Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Muslim Travel Show is the premier event for halal travel, showcasing a wide range of halal-friendly destinations and services. Scheduled for 30-31 January 2027 at ExCeL London, this exhibition will feature over 100 exhibitors and attract more than 10,000 visitors.
Attendees can explore exclusive travel deals, family-oriented activities, and gain insights from industry experts. Muslim Travel Show takes place in London, United Kingdom.
TL;DR
- 1Dates and Venue: The Muslim Travel Show takes place on 30-31 January 2027 at ExCeL London.
- 2Scale and Focus: This event is the largest halal travel exhibition, featuring over 100 exhibitors and 10,000 expected visitors.
- 3Organiser: The event is organised by Algebra Consulting, known for connecting the halal travel market.
- 4Buyer Authority: Attendees include Muslim families, travel agencies, and halal tourism providers.
- 5Entry: Early bird tickets are available, with family-friendly options for children under 12.
Why visit
Visitors will discover halal-friendly travel options, exclusive deals, and family activities. This event is the largest halal travel exhibition, featuring over 100 exhibitors and 10,000 expected visitors. Attendees include Muslim families, travel agencies, and halal tourism providers.
Why exhibit
Exhibitors gain direct access to a targeted audience of Muslim travelers, enabling them to showcase their offerings and secure bookings. This event is the largest halal travel exhibition, featuring over 100 exhibitors and 10,000 expected visitors. The event is organised by Algebra Consulting, known for connecting the halal travel market. Attendees include Muslim families, travel agencies, and halal tourism providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Muslim families seeking halal-friendly travel options
Travel agencies specializing in halal tourism
Tour operators offering Muslim-friendly packages
Destination marketing organizations targeting Muslim travelers
Halal holiday brands and resorts
Cultural and religious organizations promoting travel
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Hotels and resorts catering to Muslim guests
Airlines offering halal services
Travel agencies focused on Muslim travelers
Tour operators providing halal holiday packages
Destination marketing organizations
Halal travel brands and service providers
Product categories
Key solution areas showcased across the event.
Halal-friendly hotels and resorts
Muslim-friendly travel packages
Halal airlines and transportation services
Cultural and religious travel experiences
Halal food and dining options
Travel insurance for Muslim travelers
Location & Facilities
Venue
ExCeL London
London, United Kingdom
Facilities
Parking
ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ExCeL London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Algebra Consulting
How the last edition performed
Previous edition
This edition
—
Visitors: 10,000
Exhibitors: 100
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
London, United Kingdom
Why it matters
On 2027-01-30 to 2027-01-31, Muslim Travel Show in London covering Halal-friendly hotels and resorts, Muslim-friendly travel packages, Halal airlines and transportation services, Cultural gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Largest gateway with the most nonstop long-haul options. The Elizabeth line runs directly to Custom House, which connects to ExCeL London
Approx. 35 km west of ExCeL London
to venue
45-75 min by road; 45-55 min by Elizabeth line
by car
Take Thameslink to Farringdon or London Bridge and continue by Elizabeth line or DLR. Allow extra time for the change with luggage
Approx. 50 km south of ExCeL London
to venue
60-90 min by road; 60-75 min by rail and Elizabeth line
by car
Stansted Express reaches Liverpool Street, then the Elizabeth line continues to Custom House. Useful for European low-cost routes
Approx. 60 km northeast of ExCeL London
to venue
60-90 min by road; 60-75 min by Stansted Express and Elizabeth line
by car
Thameslink connects Luton Airport Parkway to St Pancras or Farringdon for Elizabeth line services to Custom House
Approx. 55 km northwest of ExCeL London
to venue
65-95 min by road; 65-80 min by Thameslink and Elizabeth line
by car
Closest airport to the Royal Docks, with DLR services to Custom House and Prince Regent. Best choice if a suitable short-haul route exists
Approx. 5 km east of ExCeL London
to venue
10-20 min by taxi; 10-15 min by DLR
by car
c2c trains run to West Ham, where the DLR connects to Custom House. A smaller airport with limited routes, so check schedules before relying on it
Approx. 65 km east of ExCeL London
to venue
75-100 min by road; 50-65 min by c2c and DLR
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Courtyard by Marriott London City Airport
midscale
London City Airport / Royal DocksUSD 150–190 / night
4-star property with free cancellation and fitness center, listed in the ExCeL London hotels search. A short DLR ride from Custom House; approximate rate for late January 2027.
Holiday Inn Express London - Stratford by IHG
budget
StratfordUSD 95–122 / night
3-star hotel with free cancellation and parking, listed in the ExCeL London hotels search. Elizabeth line from Stratford to Custom House is quick; good value for budget-conscious exhibitors.
