-led selling
• Temporary-import compliance for international exhibitors

similar event circuit

title: Australian 4x4 and outdoor-show planning circuit

• National 4x4 & Outdoors Show Melbourne 2026

summary: Use this Melbourne edition as a national-market touchpoint, then compare organiser-announced dates for other Australian editions before committing to a circuit.

• Melbourne event weekend

source note: Only the specified Melbourne 2026 edition was verified from the official organiser site; other circuit dates were not added without official confirmation.

planning window: Review organiser calendars 6–12 months before each target edition; confirm 2027+ dates directly with organisers.

Logistics

visa

official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-finder

ata carnet notes: Australia accepts ATA carnets for eligible temporary imports including professional equipment and goods for display at events, fairs and exhibitions. Goods must be re-exported and the carnet presented for endorsement. As of 1 June 2026, Australia cannot currently clear goods using an eATA carnet; paper carnet procedures remain relevant during the transition. https://www.abf.gov.au/importing-exporting-and-manufacturing/temporary-imports/carnets https://www.abf.gov.au/importing-exporting-and-manufacturing/temporary-imports/carnets/global-transition-to-eata

ata carnet accepted: true

free nationalities notes: Australia does not have a universal visa-free arrival policy. Visa or travel-authority eligibility is nationality and passport dependent; verify through the official Home Affairs visa finder.

weather notes: August is Melbourne winter; pack warm layers and rain protection and check the forecast near departure.

• Australian business style
• Outdoor-show etiquette
• Weather readiness

• Melbourne Airport
• Essendon Fields Airport

connectivity notes: Use mobile data or venue Wi-Fi if available; official public Wi-Fi details were not confirmed. Download tickets, exhibitor information and meeting notes in advance.

local currency code: AUD

Visitor persona

visa

notes: Apply before travel and verify eligibility using the official Home Affairs visa finder.

official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream

processing time: Use the official visa processing-time guide; timing is applicant-specific.

requirement summary: Visa requirements depend on nationality and passport. Eligible travellers may use an ETA or eVisitor; other business visitors may need Visitor visa subclass 600 Business Visitor stream. The subclass 600 Business Visitor stream permits participation in a conference, trade fair or seminar but does not permit work or selling goods directly to the public.

hotels

• Ascot Vale
• Moonee Ponds
• Parkville
• Melbourne CBD
• Docklands

recommended check in: Thursday 20 August 2026 or Friday 21 August 2026

recommended check out: Sunday 23 August 2026 or Monday 24 August 2026

flights

• United States
• New Zealand
• Asia-Pacific
• Europe

booking notes: Book to Melbourne Airport and allow ground-transfer time to Ascot Vale. Live fares were not estimated.

destination airport: Melbourne Airport (MEL)

weather

month: August

packing notes: Bring waterproof outerwear, warm layers and comfortable walking shoes.

temperature range: Cool winter conditions; check the Bureau of Meteorology forecast close to travel.

rain or seasonality: Winter can be cool and wet; conditions may change during the day.

transport

parking: Visitor parking is available at Flemington Racecourse for AUD30 per day, with free shuttle buses or a roughly five-minute walk.

ride hail: Use rideshare pickup zones and allow extra time during event opening and closing periods.

hotel to venue: CBD, Docklands and Parkville hotels are typically a short tram, train or rideshare trip to the Showgrounds; Moonee Ponds hotels are within walking distance or a very short local ride.

public transit: Tram route 57 stops at Melbourne Showgrounds stop 33 on Epsom Road; Showgrounds train station is an event entry option on Saturday and Sunday.

airport to venue: Taxi or rideshare from Melbourne Airport; public-transport routing should be checked in the PTV journey planner.

• Confirm event pass and badge details
• Confirm visa and travel documents
• Book flights and hotel
• Shortlist target exhibitors/sessions
• Prepare meeting calendar

itinerary builder

Exhibitor persona

compliance

notes: Do not rely on prior-edition rules without confirming the 2026 manual.

insurance required: Not publicly confirmed in reviewed 2026 materials; obtain the current exhibitor manual.

electrical or safety rules: Not publicly confirmed in reviewed 2026 materials; obtain the current exhibitor manual and comply with Australian venue and electrical requirements.

lead capture

notes: No public official 2026 lead-capture or badge-scanner information was identified in the reviewed pages.

