Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Montreal International Auto Show is set to return in 2027, offering an exciting platform for automotive enthusiasts and industry professionals. Attendees can explore the latest models, participate in electric vehicle test drives, and engage with leading brands in the automotive sector.
This event promises to deliver a unique experience filled with innovation and excitement. Montreal International Auto Show takes place in Montreal, Canada.
Venue: Palais des Congres in Montreal.
TL;DR
- 1Dates and Venue: The Montreal International Auto Show runs from January 15 to 24, 2027 at Palais des Congres in Montreal.
- 2Scale and Focus: This premier automotive event attracts over 170,000 visitors, showcasing the latest innovations in the automotive industry.
- 3Organiser: The event is organised by the Corporation of Montreal Automobile Dealers, with more details available at salonautomontreal.com.
- 4Buyer Authority: Attendees include automotive enthusiasts, industry leaders, and influential buyers eager to explore new models.
- 5Entry: Tickets are available for purchase online, with various experiences including electric vehicle test drives.
Why visit
Visitors will have the opportunity to explore the latest automotive innovations and technologies, engage with industry leaders, and participate in interactive experiences such as electric vehicle test drives. This premier automotive event attracts over 170,000 visitors, showcasing the latest innovations in the automotive industry.
Why exhibit
Exhibiting at the Montreal International Auto Show provides brands with a unique opportunity to connect with a highly engaged audience, enhance visibility, and build valuable relationships within the automotive industry. It's a chance to showcase innovations and gain insights into market trends.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
New-car intenders comparing models, trims, financing and delivery timelines
EV and hybrid shoppers evaluating range, charging options and local incentives
Families looking for SUVs, crossovers, minivans and winter-ready vehicles
Automotive media and reviewers covering new model launches and show debuts
Dealers and sales staff benchmarking competitor line-ups and show offers
Fleet and commercial buyers reviewing pickups, utility vehicles and total cost of ownership
Students and educators in automotive technology, design and mobility programmes
Aftermarket and accessories buyers sourcing parts, equipment and services
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automakers and vehicle brands displaying current and upcoming model-year line-ups
EV startups and electric mobility companies showing battery-electric models
Franchised dealers and dealer groups representing multiple brands
Aftermarket parts, accessories and performance suppliers
Charging infrastructure and home charging providers
Automotive finance, insurance and leasing companies
Vehicle conversion, fleet and mobility service providers
Automotive technology, design and engineering firms
Product categories
Key solution areas showcased across the event.
Battery-electric vehicles (BEVs)
Plug-in hybrid electric vehicles (PHEVs)
Hybrid electric vehicles (HEVs)
SUVs and crossovers
Pickup trucks
Compact and mid-size cars
Luxury and performance vehicles
Automotive parts and accessories
Charging infrastructure and home charging
Financing, insurance and mobility services
Location & Facilities
Venue
Palais des Congres in Montreal
Montreal, Canada
Facilities
Parking
Palais des Congres in Montreal in Montreal typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palais des Congres in Montreal in Montreal typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palais des Congres in Montreal for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Corporation of Montreal Automobile Dealers
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Montreal, Canada
Why it matters
On 2027-01-15 to 2027-01-24, Montreal International Auto Show in Montreal covering Electric vehicles and hybrids, Luxury and performance cars, SUVs and crossovers, Automotive accessories and parts, Innov gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CAD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Montréal-Trudeau International Airport
Primary international gateway for Montreal. Taxi, rideshare, the STM 747 bus and the Air Canada City Shuttle connect to downtown and the Palais des Congrès area. Allow extra time in winter weather
to venue
45-60 min by road or airport shuttle
by car
Montréal Saint-Hubert Airport
Secondary Montreal airport with limited commercial service. Confirm flight availability and ground transport before relying on YHU for arrival
to venue
25-40 min by road
by car
Plattsburgh International Airport
US gateway south of Montreal. Only practical if arriving from the United States and renting a car; allow extra time for the border crossing and winter road conditions
to venue
60-90 min plus border wait
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Le Westin Montreal
4-star
Old Montreal / Palais des Congrès areaUSD 170–230 / night
Approx. 120 m from the Palais des Congrès; breakfast and parking are paid extras; free Wi-Fi, indoor pool, hot tub, fitness center, pet-friendly. Nightly range is approximate and subject to dynamic pricing.
Le Centre Sheraton Montreal Hotel
4-star
Downtown MontrealUSD 130–170 / night
Central downtown base from the near-venue hotel capture. Nightly range is approximate and subject to dynamic pricing.
Holiday Inn Montreal Centreville Downtown by IHG
4-star
Downtown MontrealUSD 160–210 / night
Guest rating 4.0 in the capture; central downtown location. Nightly range is approximate and subject to dynamic pricing.
Residence Inn by Marriott Montreal Downtown
4-star
Downtown MontrealUSD 180–230 / night
Pet-friendly with a fitness center; guest rating 4.3. Nightly range is approximate and subject to dynamic pricing.
Courtyard by Marriott Montreal Downtown
4-star
Downtown MontrealUSD 210–270 / night
Guest rating 4.3 in the capture. Nightly range is approximate and subject to dynamic pricing.
Embassy Suites by Hilton Montreal
4-star
Downtown MontrealUSD 240–300 / night
Guest rating 4.1; listed in the near-venue hotel results. Nightly range is approximate and subject to dynamic pricing.
Novotel Montreal Centre
4-star
Downtown MontrealUSD 150–200 / night
Guest rating 4.4; Google Hotels flagged a deal around 34% below usual rates at capture time. Nightly range is approximate and subject to dynamic pricing.
Moxy Montreal Downtown
4-star
Downtown MontrealUSD 110–150 / night
Hot tub and pool listed; guest rating 3.7; lowest listed rate in the capture set. Nightly range is approximate and subject to dynamic pricing.
Local transport
Get around the city with these convenient transport options.
airport shuttle
Estimated costApprox. CAD 9 one way (Air Canada City Shuttle advertised fare; confirm schedule and pick-up point)
Best forMontréal-Trudeau International Airport (YUL) to downtown Montreal
Downtown shuttle is a low-cost option for delegates heading to the Palais des Congrès hotel cluster. Confirm current timetable and luggage rules before travel.
public bus
Estimated costApprox. CAD 11 for a 24-hour transit pass (confirm current STM fare)
Best forMontréal-Trudeau International Airport (YUL) to downtown Montreal via STM 747
The 747 bus connects YUL with downtown Montreal and accepts STM transit fares. Allow extra time in snow and check the last departure before booking a late flight.
taxi
Estimated costApprox. CAD 45-55 metered fare (confirm before travel)
Best forMontréal-Trudeau International Airport (YUL) to Palais des Congrès
Taxi ranks are outside the terminal. Journey time is typically 45-60 min in normal traffic and longer in winter weather.
rideshare
Estimated costApprox. CAD 40-60 depending on demand (confirm in app)
Best forMontréal-Trudeau International Airport (YUL) to Palais des Congres in Montreal
Pick-up zones are signposted at YUL. Dynamic pricing can raise fares during snow or peak arrival periods.
metro
Estimated costApprox. CAD 3.75 per single trip (STM fare; confirm current rate)
Best forDowntown hotels to Place-d'Armes station near Palais des Congrès
Place-d'Armes station serves the Palais des Congrès area. Buy a single trip or a day pass and allow extra time on snowy days.
taxi
Estimated costApprox. CAD 35-45 metered fare (confirm before travel)
Best forMontréal Saint-Hubert Airport (YHU) to Palais des Congres in Montreal
YHU has limited commercial service; confirm taxi or rideshare availability on arrival, especially for late flights.
parking
Estimated costApprox. CAD 20-30 per day (confirm current venue rate)
Best forPalais des Congrès on-site parking
On-site parking is available at the Palais des Congrès. Check height restrictions, event-day demand and pre-booking options with the venue.
taxi
Estimated costApprox. CAD taxi/rideshare from PBG to venue (estimate; confirm before travel)
Best forPlattsburgh International Airport (PBG) to Palais des Congres in Montreal
60-90 min plus border wait; US gateway south of Montreal. Only practical if arriving from the United States and renting a car; allow extra time for the border crossing and winter road conditions.
Weather
January in Montreal is deep winter. Expect sub-zero temperatures, frequent snow, ice and occasional freezing rain around the Palais des Congrès and downtown hotel cluster. Build buffer time into transfers from YUL and monitor flight status during winter storms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Downtown Montreal has strong LTE/5G coverage from Rogers, Bell and Telus. The Palais des Congrès typically provides venue Wi-Fi; confirm access and passwords with the organiser or exhibitor manual. International visitors should check roaming charges or buy an eSIM/local prepaid SIM; Canadian mobile plans are usually postpaid, so a travel eSIM is often simpler.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Montreal is a bilingual French and English city. The Palais des Congrès and its official pages operate in both languages, and signage across downtown is usually in French with English widely understood.
Airport transfer
The Air Canada City Shuttle connects downtown Montreal with Montréal-Trudeau (YUL) at an advertised CAD 9 fare, a low-cost alternative to taxi. The STM 747 bus is another downtown option using standard transit fares.
Getting to the venue
The Palais des Congrès is served by Montreal metro via Place-d'Armes station, and downtown hotels such as Le Westin Montreal sit about 120 m from the convention centre.
Tipping
Restaurants, bars and taxis typically expect a 15-20% tip. Check whether service is already included on the bill, especially for larger groups.
Winter etiquette
Locals keep sidewalks clear after snowfall, but ice can persist. Wear boots with grip, watch for black ice and allow extra time for walking between hotels and the venue.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: YUL
Fares captured for a 15-19 Jan 2027 round trip, economy with taxes and fees, one adult: New York JFK from CA$427, London LHR from CA$1,146, Dubai DXB from CA$1,506, Singapore SIN from CA$1,523, Tokyo NRT from CA$1,540 and Sydney SYD from CA$2,828. Several itineraries connect through CDG, LHR, YYZ, YVR or DOH, so compare total journey time as well as price. January is high winter season in Montreal; book early, monitor snow disruptions and recheck fares before purchase.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Montréal-Trudeau International Airport (YUL): 45-60 min by road or airport shuttle; Montréal Saint-Hubert Airport (YHU): 25-40 min by road; Plattsburgh International Airport (PBG): 60-90 min plus border wait. Allow road or rail time to Palais des Congres in Montreal; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Palais des Congres in Montreal: Old Montreal / Palais des Congrès area: Le Westin Montreal; Downtown Montreal: Le Centre Sheraton Montreal Hotel; Downtown Montreal: Holiday Inn Montreal Centreville Downtown by IHG.
Ride-hail: Ride-hailing is commonly used in Montreal. Confirm local app availability and pick-up zones at YUL and the Palais des Congrès before travel. Expect dynamic pricing during snowstorms, peak arrival periods and show opening hours.
Public transit: The STM metro connects downtown Montreal with Place-d'Armes station near the Palais des Congrès. From YUL, the 747 bus runs downtown and uses STM transit fares; the Air Canada City Shuttle is an advertised CAD 9 downtown option. Confirm current fares, schedules and winter service updates before travel.
Parking: On-site parking is available at the Palais des Congrès. Expect approx. CAD 20-30 per day; confirm current rates, height restrictions and event-day availability with the venue or organiser.
Weather
Plan and pack for the event climate.
Month: January 2027 (event window 15-24 January 2027)
Temperature: Typical daytime highs around -5 C to -8 C and overnight lows around -14 C to -18 C; wind chill can make it feel below -20 C.
Seasonality: Deep winter: frequent snow, ice and occasional freezing rain. Allow extra time for airport transfers, metro journeys and walking between hotels and the Palais des Congrès, and monitor flight status during storms.
Packing: Pack insulated layers, a windproof and waterproof outer shell, gloves, a hat, warm boots with grip and indoor layers for heated venues. Carry hand warmers and a scarf for walking between downtown hotels and the Palais des Congrès.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Montreal International Auto Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm 2027 show dates, public hours and ticket policy on salonautomontreal.com
T-2
Book a downtown hotel or one near a Place-d'Armes metro station
T-3
Reserve an airport transfer from YUL or plan the 747 bus/STM route
T-4
Check Canadian eTA or visitor visa requirements
T-5
Buy travel insurance and confirm medical coverage
T-6
Download the STM metro map and check winter service updates
T-7
Pack insulated layers, waterproof boots, gloves and a hat
T-8
Plan a show-floor route by brand, EV zone and test-drive area
T-9
Check the exhibitor list and any test-drive booking requirements
T-10
Allow buffer time for snow delays on arrival and departure
T-11
Confirm venue accessibility, bag policy and opening hours
T-12
Save tickets, hotel confirmations and transfer details offline
T-13
Check mobile roaming or eSIM options before departure
T-14
Review official show news for schedule changes or added sessions
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Palais des Congres in Montreal
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Montreal International Auto Show registration concourse
Palais des Congres in Montreal
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palais des Congres in Montreal
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCA$190.00
- Per diem × 2CA$150.00
Estimated totalCA$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Montreal International Auto Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Montreal International Auto Show, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Electric vehicles and hybrids and Luxury and performance cars solutions and benchmarking suppliers at Montreal International Auto Show in Montreal.
Min. budget
$1,027.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Electric vehicles and hybrids and Luxury and performance cars products who need qualified meetings with the event's trade audience.
Min. budget
$4,621.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Montreal show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What are the Montreal Auto Show dates and venue?
Event captures point to 15-24 January 2027 at the Palais des Congrès in Montreal. Confirm final public hours, ticket times and any trade or preview sessions on salonautomontreal.com before booking travel.
Is the Montreal Auto Show open to the public?
Yes, it is a consumer-oriented auto show. Check the official site for ticket types, opening hours and any separately ticketed preview or industry sessions.
Will electric vehicles be on display?
The show covers battery-electric, plug-in hybrid and hybrid vehicles, along with charging and mobility services. Check the official exhibitor list and brand announcements for the latest EV line-up and test-drive availability.
How do I get to the Palais des Congrès from Montréal-Trudeau airport?
Options include taxi (approx. CAD 45-55), rideshare (approx. CAD 40-60), the STM 747 bus (approx. CAD 11 for a 24-hour transit pass) or the Air Canada City Shuttle (approx. CAD 9 one way). Confirm current fares and schedules before travel.
Is parking available at the Palais des Congrès?
On-site parking is available at the Palais des Congrès. Expect approx. CAD 20-30 per day; confirm the current rate, height restrictions and hall access with the venue or organiser.
Do I need a visa to attend from abroad?
Entry rules depend on nationality. Most visa-exempt air travellers need a Canadian eTA, while other travellers need a visitor visa. Check the Government of Canada IRCC pages before booking.
Are tickets sold online?
Check salonautomontreal.com for online ticket sales, box-office hours and any family or group offers. Ticket prices are not published in the current capture.
What should I pack for Montreal in January?
Pack insulated layers, a windproof and waterproof outer shell, gloves, a hat and boots with grip for snow and ice. Keep indoor layers light because venues are heated, and allow extra time for walking between downtown hotels and the Palais des Congrès.
How do downtown hotels connect to the venue?
Many downtown hotels are within walking distance or a short metro ride of Place-d'Armes station, which serves the Palais des Congrès area. Confirm your hotel's exact route and allow extra time in snow or ice.
Is the venue accessible?
The Palais des Congrès is a major convention centre. Contact the organiser or venue in advance for accessible entrances, seating, parking and any specific assistance you need.
Glossary
- OEM
- Original Equipment Manufacturer: a vehicle maker that designs and builds complete cars or trucks under its own brand. At the Montreal Auto Show, OEM stands are where new model-year line-ups are displayed.
- EV
- Electric vehicle: broadly used for any vehicle with an electric drive, including battery-electric and plug-in hybrid models. Show visitors use the term when comparing charging, range and running costs.
- BEV
- Battery-electric vehicle: a car or truck powered only by a battery and electric motor, with no petrol or diesel engine. BEVs need external charging.
- PHEV
- Plug-in hybrid electric vehicle: a vehicle with both a battery and a combustion engine, charged from the grid and able to drive a limited electric-only range.
- HEV
- Hybrid electric vehicle: a vehicle that combines an engine and electric motor but cannot be plugged in for grid charging; the battery is charged by the engine and regenerative braking.
- DC fast charging
- High-power charging that can add substantial range in a short stop, typically found on motorway and public charging networks. Visitors comparing EVs often ask about DC fast-charging compatibility.
- Level 2 charging
- AC charging commonly used at home or in workplace and hotel car parks, typically slower than DC fast charging and suited to overnight top-ups.
- MSRP
- Manufacturer's Suggested Retail Price: the list price before taxes, delivery fees and dealer options. Show visitors use MSRP to compare trim levels across brands.
- Test drive
- A supervised drive in a display vehicle, subject to exhibitor availability, licensing and insurance checks. Confirm booking rules with the brand or organiser.
- Concept car
- A design or technology study shown to preview future styling, powertrains or interior features. Concept cars are usually not production models.
- Aftermarket
- Parts, accessories and services supplied by companies other than the vehicle manufacturer. Aftermarket exhibitors cover tyres, wheels, audio, protection and performance upgrades.
- Fleet
- A group of vehicles operated by a business, rental company or public organisation. Fleet buyers compare total cost of ownership, servicing and resale value.
- Crossover
- A vehicle built on a car-like platform with SUV-style bodywork and raised seating. Crossovers are a major category for families at the Montreal show.
- Powertrain
- The combination of engine, motor, transmission and drive components that delivers power to the wheels. Powertrain choice is central to EV and hybrid comparisons.
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Also known as
Alternate names and search phrases for this event.
- Montreal International Auto Show 2027
- Montreal Canada
- Electric vehicles and hybrids
- Luxury and performance cars
- SUVs and crossovers
- Automotive accessories and parts
- Automotive Trade Show B2B Trade Expo Montreal
- digital transformation expo
- Montreal technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.