Ruby Stella Hotel London by IHG
midscale
Central LondonUSD 150–190 / night
4-star hotel with free cancellation and pet-friendly rooms, listed in the ExCeL London hotels search. Central base for evening dining, with Elizabeth line access to ExCeL.
Local transport
Get around the city with these convenient transport options.
elizabeth_line
Estimated costCost TBA
Best forLondon Heathrow (LHR) to ExCeL London (Custom House)
Elizabeth line direct to Custom House; contactless or Oyster, peak and off-peak fares vary. Journey time about 45-55 minutes.
rail
Estimated costCost TBA
Best forLondon Gatwick (LGW) to ExCeL London
Thameslink to Farringdon then Elizabeth line to Custom House, or Southern to London Bridge then DLR. Allow 60-75 minutes with luggage.
rail
Estimated costCost TBA
Best forLondon Stansted (STN) to ExCeL London
Stansted Express to Liverpool Street then Elizabeth line to Custom House. Journey time about 60-75 minutes.
rail
Estimated costCost TBA
Best forLondon Luton (LTN) to ExCeL London
Thameslink to St Pancras or Farringdon then Elizabeth line to Custom House. Allow 65-80 minutes including the airport shuttle.
dlr
Estimated costCost TBA
Best forLondon City (LCY) to ExCeL London
DLR from London City Airport to Custom House or Prince Regent; contactless payment. Journey time about 10-15 minutes.
rail
Estimated costCost TBA
Best forLondon Southend (SEN) to ExCeL London
c2c to West Ham then DLR to Custom House. Journey time about 50-65 minutes.
taxi
Estimated costCost TBA
Best forLondon Heathrow (LHR) to ExCeL London
Black cab or pre-booked transfer; 45-75 minutes depending on traffic. Confirm the drop-off point with the driver before departure.
taxi
Estimated costCost TBA
Best forLondon City (LCY) to ExCeL London
Short taxi ride to the Royal Docks; 10-20 minutes. Useful with heavy luggage or for early exhibitor build days.
Weather
Late January is the coldest stretch of the London year, with cold, damp and often overcast days. Daytime temperatures typically sit in the mid single digits Celsius, with overnight frost possible. The Open-Meteo air-quality forecast for London at time of capture showed US AQI around 54 and PM2.5 about 2.9 ug/m3, so air quality was generally good but sensitive travellers should check local advisories close to travel. Rain is frequent and often light, so a waterproof outer layer is more useful than an umbrella alone on the walk from Custom House or Prince Regent.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks EE, Vodafone, Three and O2 offer prepaid SIM and eSIM options for visitors; eSIM is the quickest setup if your phone supports it. London uses 230V Type G plugs, so bring an adapter. ExCeL London Wi-Fi availability and login process vary by event, so confirm with the organiser or venue and keep a mobile data plan as backup for email and lead capture. Contactless payment works on TfL services and most venues.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Halal food in London
London has a wide halal restaurant scene, especially around Whitechapel, Edgware Road, Stratford and the Royal Docks. Confirm certification with the individual restaurant, and check whether alcohol is served if that matters to you.
Prayer facilities at ExCeL
ExCeL London has multi-faith rooms, but opening hours and wudu facilities vary by hall and event. Confirm access with the venue or the Muslim Travel Show organiser, especially for early exhibitor build days.
Modest dress and business attire
Smart casual is typical at London travel shows. Modest dress is common among the Muslim Travel Show audience, and January weather makes a warm layer, a waterproof outer jacket and comfortable shoes practical.
Currency and payments
The UK uses pounds sterling (GBP). Contactless card and mobile payment are standard across London transport, cafes and venues, but keep a small amount of cash for independent shops.
Tipping
A discretionary service charge of around 12.5% is common in London restaurants. Check the bill and ask for it to be removed if you prefer to tip in cash.
Ramadan timing
Ramadan is expected to begin in February 2027, after this show window. If you extend your trip, confirm exact dates and expect adjusted opening hours at some restaurants and attractions.
Business etiquette
Exchange business cards, confirm meetings by email and allow extra time for security queues at Custom House during show opening hours. Many exhibitors appreciate advance notice of your travel budget and destination interests.