• https://4x4show.com.au/Melbourne/exhibitors

availability status: unknown

recommended followup sla: Within 5 business days

• Confirm booth package and payment deadlines
• Submit stand design and contractor forms
• Book staff travel and accommodation
• Prepare freight and customs documents
• Prepare lead capture, collateral, and follow-up workflow

freight shipping

notes: Contact the organiser for the current exhibitor manual and appointed contractor details. ATA carnet documentation requirements are set out by Australian Border Force. https://www.abf.gov.au/imports/Pages/temporary-imports/ata-carnets.aspx

partner url: https://www.abf.gov.au/importing-exporting-and-manufacturing/temporary-imports/carnets

deadline summary: Current 2026 freight-handler deadlines were not found in the reviewed public official pages.

• Commercial invoice or packing list
• Air waybill or bill of lading where applicable
• ATA carnet for eligible temporary-import goods
• Applicable biosecurity or product permits

Planning

exhibitor

lead capture

notes: No public official 2026 lead-capture or badge-scanner information was identified in the reviewed pages.

recommended followup sla: Within 5 business days

• Flemington Racecourse
• Melbourne CBD
• Melbourne Museum and Carlton

best visit day: Saturday 22 August 2026

• Exhibitor stands
• Demonstration areas
• Food and rest areas

• Plan by objective
• Use the official access plan
• Capture comparable information
• Leave time for revisits

• Product sourcing
• Market intelligence
• Networking
• Experience and demonstrations

best visit day reasoning: Saturday provides a full 9:00am–5:00pm event day and the official page lists the Showgrounds train-station entry as available Saturday and Sunday. Choose Friday for potentially lighter traffic or Sunday for a shorter 9:00am–4:00pm day. https://4x4show.com.au/Melbourne/getting-there

Costs

calculator

currency: AUD

per diem usd: 0

booth sqm max: 0

booth sqm min: 0

visa cost usd: 14

nights default: 0

booth sqm default: 9

insurance cost usd: 0

shell per sqm low usd: 0

shell per sqm high usd: 0

hotel mid per night usd: 0

hotel budget per night usd: 0

hotel premium per night usd: 0

booth prices

notes: No public 2026 exhibitor booth-price schedule was identified on the reviewed official pages. Contact the organiser through the official event website for current rates.

source: https://4x4show.com.au/Melbourne/exhibitors

currency: AUD

standard booth sqm: 0

raw space per sqm low: 0

raw space per sqm high: 0

shell scheme per sqm low: 0

shell scheme per sqm high: 0

Decision tools

quiz result config

mode: visit_exhibit_skip

intro: Answer the questions to determine whether visiting, exhibiting or skipping is the best fit.

• Visit
• Exhibit
• Skip

tie label: Visit and exhibit both viable

tie description: Choose based on budget, audience fit and ability to follow up.

Partners

• Australian visa finder
• ATA carnet guidance
• Official event access

Media

• 4x4 Outdoors Show logo

og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6943b812d27fc58b2b3a9dc9/og_1786027539.png

hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6943b812d27fc58b2b3a9dc9/hero_1786027542.png

Sources

• FAQs & Exhibitor Manual — Operational FAQs
• Melbourne National 4x4 Outdoors Show 2026 — Exhibitors
• National 4x4 Outdoors Show | Melbourne 2026
• Melbourne National 4x4 Outdoors Show 2026 — The Adventure Upgrade
• Electronic Travel Authority, subclass 601
• Visitor visa, subclass 600 — Tourist stream
• National 4x4 Outdoors Show Melbourne 2025
• National 4×4 Outdoors Show 2025
• National 4x4 Outdoors Show Melbourne 2024
• National 4x4 Outdoors Show Returns to Melbourne in 2024
• Exploring the Future of Portable Power: Jackery's Debut at 4x4 Outdoors Show Melbourne 2023
• National 4x4 Outdoors Show - Melbourne
• Wrapping Up an Incredible Weekend at the Melbourne National 4x4 Outdoors Show
• National 4x4 Outdoors Show Melbourne 2019 - Showsbee
• Getting there - National 4x4 & Outdoors Show Melbourne
• FAQs - National 4x4 & Outdoors Show Melbourne
• Royal Melbourne Showgrounds Accommodation: Best Hotels from AU$122
• The 10 BEST Moonee Ponds Hotels in 2025
• Find 5 Star Hotels in Melbourne
• Melbourne National 4x4 Outdoors Show 2026 — Tickets