MOTORbeurs Utrecht 2027, taking place from 18-21 February at Jaarbeurs Utrecht, is the premier motorcycle show in the Netherlands, featuring the latest models and innovations in the motorcycle industry.
Dates
18–21 Feb 2027
City / country
Utrecht, Netherlands
Venue
Jaarbeurs Utrecht
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Event overview
MOTORbeurs Utrecht 2027 is set to take place from 18 to 21 February at Jaarbeurs Utrecht. This event is a key platform for motorcycle enthusiasts and industry professionals to explore the latest trends, products, and innovations in the motorcycle sector.
With a focus on showcasing motorcycles, accessories, and services, attendees can expect a vibrant atmosphere filled with activities, demonstrations, and networking opportunities. MOTORbeurs Utrecht 2027 takes place in Utrecht, Netherlands.
TL;DR
Visitors will gain insights into the latest motorcycle models and accessories, network with industry professionals, and participate in engaging activities and demonstrations. Dates and Venue: MOTORbeurs Utrecht 2027 runs from 18-21 February 2027 at Jaarbeurs Utrecht, Netherlands. Buyer Authority: Attendees include motorcycle enthusiasts, dealers, and industry professionals.
Exhibitors will have the opportunity to showcase their products to a targeted audience of motorcycle enthusiasts and industry professionals, enhancing brand visibility and generating valuable leads. Scale and Focus: This event showcases the latest in motorcycles, accessories, and related services. Buyer Authority: Attendees include motorcycle enthusiasts, dealers, and industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Utrecht, Netherlands
Jaarbeurs Utrecht in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Jaarbeurs Utrecht in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Jaarbeurs Utrecht for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Jaarbeurs
How the last edition performed
Last edition
2026
Visitors: 100,000
Next edition
Not announced yet
Edition recap
Photos
Impact
MOTORbeurs Utrecht returned to Jaarbeurs Utrecht for its 2026 edition. The show drew nearly 100,000 visitors, according to nieuwsmotor.nl. The official MOTORbeurs Utrecht site provides a photo impression and aftermovie from the event. The 2026 edition brought together 100,000+ visitors at Jaarbeurs Utrecht.
Audience quality
The 2026 edition drew 100,000+ visitors across hobbyist and trade audiences. MOTORbeurs Utrecht returned to Jaarbeurs Utrecht for its 2026 edition. The show drew nearly 100,000 visitors, according to nieuwsmotor.nl. The official MOTORbeurs Utrecht site provides a photo impression and aftermovie from the event.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending MOTORbeurs Utrecht 2027 on 2027-02-18 to 2027-02-21 in Utrecht lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Netherlands Motorcycles Market - 2026 | MotorCyclesData
ReadBPM Fraud Netherlands: Grey Imports of Used Motorcycles
ReadMotornieuws: Altijd snel, actueel en accuraat - 24 uur per dag
ReadMotorbranche Nieuws - Nieuwsmotor.nl
ReadNieuwsmotor.nl - Kort, snel en gratis altijd het laatste motornieuws
ReadNetherlands fights EU plan for mandatory motorcycle inspections
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Hotel NH Utrecht
Breakfast (paid), free Wi-Fi, air conditioning, pet-friendly, fitness center, parking, bar, restaurant
Hampton by Hilton Utrecht Central Station
Free breakfast, free Wi-Fi, air conditioning, fitness center, parking, bar, full-service laundry, accessible, business center
Park Plaza Utrecht
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, fitness center, bar, restaurant, room service
Crowne Plaza Utrecht - Central Station by IHG
Breakfast (paid), free Wi-Fi, air conditioning, fitness center, parking, bar, restaurant, room service, full-service laundry
Get around the city with these convenient transport options.
Intercity train (NS)
Direct intercity services run several times per hour through the day; the station is inside the airport terminal. Most practical route for international visitors arriving the same morning.
Walk
Flat, signposted walk from the station's Jaarbeurs side exit to the fairground entrances; the standard option for visitors staying near the station.
Tram / sneltram (SUNIJ line, routes 20 / 21 / 22)
One or two stops from the station side to the Jaarbeursplein stop serving the fairground; useful in rain or with heavy bags.
City bus (Utrecht stadsbus)
Several city bus lines serve the Jaarbeurs side of the station; check the 9292 planner for the line that matches your hotel.
Taxi / ride-hail
Taxi ranks sit on the station side; ride-hail apps work in Utrecht but availability at hall close-out can be slow when the show empties. Short hop only, the walk is often faster.
Car and parking
Jaarbeurs operates paid parking directly at the complex. Fair days fill early; check the current tariff and which car park is open on the Jaarbeurs site before driving.
