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    Dates

    28–31 Oct 2026

    City / country

    Shanghai, China

    Venue

    Shanghai New International Expo Centre (SNIEC)

    Time

    9:30 AM – 5:00 PM

    20 Floor Picks

    Matched booths for Music China

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    Event overview

    Overview

    Music China is the leading fair for musical instruments in Asia, taking place from October 28 to 31, 2026, at the Shanghai New International Expo Centre.

    This event attracts thousands of musicians, retailers, dealers, distributors, and agents from around the globe, showcasing a wide range of musical instruments and accessories.

    TL;DR

    1. 1Event dates: October 28-31, 2026
    2. 2Location: Shanghai New International Expo Centre (SNIEC)
    3. 3Expected visitors: 114,283 (2025)
    4. 4Expected exhibitors: 1,693 (2025)
    5. 5Free admission with online registration before October 25, 2026

    Why visit

    Visitors can meet manufacturers and suppliers from around the world, source innovative products, and learn industry insights from peers.

    Why exhibit

    Exhibitors can boost sales by connecting with decision-makers globally, gain brand recognition, and strengthen relationships with existing customers while attracting new buyers. As Asia Pacific's largest sourcing venue for the music industry, Music China offers extensive opportunities for networking and business development. It serves as a key platform for manufacturers and suppliers to connect with international buyers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Musicians and performers looking for instruments and accessories
    Retail buyers from music stores and online platforms
    Distributors and wholesalers in the music industry
    Music educators and institutions seeking educational resources
    Event organizers and promoters in the music sector
    Media representatives covering the music industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of musical instruments
    Suppliers of music accessories
    Producers of music technology and software
    Distributors of audio equipment
    Publishers of sheet music and educational materials
    Companies offering music-related services

    Product categories

    Key solution areas showcased across the event.

    Traditional Chinese instruments and accessories
    Western orchestral and classical instruments
    Electronic and electric instruments
    Percussion instruments and accessories
    Music technology and audio-visual equipment
    Music education resources and materials

    Location & Facilities

    Venue

    Open in Google Maps

    Shanghai New International Expo Centre (SNIEC)

    2345 Long Yang Road, Pudong Area, Shanghai 201204, China

    Parking: Parking fee: RMB 10 per hour, capped at RMB 80 per day.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    9:30 AM –5:00 PM
    Register

    Ticket info

    Registration deadline

    2026-10-25

    Who runs the show

    Organisers

    Messe Frankfurt

    How the last edition performed

    Previous edition

    Current edition

    2026 · 114,283 visitors · 1,693 exhibitors

    Forecast — not final

    Visitors

    114,000

    Exhibitors

    1,700

    Impact

    A bigger and stronger platform

    Visitor total from organiser recap language in captured sources. The most recent edition recorded 114,000+ visitors. Music China is the leading fair for musical instruments in Asia, taking place from October 28 to 31, 2026, at the Shanghai New International Expo Centre. This event attracts thousands of musicians, retailers, dealers, distributors, and agents from around the globe, showcasing a wide range of musical instruments and accessories. As Asia Pacific's largest sourcing venue.

    Audience quality

    High-value decision-makers

    Visitors typically include Musicians and performers looking for instruments and accessories, Retail buyers from music stores and online platforms, Distributors and wholesalers in the music industry, Music educators and institutions seeking educational resources. Event dates: October 28-31, 2026. Location: Shanghai New International Expo Centre (SNIEC). Expected visitors: 114,283 (2025). Expected exhibitors: 1,693 (2025). Documented attendance reached 114,000+ visitors in the reference edition.

    Exhibitor outcomes

    Real business growth

    Exhibitors can boost sales by connecting with decision-makers globally, gain brand recognition, and strengthen relationships with existing customers while attracting new buyers. As Asia Pacific's largest sourcing venue for the music industry, Music China offers extensive opportunities for networking and business development. It serves as a key platform for manufacturers and suppliers to connect with international buyers. Exhibitor categories include Manufacturers of musical instruments, Suppliers of music.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Shanghai, China

    Why it matters

    Attending Music China on 2026-10-28 to 2026-10-31 in Shanghai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Technology trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering technology often plan Music China alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Music China.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PVG

    Shanghai Pudong

    Maglev + metro or taxi to Pudong expo clusters.

    to venue

    45–70 min to SNIEC

    by car

    SHA

    Shanghai Hongqiao

    Hongqiao is closer to central Shanghai halls.

    to venue

    30–45 min

    by car

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costCNY 150–220 (taxi estimate)
    Best forShanghai Pudong (PVG) to Shanghai New International Expo Centre (SNIEC)

    Maglev + metro or taxi to Pudong expo clusters.

    taxi

    Estimated costCNY 80–120 (taxi estimate)
    Best forShanghai Hongqiao (SHA) to Shanghai New International Expo Centre (SNIEC)

    Hongqiao is closer to central Shanghai halls.

    Weather

    October in Shanghai typically sees 14–22°C. Cool and dry. Jacket for morning transfers. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to China.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Shanghai.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: PVG

    Book flights to PVG when possible for the shortest transfer to the venue; compare SHA only if fares are materially lower.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45–70 min to SNIEC; Shanghai Hongqiao (SHA): 30–45 min. Allow road or rail time to Shanghai New International Expo Centre (SNIEC); on-site parking is usually available at major exhibition venues.

    Hotel → venue: Primary gateways: Shanghai Pudong (PVG): Regional gateway — confirm routes on the organiser site.; Shanghai Hongqiao (SHA): Regional gateway — confirm routes on the organiser site.. Allow road time to Shanghai New International Expo Centre (SNIEC); confirm parking via the organiser.

    Ride-hail: Ride-hailing apps are commonly used in Shanghai; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Shanghai New International Expo Centre (SNIEC).

    Parking: On-site parking is available at Shanghai New International Expo Centre (SNIEC); confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: 14–22°C

    Seasonality: Cool and dry.

    Packing: October in Shanghai typically sees 14–22°C. Cool and dry. Jacket for morning transfers.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Traditional Chinese instruments and accessories solutions and benchmarking suppliers at Music China in Shanghai.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Traditional Chinese instruments and accessories products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Shanghai show week.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Music China
    Official imagery from Music China

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Trade only
    Access is restricted to trade professionals and buyers only.
    2
    Exhibitor
    A company or individual that displays goods or services at the event.
    3
    Visitor registration
    The process through which attendees sign up to attend the event.
    4
    Floor plan
    A diagram that shows the layout of the exhibition space.
    5
    Networking
    The act of meeting and interacting with other professionals to build relationships.
    6
    Sourcing
    The process of finding suppliers or products for purchase.
    7
    Pavilion
    A structure or area at the event dedicated to a specific theme or group of exhibitors.
    8
    Fringe events
    Additional activities or programs that complement the main event.

    Trust footer

    Sources

    5

    References

    2

    Publishers

    0

    Date checked

    1

    Messe Frankfurt

    2

    Music China

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