Dates

    4–7 Apr 2027

    City / country

    Las Vegas, United States

    Venue

    Las Vegas Convention Center

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    Matched booths for NAB Show

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    Event overview

    Overview

    NAB Show provides unparalleled access to buyers and influencers in the broadcast, media and entertainment industry.

    Whether you’re exhibiting, hosting meetings, sponsoring key moments or speaking on stage, this is your opportunity to connect with the decision-makers shaping the industry, build high-value relationships and showcase solutions to an audience actively seeking innovation.

    TL;DR

    1. 1Edition And Venue: NAB Show 2027 takes place April 4-7 at the Las Vegas Convention Center in Las Vegas.
    2. 2Sector Focus: The show covers the broadcast, media, and entertainment industry.
    3. 3Exhibitor Profile: Exhibitors span broadcast equipment, media production, content distribution, and media software.
    4. 4Buyer Audience: Attendees include key decision-makers, buyers, and influencers from across the media supply chain.
    5. 5Programme: Educational sessions and conference programming run alongside the exhibition floor.

    Why visit

    Attendees will gain insights into the latest technologies and trends in media and entertainment. Edition And Venue: NAB Show 2027 takes place April 4-7 at the Las Vegas Convention Center in Las Vegas. Buyer Audience: Attendees include key decision-makers, buyers, and influencers from across the media supply chain.

    Why exhibit

    Exhibiting at NAB Show provides brands with visibility among key decision-makers in the media industry. Exhibitor Profile: Exhibitors span broadcast equipment, media production, content distribution, and media software. Buyer Audience: Attendees include key decision-makers, buyers, and influencers from across the media supply chain. NAB Show is a critical platform for the media and entertainment industry, showcasing the latest innovations and trends.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Broadcast professionals
    Content creators and storytellers
    Corporate enterprise production teams
    Educators and universities
    Film and television professionals
    Streaming and digital media professionals

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Technology providers
    Media production companies
    Broadcast equipment manufacturers
    Content distribution services
    Advertising and marketing firms
    Software developers for media solutions

    Product categories

    Key solution areas showcased across the event.

    Broadcast equipment and technology
    Streaming solutions and platforms
    Content creation tools and software
    Media asset management systems
    Production and post-production services
    Advertising and marketing technologies

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    3
    West HallCentral HallNorth Hall

    Las Vegas Convention Center

    3150 Paradise Road, Las Vegas, NV 89109, United States

    Entrances & gates

    Main Entrance

    West HallCentral HallNorth Hall

    Attend

    Entry & tickets

    • NAB member rate

      Per square foot

      $50.00

    • NAB non-member rate

      Per square foot

      $56.00
    Register

    Who runs the show

    Organisers

    National Association of Broadcasters

    Website

    How the last edition performed

    Previous edition

    This edition

    2027

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    NAB Show provides unparalleled access to buyers and influencers in the broadcast, media and entertainment industry. Whether you’re exhibiting, hosting meetings, sponsoring key moments or speaking on stage, this is your opportunity to connect with the decision-makers shaping the industry, build high-value relationships and showcase solutions to an audience actively seeking innovation. NAB Show is a critical platform for the media and entertainment industry, showcasing the latest innovations and trends.

    Audience quality

    High-value decision-makers

    Visitors typically include Broadcast professionals, Content creators and storytellers, Corporate enterprise production teams, Educators and universities. NAB Show 2027 takes place from April 4-7 at the Las Vegas Convention Center. The event focuses on the broadcast, media, and entertainment industry. Attendees can connect with key decision-makers and influencers. Exhibitors will showcase innovative solutions and products. NAB Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at NAB Show provides brands with visibility among key decision-makers in the media industry. Exhibitors will showcase innovative solutions and products. NAB Show is a critical platform for the media and entertainment industry, showcasing the latest innovations and trends. It connects professionals across various sectors, fostering collaboration and driving growth in the industry. Exhibitor categories include Technology providers, Media production companies, Broadcast equipment manufacturers, Content.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Las Vegas, NV, United States

    Why it matters

    Attending NAB Show on 2027-04-04 to 2027-04-07 in Las Vegas lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Technology trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering technology often plan NAB Show alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for NAB Show.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LAS

    Harry Reid International

    Rideshare pickup zones signed at each terminal.

