Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Motorcycle Fair Erfurt include AC 12 GmbH, ADAC Fahrsicherheitszentrum Thüringen, ADAC Vertriebsagentur Novosel GmbH, Alpha Fast GmbH and ARMIN TT Merchandising.
- AC 12 GmbH
- ADAC Fahrsicherheitszentrum Thüringen
- ADAC Vertriebsagentur Novosel GmbH
- Alpha Fast GmbH
- ARMIN TT Merchandising
Event overview
Overview
The Motorcycle Fair Erfurt is set to be a major gathering for motorcycle enthusiasts, offering a comprehensive overview of motorcycles, accessories, travel offers, and current trends in the motorcycle scene. The event caters to both experienced riders and newcomers, providing opportunities to discover new models, network, and enjoy a vibrant atmosphere.
With around 80 exhibitors and a diverse program, the fair promises an engaging experience for all attendees. Motorcycle Fair Erfurt takes place.
TL;DR
- 1Dates and Venue: Motorcycle Fair Erfurt takes place on 13-14 March 2027 at Messe Erfurt GmbH, Germany.
- 2Scale and Focus: The event attracts over 21,000 visitors and features around 80 exhibitors showcasing motorcycles and accessories.
- 3Organiser: Hosted by Messe Erfurt GmbH, more details can be found on their official website.
- 4Buyer Authority: Targeted at motorcycle enthusiasts, both experienced riders and newcomers.
- 5Entry: Open to the public with specific hours for each day.
Why visit
Motorradmesse Erfurt fills the Messe Erfurt halls with new motorcycle models, riding gear and touring offers, and the 2027 edition puts hall-specific highlights such as Halle 2 on the programme. Riders come to compare machines and accessories in person, talk to dealers and club representatives, and pick up travel and training offers for the coming season.
Why exhibit
Exhibitors gain visibility among thousands of potential customers, showcase their latest products, and connect with a passionate audience. The event attracts over 21,000 visitors and features around 80 exhibitors showcasing motorcycles and accessories. Targeted at motorcycle enthusiasts, both experienced riders and newcomers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Motorcyclists shopping for a new bike or accessories
Touring and adventure riders planning trips
Custom, classic and restoration enthusiasts
Motorcycle club members and community organisers
Dealers and workshop owners sourcing parts and gear
New riders looking for licences, training and safety equipment
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Motorcycle and scooter manufacturers and importers
Riding apparel, helmet and protection brands
Parts, tyres, oils and workshop equipment suppliers
Motorcycle tour operators and travel agencies
Riding schools and safety training providers
Motorcycle clubs, associations and custom builders
Product categories
Key solution areas showcased across the event.
New motorcycles and scooters
Helmets, jackets and protective riding apparel
Spare parts, tyres and maintenance consumables
Touring and travel packages for riders
Custom and classic motorcycle builds
Rider training and safety equipment
Location & Facilities
Venue
Messe Erfurt GmbH
Gothaer Straße 34, 99094 Erfurt, Germany
Facilities
Parking
Messe Erfurt GmbH in Erfurt typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Erfurt GmbH in Erfurt typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Erfurt GmbH for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
13 – 14 March 2027:9:00 AM – 6:00 PM daily
Who runs the show
Organisers
Messe Erfurt GmbH
How the last edition performed
Previous edition
This edition
—
Visitors: 21,000
Exhibitors: 80
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Erfurt, Germany
Why it matters
On 2027-03-13 to 2027-03-14, Motorcycle Fair Erfurt in Erfurt covering Motorcycles and scooters, Protective gear and clothing, Motorcycle accessories and parts, Travel offers for motorcycle r gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
LÉGÈRE HOTEL Erfurt
upscale
Messe Erfurt / Gothaer Str. areaUSD 150–202 / night
Mercure Hotel Erfurt Altstadt
midscale
Erfurt Altstadt (old town)4.4
USD 150–190 / night
Prize by Radisson, Erfurt City
midscale
Erfurt city centre4.2
USD 150–190 / night
Hotel Erfurt City Center by Leonardo Hotels
midscale
Erfurt city centre3.9
USD 150–190 / night
B&B HOTEL Erfurt-Hbf
budget
Erfurt Hauptbahnhof4.1
USD 95–122 / night
Local transport
Get around the city with these convenient transport options.
