Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at MRCA Conference & Expo 2026 include 838 Coatings, A.C.T. Metal Deck Supply, AccuLynx, American Weatherstar and Bitec Inc.
- 838 Coatings
- A.C.T. Metal Deck Supply
- AccuLynx
- American Weatherstar
- Bitec Inc
Event overview
Overview
The MRCA Conference & Expo 2026, taking place at The Westin Cape Coral Resort, is designed for roofing contractors and industry leaders. This inaugural Leadership Summit will feature cutting-edge education, networking opportunities, and a showcase of the latest roofing innovations.
Attendees will benefit from strategic learning sessions and peer-to-peer networking, making it an essential event for professionals in the roofing industry. MRCA Conference & Expo 2026 takes place in Cape Coral,.
TL;DR
- 1Dates and Venue: MRCA Conference & Expo 2026 takes place on November 18-19, 2026, at The Westin Cape Coral Resort, Cape Coral, Florida.
- 2Organiser: The event is hosted by the Midwest Roofing Contractors Association, known for advocating for roofing contractors.
- 3Buyer Authority: Attendees include roofing contractor leadership and decision-makers from across the industry.
- 4Entry: Registration is available online with various pricing options for contractors and guests.
Why visit
Attendees will gain insights into the latest roofing innovations and trends, network with industry leaders, and participate in educational sessions tailored for roofing professionals. Attendees include roofing contractor leadership and decision-makers from across the industry.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of roofing contractors and decision-makers. This inaugural Leadership Summit focuses on roofing industry innovations and networking opportunities. Attendees include roofing contractor leadership and decision-makers from across the industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Roofing contractor leadership and decision-makers
Roofing industry suppliers and manufacturers
Safety professionals in the roofing sector
Business management professionals in roofing
Technical experts in roofing systems
Legal advisors for roofing contractors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of single-ply membrane systems including TPO, EPDM and PVC
Producers of modified bitumen, built-up roofing and low-slope membrane accessories
Metal roofing and standing-seam panel manufacturers, coil suppliers and fabricators
Roofing insulation, cover board, fastener and edge-metal suppliers
Steep-slope product suppliers: asphalt shingles, underlayment, flashing and ventilation
Fall-protection, ladder, guardrail and jobsite safety equipment vendors
Roof coatings, sealants, adhesives and waterproofing manufacturers
Roofing software, estimating, CRM and crew-management platforms
Equipment suppliers: roof loading, tear-off, recycling and solar-integration tools
Consultants, testing labs, insurance and business services for roofing contractors
Product categories
Key solution areas showcased across the event.
Roofing materials and supplies
Safety equipment for roofing
Roofing technology solutions
Business management tools for contractors
Roofing education and training resources
Innovative roofing systems and designs
Location & Facilities
Venue
The Westin Cape Coral Resort at Marina Village
Cape Coral, United States
Facilities
Parking
The Westin Cape Coral Resort at Marina Village in Cape Coral typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The Westin Cape Coral Resort at Marina Village in Cape Coral typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at The Westin Cape Coral Resort at Marina Village for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Event days: Confirm daily opening hours on the organiser registration page
Contractor Registration
995Couple Registration
1990Non-Industry Guest (Evening Events 21+)
500Non-Industry Guest (Evening Events Ages 13-20)
350
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Cape Coral, United States
Why it matters
Attendees will gain insights into the latest roofing innovations and trends, network with industry leaders, and participate in educational sessions tailored for roofing professionals. This inaugural Leadership Summit focuses on roofing industry innovations and networking opportunities.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Upscale resort / host venue
The Westin Cape Coral Resort at Marina VillageHost venue for the MRCA conference; rates vary by room type and demand. Confirm resort fees, parking and cancellation terms.
Midscale to upscale
Cape Coral Marina districtShort drive to the venue; confirm whether breakfast, parking or shuttle is included.
Midscale
Fort Myers River DistrictMore dining and evening options; plan for a rental car or rideshare to Cape Coral.
