Trade showB2B and B2C
MyDOG 2027
MyDOG 2027 takes place on 3–6 January 2027 at Svenska Mässan in Gothenburg, Sweden. It is the Nordic region's largest dog event, featuring international dog shows, an accessories exhibition, breed club activities and competitions for dog lovers and industry professionals.
PetDogAnimal WelfareVeterinary
150+
Exhibitors
25,000+
Attendees
Dates
Jan 3 – 6, 2027
City / country
Göteborg, Sweden
Venue
Svenska Mässan
Type
B2B and B2C · Annual
Official Website
Are you the organiser of this event?
- Exhibiting at MyDOG 2027 puts your brand in front of tens of thousands of dedicated dog owners, breeders and pet professionals at the Nordic region's largest dog event.
- The accessories exhibition runs alongside two international dog shows, drawing highly engaged visitors who are actively looking for pet food, accessories and services.
- With four days of activities and media coverage, MyDOG offers strong visibility and direct sales opportunities for companies in the pet industry.
Audience at a Glance
Who Exhibits
Exhibitor Profile
6 categories represented
- Pet food
- Pet accessories
- Animal health
- Veterinary services
- Dog breeding
- Pet insurance
Who Attends
Visitor Profile
6 audience types
- Dog owners
- Breeders
- Veterinarians
- Pet industry professionals
- Families
- Dog enthusiasts
Industries & Sectors
PetDogAnimal WelfareVeterinary
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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