Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The MURTEC Executive Summit 2026 is a premier event designed for restaurant leaders to discuss the intersection of technology and business strategy.
Taking place from October 21 to 23 at Loews Coronado Bay in San Diego, CA, this summit will feature high-level discussions, networking opportunities, and insights from industry experts.
MURTEC Executive Summit 2026 takes place in San Diego, United States.
TL;DR
- 1Dates and Venue: The MURTEC Executive Summit 2026 takes place from October 21 to 23 at Loews Coronado Bay, San Diego, CA.
- 2Scale and Focus: This summit is a key event for restaurant executives focusing on technology and business strategy.
- 3Organiser: The event is organized by Hospitality Technology, known for its industry insights.
- 4Buyer Authority: Attendees include CEOs, COOs, CMOs, and other key decision-makers in the restaurant sector.
- 5Entry / Access: Registration is required, with early bird rates available until September 1, 2026.
Why visit
Attending the MURTEC Executive Summit provides invaluable insights into the latest technology trends shaping the restaurant industry. Network with peers, learn from industry leaders, and discover strategies to enhance operational efficiency and guest experiences. This summit is essential for executives looking to stay ahead in a rapidly evolving market.
Why exhibit
Exhibiting at the MURTEC Executive Summit offers a unique opportunity to showcase your solutions to key decision-makers in the restaurant industry. Gain visibility among top executives, foster relationships, and demonstrate how your technology can drive operational success and enhance guest satisfaction. Meet qualified buyers and partners including Technology solution providers specializing in restaurant operations, Service providers offering innovative guest engagement.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
CEOs and COOs from leading restaurant brands
CMOs and marketing executives focusing on technology integration
CFOs assessing ROI on technology investments
CIOs and CTOs bridging IT with business strategy
Restaurant operators seeking innovative solutions
Consultants and industry analysts
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Technology solution providers specializing in restaurant operations
Service providers offering innovative guest engagement tools
Consultants focused on restaurant technology strategy
Marketing technology firms targeting the hospitality sector
Data analytics companies enhancing operational insights
Sustainability solution providers for the restaurant industry
Product categories
Key solution areas showcased across the event.
Restaurant management software and solutions
Customer relationship management (CRM) systems
Point of sale (POS) technology
Data analytics and business intelligence tools
Guest engagement and loyalty programs
Supply chain management solutions
Location & Facilities
Venue
Loews Coronado Bay
4000 Coronado Bay Rd, Coronado, CA 92118, United States
Facilities
Parking
Loews Coronado Bay in San Diego typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Loews Coronado Bay in San Diego typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Loews Coronado Bay for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Restaurant Attendee
Early bird rate until September 1, 2026
295Internet Rate
Rate from September 2 to October 19, 2026
395On-Site Rate
Proof of eligibility required
495
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Diego, United States
Why it matters
Attending the MURTEC Executive Summit provides invaluable insights into the latest technology trends shaping the restaurant industry. Network with peers, learn from industry leaders, and discover strategies to enhance operational efficiency and guest experiences.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
San Diego International
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Loews Coronado Bay Resort
on-site / upscale resort
Coronado Bay, San DiegoUSD 219–399 / night
The summit venue itself, set on the Silver Strand with its own marina and bayfront meeting space. Staying on property removes the Coronado Bridge crossing on session mornings; ask about any attendee room block before booking rack rates.
sourceCoronado village and Ferry Landing hotels
mid to upscale
CoronadoBoutique and branded properties around Orange Avenue and the ferry landing, walkable to restaurants and about 10 minutes by car from the resort. Best balance of evening options and short commute.
Downtown San Diego bayfront hotels
upscale
Harbor Drive, downtown San DiegoLarger conference hotels near the convention centre, the Gaslamp Quarter and the SAN transfer. Expect a 20 to 30 minute drive over the bridge each morning, or a ferry plus rideshare combination.
