Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at Motorsport Expo, the UK's premier motorsport event, from 26-28 February 2027 at ExCeL London, featuring over 200 exhibitors and exciting live entertainment.
Dates
26–28 Feb 2027
City / country
London, UK
Venue
ExCeL London
Time
9:00 AM – 5:00 PM daily
Event overview
Motorsport Expo is the ultimate motorsport experience, bringing together industry decision-makers, competitors, and fans under one roof. Taking place at ExCeL London from 26-28 February 2027, the event showcases the latest products, technology, and services to support the racing season.
Attendees can expect thrilling live demonstrations, competitions, and a dedicated education hub for aspiring motorsport professionals. Motorsport Expo takes place in London, UK.
TL;DR
Three days at ExCeL London (26-28 February 2027) put race cars, performance road cars and the engineering behind them in one hall complex. The event expects over 90,000 visitors and 200 exhibitors showcasing the latest in motorsport. Attendees include motorsport fans, competitors, engineers, and industry professionals.
Exhibiting at ExCeL London gives you three days in front of an audience that already buys, builds and races: licence holders, workshop owners, trade buyers, engineering students and performance enthusiasts. The event expects over 90,000 visitors and 200 exhibitors showcasing the latest in motorsport. Attendees include motorsport fans, competitors, engineers, and industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Royal Victoria Dock, London, UK
ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ExCeL London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Race Licence Holders and Competitors
General admission
Trade Professionals
General admission
General Admission
General admission
VIP Access
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-26 to 2027-02-28, Motorsport Expo in London covering Racing vehicles and components, Motorsport technology and engineering solutions, Safety equipment and gear, Automotive a gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Elizabeth line runs from Heathrow Terminals 2 & 3 to the ExCeL corridor; the captured road route uses the A406
about 38.4 miles via A406
to venue
about 1 hr 20 min by road; about 1 hr 9 min by Elizabeth line
by car
London Gatwick
Captured road route uses the M25 and includes tolls; rail option combines Thameslink with the Jubilee line and DLR
about 47.6 miles via M25
to venue
about 1 hr by road; about 1 hr 10 min by Thameslink, Jubilee line and DLR
by car
London Stansted
Fastest captured drive of the London airports; coach option combines National Express with a local service
about 33.1 miles via M11
to venue
about 42-43 min by road; about 1 hr 26 min by National Express coach and local bus
by car
London Luton
Closest practical rail option is Thameslink to Farringdon or London Bridge, then onward to Custom House; confirm live times
Approx. 35 miles north of central London
to venue
Approx. 1 hr 15 min-1 hr 30 min by road; Thameslink to central London then Elizabeth line/DLR
by car
London City
Closest airport to ExCeL; DLR from London City Airport to Canning Town then DLR to Custom House, or a short taxi
About 5 miles east of central London
to venue
Approx. 15-20 min by taxi; approx. 20-25 min by DLR with a change at Canning Town
by car
London Southend
Smaller gateway; rail via Stratford connects to DLR for Custom House
Approx. 40 miles east of London
to venue
Approx. 1 hr by road; Greater Anglia to Stratford then DLR
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn Express London - Royal Docks, Docklands by IHG
4.1
USD 95–122 / night
Closest captured IHG cluster to ExCeL London; free cancellation and parking listed. Google Hotels capture for 26-28 Feb 2027 quoted a nightly rate in INR around 18,912.
Crowne Plaza London Docklands by IHG
4.3
USD 150–190 / night
4-star Docklands property with free cancellation; rate advertised from about INR 20,181 for the fair dates.
Hampton by Hilton London Excel
USD 95–122 / night
Listed in the Google Hotels 'Excel London hotels' block as a 3-star with parking and fitness centre; named for the venue itself and walkable to the halls.
InterContinental London - the O2 by IHG
4.5
USD 230–265 / night
Upper-tier option on the Greenwich Peninsula, one Jubilee line stop plus DLR from the venue; capture quotes from about INR 40,490 for the fair nights.
Holiday Inn Express London - Greenwich by IHG
4.0
USD 95–122 / night
3-star Greenwich option with free cancellation and pet-friendly policy; captured rate from about INR 18,912.
Get around the city with these convenient transport options.
Elizabeth line
Direct service to the ExCeL corridor in about 1 hr 9 min; tap in and out with a bank card or phone.
Elizabeth line
About 20-25 min; useful for visitors staying in west London or arriving via Heathrow Express.
DLR
About 20 min from the City; DLR trains are step-free and stop at Custom House for the venue.
DLR
About 10 min; a practical option for Docklands hotels and Canary Wharf stays.
Jubilee line + DLR
About 15-20 min; change at Canning Town for the DLR to Custom House or Prince Regent.
taxi
About 1 hr 20 min by road via the A406; allow more time on Friday afternoon.
taxi
About 1 hr by road via the M25; tolls may apply on the captured route.
taxi
About 42-43 min by road via the M11; the fastest captured drive of the London airports.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Standard Visitor visa | — | — | — | |
| Electronic Travel Authorisation (ETA) | — | — | — |
Weather
Late-February London is winter: daytime highs typically 7-10 C, overnight lows near 2-4 C, with frequent short showers and a biting wind off the Royal Victoria Dock. Rain days are common even when total rainfall is moderate. The walk between Custom House station and the ExCeL entrances is exposed, so allow extra time and wear a waterproof outer layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks EE, Vodafone, O2 and Three sell prepaid SIM and eSIM plans; eSIM is the quickest option if your phone supports it. Venue Wi-Fi availability varies by hall and exhibitor, so do not rely on it for live demos. UK power sockets are Type G, 230 V, 50 Hz; bring a travel adapter. Mobile coverage is good across the Royal Docks, but data speeds drop in packed halls.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is standard at UK trade shows; exhibitors often wear branded polo shirts, while buyers from workshops dress casually. Formal attire is only needed for evening receptions.