Photography and privacy
Ask before photographing exhibitor stands or other attendees. Some Muslim travellers prefer not to be filmed, and exhibitors may have their own photography policies.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LHR
Sample itineraries for 30 January 2027 departures show nonstop British Airways options from Dubai (DXB), Frankfurt (FRA), New York (JFK) and Singapore (SIN), with one-stop routings from Sydney (SYD). Heathrow (LHR) feeds the Elizabeth line direct to Custom House, while London City (LCY) is closest to the Royal Docks if a suitable route exists. Fares move quickly around trade-show weeks, so compare LHR against LCY and Gatwick before booking, and allow extra time for winter weather delays. Book 8-12 weeks ahead for the best choice of seats and flexible tickets.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): 45-75 min by road; 45-55 min by Elizabeth line; London Gatwick (LGW): 60-90 min by road; 60-75 min by rail and Elizabeth line; London Stansted (STN): 60-90 min by road; 60-75 min by Stansted Express and Elizabeth line; London Luton (LTN): 65-95 min by road; 65-80 min by Thameslink and Elizabeth line. Allow road or rail time to ExCeL London; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near ExCeL London: London City Airport / Royal Docks: DLR to Custom House, Fitness center, Free cancellation options; Stratford: Elizabeth line to Custom House, Parking available, Budget-friendly rooms; Central London: Central London dining, Elizabeth line access, Pet-friendly rooms.
Ride-hail: Uber, Bolt and Free Now operate across London, including the Royal Docks. Use the designated pickup points at ExCeL London rather than hailing on the surrounding roads, and expect surge pricing around show opening and closing times. Approximate short trips within the Royal Docks cost GBP 10-18, while central London to ExCeL is typically GBP 25-40 depending on traffic. Confirm the vehicle type and fare in the app before booking.
Public transit: ExCeL London is served by Custom House station on the Elizabeth line and DLR, and by Prince Regent DLR. Use contactless bank cards, mobile wallets or Oyster cards; TfL daily caps apply across the Elizabeth line, DLR and buses. From Heathrow, the Elizabeth line runs direct to Custom House. From Gatwick, take Thameslink to Farringdon or London Bridge and continue by Elizabeth line or DLR. From Stansted, the Stansted Express reaches Liverpool Street, then the Elizabeth line continues east. The TfL Journey Planner is the best way to check step-free access, disruptions and live departure times before each journey.
Parking: ExCeL London has on-site parking, but spaces are limited during large events and tariffs change. Pre-book parking through the venue where possible and expect approximate daily rates around GBP 20-25; confirm the current tariff, height restrictions and hall access before driving. Drop-off and pick-up areas are signposted, and the Royal Docks has parking restrictions on surrounding streets.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 2-8 C by day, with overnight temperatures often near 0-3 C and frost possible. Check a short-range forecast before travel.
Seasonality: Late January is winter in London, with frequent overcast skies and showery rain. The venue is fully indoor, but the walk from Custom House or Prince Regent DLR is outdoors and exposed to wind.
Packing: Pack a warm mid-layer, a waterproof outer jacket, comfortable walking shoes and an umbrella. Add gloves and a scarf for evening transfers, and bring a smart-casual outfit for meetings in central London. ExCeL halls are large, so shoes matter more than formal footwear.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Muslim Travel Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book a hotel near ExCeL or on the Elizabeth line
Day 2
Book flights to Heathrow or London City
Day 3
Check UK visa or Electronic Travel Authorisation requirements
Day 4
Arrange travel insurance and airport transfer plan
Day 5
Set up contactless payment for London transport
Day 6
Check the London weather forecast and pack; Download the TfL Journey Planner and venue map
Day 7
Prepare your show shortlist
Day 8
Pack business cards and modest evening wear
Day 9
Travel to London and check in
Day 10
Arrive early at Custom House or Prince Regent
Day 11
Confirm the Muslim Travel Show dates, hall and registration route
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at ExCeL London
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Muslim Travel Show registration concourse
ExCeL London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ExCeL London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£190.00
- Per diem × 2£150.00
Estimated total£340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Muslim Travel Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Muslim Travel Show, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Halal-friendly hotels and resorts and Muslim-friendly travel packages solutions and benchmarking suppliers at Muslim Travel Show in London.
Min. budget
$418.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Halal-friendly hotels and resorts and Muslim-friendly travel packages products who need qualified meetings with the event's trade audience.
Min. budget
$1,881.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the Muslim Travel Show?
The Muslim Travel Show is a London-based exhibition focused on halal-friendly travel, Muslim-friendly hotels, destinations, tours and related services. It brings together travel brands and Muslim travellers at ExCeL London.
When and where is the next Muslim Travel Show?
The edition in the current listing is scheduled for late January 2027 at ExCeL London in the Royal Docks. Check muslimtravelshow.com for the confirmed opening dates and hall details before booking travel.
Is the Muslim Travel Show for consumers, trade visitors, or both?
The show is listed as a public-facing travel event at ExCeL London. Some exhibitors also take trade meetings, but visitor registration categories and ticket types should be confirmed on the official organiser site.
What can visitors see at the Muslim Travel Show?