Taxi
Estimated costCost TBA
Best forErfurt-Weimar Airport (ERF) to Messe Erfurt GmbH
Fastest route via Hersfelder Str. and Eisenacher Str.; Google Maps flags restricted or private road usage on this route.
Bus/tram (EVAG)
Estimated costCost TBA
Best forErfurt-Weimar Airport (ERF) to Messe Erfurt GmbH
Google Maps transit itinerary with changes; check the EVAG journey planner for current connections.
Walking
Estimated costFree
Best forNearby Erfurt district to Messe Erfurt GmbH
Walking option via Binderslebener Landstrasse shown in Google Maps; not practical with heavy luggage.
EVAG line 80
Estimated costCost TBA
Best forErfurt Hauptbahnhof to Messe Erfurt
EVAG line 80 serves the Messe stop; validate tickets before travel and check show-day schedules.
Tram/bus from Altstadt
Estimated costCost TBA
Best forErfurt old town to Messe Erfurt
Use EVAG trams/buses toward Messe Erfurt; line 80 is the direct link from Erfurt Hauptbahnhof.
Car parking
Estimated costCost TBA
Best forMesse Erfurt on-site parking and P+R Messe
Messe Erfurt lists parking and P+R facilities on Gothaer Str.; check hall access and event-day tariffs.
taxi
Estimated costCost TBA
Best forFrankfurt Airport (FRA) to Messe Erfurt GmbH
taxi
Estimated costCost TBA
Best forLeipzig/Halle Airport (LEJ) to Messe Erfurt GmbH
Weather
March in Erfurt is early spring: expect changeable conditions, daytime highs around 7-12 C, night lows around 0-4 C, and a mix of sun, rain and occasional late snow. These are climatological approximations; check a local forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Erfurt is generally good, and EU roam-at-home rules apply to many EU SIMs. Venue Wi-Fi availability and login details should be confirmed with Messe Erfurt. Bring a power bank and an EU Type F plug adapter for German sockets.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Arrival planning
Messe Erfurt publishes an official arrival page covering car and public transport access; EVAG line 80 links Erfurt Hauptbahnhof with the Messe stop and the fairground has P+R parking on Gothaer Str.
Old town
Erfurt's Altstadt holds Mercure Hotel Erfurt Altstadt and other city-centre hotels, useful if you want restaurants and the historic core within walking distance after show hours.
Language
German is the main language in Erfurt. Venue staff and many exhibitors speak English, but basic German phrases help with taxi drivers, ticket machines and local shops.
Sunday and evening planning
Many German shops close on Sundays, so buy supplies and transit tickets in advance. For evening meals, book old-town restaurants or eat near your hotel before returning to the fairground area.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
No priced JFK-ERF itinerary was captured. ERF has limited long-haul service, so compare one-stop routings via Frankfurt (FRA), Munich (MUC) or Leipzig/Halle (LEJ) and allow rail time to Erfurt Hbf. Book flexible fares for March 2027 and confirm baggage rules if you plan to bring or buy riding gear or a helmet.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Erfurt; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Erfurt GmbH: Messe Erfurt / Gothaer Str. area: LÉGÈRE HOTEL Erfurt; Erfurt Altstadt (old town): Mercure Hotel Erfurt Altstadt; Erfurt city centre: Prize by Radisson, Erfurt City.
Ride-hail: Ride-hailing and taxi apps can be used in Erfurt, but availability may be thinner than in larger German cities. Pre-book or use a taxi rank at Erfurt Hbf; for the fairground, confirm a return taxi or use EVAG line 80.
Public transit: EVAG operates Erfurt's tram and bus network. Line 80 connects Erfurt Hauptbahnhof with the Messe stop, and the fairground also has P+R parking on Gothaer Str. Buy tickets in the EVAG app or at machines, validate before travel, and check the EVAG journey planner for show-day schedules. Approximate single fare is EUR 2.90-3.40; confirm live fares.
Parking: Messe Erfurt has on-site parking and P+R Messe / Messe West, Messe Nord P1 and Messe Ost P2 facilities listed on Gothaer Str. Rates were not captured; budget roughly EUR 5-10 per day and confirm the current tariff and hall access on the venue site.