    ~8 mi (13 km)

    to venue

    15–25 min to LVCC

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    South Las Vegas Blvd (south Strip)

    Budget chains south of the Strip corridor; allow rideshare to convention properties off-Strip.

    source
    Mid-range
    Las Vegas Strip / convention corridor

    Mid-tier Strip hotels with shuttle or taxi access to major halls (LVCC, South Point, etc.).

    source
    Premium
    On-property convention resorts

    South Point, Wynn/Encore corridor, or host-venue hotels for shortest hall commutes during show weeks.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 25–45 (taxi/rideshare estimate)
    Best forHarry Reid International (LAS) to Las Vegas Convention Center

    Rideshare pickup zones signed at each terminal.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaForeign nationals who are not eligible for the Visa Waiver Program and are traveling to the United States temporarily for business, including attending a business convention or conference, business meetings, or negotiating contracts$185.00Varies by embassy; apply several weeks before travel.
    Visa Waiver Program entryNationals of Visa Waiver Program countries visiting the United States for business or tourism for a short stay$21.00ESTA approval usually within 72 hours online.

    Nationals of Visa Waiver Program countries may be able to enter the United States without a visa for business or tourism; travelers who do not qualify generally need a B-1 business visitor visa to attend a business convention or conference.

    Official visa page

    Weather

    April in Las Vegas typically sees 18–28°C. Warm spring. Light business attire. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Business casual is typical; scientific meetings may be less formal than consumer fairs.

    Arrival

    Arrive early on day one for registration and badge pickup.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LAS

    Book flights to LAS (Las Vegas) when possible for the shortest transfer to the venue.

    Visa

    International trade visitors may need a US visitor visa (B-1 Business Visitor Visa, Visa Waiver Program entry) or Visa Waiver Program (ESTA) eligibility depending on nationality. Confirm requirements on the official US government site.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply through a U.S. embassy or consulate; see travel.state.gov for current fees and processing times. Visa Waiver Program travelers must obtain travel authorization before departure; see travel.state.gov for eligibility.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: LAS to convention venues: taxi/ride-hail 15–30 min depending on Strip vs South Point; RTC bus routes available.

    Hotel → venue: Precinct hotels near Las Vegas Convention Center: South Las Vegas Blvd (south Strip); Las Vegas Strip / convention corridor; On-property convention resorts.

    Ride-hail: Ride-hailing apps are commonly used in Las Vegas; confirm local availability before travel.

    Public transit: RTC Deuce on Las Vegas Blvd; venue shuttles common during major trade shows.

    Parking: On-site parking is available at Las Vegas Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: April 2027

    Temperature: 18–28°C

    Seasonality: Warm spring.

    Packing: Light business attire.

    Plan your trip

    Planning

    1

    Confirm passport validity and U.S. entry requirements — Entry to the United States to attend a business convention generally requires a B-1 business visitor visa or Visa Waiver Program eligibility; check travel.state.gov.

    2

    Book flights to Harry Reid International (LAS) — LAS is about 8 mi (13 km) from the Las Vegas Convention Center, roughly 15-25 min off-peak.

    3

    Reserve a hotel near the Las Vegas Convention Center — Book early and pick a property within walking or short rideshare distance of the venue.

    4

    Complete visitor registration for NAB Show — Register online via nabshow.com and keep your confirmation for badge pickup.

    5

    Download the exhibit hall plan and programme — Save the floor plan and session list so you can plan a route through the halls.

    6

    Pre-schedule meetings with target exhibitors — Request B2B meetings in advance to secure time with key suppliers.

    7

    Shortlist conference sessions to attend — Block calendar time for priority sessions around show-floor hours.

    8

    Plan airport-to-venue and hotel-to-venue transport — Taxi or rideshare from LAS takes about 15-25 min off-peak; confirm live fares before travel.

    9

    Arrange travel insurance and payment methods — Carry a payment card and some cash, and check any transaction or conversion fees with your bank.

    10

    Pack business-casual attire and comfortable shoes — Business casual is typical for this sector; expect long days on the show floor.

    11

    Prepare meeting materials, business cards, and demo links — Bring printed and digital collateral for exhibitor meetings.

    12

    Arrive in Las Vegas and collect your badge on day one — Collect your badge at the Las Vegas Convention Center and allow time for security checks.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · NAB member rate

    USD 50 / per person

    official

    visitor_ticket

    visitor · NAB non-member rate

    USD 56 / per person

    official

    visa_fee

    visitor · B-1 Business Visitor Visa

    USD 185 / per application

    official

    visa_fee

    visitor · Visa Waiver Program entry

    USD 21 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Broadcast equipment and technology solutions and benchmarking suppliers at NAB Show in Las Vegas.

    Min. budget

    $541.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Broadcast equipment and technology products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,434.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Las Vegas show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from NAB Show
    Official imagery from NAB Show
    Official NAB Show event branding
    Official NAB Show event branding

    Trust footer

    Sources

    10

    References

    2

    Publishers

    0

    Date checked

    1

    National Association of Broadcasters

    2

    NAB Show

    3

    Las Vegas travel reference

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