Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at the MDSM 2027 on February 17, 2027, in Lake Buena Vista, FL, for a deep dive into the latest advancements in motor and drive systems, magnetics, and automation technologies.
Dates
17 Feb 2027
City / country
Lake Buena Vista, US
Venue
Hilton Orlando Lake Buena Vista - Disney Springs®
Event overview
The Motor, Drive Systems & Magnetics Conference & Exhibition (MDSM) is a leading event that brings together professionals from the motor and drive systems industries.
Scheduled for February 17, 2027, at the Hilton Orlando Lake Buena Vista - Disney Springs®, this conference offers a unique opportunity to explore cutting-edge technologies and innovations in magnetics and automation.
TL;DR
Attending MDSM 2027 provides access to industry-leading insights and networking opportunities with top professionals. Engage with experts and learn about the latest advancements in motor and drive systems technology. Participate in discussions on critical topics such as supply chain resilience and sustainability in the magnetics sector.
Exhibiting at MDSM 2027 allows companies to showcase their innovations to a targeted audience of industry professionals. Gain visibility among key decision-makers and establish valuable connections that can lead to new business opportunities. Maximize your ROI by engaging directly with potential clients and partners in the motor and drive systems market.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
1751 Hotel Plaza Boulevard, Lake Buena Vista, FL, US
Hilton Orlando Lake Buena Vista - Disney Springs® in Lake Buena Vista typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hilton Orlando Lake Buena Vista - Disney Springs® in Lake Buena Vista typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hilton Orlando Lake Buena Vista - Disney Springs® for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
TWST Events
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Motor, Drive Systems & Magnetics Conference & Exhibition - MDSM on 2027-02-17 to 2027-02-17 in Lake Buena Vista lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Orlando
Primary international gateway serving Lake Buena Vista.
to venue
by car
A range of accommodation options near the venue and across key areas.
Courtyard by Marriott Orlando Lake Buena Vista in the Marriott Village
Full-service 3-star in the Marriott Village cluster; breakfast for a fee, free Wi-Fi, paid parking, pools, hot tub, fitness center and bar. Short drive to the Disney Springs resort corridor where the conference venue sits. Rates are approximate nightly bands.
Fairfield by Marriott Inn & Suites Orlando Lake Buena Vista in the Marriott Village
Value-oriented Marriott Village property with free breakfast and free Wi-Fi, paid parking, pools, hot tub and restaurant; the lowest mid-tier price in this cluster.
SpringHill Suites by Marriott Orlando Lake Buena Vista in the Marriott Village
All-suite layout with free breakfast, free Wi-Fi, paid parking, pools, hot tub and fitness center; convenient for exhibitors carrying sample magnets and booth materials. Highest band in the cluster.
Rosen Inn Lake Buena Vista
Budget-friendly option with paid breakfast, free Wi-Fi, paid parking, outdoor pool, bar and restaurant, and a pet-friendly policy. Useful for cost-controlled student or academic attendees.
Holiday Inn Resort Orlando Lake Buena Vista by IHG
Resort-style property rated 4.2 in the hotel capture; paid breakfast, free Wi-Fi, outdoor pool, hot tub, fitness center and pet-friendly rooms. A guest note cites about USD 20 per day self-parking.
Get around the city with these convenient transport options.
rideshare (Uber/Lyft)
Pickup is signed from Level 2 of the MCO main terminal; the run uses FL-528 and I-4, so allow extra time in the late afternoon.
taxi
Metered taxis wait at the marked stands on both sides of the main terminal; the fare is higher than rideshare but does not vary with surge.
hotel shuttle
Ask at check-in for the shuttle timetable and the nearest stop; schedules are usually fixed rather than on demand.
public bus
Lynx is the public bus operator; there is no metro or light rail into the resort corridor, so plan a shuttle or rideshare for the final leg.
car parking
Confirm whether parking is bundled in your rate and whether the conference venue charges a separate event rate.
rental car
Useful if you plan supplier visits outside the resort corridor; otherwise rideshare plus hotel shuttle is usually cheaper for a short conference stay.
Weather
Mid-February in Lake Buena Vista is mild and comparatively dry, with typical daytime highs near 21-24 C (70-75 F) and overnight lows near 10-13 C (50-55 F). Frontal passages can bring a cool, windy day or short showers, and session rooms are heavily air-conditioned, so a light layer is useful indoors as well as outdoors. Track the National Weather Service point forecast for the venue area in the final week and watch for any cold-front advisory affecting morning transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US networks (Verizon, AT&T, T-Mobile) cover the Lake Buena Vista resort corridor well, including the Disney Springs area; a travel eSIM activated before departure is the fastest route for international attendees. Hotel Wi-Fi is standard across the Marriott Village and International Drive properties, but large conference rooms often have weaker signal, so download papers, datasheets and the schedule to your device before sessions. Power is 120 V at 60 Hz with Type A and Type B plugs, so 230 V devices need a converter, not just a plug adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in the United States: around 18-20 percent at sit-down restaurants, a dollar or two per drink at bars, and a few dollars for hotel housekeeping or bell staff. Rideshare and taxi apps prompt for a tip at the end of the trip.
Business dress
A technical magnetics conference is usually business casual: collared shirts, trousers or chinos, and a jacket for evening receptions. Session rooms are heavily air-conditioned, so a light layer earns its place.
Resort corridor rhythm
Lake Buena Vista runs on theme-park timing. Roads and restaurants are busiest at park opening and closing, and evening rideshare surges near the parks, so schedule transfer windows outside those peaks.