Weather
Plan and pack for the event climate.
Month: March 2027 (early spring)
Temperature: Approx. 0-4 C at night and 7-12 C by day; colder snaps and frost remain possible.
Seasonality: Changeable early-spring weather: rain, wind and occasional late snow are possible; check the forecast close to travel.
Packing: Pack layers, a waterproof jacket, warm sweater, sturdy shoes and an umbrella; add gloves and a hat for early-morning tram transfers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Motorcycle Fair Erfurt usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Check whether you need a Schengen visa or an invitation letter for Germany; apply early if required.
Day 2
Book a hotel with free cancellation near Messe Erfurt or on the EVAG line 80 corridor.
Day 3
Compare flights into ERF, FRA, LEJ and MUC; allow rail time to Erfurt Hbf if using a long-haul gateway.
Day 4
Map your route from the hotel to Messe Erfurt, including tram/bus line 80 or a taxi fallback.
Day 5
Buy or top up an EVAG ticket option and check whether a day ticket suits your show schedule.
Day 6
Reserve any test-ride, seminar or guided programme slot once the organiser publishes the agenda.; Check March weather and pack layers, waterproofs and comfortable shoes for fairground walking.
Day 7
Download the EVAG app, venue map and show app or save the official schedule page offline.
Day 8
Confirm motorcycle gear or helmet baggage rules with your airline if you plan to buy equipment.
Day 9
Pre-book an airport transfer or taxi if arriving late; confirm the last tram/bus back from the Messe stop.
Day 10
Save booking confirmations, passport, insurance and hotel address in German and English.
Day 11
Check for show-day traffic or roadworks around Gothaer Str. and allow extra time.
Day 12
Confirm the exact 2027 show dates, opening hours and ticket type on motorradmesse-erfurt.de before booking travel.; Charge devices, pack a power bank and set an early departure for the fairground.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Erfurt GmbH
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Motorcycle Fair Erfurt registration concourse
Messe Erfurt GmbH
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Erfurt GmbH
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Motorcycle Fair Erfurt fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Motorcycle Fair Erfurt, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Motorcycles and scooters and Protective gear and clothing solutions and benchmarking suppliers at Motorcycle Fair Erfurt in Erfurt.
Min. budget
$513.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Motorcycles and scooters and Protective gear and clothing products who need qualified meetings with the event's trade audience.
Min. budget
$2,308.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Erfurt show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Glossary
- Motorradmesse Erfurt
- The Erfurt motorcycle show staged at Messe Erfurt; the official domain is motorradmesse-erfurt.de and the current listing data points to a March 2027 edition.
- Messe Erfurt GmbH
- Erfurt fairground and congress venue at Gothaer Str. 34; it hosts the motorcycle show and publishes arrival and parking guidance on messe-erfurt.de.
- Halle 2
- One of the exhibition halls at Messe Erfurt named in the show's official highlights section; check the hall plan for exhibitor and feature locations.
- EVAG
- Erfurt's municipal transport operator, running trams and buses including line 80 to the Messe stop.
- Motorrad
- German term for motorcycle; the show covers new bikes, scooters, touring equipment and riding gear.
- Zweirad
- German umbrella term for two-wheelers, including motorcycles, scooters and mopeds.
- Riding gear
- Helmets, jackets, gloves, boots and protective clothing sold by accessory exhibitors at the show.
- Touring
- Motorcycle travel segment focused on touring bikes, luggage, navigation and route planning.
- Customizing
- Motorcycle modification segment covering parts, paint, seats, exhausts and styling.
- P+R Messe
- Park-and-ride facility on Gothaer Str. near the fairground, useful for visitors combining car travel with EVAG transit.
- Erfurt Hauptbahnhof
- Erfurt's main railway station, a key interchange for EVAG line 80 to the Messe stop and for rail arrivals from Frankfurt or Leipzig.
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Also known as
Alternate names and search phrases for this event.
- Motorradmesse Erfurt 2027
- Erfurt motorcycle show
- Messe Erfurt motorcycle fair
- motorcycle show Thuringia
- Erfurt motorbike expo
- motorcycle accessories Erfurt
- motorcycle touring Germany
- Messe Erfurt events
- German motorcycle shows
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.