Airport-area and Mission Valley hotels
budget to midscale
SAN corridor / Mission ValleyThe lowest nightly bands in the metro, useful for attendees flying in late or extending a weekend. Budget for parking and a longer bridge crossing on event days.
Local transport
Get around the city with these convenient transport options.
taxi / rideshare
Estimated costApprox. USD taxi/rideshare from SAN to venue (estimate; confirm before travel)
Best forSan Diego International (SAN) to Loews Coronado Bay
The fastest door-to-door option, roughly 10 miles over the Coronado Bridge in 20 to 35 minutes outside rush hour. Use the marked rideshare pickup zones outside Terminals 1 and 2.
shared airport shuttle
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSAN to Loews Coronado Bay and Coronado hotels
Shared-ride shuttles list Coronado Bay resort properties among their served hotels; cheaper than a private car but slower because of multiple stops. Reserve ahead for late arrivals.
bus (MTS Route 901 corridor)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forDowntown San Diego to Coronado and the Silver Strand
San Diego Metropolitan Transit System buses link downtown San Diego with Coronado and the Silver Strand; a transfer is normally required and the full journey from the airport area takes over an hour. Load a PRONTO card or tap a contactless bank card.
passenger ferry plus short rideshare
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forDowntown San Diego to Coronado Ferry Landing, then to Loews Coronado Bay
A scenic bay crossing from the downtown waterfront to Coronado village, then a short road hop along the Silver Strand to the resort. Useful for attendees staying downtown who want to avoid bridge traffic.
resort self-parking
Estimated costApprox. USD 30-50 per vehicle per day (confirm current rate with the hotel)
Best forLoews Coronado Bay Resort parking facilities
On-site parking means no bridge crossing on session mornings; validate the overnight versus day rate and whether valet is the only option at peak periods.
Weather
Coronado and San Diego Bay sit in a mild coastal October: daytime highs typically around 24 C (75 F), nights falling to roughly 16 C (61 F), with a marine layer that can leave mornings overcast before clearing. Rain is uncommon but not impossible, so pack one light waterproof layer alongside a jacket for evening receptions on the bay.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks run 4G and 5G across San Diego and Coronado, so a US eSIM or an international roaming pass works well for the summit days. Resort Wi-Fi is normally available for email and messaging; if you plan to run live POS or kitchen-system demos, bring your own hotspot rather than relying on shared conference bandwidth. Power is 120 V at 60 Hz with Type A and Type B plugs, so European and UK devices need a plug adapter and a voltage check.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Dress code
Resort business casual is the norm: collared shirts, smart knitwear or blazers with chinos or trousers. Sessions and vendor meetings skew relaxed, but evening receptions on the bay justify a jacket.
Tipping and payments
Card payment is standard across Coronado and San Diego, with contactless widely accepted. Restaurant tipping runs 18 to 20 percent and bar service usually adds a dollar or two per drink; hotel valet and bell staff are tipped per service.
Evening temperatures
Bayfront evenings cool quickly once the sun drops, even after a warm afternoon. Keep a light jacket in your bag for receptions on the terrace and for the walk back to your room.
Getting around off site
The resort is on the Silver Strand rather than in Coronado village, so dinner off property means a short rideshare rather than a walk. Downtown San Diego is a bridge crossing away and better suited to a planned evening than a spontaneous one.
Local etiquette
Small talk is friendly and informal, first names are common, and business cards are usually exchanged by phone or LinkedIn rather than on paper. Alcohol service requires guests to be 21 or older and photo ID is checked.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SAN
Book into San Diego International (SAN) where possible: it is the only airport with a short transfer to Loews Coronado Bay, roughly 20 to 35 minutes by road over the Coronado Bridge. Transcontinental and international itineraries often connect through a western US hub, so allow a connection buffer of at least 90 minutes. Midweek departures generally price below Friday returns, and October is a busy San Diego meeting month, so book four to eight weeks out. Treat McClellan-Palomar and Tijuana as fallbacks only.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: San Diego International (SAN). Allow road or rail time to Loews Coronado Bay; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Loews Coronado Bay: Coronado Bay, San Diego: Loews Coronado Bay Resort; Coronado: Coronado village and Ferry Landing hotels; Harbor Drive, downtown San Diego: Downtown San Diego bayfront hotels.
