Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Momad Metropolis Summer 2026 is the leading international trade fair for the fashion, footwear, and accessories sectors in Spain. Scheduled for February 4 to 6, 2027, at Feria de Madrid, this event gathers top professionals, brands, and buyers in a dynamic environment designed to foster business growth and innovation.
Attendees can expect to explore the latest trends, network with industry leaders, and discover new business opportunities. Momad Metropolis Summer 2026 takes place in Madrid,.
TL;DR
- 1Dates and Venue: Momad Metropolis Summer 2026 takes place from February 4 to 6, 2027, at Feria de Madrid, Spain.
- 2Scale and Focus: This event is a major platform for the fashion, footwear, and accessories sectors, showcasing leading brands and emerging designers.
- 3Organiser: The event is organised by IFEMA MADRID, a prominent trade fair institution in Spain.
- 4Buyer Authority: Attendees include fashion retailers, boutique owners, and industry professionals looking to discover trends and network.
- 5Entry: Professional registration is required, with access available through the official website.
Why visit
Visiting Momad Metropolis offers a unique opportunity to connect with key suppliers and clients, enhancing your business network. Attendees can discover the latest trends and innovations in fashion, footwear, and accessories, ensuring they stay ahead in a competitive market. The event also provides a platform for direct engagement with leading brands, allowing for firsthand product evaluations and discussions.
Why exhibit
Exhibiting at Momad Metropolis allows brands to showcase their latest collections to a targeted audience of industry professionals. It provides an opportunity to generate new business leads, strengthen existing relationships, and enhance brand visibility in the competitive fashion market. Exhibitors can also participate in networking events and gain insights into market trends and consumer preferences.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent fashion boutique owners and buyers
Department store and chain retail fashion buyers
Footwear and leather goods retailers
Online fashion store and e-commerce merchandisers
Accessories, jewellery and bridal buyers
Wholesale distributors and fashion agents
Fashion designers and creative directors
Sourcing and production managers for apparel brands
Visual merchandisers and retail concept planners
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Fashion manufacturers and importers
Footwear and accessories designers
Retail solutions providers
Packaging and display service providers
Emerging brands and startups
Established fashion houses
Product categories
Key solution areas showcased across the event.
Womenswear: contemporary, casual, occasion and bridal
Menswear: tailoring, casual and streetwear
Childrenswear and baby fashion
Footwear: women's, men's and children's
Leather goods and handbags
Fashion accessories: jewellery, belts, scarves and hats
Sustainable and circular fashion collections
Textile innovation and fabric sourcing
Retail technology and visual merchandising services
Emerging designer and capsule collections
Location & Facilities
Venue
Feria de Madrid
Av. