Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Motor Bike Expo 2027 include 13 1/2, 20000 PIEGHE, 3D BETA, 4K PARTI SPECIALI and 50 BROTHERS CAR CLUB.
- 13 1/2
- 20000 PIEGHE
- 3D BETA
- 4K PARTI SPECIALI
- 50 BROTHERS CAR CLUB
Event overview
Overview
Motor Bike Expo 2027 is the international trade show dedicated to motorcyclists, customization enthusiasts, and lovers of unique items. This event will feature a wide range of exhibitors showcasing the latest in motorcycle technology and accessories.
With 720 exhibitors expected, it promises to be a vibrant hub for networking and discovering new trends in the motorcycle industry. Motor Bike Expo 2027 takes place in Verona, Italy.
TL;DR
- 1Dates and Venue: January edition at Veronafiere, Viale del Lavoro, Verona, Italy; confirm the exact show dates for the edition you plan to attend on motorbikeexpo.it before booking flights or hotels.
- 2Scale and Focus: Italy's large custom motorcycle and motorcycling-culture show, built around complete custom builds, aftermarket parts, riding gear and the production models that feed the custom scene.
- 3Hall Themes: custom and special builds, touring and adventure, off-road and flat track, apparel and helmets, electric two-wheelers, workshop equipment and restoration services.
- 4Who Should Attend: custom builders, dealers and distributors, workshop owners, apparel and accessory retailers, riders planning a build, and motorcycle media and photographers.
- 5Tickets: EUR 23 full price online and EUR 25 at the venue according to the latest published ticket information; check the official ticket page for reduced, multi-day or accompanied-children options.
Why visit
Visit Motor Bike Expo 2027 to explore the latest motorcycle innovations and customization options. Dates and Venue: Motor Bike Expo 2027 takes place from January 22 to 24, 2027, at Veronafiere in Verona, Italy. Buyer Authority: Attendees include motorcycle enthusiasts, industry professionals, and customization experts. Entry: Tickets are available online for €23, or €25 at the venue.
Why exhibit
Exhibiting at Motor Bike Expo 2027 provides unparalleled access to a targeted audience of motorcycle enthusiasts and industry professionals. Scale and Focus: This international trade show is dedicated to motorcyclists and customization enthusiasts, featuring 720 exhibitors. Buyer Authority: Attendees include motorcycle enthusiasts, industry professionals, and customization experts.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Custom builders and small workshops sourcing frames, tanks, exhausts, suspension, wheels, seats and one-off fabrication services
Motorcycle dealers and importers evaluating new models, accessory lines and aftermarket brands for their showrooms
Distributors and sales agents for parts, apparel and workshop equipment looking for Italian and European representation deals
Independent riders and enthusiasts researching a first or next custom project, from cafe racer and bobber kits to full bespoke builds
Apparel, helmet and protective-gear retailers comparing seasonal collections, sizing, certification and price points
Touring, adventure and off-road riders checking luggage systems, tyres, navigation, lighting and weather protection
Electrical and EV specialists scouting batteries, controllers, retrofit kits and charging accessories for two-wheelers
Trade and consumer media, photographers and content creators covering new model launches, builder showcases and show awards
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Custom workshops and builders presenting complete bikes, fabrication capability and commission slots
Aftermarket parts manufacturers and distributors for exhausts, suspension, brakes, wheels, controls and bodywork
Apparel and helmet brands with their Italian agents, importers and retail partners
Motorcycle manufacturers and national importers showing new models, accessories and factory custom editions
Electric two-wheeler, conversion-kit and battery/controller suppliers
Workshop equipment, tooling, tyre-changing and detailing suppliers
Touring, adventure and off-road specialists offering luggage, tyres, navigation, lighting and protection
Restoration and classic-marque specialists, plus publishers, riding clubs and event promoters
Product categories
Key solution areas showcased across the event.
Custom and special motorcycles: complete builds, rolling chassis, donor-bike projects and commission work from independent workshops
Aftermarket parts: exhaust systems, air filters, suspension, brakes, wheels, foot controls, seats, tanks and bodywork
Custom finishes and craft services: paint, chrome, powder coating, leatherwork, metal shaping, machining and 3D-printed components
Riding apparel: leather and technical-textile jackets, gloves, boots, jeans and protective armour
Helmets, intercoms, cameras, navigation and rider-safety electronics
Touring and adventure equipment: panniers, screens, crash bars, auxiliary lighting, heated grips and camping gear
Off-road, flat track and race preparation: dirt bikes, tyres, suspension tuning, exhausts and race bodywork
Electric motorcycles, retrofit conversion kits, batteries, controllers, chargers and drivetrain components
Workshop equipment and consumables: lifts, benches, diagnostic tools, tyre changers, cleaning and detailing products
Classic and vintage restoration: spares, manuals, reconditioning services and marque specialists
Location & Facilities
Venue
Veronafiere
Verona, Italy
Facilities
Parking
Veronafiere in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Veronafiere in Verona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Veronafiere for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Full price online ticket
23General admission
Full price at the venue
25
Who runs the show
Organisers
Livent
How the last edition performed
Previous edition
This edition
—
Exhibitors: 720
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Verona, Italy
Why it matters
Attending Motor Bike Expo 2027 on 2027-01-22 to 2027-01-24 in Verona lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Verona Villafranca Airport
Closest airport to Veronafiere. Bus links connect the airport with Verona Porta Nuova station, where you continue by local bus or taxi to the Fiera district
TBA
to venue
approx. 15-20 minutes by car or taxi
by car
Venice Marco Polo Airport
A common long-haul arrival point for northern Italy. Take a train from Venice Mestre to Verona Porta Nuova, then a local bus or taxi to Veronafiere
TBA
to venue
approx. 1 h 15 min to 1 h 30 min by car, longer by train plus bus
by car
Milan Bergamo Airport
Served by many low-cost European routes. Car hire or a direct coach to Verona works well, with the final leg by taxi or local bus to the fairground
TBA
to venue
approx. 1 h 20 min by car
by car
Milan Linate Airport
Useful for intercontinental connections through Milan. Train from Milan Centrale to Verona Porta Nuova is the usual public-transport option before the final bus or taxi to Veronafiere
TBA
to venue
approx. 1 h 45 min by car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Crowne Plaza Verona - Fiera, an IHG Hotel
4-star
Fiera district, approx. 1.1 km from VeronafiereHotel Firenze
4-star
Verona, 1.6 km from Veronafiere (excellent location rating)Novo Hotel Rossi
3-star
Verona, near VeronafiereMoxy Verona
3-star
VeronaLocal transport
Get around the city with these convenient transport options.
Taxi / car transfer from Verona Airport (VRN) to Veronafiere
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forVerona Airport - Veronafiere, Viale del Lavoro
Short city transfer; the Maps route capture uses Verona Airport as the origin for the fairground.
Local bus / urban transit
Estimated costApprox. EUR 1.50-2.00 single ticket; confirm current ATV fares locally
Best forVerona city centre - Veronafiere
Verona has no metro; bus lines connect the centre and railway station with the Fiera district. Check show-day shuttle arrangements with the organiser.
Rail to Verona Porta Nuova + local bus/taxi
Estimated costApprox. EUR 2-12 for the bus leg depending on ticket type; confirm Trenitalia and ATV fares
Best forVerona Porta Nuova station - Veronafiere
Most long-distance arrivals reach Verona Porta Nuova, then continue by bus or taxi to the fairground.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forVerona Villafranca Airport (VRN) to Veronafiere
approx. 15-20 minutes by car or taxi; Closest airport to Veronafiere. Bus links connect the airport with Verona Porta Nuova station, where you continue by local bus or taxi to the Fiera district.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forVenice Marco Polo Airport (VCE) to Veronafiere
approx. 1 h 15 min to 1 h 30 min by car, longer by train plus bus; A common long-haul arrival point for northern Italy. Take a train from Venice Mestre to Verona Porta Nuova, then a local bus or taxi to Veronafiere.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMilan Bergamo Airport (BGY) to Veronafiere
approx. 1 h 20 min by car; Served by many low-cost European routes. Car hire or a direct coach to Verona works well, with the final leg by taxi or local bus to the fairground.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMilan Linate Airport (LIN) to Veronafiere
approx. 1 h 45 min by car; Useful for intercontinental connections through Milan. Train from Milan Centrale to Verona Porta Nuova is the usual public-transport option before the final bus or taxi to Veronafiere.
Weather
January in Verona is winter: expect cold days and near-freezing nights, with occasional rain or fog. Pack layered clothing and a warm coat for walking between halls and outdoor display areas at Veronafiere. No official organiser weather advisory was captured; check a local forecast before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local Italian SIM/eSIM for data during the show; hotel Wi-Fi is listed as free at several Veronafiere-area hotels including Hotel Firenze, Novo Hotel Rossi and Moxy Verona. EU roaming rules apply for travellers with EU plans.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business language
Italian is the local language; exhibitor and visitor service staff at an international motorcycle show generally work in English as well.
Venue orientation
Veronafiere is a large fairground with several entrances (Porta E on Viale dell'Industria and the main Viale del Lavoro frontage); check your hall number before arriving to pick the right gate.
Registration
Confirm registration and ticket requirements with the organiser before travelling; January is low season for tourism, so hotel rates near the fairground are usually more negotiable than in spring.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: VRN
Google Flights samples for the January 2027 show window show European short-haul fares from roughly EUR 35-92 one way and a New York connection from about EUR 446. Fare samples are indicative only; book early for January trade-show dates and check baggage rules for riding gear or samples.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Verona Villafranca Airport (VRN): approx. 15-20 minutes by car or taxi; Venice Marco Polo Airport (VCE): approx. 1 h 15 min to 1 h 30 min by car, longer by train plus bus; Milan Bergamo Airport (BGY): approx. 1 h 20 min by car; Milan Linate Airport (LIN): approx. 1 h 45 min by car. Allow road or rail time to Veronafiere; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Veronafiere: Fiera district, approx. 1.1 km from Veronafiere: Crowne Plaza Verona - Fiera, an IHG Hotel; Verona, 1.6 km from Veronafiere (excellent location rating): Hotel Firenze; Verona, near Veronafiere: Novo Hotel Rossi.
Ride-hail: Ride-hailing apps are commonly used in Verona; confirm local availability before travel.
Public transit: Verona has no metro; visitors reach Veronafiere by urban bus from the city centre and Verona Porta Nuova railway station, or by taxi. Allow extra time on show mornings and confirm any organiser shuttle service on the Motor Bike Expo travel page.
Parking: On-site parking is available at Veronafiere; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: January daytime highs in Verona are typically around 5-8 C, with nights near -1 to 2 C; cold snaps can push temperatures below freezing, especially before sunrise and after the halls close.
Seasonality: January is Verona's coldest and quietest month, with short daylight, frequent morning fog in the Po valley and occasional rain or light snow. The show itself is indoors, but queues, shuttle stops and outdoor display areas are exposed, so pack a warm coat, layers and a compact waterproof jacket and check a local forecast in the week before travel.
Packing: January in Verona is winter: expect cold days and near-freezing nights, with occasional rain or fog. Pack layered clothing and a warm coat for walking between halls and outdoor display areas at Veronafiere. No official organiser weather advisory was captured; check a local forecast before departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Motor Bike Expo 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the exact show dates and opening hours on motorbikeexpo.it, then check which halls are open to the public and whether any trade-only sessions require a separate badge.
T-2
Book the ticket online at the published EUR 23 full price instead of paying EUR 25 at the venue, and check whether a multi-day pass makes sense if you plan to return for the custom build showcases.
T-3
Reserve accommodation in the Fiera district or Verona centre and confirm the cancellation policy, since January show week fills the closest hotels to Veronafiere first.
T-4
Plan the airport transfer from Verona Villafranca (VRN) or your alternative arrival airport, and check bus times from Verona Porta Nuova to the Fiera district for the days you are attending.
T-5
Build a shortlist of exhibitors from the official exhibitor list: builders whose style fits your project, parts suppliers for your make and model, and apparel brands in your size range.
T-6
Download the hall plan and mark the stands you must visit first, because custom build areas and major brand stands are busiest in the late morning and early afternoon.
T-7
Prepare technical questions before you travel: compatibility with your exact model year, homologation for road use in your country, delivery times and warranty terms for aftermarket parts.
T-8
Pack for a Verona January: warm layers, a waterproof outer layer, comfortable shoes for concrete halls and a bag for catalogues and small parts.
T-9
Charge your phone and camera, set a meeting point if you are travelling in a group, and confirm whether you need cash or card for parking, cloakroom and on-stand purchases.
T-10
Arrive near opening to clear badge checks quickly, walk the custom build displays before crowds build up, and keep the afternoon for supplier conversations and stage appointments.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Veronafiere
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Motor Bike Expo 2027 registration concourse
Veronafiere
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Veronafiere
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 23 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 23 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Motor Bike Expo 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Motor Bike Expo held?
Motor Bike Expo takes place in January at Veronafiere in Verona, Italy. The fairground sits on Viale del Lavoro, roughly a short bus or taxi ride from Verona Porta Nuova railway station. Confirm the exact dates for the edition you plan to attend on the official site before booking travel.
Is Motor Bike Expo open to the public or trade only?
It is a public-facing show with a substantial trade component. Riders and enthusiasts attend for the custom builds, shopping and stage programme, while dealers, distributors and workshop buyers use the show for supplier meetings. Check the official site for any reserved trade hours or badge rules for the current edition.
How much are tickets to Motor Bike Expo?
The most recent published prices are EUR 23 for a full-price online ticket and EUR 25 at the venue. Reduced, multi-day and group tickets vary by edition, so confirm on the official ticket page before purchase rather than relying on older prices.
How do I get to Veronafiere from Verona airport?
Verona Villafranca Airport (VRN) is the closest airport, roughly 10 km from the fairground, with a transfer of about 15 to 20 minutes by taxi or car. Bus links connect the airport with Verona Porta Nuova station, where you change to a local bus or taxi for the Fiera district. Confirm current routes and fares locally.
Is there parking at Veronafiere during the show?
Yes, Veronafiere has on-site parking areas and the show typically operates dedicated car and motorcycle parking. Rates, gate opening times and access routes change by event, so check the venue or organiser page for the current edition and allow extra time on the first morning.
Can visitors buy motorcycles, parts and gear at the show?
Many exhibitors offer show pricing and take orders on the stand, and aftermarket and apparel sellers commonly sell stock directly to visitors. For complete custom builds and high-value parts, expect to discuss deposit, lead time and homologation with the builder rather than taking the item home on the day.
Does Motor Bike Expo include custom bike competitions and awards?
Custom builds are a central part of the show, and the programme typically includes builder showcases and awards. The exact competition names, entry rules and award times are set per edition, so check the official programme if you plan to enter a bike.
How do I apply to exhibit at Motor Bike Expo?
Exhibitor applications are handled by the organiser and open months before the show. Use the exhibitor or contact form on motorbikeexpo.it to request stand options, hall allocation and technical regulations, and confirm deadlines directly with the sales team rather than assuming space will be available late.
What languages are used at the show?
Italian is the main language of signage, stage content and many exhibitors, with English widely used by international brands and distributors. If you need a detailed technical conversation about homologation or dealer terms, ask in advance whether an English-speaking contact will be on the stand.
Is Veronafiere accessible for visitors with reduced mobility?
The Veronafiere halls are built for large public events and provide accessible entrances, lifts and sanitary facilities, but the exact routes and reserved parking for a specific show should be confirmed with the organiser. Contact the show team before travelling if you need step-free access to a particular hall or meeting area.
Where should I stay for Motor Bike Expo?
Hotels in the Fiera district and around Verona's historic centre both work: the Fiera option shortens the morning transfer, while the centre gives you restaurants and sightseeing in the evening. January is low season, so booking 8 to 12 weeks ahead usually gives a better rate than last-minute booking during show week.
Glossary
- Special (custom build)
- A one-off or low-volume motorcycle rebuilt from a donor bike or fabricated from a rolling chassis, usually presented at the show as a complete finished machine with a named builder.
- Cafe racer
- A stripped-back road bike style with a low clip-on handlebar, a slim tank, a single seat and minimal bodywork, derived from 1960s British street culture and still one of the most common build briefs at European custom shows.
- Bobber
- A build style that removes or shortens bodywork and typically fits a solo saddle and fat tyres, with the emphasis on a low, pared-down silhouette rather than touring comfort.
- Chopper
- A custom motorcycle with a raked and extended front end, a hardtail or heavily modified frame and usually a narrow front wheel; a staple category in custom competitions.
- Scrambler
- A road bike adapted for light off-road use with raised suspension, dual-purpose tyres, a high-mounted exhaust and wide bars.
- Bagger
- A large touring motorcycle with extended rear bodywork and integrated panniers, popular in the US and growing in Europe as a custom platform for audio, paint and bodywork work.
- Flat track
- A form of oval dirt-track racing on purpose-built or converted motorcycles; the style influences production models and aftermarket tyre, suspension and frame suppliers exhibiting at the show.
- Rolling chassis
- A frame with suspension, wheels and brakes but no engine, often sold as the starting point for a custom build so the buyer can choose the powertrain.
- Donor bike
- A complete production motorcycle bought or sourced specifically to be stripped for parts and rebuilt as a custom project.
- Aftermarket
- Parts, accessories and equipment produced by companies other than the original motorcycle manufacturer, covering exhausts, suspension, brakes, controls, bodywork, lighting and electronics.
- Homologation
- The process of certifying that a part, exhaust system or complete vehicle meets the road-legal requirements of a country or the EU; a recurring question for buyers of aftermarket exhausts and lighting.
- Rolling display / unveiling
- A scheduled moment when a builder or brand presents a finished motorcycle to the audience, often tied to an award or media slot in the show programme.
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Also known as
Alternate names and search phrases for this event.
- Motor Bike Expo 2027
- Motor Bike Expo 2027 Verona
- Motor Bike Expo 2027 Verona 2027
- Motor Bike Expo
- Motor Bike Expo Verona
- Motor Bike Expo Verona 2027
- Verona Italy
- Motorcycles and scooters from leading brands
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.