Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at M+R include 7Solutions B.V., ANKERSMID M&C, ATHEX Benelux BV, Beckhoff Automation BVBA and Belgian Fluid System Technologies BVBA.
- 7Solutions B.V.
- ANKERSMID M&C
- ATHEX Benelux BV
- Beckhoff Automation BVBA
- Belgian Fluid System Technologies BVBA
Event overview
Overview
M+R is the Belgian trade fair for process automation. Process automation monitors and controls industrial processes in sectors such as refineries, chemicals, paper production, and utilities (e.
g. , energy and water treatment plants).
It focuses on continuous data measurement, analysis, and automatic adjustment of parameters such as temperature, pressure, and flow, aiming for efficient, safe, and accurate production processes.
TL;DR
- 1Dates and Venue: M+R takes place on March 17, 2027, at Antwerp Expo, Belgium.
- 2Scale and Focus: This leading trade fair showcases innovations in process automation and measurement technology.
- 3Organiser: The event is organised by Easyfairs, known for hosting industry-focused exhibitions.
- 4Buyer Authority: Attendees include process engineers, technical managers, and industry professionals from various sectors.
- 5Entry: Registration is available online; check the official website for details.
Why visit
Visiting M+R offers the chance to discover the latest technologies in process automation and measurement. Attendees can network with leading suppliers, gain insights from industry experts, and explore practical solutions to enhance operational efficiency. The event also features live demonstrations and masterclasses, providing valuable learning opportunities.
Why exhibit
Exhibiting at M+R allows companies to showcase their innovations to a targeted audience of industry professionals. It provides an opportunity to generate leads, build brand visibility, and engage directly with potential clients. The event's focus on process automation ensures that exhibitors connect with key decision-makers in the sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Measurement and control engineers specifying transmitters, analysers and loop instrumentation for chemical, pharmaceutical and food processing plants in Belgium and the wider Benelux
Process and automation engineers comparing PLC, SCADA, HMI and process-control platforms and the integrators who deliver them
Plant and production engineers responsible for reliability, throughput and energy use on continuous process lines
Technical managers and heads of engineering assessing suppliers, service contracts and multi-year instrument frameworks
Maintenance and calibration managers sourcing test equipment, reference standards, calibration services and device diagnostics tools
Quality, safety and compliance officers working on ATEX/IECEx zoning, SIL-rated safety loops and calibration documentation
Procurement and purchasing leads building vendor shortlists for instrumentation, valves, control hardware and field service contracts
Digitalisation and industrial IoT project leads evaluating edge gateways, plant data platforms and analytics tools
Technical directors and owners of Belgian and Dutch system integrators, instrument distributors and service companies
Applied research and engineering faculty staff tracking process measurement and control technology developments
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of measurement instruments
Suppliers of automation technology
Providers of control systems
Companies specializing in process optimization
Vendors of analytical instrumentation
Consultants in process engineering
Product categories
Key solution areas showcased across the event.
Pressure, temperature, flow, level and humidity transmitters and sensors
Analytical instrumentation and process analysers, including gas and liquid analysis
Calibration equipment, reference standards, portable calibrators and accredited calibration services
Programmable logic controllers (PLCs), remote I/O, signal converters and industrial control hardware
SCADA, HMI and process-control software, including data acquisition, visualisation and historian packages
Industrial IoT gateways, edge devices, wireless sensing and plant data platforms
Control valves, actuators, positioners, dampers and other final control elements
Safety instrumentation, SIL-rated devices, gas detection and explosion-protection (ATEX/IECEx) equipment
Weighing, dosing, metering and batching systems for continuous and batch processes
Electrical measurement, power quality, energy monitoring and consumption metering instruments
Test and measurement instruments, portable meters, thermal imagers and field service tools
Engineering, integration, commissioning, maintenance and calibration service contracts for process plants
Location & Facilities
Venue
Antwerp Expo
Jan Van Rijswijcklaan 191, 2020 Antwerp
Facilities
Food options
On-site catering
On-site diningParking: Antwerp Expo in Antwerp typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Antwerp Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Easyfairs
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Antwerp, Belgium
Why it matters
Attending M+R on 2027-03-17 to 2027-03-17 in Antwerp lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Sensors, Testing and Controls Market in Belgium | Report - IndexBox ...
www.indexbox.io/store/belgium-sensors-testing-and-controls-market-analysis-forecast-size-trends-and-insights/ 2026-09-16T00:00:00.0000000
Instrumentation and Control Devices Market in Belgium | Report ...
www.indexbox.io/store/belgium-instrumentation-and-control-devices-market-analysis-forecast-size-trends-and-insights/ 2026-08-25T00:00:00.0000000
Belgium Industrial Controller Market (2024-2030) | Size & Revenue ...
www.6wresearch.com/industry-report/belgium-industrial-controller-market
M+R: The Future Of Measurement & Control Technology
ankersmid.eu/index.php/mr/?lang=en 2025-02-27T00:00:00.0000000
Belgium Relays and Industrial Controls Market (2025-2031) | Industry ...
www.6wresearch.com/industry-report/belgium-relays-and-industrial-controls-market
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Antwerpen Zuid / south AntwerpUSD 100–150 / night
B&B-style and 3-star options roughly 2 km from Antwerp Expo; reach the halls by De Lijn tram or a short taxi ride. Confirm rates and cancellations before travel.