Ride-hail: Uber and Lyft both operate across San Diego and Coronado, including the resort, and are the most practical way to reach Loews Coronado Bay from SAN or for evening trips into Coronado village. Pickup at the airport is from the marked rideshare zones outside each terminal, and expect an approximate USD 40 to 70 one-way fare to the resort depending on demand and time of day. Confirm live pricing in the app before you request, and note that surge pricing is common on weekday mornings.
Public transit: San Diego Metropolitan Transit System (MTS) buses serve the Coronado and Silver Strand corridor, connecting downtown San Diego with the resort area, but almost every itinerary from SAN requires a transfer and the full journey takes over an hour. Fares are roughly USD 2.50 per single ride and USD 6 for a day pass using a PRONTO card or a contactless bank card. Check the MTS trip planner for current timetables, allow extra time for the bridge crossing, and treat transit as a budget option rather than a time-efficient one for session mornings.
Parking: Loews Coronado Bay Resort has on-site parking, with resort rates typically in the approximate range of USD 30 to 50 per vehicle per day; confirm the current overnight versus day rate with the hotel when you book. Parking on property means no bridge crossing on session mornings. If you are commuting from downtown San Diego, weigh the parking charge against the cost of a rideshare over the Coronado Bridge.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 16-24 C (61-75 F) by day, dropping to around 13-16 C (55-61 F) after sunset
Seasonality: October is one of San Diego's drier months, with mostly sunny afternoons and low rain probability. The main seasonal factor is the coastal marine layer, which can leave Coronado overcast until late morning before clearing; occasional Santa Ana conditions bring warmer, drier and breezier days.
Packing: Pack layers rather than heavy clothing: short-sleeve shirts and light trousers for daytime sessions, plus a jacket or overshirt for bayfront evenings that cool to around 16 C. Bring comfortable shoes for outdoor walkways, sunglasses and sunscreen for the afternoon sun, and one compact waterproof layer in case an early-season storm passes through. A plug adapter is needed for UK and European devices given 120 V Type A and B outlets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at MURTEC Executive Summit 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Lock your registration tier before the internet rate closes — Published deadlines in 2026 put the internet rate window at 2 September to 19 October; registering after that moves you to the USD 495 on-site rate.
T-2
Confirm your operator eligibility documentation — Restaurant Attendee pricing requires proof of eligibility, so have a badge, pay stub or company letter ready for check-in.
T-3
Book or reconfirm the Loews Coronado Bay room — On-property inventory is finite and October is a busy San Diego meeting month; check whether an attendee block rate is published.
T-4
Book the SAN transfer — Reserve a shared shuttle or plan rideshare timing for the Coronado Bridge; late arrivals after 21:00 have thinner shuttle coverage.
T-5
Download the schedule and shortlist sessions — murtecsummit.com/schedule carries the agenda; map your shortlist against vendor meetings so both fit the same days.
T-6
Request vendor meetings with a written agenda — Come with your current stack, store count and the two or three systems you actually intend to replace this budget year.
T-7
Set up mobile connectivity — Check roaming with your carrier or buy a US eSIM; US networks run on 4G and 5G, and resort Wi-Fi should not be assumed for demo traffic.
T-8
Pack for coastal October — Daytime around 24 C and evenings near 16 C; bring layers, a light jacket for bayfront receptions, and shoes suited to outdoor walkways.
T-9
Check the local forecast and any organiser travel updates — Marine layer mornings are common; build 10 extra minutes into any off-property morning transfer.
T-10
Confirm dinner and off-site meetings — Coronado village and downtown San Diego both need a drive; reserve tables rather than assuming walk-in availability for groups.