Budget to midscale
Fort Myers near RSW airportConvenient for early flights; confirm airport shuttle or parking before booking.
Local transport
Get around the city with these convenient transport options.
Rideshare (Uber/Lyft)
Estimated costApprox. USD 45-70 one way
Best forSouthwest Florida International Airport (RSW) to The Westin Cape Coral Resort at Marina Village
Confirm live app quote; surge pricing possible during conference arrivals.
Taxi
Estimated costApprox. USD 55-85 one way
Best forRSW to Cape Coral Marina district
Confirm metered or flat rate with dispatcher before departure.
Rental car
Estimated costApprox. USD 45-75 per day plus taxes and fees
Best forRSW rental center to Cape Coral
Cape Coral is car-oriented; book early for November and confirm insurance and toll options.
LeeTran public bus
Estimated costApprox. USD 1.50 per one-way trip
Best forSelected Cape Coral to Fort Myers routes
Routes and frequency are limited; confirm schedules and transfers before relying on transit.
Venue parking
Estimated costApprox. USD 10-25 per day
Best forThe Westin Cape Coral Resort at Marina Village
Confirm current self-parking or valet rate with the venue; rates may change for conference attendees.
taxi
Estimated costApprox. USD taxi/rideshare from PGD to venue (estimate; confirm before travel)
Best forPunta Gorda Airport (PGD) to The Westin Cape Coral Resort at Marina Village
Weather
November 2026 in Cape Coral, Florida: warm and mostly mild, with average highs near 80 F (27 C) and lows near 63 F (17 C). November is a transition month in Florida's dry season, but showers are still possible, and the Atlantic hurricane season officially runs through November 30. Pack a light rain layer and confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is typical for MRCA sessions and the expo floor; evening events at the marina resort tend toward resort casual.
Car dependency
Cape Coral is a car-oriented Gulf Coast city; most attendees will use a rental car, rideshare or taxi rather than frequent public transit.
Tipping
Restaurant servers, bartenders and rideshare drivers typically expect 18-20 percent gratuity; check whether resort fees or service charges are already included.
Hurricane season
The Atlantic hurricane season runs through November 30; monitor local advisories and keep flexible travel plans.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Cape Coral; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Cape Coral; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near The Westin Cape Coral Resort at Marina Village: The Westin Cape Coral Resort at Marina Village: The Westin Cape Coral Resort at Marina Village; Cape Coral Marina district: Cape Coral Marina district; Fort Myers River District: Fort Myers River District.
Ride-hail: Ride-hailing apps are commonly used in Cape Coral; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to The Westin Cape Coral Resort at Marina Village.
Parking: On-site parking is available at The Westin Cape Coral Resort at Marina Village; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 63-81 F (17-27 C) with warmer days and milder evenings; confirm the forecast before travel.
Seasonality: November is a transition month in Florida's dry season; brief showers are possible and hurricane season runs through November 30. Pack a light rain layer.
Packing: Approx. 63-81 F (17-27 C) with warmer days and milder evenings; confirm the forecast before travel. November is a transition month in Florida's dry season; brief showers are possible and hurricane season runs through November 30. Pack a light rain layer. November 2026 in Cape Coral, Florida: warm an
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at MRCA Conference & Expo 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm whether you are attending under Contractor, Couple or Non-Industry Guest registration and complete the MRCA registration path.
T-2
Book accommodation at The Westin Cape Coral Resort at Marina Village or a nearby Cape Coral/Fort Myers hotel; November is seasonal, so confirm cancellation terms.
T-3
Arrange flights into Southwest Florida International Airport (RSW) and reserve a rental car or rideshare, as Cape Coral is car-oriented.
T-4
Download the MRCA 2026 schedule from mrca.org/schedule and mark roofing-sector sessions, expo hours and evening events.
T-5
Check continuing-education requirements for your contractor license and confirm which sessions offer credit.