Expect destination stands, halal-friendly hotel and resort brands, Umrah and Hajj operators, family travel specialists, halal food and lifestyle brands, and travel services such as insurance, transfers and modest-friendly accommodation.
Are halal food and prayer facilities available at ExCeL London?
ExCeL London has food outlets and multi-faith rooms, but opening hours and wudu facilities vary by hall and event. Confirm arrangements with the venue or the organiser before you travel, especially for early opening times.
How do I get to ExCeL London from Heathrow Airport?
Take the Elizabeth line from Heathrow to Custom House station, which is directly connected to ExCeL London. The journey is roughly 45-55 minutes and fares are approximately GBP 12-16 with contactless payment, depending on peak times.
Which London airport is closest to ExCeL London?
London City Airport (LCY) is closest to the Royal Docks, with a short DLR ride to Custom House or Prince Regent. Heathrow (LHR) is the largest gateway and has a direct Elizabeth line connection to Custom House.
Where should I stay for the Muslim Travel Show?
Aloft London Excel is on the ExCeL estate, while Courtyard by Marriott London City Airport is a short DLR ride away. Stratford and central London hotels along the Elizabeth line also work well if you want evening dining and sightseeing.
Do I need a visa to attend the Muslim Travel Show in London?
Entry rules depend on your nationality. Check GOV.UK for Standard Visitor visa and Electronic Travel Authorisation requirements, and carry your event registration, hotel booking and return travel details when you travel.
Can I buy tickets at the door?
Ticket policy is set by the organiser and can change by edition. Register or buy in advance through muslimtravelshow.com where possible, and check the venue access rules if you plan to arrive without a pre-booked ticket.
Is ExCeL London accessible and family-friendly?
ExCeL London is a large, step-free exhibition campus with lifts and accessible routes, but distances between halls are significant. Families should plan for walking, pushchairs and rest breaks, and confirm any specific access needs with the venue.
What should exhibitors prepare before the show?
Prepare halal-friendly product information, destination or hotel rate sheets, bilingual staff where possible, and clear meeting slots. Confirm stand build rules, insurance and badge registration with the organiser well before the January 2027 show window.
Glossary
- Halal tourism
- Travel and hospitality designed for Muslim guests, covering halal food, prayer facilities, alcohol-free options and family-friendly services.
- Muslim-friendly travel
- A broader label for hotels, destinations and tours that accommodate Muslim guests' dietary, prayer and privacy needs without necessarily holding formal halal certification.
- Halal certification
- Third-party verification that food, cosmetics or services meet halal standards. Travellers should confirm which certification body a venue or supplier uses.
- Prayer facilities
- Dedicated spaces for salah, often including a clean area, prayer mats, Qibla direction and wudu facilities. At ExCeL London, confirm multi-faith room access with the venue.
- Qibla
- The direction of the Kaaba in Makkah, used by Muslims when praying. Hotel rooms and prayer rooms in Muslim-friendly properties often mark the Qibla.
- Wudu
- Ritual ablution performed before prayer. Muslim-friendly hotels and venues may provide dedicated wudu areas or accessible washrooms.
- Umrah
- The non-mandatory pilgrimage to Makkah that can be performed at most times of the year. Umrah operators and packages are a core segment of the Muslim travel market.
- Hajj
- The annual mandatory pilgrimage to Makkah, subject to specific dates in the Islamic calendar and regulated by national quotas and licensed operators.
- Ramadan travel
- Travel during the Islamic holy month, when many Muslim guests look for suhoor and iftar meal service, adjusted schedules and prayer-friendly facilities.
- Eid holidays
- Festive periods after Ramadan and around Eid al-Adha that drive family visits, halal-friendly resort bookings and Gulf outbound travel.
- Halal food
- Food permitted under Islamic dietary rules, including meat slaughtered according to halal requirements and the absence of alcohol or non-halal ingredients.
- Alcohol-free hospitality
- Hotels, resorts and venues that do not serve alcohol or offer alcohol-free alternatives, a common preference among Muslim families and religious travellers.
- Modest-friendly amenities
- Facilities such as private pool times, women-only spa hours, family suites and beach areas designed for modesty-conscious guests.
- Family-friendly travel
- Accommodation and itineraries built around children and multi-generational groups, including connecting rooms, halal kids' meals and flexible meal times.
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Also known as
Alternate names and search phrases for this event.
- Muslim Travel Show 2027
- Muslim Travel Show London
- Halal travel show London
- Muslim-friendly travel expo
- ExCeL London travel show
- Umrah Hajj travel show
- Halal hotels and resorts
- Muslim-friendly holidays
- Halal travel packages
- London halal travel event
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.