T-11
Pre-load your badge and arrival details — Have registration confirmation, ID and hotel booking on your phone and on paper for the port of entry and the front desk.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Loews Coronado Bay
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2MURTEC Executive Summit 2026 registration concourse
Loews Coronado Bay
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Loews Coronado Bay
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Restaurant Attendee
USD 295 / per person
organiser_published
visitor_ticket
visitor · Internet Rate
USD 395 / per person
organiser_published
visitor_ticket
visitor · On-Site Rate
USD 495 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Restaurant Attendee | USD 295 / per person | organiser_published | |
| visitor_ticket | visitor | Internet Rate | USD 395 / per person | organiser_published | |
| visitor_ticket | visitor | On-Site Rate | USD 495 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether MURTEC Executive Summit 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For MURTEC Executive Summit 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Restaurant management software and solutions and Customer relationship managemen solutions and benchmarking suppliers at MURTEC Executive Summit 2026 in San Diego.
Min. budget
$995.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Restaurant management software and solutions and Customer relationship managemen products who need qualified meetings with the event's trade audience.
Min. budget
$4,477.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the San Diego show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Multi-unit operator
- A restaurant company running several locations under one brand or a franchise system. Multi-unit operators are the core buying audience for restaurant technology because they standardise POS, kitchen and reporting systems across every store.
- POS (point of sale)
- The in-store transaction system that rings sales, applies menu pricing and promotions, and feeds data to back-office and loyalty platforms. In multi-unit chains, POS selection is usually a chain-wide decision rather than a store-level one.
- KDS (kitchen display system)
- A screen-based replacement for printed tickets that routes orders to stations, tracks prep time and helps kitchen managers spot bottlenecks during peak dayparts.
- Off-premise
- All food sold for consumption away from the dining room: delivery, takeout, curbside and catering. Off-premise mix is the metric operators watch when evaluating packaging, dispatch and order-throttling tools.
- Third-party delivery integration
- Middleware or native connectors that pull DoorDash, Uber Eats and Grubhub orders into the restaurant's own POS and KDS so staff work from one ticket queue instead of several tablets.
- Digital ordering and loyalty stack
- The combined web/app ordering, payment and rewards tooling used to capture guest data and drive repeat visits. Operators evaluate these on integration depth, guest data ownership and per-transaction cost.
- Back of house (BOH) and front of house (FOH)
- BOH covers kitchen, inventory and prep systems; FOH covers host, table, ordering and payment touchpoints. Technology buying decisions increasingly require both sides to share one data model.
- Unit economics
- Store-level revenue and cost per location: food and paper cost, labour, rent and throughput. Restaurant technology business cases are usually justified on measurable improvements in these per-store numbers.
- Franchisee and franchisor systems
- Franchisors set brand standards and often approve or mandate technology vendors; franchisees pay for and run the systems locally. Any chain-wide rollout has to satisfy both sides of that relationship.
- Speed of service
- The measured time from order to handoff, tracked closely at drive-thru and counter. It is one of the clearest returns cited when operators test AI order-taking, forecasting or kitchen routing tools.
- Menu and inventory data management
- Keeping item, price, modifier and ingredient data synchronised across POS, delivery marketplaces, kiosks and websites. Broken menu data is a common cause of marketplace order errors and margin leakage.
- Restaurant Attendee rate
- The reduced registration tier reserved for restaurant operator personnel, which requires proof of eligibility at check-in. Vendor and supplier attendees register at the standard commercial rates instead.
1
2
3
4
5
6
7
8
9
10
11
12
Also known as
Alternate names and search phrases for this event.
- restaurant technology summit
- MURTEC 2026
- San Diego restaurant conference
- MURTEC Executive Summit 2026 San Diego
- MURTEC Executive Summit San Diego 2026
- MURTEC San Diego 2026
- San Diego United States
- Conference San Diego 2026
- Conference Executive Summit San Diego
- Restaurant management software and solutions
Trust footer
Sources
1
References
1
Publishers
0
Date checked
1
MURTEC Executive Summit
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.