Mid-range
Venue district, Antwerp ExpoUSD 170–240 / night
4-star hotels within walking distance of the halls; best for a one-day show with evening arrival. Ask about parking if arriving by van. Confirm before travel.
Premium
Antwerp city centre / Antwerpen-CentraalUSD 260–360 / night
Upscale central base 3 km from the venue with tram, taxi and rail links; convenient for city restaurants. Confirm availability before travel.
Local transport
Get around the city with these convenient transport options.
Tram / light rail
Estimated costEUR 2.50–4.00 single ticket
Best forAntwerp city centre to Antwerp Expo (De Lijn tram)
De Lijn operates tram and bus routes serving the Antwerp Expo stop; route and schedule details are listed on the De Lijn event page and Moovit. Confirm before travel.
Bus
Estimated costEUR 2.50–4.00 single ticket
Best forAntwerp city centre to Antwerp Expo (De Lijn bus)
Bus alternatives to the tram serve the venue district; check De Lijn timetables for event-day frequency. Confirm before travel.
Taxi / rideshare
Estimated costEUR 40–70
Best forAntwerp International Airport (Deurne, ANR) to Antwerp Expo
Antwerp's own airport; Rome2rio lists direct transfer options from ANR to Antwerp Expo. Confirm before travel.
Taxi / rideshare
Estimated costEUR 100–150
Best forBrussels Airport (Zaventem, BRU) to Antwerp Expo
Brussels Airport is the main international gateway for Antwerp; direct taxi runs roughly 45–60 minutes depending on traffic. Confirm before travel.
Train + tram
Estimated costEUR 12–20 train plus EUR 2.50–4.00 tram
Best forBrussels Airport (Zaventem, BRU) to Antwerpen-Centraal, then tram to Antwerp Expo
Train to Antwerpen-Centraal followed by a De Lijn tram to the venue is usually the cheapest airport-to-venue option. Confirm before travel.
Car and parking
Estimated costEUR 10–20 parking per day
Best forDrive to Antwerp Expo, on-site parking
Antwerp Expo publishes accessibility and parking information for visitors arriving by car; Antwerp also has a low-emission zone, so check vehicle compliance. Confirm before travel.
Weather
March 2027 Antwerp in March typically sees daytime highs near 10 C, with cold mornings and evenings. March is a changeable, rainy month in Antwerp; search results cite around 11 rain days in March.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Belgium.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Antwerp is Dutch-speaking and Dutch is the working language of most M+R exhibitors, but English is widely understood in business settings and by hotel and transport staff. Asking in English at a stand is normally fine.
Weather in March
Mid-March in Antwerp is changeable: daytime highs near 10 C, cold mornings and evenings, and around 11 rain days in the month. Bring a warm, water-resistant jacket and shoes that handle wet pavements between the tram stop, parking and the halls.
Getting around the city
De Lijn runs tram and bus routes across Antwerp, including services that stop at Antwerp Expo. Buy a ticket before boarding or use the app, and check the journey planner for the return leg if you stay until the show closes.
Money and tipping
Belgium uses the euro and card payments are accepted almost everywhere, including at the venue and in restaurants. Service is generally included in Belgian restaurant bills, so tipping is optional and usually left as a small round-up.
Dining and opening hours
Antwerp serves Belgian and Flemish cooking in the Grote Markt area and the Zuid district, with restaurants busiest from around 19:00. Some shops outside the main shopping streets close on Sundays, so plan any shopping around the show day rather than the weekend.
City landmarks worth an hour
If the show leaves you time, the Cathedral of Our Lady, the Grote Markt with its guild houses, the MAS Museum aan de Stroom and the Rubenshuis are the standard Antwerp stops, and Antwerpen-Centraal station itself is a noted piece of architecture.
Registration and badge collection
Confirm registration and venue access with the organiser before travelling to Antwerp, and keep your badge or confirmation available offline on your phone. A one-day fair concentrates arrivals into the morning, so allow extra time at the entrance.
Arrival and security screening
Arrive early on 17 March 2027 for orientation and any security screening, wear comfortable shoes for a full day on concrete hall floors, and carry a charged phone plus business cards for stand conversations.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Antwerp; confirm ground transport on the organiser site.
Visa
Visa rules for Belgium depend on nationality. Non-EU business visitors generally need a Schengen short-stay visa for business travel; the Belgian FPS Foreign Affairs visa portal is the official source for the application procedure and required documents.
Estimated cost: Not yet confirmed
Applications are lodged at the Belgian embassy or consulate covering the applicant's place of residence; Belgium's FPS Foreign Affairs lists country-specific visa pages (for example for India, China, the United States and the United Kingdom).