Sales tax and pricing
Listed prices in Florida usually exclude sales tax, and Orange County adds a tourist development tax on short-term accommodation. Expect the final hotel bill to sit above the quoted room rate.
Networking style
Conversations at this kind of show start with specifications: grade, coercivity at operating temperature, core loss at switching frequency. Bring a one-page technical summary rather than a general company brochure.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MCO
Fly into MCO for the shortest transfer, and treat SFB as a fallback only if the fare saving outweighs 60-75 minutes of extra road time. February is peak Orlando season because of winter tourism and school breaks, so fares and hotel rates climb in the final six weeks; booking 8-12 weeks out is usually cheaper. Midweek departures (Tuesday and Wednesday) price lower than Friday to Sunday. Book a late-afternoon arrival if you want daylight for the airport transfer, and keep at least three hours between a domestic connection and an international departure.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Orlando (MCO): Primary international gateway serving Lake Buena Vista.. Allow road or rail time to Hilton Orlando Lake Buena Vista - Disney Springs®; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hilton Orlando Lake Buena Vista - Disney Springs®: Lake Buena Vista / Marriott Village: Courtyard by Marriott Orlando Lake Buena Vista in the Marriott Village; Lake Buena Vista / Marriott Village: Fairfield by Marriott Inn & Suites Orlando Lake Buena Vista in the Marriott Village; Lake Buena Vista / Marriott Village: SpringHill Suites by Marriott Orlando Lake Buena Vista in the Marriott Village.
Ride-hail: Uber and Lyft both operate across Orlando and the Lake Buena Vista resort corridor. At MCO, app pickups are signed from Level 2 of the main terminal rather than the curbside taxi stands; at resort hotels, ask the bell desk for the designated rideshare point, since some properties route pickups to a side loop. Expect surge pricing around theme-park closing times and on weekend evenings, and set a backup payment card before travel if your home card may be declined.
Public transit: There is no metro or light rail into Lake Buena Vista; SunRail commuter rail serves central Orlando only. The public option is the Lynx bus network, which links the Disney Springs and Lake Buena Vista corridor with wider Orange County at an approximate USD 2 one-way fare, with exact change or app payment - confirm current routes and timetables on the Lynx site. For most conference attendees the practical mix is hotel shuttle in the morning and rideshare back after evening sessions.
Parking: Self-parking is widely available at Lake Buena Vista resort hotels but usually charged nightly; a guest note in the hotel capture cites about USD 20 per day at Holiday Inn Resort Orlando Lake Buena Vista, so budget roughly USD 20-30 per day. Valet typically costs more. Confirm whether parking is included in your rate and whether the conference venue applies a separate event parking charge for delegates driving in.
Plan and pack for the event climate.
Month: February 2027
Temperature: Typical mid-February band for Lake Buena Vista: daytime highs around 21-24 C (70-75 F) and overnight lows around 10-13 C (50-55 F). A strong cold front can hold a day near 15 C (upper 50s F), while warm spells can push past 27 C (80 F).
Seasonality: February falls in Florida's drier winter pattern, with roughly six or seven wet days in a typical month and rain usually arriving as short frontal showers rather than afternoon thunderstorms. Theme-park crowds and resort traffic peak around holiday weekends, so leave buffer time on transfer days.
Packing: Pack layers: a light jacket or sweater for cool mornings, air-conditioned session rooms and evening receptions, plus short-sleeve shirts for warm afternoons. Bring comfortable walking shoes for the resort corridor, a compact umbrella, sunglasses and sunscreen, and a US Type A/B plug adapter with a 120 V-compatible charger for laptops and instruments.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Motor, Drive Systems & Magnetics Conference & Exhibition - MDSM usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Confirm registration status, pass type and badge name on the organiser site, and save the confirmation email offline
Day -14: Book the MCO flight and choose a hotel in the Lake Buena Vista or Disney Springs corridor, checking the cancellation policy
Day -12: Draft your session shortlist from the official schedule and mark the magnet materials, motor design and measurement talks you will not skip
Day -10: Request a business visa or verify ESTA validity if travelling from outside the United States
Day -10: Reserve airport transfer or rental car and note that rideshare from MCO is picked up on Level 2
Day -7: Prepare a one-page technical summary of your own work in case you want to discuss it with magnet or motor suppliers
Day -5: Check the National Weather Service forecast for the Lake Buena Vista area and pack layers plus a compact umbrella
Day -5: Download the venue map, confirm the hotel shuttle timetable and check whether self-parking at the hotel is charged nightly
Day -3: Pack US Type A/B plug adapters, a 120 V-compatible charger and business casual clothing for session rooms
Day -2: Print or screenshot the venue address and your hotel booking, and set a backup payment card for rideshare
Day -1: Arrive early enough to absorb jet lag, collect your badge if pre-registration is open and walk the venue layout
Reach the venue 30 minutes before the first session, test Wi-Fi, and keep paper notes for supplier leads
Registration and hall orientation at Hilton Orlando Lake Buena Vista - Disney Springs®
Supplier meetings and product demos
Final negotiations and follow-up
Motor, Drive Systems & Magnetics Conference & Exhibition - MDSM registration concourse
Hilton Orlando Lake Buena Vista - Disney Springs®
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hilton Orlando Lake Buena Vista - Disney Springs®
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Motor, Drive Systems & Magnetics Conference & Exhibition - MDSM fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.