AI video analytics at the edge
What ai video analytics at the edge means for buyers and exhibitors in this sector.
Event overview
Overview
MSP Global 2026 is the leading international conference for managed service providers, MSSPs, and IT leaders. Taking place at the PortAventura Convention Centre in Barcelona, this event will feature vibrant sessions on cybersecurity, AI, cloud strategy, and compliance.
With over 3,000 participants from more than 65 countries, attendees will have the opportunity to network with decision-makers and explore the latest trends in the managed services ecosystem. MSP Global 2026 takes place in.
TL;DR
- 1Dates and Venue: MSP Global 2026 takes place on October 21-22, 2026, at PortAventura Convention Centre, Barcelona, Spain.
- 2Scale and Focus: This event gathers over 3,000 participants from 65+ countries, focusing on managed services and digital transformation.
- 3Organiser: The event is hosted by MSP Global, with registration available at their official website.
- 4Buyer Authority: 45% of attendees are C-level executives, ensuring high-level networking opportunities.
- 5Entry: Free passes are available for qualified MSPs, MSSPs, and IT leaders.
Why visit
Attending MSP Global 2026 provides unparalleled access to decision-makers in the managed services sector. Network with industry leaders, gain insights into emerging technologies, and participate in hands-on workshops designed to enhance your business strategies. The festival-style atmosphere encourages meaningful connections and collaborations.
Why exhibit
Exhibiting at MSP Global 2026 allows you to showcase your products and services to a targeted audience of MSPs and IT leaders. Gain visibility among key decision-makers, generate leads, and establish partnerships that can drive your business forward. The event's unique setting fosters real connections and opportunities for growth.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Managed Service Providers seeking growth opportunities
MSSPs looking to enhance their service offerings
Enterprise IT leaders focused on digital transformation
Technology vendors aiming to connect with MSPs
Resellers interested in the latest industry trends
Systems integrators exploring partnership possibilities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering cybersecurity solutions
Cloud service providers showcasing their platforms
Vendors of managed services tools and technologies
IT consultants seeking to expand their network
Software developers targeting the MSP market
Telecom providers looking to connect with resellers
Product categories
Key solution areas showcased across the event.
Cybersecurity solutions for managed services
Cloud computing platforms and services
AI tools for business efficiency
Compliance and regulatory solutions
Networking and connectivity products
Digital transformation consulting services
Location & Facilities
Venue
PortAventura Convention Centre
Av. Pere Molas, Tarragona, Spain
Facilities
Parking
PortAventura Convention Centre in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: PortAventura Convention Centre in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at PortAventura Convention Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Barcelona, Spain
Why it matters
For security integrators, consultants, and end-users, MSP Global 2026 on 2026-10-21 to 2026-10-22 at PortAventura Convention Centre is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close - co-located buyers use it to shortlist vendors for 2028 rollouts.
Industry trends
Key trends shaping this market and its wider industry.
Cyber-physical convergence
What cyber-physical convergence means for buyers and exhibitors in this sector.
Cloud-managed access and identity
What cloud-managed access and identity means for buyers and exhibitors in this sector.
Regulatory and compliance pressure
What regulatory and compliance pressure means for buyers and exhibitors in this sector.
Critical infrastructure hardening
What critical infrastructure hardening means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Barcelona El Prat
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Sol Costa Daurada
midscale
Salou (approx. 1.3 km from PortAventura Convention Centre)USD 150–190 / night
4-star hotel with a guest rating of about 4.2 from roughly 4.6K reviews. Breakfast is paid, Wi-Fi is free, parking is paid, and facilities include pools, a hot tub, air conditioning, a fitness center and a spa. About a 15-20 minute walk to the convention centre.
Hotel Belvedere
midscale
Salou (approx. 1.4 km from PortAventura Convention Centre)USD 130–170 / night
3-star hotel rated about 4.0 by guests. Breakfast, free Wi-Fi, paid parking, an outdoor pool, a hot tub, air conditioning, a bar and a restaurant are listed. A practical lower-cost base within walking or short taxi distance of the venue.
Hotel-Aparthotel Dorada Palace
upscale
Salou (approx. 1.4 km from PortAventura Convention Centre)USD 155–205 / night
4-star aparthotel with breakfast available for a fee, free Wi-Fi, paid parking, an outdoor pool, a hot tub, air conditioning, a fitness center and all-inclusive options. Good for longer stays where apartment-style space helps.
Hotel Golden Port Salou & Spa
upscale
Salou (approx. 1.6 km from PortAventura Convention Centre)USD 160–210 / night
4-star hotel with paid breakfast, free Wi-Fi, paid parking, pools, a hot tub, air conditioning, a fitness center and all-inclusive options. Slightly farther from the convention centre, so plan a short taxi or a 20-minute walk.
Hotel PortAventura
upscale
PortAventura World resort, Salou (on-site)USD 180–245 / night
On-site PortAventura World hotel that reduces daily transfers to the convention centre. Confirm event rates, breakfast and resort access before booking; on-site hotels can sell out around large events.
Hotel Gold River
upscale
PortAventura World resort, Salou (on-site)USD 200–280 / night
On-site PortAventura World hotel with themed rooms and resort access. Suitable if you want to avoid daily taxis; confirm the walk or shuttle to the convention centre and whether event rates include breakfast.
Local transport
Get around the city with these convenient transport options.
airport train
Estimated costApprox. EUR 4.60 single (estimate; confirm Renfe fares)
Best forBarcelona El Prat (BCN) T2 to Barcelona Sants (Renfe R2 Nord)
The R2 Nord airport train runs from BCN T2 to Barcelona Sants in roughly 25 minutes. Buy a ticket at the station machines or via the Renfe app and keep it for the barrier.
regional rail
Estimated costApprox. EUR 9-12 single (estimate; confirm Renfe fares)
Best forBarcelona Sants to PortAventura/Salou (Renfe regional)
Renfe regional services on the R16/R17 corridor connect Barcelona with the PortAventura/Salou area in roughly 1h15-1h30. Check the departure board at Sants and allow time for the final walk or taxi to the convention centre.
taxi
Estimated costApprox. EUR 150-200 (estimate; confirm meter or private-transfer quote)
Best forBarcelona El Prat (BCN) to PortAventura Convention Centre
A direct road transfer takes roughly 1h05-1h25 depending on traffic. Use an official airport taxi rank or a pre-booked transfer rather than an unmarked car. Confirm the price before departure.
taxi
Estimated costApprox. EUR 8-15 (estimate; confirm local taxi meter)
Best forSalou hotel cluster to PortAventura Convention Centre
Short hops from Salou hotels to the convention centre are usually quick, but taxis are limited at peak times. Ask your hotel to book a return taxi or use the organiser shuttle where available.
local bus
Estimated costApprox. EUR 2-3 single (estimate; confirm local bus fare)
Best forSalou town to PortAventura World
Local buses connect Salou with the PortAventura resort area. Schedules thin out in the evening, so check the last return bus before relying on it after a late session.
organiser shuttle
Estimated costCheck the organiser shuttle page; free or charged shuttle (confirm)
Best forMSP Global event shuttle routes
The organiser publishes a shuttle routes and timetables page. Confirm pickup points, frequency and any fee before choosing a hotel away from the venue.
parking
Estimated costApprox. EUR 10-15 per day (estimate; confirm venue parking rate)
Best forPortAventura Convention Centre and resort car parks
The resort has large paid parking areas. Follow signs for the convention centre rather than the theme park, and arrive early on build-up and show days. Confirm whether exhibitor passes include parking.
Weather
Mid-to-late October is a transitional period on the Costa Daurada. The Open-Meteo outlook for 21-22 October 2026 (public forecast API, estimate, confirm before travel) shows overcast conditions in Barcelona, with highs near 22C on 21 October and near 20C on 22 October, and overnight lows near 10C. Salou is coastal and can feel breezier in the evening, so pack a light layer even if the daytime is mild. Autumn showers are possible, though the current outlook shows limited rainfall.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain has broad 4G and 5G coverage from Movistar, Orange, Vodafone and Yoigo. EU/EEA visitors can generally use roam-like-at-home; non-EU visitors should check roaming charges or buy a local eSIM before arrival. PortAventura Convention Centre is a large resort venue, so confirm Wi-Fi access and passwords with the organiser, and download offline maps, tickets and shuttle timetables as a backup.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
Spanish and Catalan are both used in Catalonia. English is common in Barcelona and at international conferences, but a simple 'hola' or 'bon dia' is appreciated. Handshakes are standard in business settings; keep greetings brief and use surnames until invited otherwise.
Meal times and business entertaining
Lunch is often taken between 14:00 and 15:30, and dinner starts late, often after 21:00. If you are hosting clients or partners, a relaxed evening meal is normal, but confirm dietary needs and do not assume everyone drinks alcohol.
Tipping
Tipping is not mandatory in Spain. Rounding up or leaving 5-10% in restaurants is common for good service; taxis usually do not expect a tip beyond rounding the fare. Keep small change for hotel staff if you use porterage.
Dress code
Business casual is appropriate for MSP Global sessions and the expo floor. Bring a jacket or light layer for air-conditioned rooms and cooler evenings. Comfortable shoes matter because the venue and resort areas involve walking between halls and hotels.
Local area and resort logistics
PortAventura Convention Centre sits inside the PortAventura World resort in Salou, not central Barcelona. Allow for resort crowds and seasonal park traffic, and keep your hotel address in Spanish for taxi drivers. If you are combining the event with a short stay in Barcelona, plan the train or road transfer in advance.
Punctuality and scheduling
Conference sessions usually start on time. Arrive 10-15 minutes early for keynote sessions and booked meetings. Spanish business culture can be relationship-oriented, so leave room for informal conversation after a meeting rather than scheduling back-to-back slots.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BCN
Search Barcelona El Prat (BCN) first for the widest choice of European and long-haul connections. Reus (REU) is closer to Salou but mainly seasonal; compare total journey time, not just fare. Book flights that land by early afternoon on 20 October if you want a stress-free transfer, and allow at least 1h30 between landing and any fixed shuttle. For the return, leave 2-3 hours before departure if using rail plus airport security. Fares for 21-22 October 2026 were not captured; treat any price as an estimate and confirm with the airline.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to PortAventura Convention Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near PortAventura Convention Centre: Salou (approx. 1.3 km from PortAventura Convention Centre): Sol Costa Daurada; Salou (approx. 1.4 km from PortAventura Convention Centre): Hotel Belvedere; Salou (approx. 1.4 km from PortAventura Convention Centre): Hotel-Aparthotel Dorada Palace.
Ride-hail: Uber, Bolt and Cabify operate in Barcelona, but coverage in Salou and around PortAventura is thinner. Use the local taxi rank or ask your hotel to book a taxi, especially for early sessions and after evening events. Confirm the fare estimate before departure and keep the taxi app active for return trips.
Public transit: From Barcelona, Renfe regional trains on the R16/R17 corridor connect Barcelona Sants with PortAventura/Salou; journey time is approx. 1h15-1h30 and fares are approx. EUR 9-12 one way. The R2 Nord airport train links BCN T2 with Barcelona Sants in approx. 25 minutes for approx. EUR 4.60. Local buses and taxis cover the final 1-2 km from Salou stations and hotels to PortAventura Convention Centre. Use the Renfe and TMB journey planners, and check the MSP Global shuttle page for event-specific coaches.
Parking: PortAventura Convention Centre sits within the PortAventura World resort, which has large paid parking areas. Expect approx. EUR 10-15 per day for car parking, with higher rates for premium or theme-park lots; confirm the current rate and whether exhibitor passes include parking. Arrive early on build-up and show days, and follow signs for the convention centre rather than the theme park.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs around 20-22C, overnight lows near 10-12C. The Costa Daurada coast can feel breezy in the evening, while Barcelona city may be slightly warmer. Open-Meteo outlook for 21-22 October 2026; estimate, confirm before travel.
Seasonality: October is a transitional month. The Open-Meteo outlook for 21-22 October 2026 shows overcast skies and limited rainfall, but autumn showers are possible on the Costa Daurada. Pack a light rain layer and check the forecast 48 hours before departure.
Packing: Pack light layers for mild days and cooler evenings, a compact rain jacket or umbrella for possible autumn showers, comfortable walking shoes for the resort and convention centre, business casual clothing for sessions, a Type F/C power adapter, and a reusable water bottle. If you plan to use hotel pools or the theme park, add swimwear and casual clothes.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at MSP Global 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your MSP Global registration and pass type
T-2
Book accommodation in Salou or PortAventura
T-3
Book flights to Barcelona El Prat (BCN) or Reus (REU)
T-4
Reserve rail or a private transfer to PortAventura
T-5
Check passport, visa and ETIAS status
T-6
Download tickets, app and offline maps
T-7
Plan your session and expo priorities
T-8
Pack for mild days and cool evenings
T-9
Travel to Barcelona and transfer to Salou
T-10
Arrive early for badge collection and orientation
T-11
Follow up on leads and vendor notes
T-12
Leave buffer for the return journey
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at PortAventura Convention Centre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2MSP Global 2026 registration concourse
PortAventura Convention Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
PortAventura Convention Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether MSP Global 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For MSP Global 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Cybersecurity solutions for managed services and Cloud computing platforms and s solutions and benchmarking suppliers at MSP Global 2026 in Barcelona.
Min. budget
$657.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Cybersecurity solutions for managed services and Cloud computing platforms and s products who need qualified meetings with the event's trade audience.
Min. budget
$2,956.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Barcelona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Where is the event venue located?
The event is held at PortAventura Convention Centre in the Salou/PortAventura area, Catalonia, Spain. It sits within the PortAventura World resort complex on the Costa Daurada.
How do I get to PortAventura Convention Centre from Barcelona Airport?
From Barcelona El Prat (BCN) take a regional train or bus toward the PortAventura/Salou area and finish with a local taxi, or use a direct road transfer. Travel time is roughly an hour or more; confirm live schedules on the PortAventura World arrival page and the MSP GLOBAL shuttle page.
Are there hotels near PortAventura Convention Centre?
Yes. Google Hotels lists several Salou properties roughly 1.3-1.6 km from the venue, including Sol Costa Daurada, Hotel Belvedere, Hotel-Aparthotel Dorada Palace and Hotel Golden Port Salou & Spa, with breakfast, pools and parking options.
Where can I find the event floor plan and exhibition map?
The organiser publishes a floor plan page on the MSP GLOBAL site. Check the floor plan and maps and plans pages before travelling so you can plan hall routes.
What is the weather like in late October at PortAventura?
Late October on the Costa Daurada brings mild Mediterranean days, with an Open-Meteo outlook for 21-22 October 2026 showing overcast skies, highs around 20-22C and lows near 10C; pack a light rain layer.
Glossary
- MSP (Managed Service Provider)
- An IT services company that remotely manages a client's infrastructure, endpoints, cloud tenancy and security under a recurring contract, rather than billing by the hour.
- RMM (Remote Monitoring and Management)
- Software used by MSPs to monitor client devices and servers, deploy patches, run scripts and alert technicians before small issues become outages.
- PSA (Professional Services Automation)
- A business-management platform for ticketing, project delivery, time tracking, billing and resource planning in an MSP.
- MRR (Monthly Recurring Revenue)
- The predictable monthly revenue an MSP earns from contracted services, excluding one-off project or hardware sales.
- Co-managed IT
- A service model in which an MSP supplements an internal IT team rather than replacing it, often covering security, backup, patching or specialised projects.
- MSSP (Managed Security Service Provider)
- An MSP that sells security operations, monitoring, incident response or compliance services as a recurring offering.
- SOC 2
- An attestation report, based on AICPA trust-services criteria, that a service organisation has controls for security, availability, processing integrity, confidentiality or privacy.
- vCIO (Virtual CIO)
- A fractional or outsourced CIO service in which an MSP provides technology strategy, budgeting and roadmap advice to client leadership.
- QBR (Quarterly Business Review)
- A structured recurring meeting with a client to review service performance, risks, roadmap and commercial alignment.
- EDR / XDR
- Endpoint Detection and Response, and Extended Detection and Response, are security tools that collect telemetry across endpoints, identity, email and cloud workloads to detect and respond to threats.
- TCO (Total Cost of Ownership)
- The full cost of a technology choice over its life, including licences, implementation, support, migration and staff time, not just the sticker price.
- Peer group
- A confidential group of non-competing MSP owners or leaders who meet regularly to compare financials, operations and strategy.
- Distributor / two-tier distribution
- An intermediary that buys technology from vendors and sells it to MSPs and resellers, often adding credit, logistics and enablement services.
- SOW (Statement of Work)
- A document that defines the scope, deliverables, responsibilities, timeline and commercial terms for a specific client project or service engagement.
- Tech stack
- The combined set of platforms an MSP uses to deliver services, such as RMM, PSA, backup, identity, endpoint security and documentation tools.
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Also known as
Alternate names and search phrases for this event.
- Managed Services Conference
- Barcelona IT Events
- Cybersecurity Conference 2026
- MSP Global 2026 Barcelona
- MSP Global Barcelona 2026
- MSP 2026
- MSP Barcelona 2026
- Barcelona Spain
- Conference Barcelona 2026
- Cloud Computing
3 more alternate names hidden
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.