Greetings
A handshake is normal on first meeting; use first names once invited. Queueing and punctuality are expected in London.
Money and tipping
Prices are in pounds sterling (GBP). Contactless card and phone payments work on TfL and in nearly all venues; tipping is optional for table service and around 10-12.5% in restaurants.
Docklands geography
ExCeL sits in the Royal Docks in east London. Custom House (Elizabeth line and DLR) is the main station; Prince Regent DLR serves the west halls. Canary Wharf and North Greenwich are the nearest Jubilee line hubs.
Pub and lunch culture
Team meetings often move to a pub or dockside restaurant after hall close. Book ahead for groups on Friday and Saturday nights.
Accessibility
ExCeL is step-free with lifts to hall levels; contact the venue in advance for assistance dogs, wheelchairs or accessible parking.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LHR
Captured economy options into London Heathrow for 26 February 2027 include Dubai on British Airways nonstop (8 hr 55 min), Oman Air via Muscat (11 hr 25 min) and Lufthansa via Frankfurt (10 hr 15 min); Frankfurt on Lufthansa nonstop (1 hr 45 min); Singapore on British Airways nonstop (14 hr 30 min); Tokyo Narita on KLM via Amsterdam (16 hr 15 min); Sydney on Qatar Airways/Virgin Australia via Doha (25 hr 5 min). Heathrow is the best-connected gateway for ExCeL because the Elizabeth line runs direct to Custom House. Compare Gatwick only if the fare gap is material, and allow an extra hour for the Thameslink/Jubilee/DLR connection. Fares were not displayed at capture; book 8-12 weeks ahead and re-check live prices.
International visitors may need an entry visa (Standard Visitor visa, Electronic Travel Authorisation (ETA)) depending on nationality. Confirm requirements on the official government site before travel.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
For nationals who require a visa to visit the UK; apply before travel and allow for biometric appointments. Required for many non-visa nationals; apply online before departure and check the UK government eligibility list.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): about 1 hr 20 min by road; about 1 hr 9 min by Elizabeth line; London Gatwick (LGW): about 1 hr by road; about 1 hr 10 min by Thameslink, Jubilee line and DLR; London Stansted (STN): about 42-43 min by road; about 1 hr 26 min by National Express coach and local bus; London Luton (LTN): Approx. 1 hr 15 min-1 hr 30 min by road; Thameslink to central London then Elizabeth line/DLR. Allow road or rail time to ExCeL London; on-site parking is usually available
Hotel → venue: Precinct hotels near ExCeL London: Royal Docks / Docklands: Holiday Inn Express London - Royal Docks, Docklands by IHG; Docklands: Crowne Plaza London Docklands by IHG; ExCeL / Royal Victoria Dock: Hampton by Hilton London Excel.
Ride-hail: Uber, Bolt and FREE NOW operate across London. Use the designated pick-up/drop-off areas at ExCeL rather than hailing on the Royal Victoria Dock approach roads. Approx. GBP 15-30 from central London, GBP 65-90 from Heathrow, GBP 80-110 from Gatwick; surge pricing applies during show close. Confirm the pickup pin with your driver.
Public transit: ExCeL London is served by Custom House station on the Elizabeth line and DLR, and by Prince Regent DLR. From Heathrow, take the Elizabeth line direct to Custom House (about 1 hr 9 min). From Gatwick, Thameslink to Farringdon or London Bridge, then Elizabeth line or Jubilee line/DLR. From Stansted, National Express to Stratford then DLR. From Luton, Thameslink to Farringdon then Elizabeth line. From London City, DLR to Canning Town then DLR to Custom House. Pay contactlessly with a bank card or phone on TfL services; check tfl.gov.uk for current fares and engineering closures before travel.
Parking: ExCeL London has on-site parking; expect approx. GBP 20-25 per day and pre-book online to avoid sell-out on public days. Use the venue car park entrances off Royal Victoria Dock and follow show signage. Height restrictions and EV charging availability vary by car park; check ExCeL's parking page before driving.
Plan and pack for the event climate.
Month: Late February 2027 (winter)
Temperature: Daytime highs typically 7-10 C and overnight lows near 2-4 C. Wind off the Royal Victoria Dock makes the walk from Custom House feel colder; pack layers.
Seasonality: February is one of London's drier months by volume, but rain days are frequent and showers are short. Grey skies and damp walkways are common around the Docklands waterfront.
Packing: Bring a waterproof hooded jacket, warm mid-layers and comfortable waterproof shoes for the Custom House to ExCeL walkways. Halls are heated, so a removable layer is more useful than a heavy coat. Add a phone power bank and a Type G adapter.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Motorsport Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book your ticket tier
Reserve a hotel
Plan your route
Download tickets and TfL app
Check the show schedule
Pack for winter
Confirm hotel and travel
Set a meeting plan
Arrive early
Use the cloakroom
Follow up
Registration and hall orientation at ExCeL London
Supplier meetings and product demos
Final negotiations and follow-up
Motorsport Expo registration concourse
ExCeL London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ExCeL London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
GBP 20 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | GBP 20 / per person | organiser_published |
Decision
Use this quick check to decide whether Motorsport Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Motorsport Expo, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Racing vehicles and components and Motorsport technology and engineering solutio solutions and benchmarking suppliers at Motorsport Expo in London.
Min. budget
$646.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Racing vehicles and components and Motorsport technology and engineering solutio products who need qualified meetings with the event's trade audience.
Min. budget
$2,907.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
CarShowCo
Display a free company card at your booth, or share your professional card on the show floor.