Payment for public transport
Use contactless OVpay with a bank card or phone, or an OV-chipkaart for the whole journey. Check in and out at every gate or reader, including when changing between train and tram.
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
February in Utrecht is late winter: expect cold, damp and changeable days with a realistic chance of rain and wind around the Jaarbeurs fairground. Weather sites captured for this date range list February climate pages for Utrecht; check a live forecast in the final week before travel and plan indoor transfers between Utrecht Centraal and the halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile internet in the Netherlands is available via prepaid SIM and eSIM plans from Dutch operators and travel eSIM providers, with airport and city retail options; EU roaming rules apply to travellers with EU SIMs. Check your operator's plan before travelling to Utrecht for the show.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Dutch is the local language in Utrecht; staff at Jaarbeurs and city hotels generally speak English, and the show publishes an English version of its site.
Getting around
Utrecht Centraal is roughly a 5-minute walk from Jaarbeurs, so many visitors move between hotel, station and halls on foot rather than by taxi.
Payment and currency
The Netherlands uses the euro; card payments are widely accepted at hotels, restaurants and the venue.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Utrecht; confirm ground transport on the organiser site.
Visa rules depend on nationality. Business visitors who need a visa for the Netherlands apply for a short-stay Schengen visa for business before travelling; travellers from visa-exempt countries can enter without one. Check the official Dutch government and IND pages for your nationality.
Processing: Varies by nationality; apply several weeks before travel.
Official checklist pages for a Schengen business visa list an invitation or proof of the business visit among required documents. Requirements and fees are set by Dutch authorities (IND, Netherlands Worldwide) and should be confirmed before booking travel.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Utrecht; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Jaarbeurs Utrecht: Jaarbeurs / Utrecht Centraal: Hotel NH Utrecht; Utrecht Centraal: Hampton by Hilton Utrecht Central Station; Jaarbeurs / Utrecht Centraal: Park Plaza Utrecht.
Ride-hail: Ride-hailing apps are commonly used in Utrecht; confirm local availability before travel.
Public transit: Utrecht Centraal is the hub for the whole trip: direct NS intercity trains run from Amsterdam Airport Schiphol in roughly 30-40 minutes, and from there the Jaarbeurs halls are a flat 5-10 minute walk via Jaarbeursplein. In wet or windy February weather, take the SUNIJ tram (routes 20, 21 and 22) one or two stops to the Jaarbeursplein stop instead of walking. Pay with contactless OVpay on a bank card or phone, or with an OV-chipkaart, and remember to check in and out on every leg. Approximate single fares sit around EUR 10-12 for the Schiphol to Utrecht intercity and EUR 1.60-3.00 within the city - confirm live fares and departure times on the NS or 9292 planner before travelling.
Parking: On-site parking is available at Jaarbeurs Utrecht; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February
Temperature: Late February in Utrecht is late winter: daytime highs typically around 6-8 C and night lows around 0-2 C, with frost and occasional sleet possible. Treat these as approximate climatological bands, not a forecast, and check a live weather forecast in the final week before travelling - the Jaarbeurs halls are heated, but the walk from Utrecht Centraal is not.
Seasonality: February is one of the wetter and windier months in Utrecht, with roughly 12-15 rain days and around 50-65 mm spread across the month, usually as short showers and drizzle rather than all-day downpours. Wind on the open Jaarbeursplein makes it feel colder than the thermometer suggests, so a waterproof outer layer and shoes that cope with wet pavements matter more than an umbrella. The fair itself is fully indoors, so rain affects only the station-to-hall transfer and any queueing outside the entrances.
Packing: Pack a warm waterproof outer layer, an umbrella, layers for cold mornings and comfortable walking shoes for the walk between Utrecht Centraal and Jaarbeurs; indoor halls are heated, so light layers under a coat work well.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at MOTORbeurs Utrecht 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the exact show days and opening hours
Buy or reserve your entry ticket
Book the train or flight into the Netherlands
Reserve a hotel near Utrecht Centraal or Jaarbeurs
Work out your licence class before you shop
Write a short buy list with sizes and part numbers
Check how you will pay at the show
Plan your station-to-hall walk
Decide on parking in advance if you drive
Pack for late-winter Utrecht
Check your documents
Set a meeting plan for the day
Registration and hall orientation at Jaarbeurs Utrecht
Supplier meetings and product demos
Final negotiations and follow-up
MOTORbeurs Utrecht 2027 registration concourse
Jaarbeurs Utrecht
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Jaarbeurs Utrecht
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether MOTORbeurs Utrecht 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.