T-6
Prepare a short list of membrane, metal, insulation, safety and software suppliers you want to meet on the expo floor.
T-7
Pack business casual for sessions and resort casual for evening events; bring a light rain layer for Florida showers.
T-8
Confirm parking at The Westin Cape Coral Resort at Marina Village and any daily rate before arrival.
T-9
Save digital and printed copies of your registration confirmation, ID and contractor credentials.
T-10
Review the MRCA exhibitor list and pre-book meetings with manufacturers or service providers that match your 2026 project pipeline.
T-11
Check the forecast 72 hours before travel and monitor any hurricane-season advisories (season ends Nov 30).
T-12
Set a follow-up plan for leads and quotes after the show, including CRM notes and a 30-day outreach calendar.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at The Westin Cape Coral Resort at Marina Village
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2MRCA Conference & Expo 2026 registration concourse
The Westin Cape Coral Resort at Marina Village
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
The Westin Cape Coral Resort at Marina Village
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 995 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 995 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether MRCA Conference & Expo 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For MRCA Conference & Expo 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Roofing materials and supplies and Safety equipment for roofing solutions and benchmarking suppliers at MRCA Conference & Expo 2026 in Cape Coral.
Min. budget
$2,490.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Roofing materials and supplies and Safety equipment for roofing products who need qualified meetings with the event's trade audience.
Min. budget
$11,205.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Cape Coral show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- TPO membrane
- Thermoplastic polyolefin single-ply roofing membrane used on low-slope commercial roofs; known for heat-welded seams and reflective surfaces.
- EPDM
- Ethylene propylene diene monomer synthetic rubber membrane used for low-slope roofing; typically installed with adhesive or mechanical fasteners.
- PVC membrane
- Polyvinyl chloride single-ply membrane used on low-slope roofs; heat-welded seams and chemical resistance are common selling points.
- Modified bitumen
- Asphalt-based sheet roofing reinforced with polyester or fiberglass and modified with APP or SBS polymers for flexibility and durability.
- Built-up roofing (BUR)
- Multi-layer roof system built from alternating plies of reinforcing felt and bitumen, finished with a cap sheet or surfacing.
- Steep-slope roofing
- Roof systems installed on slopes generally above 3:12, including asphalt shingles, metal panels, tiles and synthetic slate.
- Low-slope roofing
- Roof systems designed for slopes generally at or below 3:12, including single-ply, modified bitumen and built-up membranes.
- Flashing
- Metal or membrane components that seal roof penetrations, edges and transitions to direct water away from the building envelope.
- Underlayment
- A secondary water-resistant layer installed beneath steep-slope roof coverings, often required by code in certain ice-dam or wind zones.
- Wind uplift
- Upward force on roof assemblies caused by wind; manufacturers test and rate systems for uplift resistance under building codes.
- Hail impact rating
- A classification such as UL 2218 that indicates a roof covering's resistance to impact from hailstones of specified sizes.
- Cool roof
- A roof surface with high solar reflectance and thermal emittance, used to reduce heat gain and meet energy-code requirements.
- Fall protection
- OSHA-required systems and practices, such as guardrails, personal fall-arrest systems and warning lines, used to protect workers at height.
- Manufacturer certification
- A contractor credential from a roofing manufacturer that may be required to offer enhanced warranties or access certain product lines.
- NRCA
- The National Roofing Contractors Association, a U.S. roofing trade association that publishes technical manuals and industry guidance.
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Also known as
Alternate names and search phrases for this event.
- MRCA Conference 2026
- Cape Coral roofing expo
- roofing contractors conference
- MRCA Leadership Summit 2026
- MRCA Conference & Expo 2026 Cape Coral
- MRCA Conference Cape Coral 2026
- Expo Cape Coral 2026
- MRCA 2026
- MRCA Cape Coral 2026
- Cape Coral United States
1 more alternate names hidden
Trust footer
Sources
5
References
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Publishers
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Date checked
1
Midwest Roofing Contractors Association
- event_website
- event_social
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.