Motorcycle Fair 2027 | TradeShowIntel

Name: Motorcycle Fair 2027
Start: 2027-01-29
End: 2027-01-31
Location: Messe Friedrichshafen

Notable exhibitors

Companies exhibiting at Motorcycle Fair 2027 include 1. Bier- und Wohlfühlhotel Gut Riedelsbach Motorradhotel Bayerischer Wald, 2Wheel-Tec, A.C.D.P eurl, A.L. Motorradtourismus and A1-Moto Ischner GmbH & Co. KG Petra Ischner.

1. Bier- und Wohlfühlhotel Gut Riedelsbach Motorradhotel Bayerischer Wald
2Wheel-Tec
A.C.D.P eurl
A.L. Motorradtourismus
A1-Moto Ischner GmbH & Co. KG Petra Ischner

Event overview

Overview

The Motorcycle Fair 2027 is set to take place from January 29 to 31 at Messe Friedrichshafen in Germany.

This event will showcase the latest trends and products in the motorcycle industry, featuring numerous exhibitors and exciting activities.

TL;DR

1Dates: January 29-31, 2027
2Location: Messe Friedrichshafen, Germany
3Expected exhibitors: 346 from 12 countries
4Estimated visitors: 41,480
5Focus on action-packed events and community engagement

Why visit

Visitors can expect to see the latest motorcycle models, accessories, and gear, along with thrilling live demonstrations and opportunities to meet industry experts.

Why exhibit

Exhibitors gain direct access to a targeted audience of motorcycle enthusiasts, providing a unique opportunity to showcase products and engage with potential customers. The Motorcycle Fair 2027 serves as a crucial platform for industry stakeholders to connect with a passionate audience, showcasing innovations and trends that drive the motorcycle market forward.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Motorcycle enthusiasts looking for the latest models

Industry professionals seeking networking opportunities

Families interested in motorcycle-related activities

Adventure riders exploring new gear and accessories

Custom bike builders showcasing their creations

Motorsport fans attending live demonstrations

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Motorcycle manufacturers showcasing new models

Accessory suppliers presenting the latest gear

Service providers offering maintenance and repair solutions

Travel companies specializing in motorcycle tours

Clubs and associations promoting community engagement

Custom bike builders and aftermarket parts suppliers

Product categories

Key solution areas showcased across the event.

Motorcycles and scooters from leading brands

Protective gear including helmets and jackets

Motorcycle accessories and parts

Travel and touring solutions for riders

Customization services and aftermarket products

Electric motorcycles and sustainable riding solutions

Location & Facilities

Venue

Open in Google Maps

Messe Friedrichshafen

Neue Messe 1, 88046 Friedrichshafen, Germany

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Friday:09:00 to 18:00, Saturday: 09:00 to 18:00, Sunday: 09:00 to 17:00

Day Ticket
Online price
€20.00
3-Day Ticket
Online price
€42.00
Reduced Day Ticket
For students and seniors
€17.00
Family Ticket
Max. 2 adults with children
€43.00
Afternoon Special
Available from 15:00 on Friday
€15.00

Who runs the show

Organisers

Messe Friedrichshafen GmbH

Website

How the last edition performed

Previous edition

Last edition

2026

estimate

Visitors: 40,000

Exhibitors: 300

This edition

2027

Next edition

Not announced yet

Impact

A bigger and stronger platform

The Motorcycle Fair 2027 is set to take place from January 29 to 31 at Messe Friedrichshafen in Germany. This event will showcase the latest trends and products in the motorcycle industry, featuring numerous exhibitors and exciting activities. The Motorcycle Fair 2027 serves as a crucial platform for industry stakeholders to connect with a passionate audience, showcasing innovations and trends that drive the motorcycle market forward. Motorcycle Fair 2027, January 29-31, Friedrichshafen,.

Audience quality

High-value decision-makers

Visitors typically include Motorcycle enthusiasts looking for the latest models, Industry professionals seeking networking opportunities, Families interested in motorcycle-related activities, Adventure riders exploring new gear and accessories. Dates: January 29-31, 2027. Location: Messe Friedrichshafen, Germany. Expected exhibitors: 346 from 12 countries. Estimated visitors: 41,480. Motorcycle Fair 2027 attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Lake Constance (Bodensee) / DACH border region — Friedrichshafen, Baden-Württemberg, Germany, within roughly a two-hour drive of Switzerland and Austria.

Why it matters

Motorradwelt Bodensee opens the riding year in late January and is one of southern Germany's principal consumer motorcycle and scooter shows, combining new-model presentations, custom and touring displays, gear retail and club activity in a compact three-day format. For suppliers it concentrates German, Swiss and Austrian riders, dealers and importers in one weekend, and offers smaller brands a lower-cost alternative to EICMA or INTERMOT — with the added pull of a cross-border audience that treats Friedrichshafen as a regional shopping and buying trip.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

European motorcycle show circuit

Book stand space 6–9 months ahead for January/February consumer shows; hotel and travel 6–10 weeks ahead. Autumn and November shows should be planned in Q2–Q3.

Friedrichshafen sits in a dense circuit of consumer and trade motorcycle shows. The two global/trade benchmarks are EICMA (Milan) and INTERMOT (Cologne); the closest consumer peers competing for the same DACH and Alpine rider audience are Swiss-Moto (Zurich), IMOT (Munich) and Motorbeurs Utrecht (Netherlands).

November

EICMA, Milan — the global trade and media benchmark; space and press slots planned from Q2.

January–February

DACH consumer show season: Motorradwelt Bodensee (late January), Swiss-Moto, IMOT and Motorbeurs Utrecht compete for the same riders.

Autumn / biennial cycle

INTERMOT, Cologne runs on a biennial rhythm — confirm the current cycle before committing budget.

Peer events and windows compiled from sector knowledge and public show calendars; confirm exact dates, venue and current biennial status on each organiser's website.

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

FDH

Friedrichshafen Airport

Gateway airport for Friedrichshafen.

to venue

by car

ZRH

Zurich Airport

Direct train from airport to Zurich HB in 10 min.

to venue

15–25 min

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Friedrichshafen city centre and outskirts (Ailingen / Fischbach), 3–6 km from Messe Friedrichshafen

USD 70–110 / night

source

Mid-range

City centre and lakefront between the Hafenbahnhof and the Messe, 2–5 km from the venue

USD 110–165 / night

source

Premium

Friedrichshafen lakefront plus Lindau / Meersburg on Lake Constance, 20–35 min by car or train

USD 180–300 / night

source

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costEUR 15–20 (taxi, approx. 4 km)

Best forFriedrichshafen Airport (FDH) to Messe Friedrichshafen

Shortest airport transfer; roughly 10–15 minutes. Taxis wait at the terminal.

taxi

Estimated costEUR 14–20 (taxi, approx. 4–5 km)

Best forFriedrichshafen Hafenbahnhof / city centre → Messe Friedrichshafen

Most city-centre and lakefront hotels are within a 10-minute drive of the venue; ride-hailing availability is limited, so use a taxi rank or pre-book.

bus

Estimated costEUR 2.90–3.30 single ticket; EUR 6.50–7.50 day pass (bodo zone fare, estimate)

Best forCity bus to Messe Friedrichshafen (bodo network, Friedrichshafen Stadtverkehr)

Bus lines from the city centre and Hafenbahnhof serve the exhibition grounds; check the current winter timetable and the show's shuttle arrangements on the organiser site.

train

Estimated costCHF 45–70 / EUR 40–60 standard fare (estimate)

Best forZurich Airport (ZRH) → Friedrichshafen (via Winterthur + Romanshorn and the Lake Constance ferry, or via Schaffhausen–Singen)

Roughly 2 h 30 min–3 h door to door; through tickets are available and ZRH is the most practical intercontinental gateway for the region.

taxi

Estimated costTaxi/private transfer EUR 250–350; self-drive approx. 135 km

Best forZurich Airport (ZRH) to Messe Friedrichshafen

1 h 45 min–2 h 15 min depending on border traffic; on-site parking at the Messe is chargeable and busiest on Saturday.

ferry

Estimated costEUR 8–14 for a foot-passenger crossing (winter timetable, estimate)

Best forFriedrichshafen Hafen → Romanshorn / Konstanz (Lake Constance ferries)

Scenic cross-lake link mainly useful for Swiss visitors; winter sailings are reduced, so check the timetable before planning a day trip.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Type C short-stay business/tourism visa	Nationals of countries without a Schengen visa-waiver agreement (for example India, China, Turkey, Russia and many Middle East, African and Asian states) travelling to Germany for up to 90 days for business or tourism.	$98.00	15 calendar days statutory after a complete application; allow 4–6 weeks including appointment lead time, longer in peak season.
Visa-free entry (90 days in any 180-day period)	EU/EEA and Swiss citizens (ID card sufficient) plus visa-waiver nationals such as the United Kingdom, United States, Canada, Japan, Australia, New Zealand, South Korea and Israel.	—	None — travel directly; expect standard border checks.

EU/EEA and Swiss citizens need only an ID card. Visa-waiver nationals should hold a return or onward ticket, proof of accommodation and event registration for the border check.

Germany recognises ATA carnets for the temporary import of exhibition and display goods; obtain one through your national chamber of commerce and list every exhibited item, including demo motorcycles.

Official visa page

Weather

Late January at Lake Constance is cold, damp and frequently overcast: daytime highs of roughly 2–5 °C and overnight lows near −3 to 0 °C, with lake-effect fog, occasional snow or sleet and around 10–12 wet days in the month. Pack a warm, windproof and water-resistant outer layer plus sturdy footwear for the walk from parking to the halls.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to Germany.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping and paying

Restaurant and café bills usually include service but a 5–10 % tip is customary — state the final amount when paying or say 'Stimmt so'. Cash is still preferred in smaller restaurants, bakeries and kiosks, so keep some euro notes on hand.

Sunday and opening hours

Shops close on Sundays and often early on Saturdays; buy essentials before the weekend. Punctuality for meetings and stand appointments is expected, and a brief handshake on introduction is standard in business settings.

At the fair

German fair etiquette favours a short greeting, a business card and a clear statement of what you are looking for; scheduled appointments on the Friday generally work better than walk-ups on the busy Saturday.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: FDH

Book flights to FDH when possible for the shortest transfer to the venue; compare ZRH only if fares are materially lower.

Visa

Germany is in the Schengen area: EU/EEA and Swiss citizens enter freely with a national ID card, and visa-waiver nationals (UK, US, Canada, Japan, Australia, New Zealand, South Korea and others) can stay up to 90 days in any 180-day period without a visa. Other nationalities need a Schengen Type C short-stay visa issued before travel — apply through the German mission in your country (VIDEX online form), allow 4–6 weeks for an appointment plus the 15-day statutory processing time, and budget EUR 90 (about USD 98) for adults. Carry the event invitation or registration confirmation for the visa interview and at the border.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality; apply several weeks before travel.

Apply via the German diplomatic mission responsible for your place of residence using the VIDEX online form; accompanying children aged 6–12 pay EUR 45 and under-6s are free. Travel insurance with minimum EUR 30,000 medical cover is required. The EU's ETIAS pre-travel authorisation for visa-exempt visitors is being phased in — confirm the current requirement on the official EU site before booking

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Friedrichshafen Airport (FDH): Gateway airport for Friedrichshafen.; Zurich Airport (ZRH): 15–25 min. Allow road or rail time to Messe Friedrichshafen; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Messe Friedrichshafen: Friedrichshafen city centre and outskirts (Ailingen / Fischbach), 3–6 km from Messe Friedrichshafen: Hotel Hellers Twenty Four (city centre), Guesthouses and Gasthöfe in Ailingen and Fischbach (5–10 min by car); City centre and lakefront between the Hafenbahnhof and the Messe, 2–5 km from the venue: Hotel City Krone, Hotel Buchhorner Hof, Hotel Schiff (lakefront, city centre); Friedrichshafen lakefront plus Lindau / Meersburg on Lake Constance, 20–35 m

Ride-hail: Ride-hailing apps are commonly used in Friedrichshafen; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Messe Friedrichshafen.

Parking: On-site parking is available at Messe Friedrichshafen; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: January 2027

Temperature: 2–5 °C daytime highs, −3 to 0 °C overnight (late January, Lake Constance / Friedrichshafen)

Seasonality: Overcast, foggy periods are typical in January, with roughly 10–12 wet days and about 50–70 mm of precipitation; snow or sleet is possible and lake-effect fog can reduce visibility on the drive to the venue.

Packing: Late January at Lake Constance is cold, damp and frequently overcast: daytime highs of roughly 2–5 °C and overnight lows near −3 to 0 °C, with lake-effect fog, occasional snow or sleet and around 10–12 wet days in the month. Pack a warm, windproof and water-resistant outer layer plus sturdy footwear

Plan your trip

Planning

Best day to visit: Saturday 30 January 2027

Saturday is the peak day of a three-day Friday-to-Sunday fair: every exhibitor is staffed, new-model presentations and special shows concentrate on the weekend, and it is the only full day in the halls without the partial-day arrival/departure constraints of Friday and Sunday. Trade visitors who need undisturbed B2B time should still use Friday afternoon, when footfall is lower and the EUR 15 after-15:00 ticket applies.

Check passport validity and Schengen entry rules for Germany — Passport should be valid at least 6 months beyond return; confirm current requirements for your nationality before booking.

Book flights to Lake Constance gateways — Motorcycle Fair 2027 runs 29-31 January 2027 in Friedrichshafen; consider Friedrichshafen (FDH) or Zurich (ZRH) plus onward road or rail transfer to Messe Friedrichshafen.

Reserve hotel in Friedrichshafen or nearby lake towns — Late January is quiet but book early for hotels closest to Messe Friedrichshafen; choose free-cancellation rates.

Register and buy tickets online — Use the official organiser site motorradwelt-bodensee.de for day or 3-day tickets and any reduced or family options.

Download hall plan, exhibitor list and stage programme — Save the PDFs offline so you can navigate halls at Messe Friedrichshafen without mobile signal issues.

Pre-schedule dealer and supplier meetings — Contact exhibitors from the official list to lock meeting slots before show days fill up.

Shortlist talks, showcases and demo rides — Pick sessions and demo slots per day and note their hall locations.

Plan local transport to the venue — Confirm bus, rail or taxi options between your hotel and Messe Friedrichshafen, including January service times.

Prepare riding gear and documents — If demo rides are on your plan, bring your licence and check baggage allowance for helmet and gear.

Pack for cold late-January weather at Lake Constance — Insulated layers, waterproof outer shell, warm footwear and gloves; expect near-freezing temperatures.

Finalise travel documents and tickets — Print or save digital tickets, registration confirmation, hotel voucher and insurance details.

Arrive and collect badge before Day 1 — Arrive the day before, collect your badge at Messe Friedrichshafen and walk the halls to set your Day-1 route.

Side trips

Lindau island old town

Mainau Island / Konstanz

Networking spots

Trade and B2B visitor area in the exhibition foyer

Central meeting point for badge-holders and exhibitor staff, with seating and catering close to the halls.

Brand and importer stands in the main halls

Stand staff are the fastest route to importers, distributors and dealer networks in the DACH market; pre-booked appointments work best here.

Lakefront restaurants and hotel bars, Friedrichshafen city centre

Informal evening setting where exhibitors and dealers continue conversations after the halls close.

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · Day Ticket

EUR 20 / per person

official

visitor_ticket

visitor · 3-Day Ticket

EUR 42 / per person

official

visitor_ticket

visitor · Reduced Day Ticket

EUR 17 / per person

official

visitor_ticket

visitor · Family Ticket

EUR 43 / per person

official

visitor_ticket

visitor · Afternoon Special

EUR 15 / per person

official

visa_fee

visitor · Schengen Type C short-stay business/tourism visa

USD 98 / per application

official

Item	For	Tier	Estimated range	Status
visitor_ticket	visitor	Day Ticket	EUR 20 / per person	official
visitor_ticket	visitor	3-Day Ticket	EUR 42 / per person	official
visitor_ticket	visitor	Reduced Day Ticket	EUR 17 / per person	official
visitor_ticket	visitor	Family Ticket	EUR 43 / per person	official
visitor_ticket	visitor	Afternoon Special	EUR 15 / per person	official
visa_fee	visitor	Schengen Type C short-stay business/tourism visa	USD 98 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You are shortlisting a specific model or equipment range, or scouting the DACH market before committing budget.

Best for

Riders, dealers and buyers comparing models, gear and touring kit across the DACH market in a single weekend.

Min. budget

$460.00

Timeline

Book tickets and hotel 6–10 weeks ahead — Lake Constance accommodation fills up around the show weekend; allow 4–6 weeks for a Schengen visa if required.

Risks

Budget estimate from listing cost signals — confirm live rates.

Hotel prices in Friedrichshafen spike on the show weekend; properties within walking distance of the Messe are limited.

January fog and snow can delay the FDH/Zurich transfer, so build slack into arrival day.

Add about USD 100 for a Schengen visa if you are not visa-exempt.

exhibit

You already have or want DACH distribution and can staff the stand for all three days.

Best for

Importers, gear and accessory brands, custom builders and regional dealers wanting direct contact with German, Swiss and Austrian riders.

Min. budget

$2,300.00

Timeline

6–9 months ahead — stand space, hall placement and services are allocated in the autumn before the January edition; staff travel and hotel should be booked as soon as space is confirmed.

Risks

Budget estimate from listing cost signals — confirm live rates.

Minimum estimate covers a small shell scheme plus travel for two staff; larger stands, demo units and logistics add materially.

Consultancy or distribution support in the DACH region is often needed to convert leads after the show.

Budget estimate from listing cost signals — confirm live rates.

skip

Travel, visa and stand cost clearly exceed expected DACH lead volume, or your priority market is reached at EICMA, INTERMOT or Swiss-Moto instead.

Best for

Vendors with no DACH or EU sales channel, or brands whose audience is better served by larger international shows.

Timeline

n/a

Risks

No major risks listed.

Gallery

Photos

Official imagery from Motorcycle Fair 2027

FAQs & glossary

Answers

Frequently asked

What are the opening hours?

Friday: 09:00 to 18:00, Saturday: 09:00 to 18:00, Sunday: 09:00 to 17:00

What are the ticket prices?

Day Ticket: 20 EUR online, 24 EUR at the gate. 3-Day Ticket: 42 EUR online, 50 EUR at the gate.

Is there a family ticket available?

Yes, a family ticket is available for 43 EUR online.

Are there any discounts for students?

Yes, a reduced day ticket is available for students at 17 EUR online.

How can I register for the event?

You can register online at the official website.

Glossary

Motorcycle: A two-wheeled motor vehicle that is powered by an engine.
Exhibitor: A company or individual that displays products or services at an event.
Ticket: A document that allows entry to an event.
Family Ticket: A ticket option that allows entry for a family group at a discounted rate.
Discount: A reduction in the usual price of a ticket.
Registration: The process of signing up to attend an event.

Trust footer

Sources

References

Publishers

Date checked

Messe Friedrichshafen

Motorcycle Fair Official Website
Lang: DE
event_website
Facebook - Motorradwelt Bodensee
Lang: DE
event_social
Instagram - Motorradwelt Bodensee
Lang: DE
event_social
YouTube - Motorradwelt Bodensee
Lang: DE
event_social

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card

Exhibiting at this event?

Enter your business email to get a free first Exclusive Spotlight worth 250$.

Explore Spotlights

Build your event team

Compare trusted stand builders, logistics teams and local event suppliers in one request.

Explore Vendor Marketplace

Are you a delegate or visitor at this event?

Habsy.ai helps you scan badges, share your digital card, and keep every connection on the show floor. Exclusive premium tool worth $100.

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card