OfficialHotels
Find a stay near the venue with options for every budget.
Areas to stay
Antwerp city centre / Antwerpen-Centraal · Antwerpen Zuid / south Antwerp · Venue district, Antwerp Expo
budget
EUR 100-150/night
mid range
EUR 170-240/night
premium
EUR 260-360/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Antwerp; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Antwerp Expo: Antwerpen Zuid / south Antwerp: Antwerpen Zuid / south Antwerp; Venue district, Antwerp Expo: Venue district, Antwerp Expo; Antwerp city centre / Antwerpen-Centraal: Antwerp city centre / Antwerpen-Centraal.
Ride-hail: Ride-hailing apps are commonly used in Antwerp; confirm local availability before travel.
Public transit: De Lijn tram, bus and light rail services stop at Antwerp Expo; Moovit and De Lijn list routes from Antwerpen-Centraal Station to the fairground. Use the De Lijn journey planner or the Moovit stop page for live schedules and fares.
Parking: On-site parking is available at Antwerp Expo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Antwerp in March typically sees daytime highs near 10 C, with cold mornings and evenings.
Seasonality: March is a changeable, rainy month in Antwerp; search results cite around 11 rain days in March.
Packing: March 2027 Antwerp in March typically sees daytime highs near 10 C, with cold mornings and evenings. March is a changeable, rainy month in Antwerp; search results cite around 11 rain days in March.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at M+R usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the 17 March 2027 date and opening times on mr-expo.be and register for a visitor badge if preregistration is offered.
T-2
Shortlist exhibitors by product family - transmitters, analysers, calibration equipment, PLC and SCADA systems, control valves - and note stand numbers once the floorplan is published.
T-3
Book rail or air travel into Antwerp or Brussels and reserve accommodation near Antwerp Expo or along the De Lijn tram corridor.
T-4
Read the day programme on mr-expo.be and block time around the sessions or demonstrations that matter for your plant.
T-5
Download the floorplan and exhibitor list and build a walking route that covers your priority suppliers before the aisles get busy.
T-6
Prepare technical questions with your own plant data: loop lists, existing device models, calibration intervals and known reliability problems.
T-7
Check the De Lijn journey planner for tram and bus connections to the Antwerp Expo stop and note the last service back from the venue.
T-8
Save your badge or registration confirmation offline and store organiser contact details for on-site questions.
T-9
Pack business cards, a charged phone and a compact note-taking device, and check the Antwerp forecast for a cold, possibly wet show day.
T-10
Arrive early for badge collection and security screening, work your shortlist in priority order, and leave buffer time for the return journey from the venue district.
Networking spots
2M+R registration concourse
Organiser B2B lounge (if offered)
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether M+R fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Measurement and control (M&R / meten en regelen)
- The engineering discipline of measuring process variables and using that data to regulate plant operation automatically. It is the core scope of the M+R fair.
- Process instrumentation
- Field devices such as transmitters, sensors and analysers that convert physical process conditions into signals a control system can use.
- 4-20 mA loop
- An analogue current signalling standard used to transmit a measured value from a field instrument to a controller or PLC, with the live zero allowing fault detection.
- HART
- A digital communication signal superimposed on a 4-20 mA loop, used for configuring devices and reading diagnostics without interrupting the measurement.
- PLC (programmable logic controller)
- An industrial controller that executes the logic driving valves, motors, dosing systems and interlocks on a process plant.
- SCADA
- Supervisory control and data acquisition: the operator-facing layer that visualises plant status, alarms and trends and logs data for reporting.
- Calibration
- Comparing an instrument's reading against a traceable reference standard and documenting the deviation, often on a fixed interval for quality and safety compliance.
- ATEX and IECEx
- European (ATEX) and international (IECEx) frameworks for equipment and installations used in potentially explosive atmospheres, covering zoning and device marking.
- Functional safety and SIL
- Safety integrity level ratings applied to safety instrumented functions, defined under IEC 61508 and IEC 61511, to quantify risk reduction.
- Industrial IoT and edge computing
- Connecting plant devices to data platforms, often through edge gateways that pre-process data before it reaches cloud or on-premise analytics.
- PID control
- A proportional-integral-derivative control algorithm that holds a process variable at a setpoint by adjusting a final control element.
- Digital twin
- A virtual model of a process, asset or plant used for simulation, training and optimisation before changes are made on site.
- Control valve and actuator
- The final control element that physically adjusts flow, pressure or level in response to a controller output, driven by an electric, pneumatic or hydraulic actuator.
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Also known as
Alternate names and search phrases for this event.
- M+R 2027
- M+R Antwerp
- M+R Antwerp 2027
- M+R Expo Antwerp
- M+R Belgium
- M and R Antwerp
- process automation expo Antwerp
- measurement and control technology fair
- measurement technology Belgium
- instrumentation and control expo Antwerp
7 more alternate names hidden
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Sources
1
References
1
Publishers
0
Date checked
1
Easyfairs
- official_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.