Trade showB2C
MOTORbeurs Utrecht
Motor Beurs Utrecht 2026 is a 40th anniversary motorcycle trade show and exhibition taking place from February 19-22, 2026 at Jaarbeurs Utrecht in Utrecht, Netherlands. The event features leading motorcycle brands, used bikes, accessories, clubs, shows, and activities. It is organized by Jaarbeurs and includes numerous exhibitors such as Adventure Bike Experience Center, AJP Nederland, and AMT Motors BV. The event recurs annually and is a B2C trade show.
MotorcycleAutomotive
Dates
Feb 18 – 21, 2027
City / country
Utrecht, Netherlands
Venue
Jaarbeurs
Type
B2C · Annual
Official Website
Are you the organiser of this event?
- MOTORbeurs Utrecht is the leading start of the motorcycle season in the Netherlands, attracting a large and passionate audience of riders and enthusiasts.
- Exhibiting puts your brand in front of thousands of potential customers, alongside major motorcycle brands and importers.
- The show features dedicated halls for importers and a wide range of occasions, providing high visibility and sales opportunities.
- With extensive media coverage and industry support, it is an ideal platform to launch new products and connect with the Dutch motorcycle community.
Audience at a Glance
Who Exhibits
Exhibitor Profile
10 categories represented
- Motorcycle manufacturers
- Motorcycle importers
- Motorcycle dealers
- Motorcycle clothing and gear retailers
- Motorcycle accessories and parts suppliers
- Motorcycle touring and travel companies
- Motorcycle media and publishers
- Motorcycle clubs and associations
Who Attends
Visitor Profile
9 audience types
- Motorcycle enthusiasts
- Motorcycle riders
- Potential motorcycle buyers
- Motorcycle club members
- Motorcycle tourists
- Motorsport fans
- Industry professionals
- Media representatives
Industries & Sectors
MotorcycleAutomotive
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
Be the first exhibitor featured at this event →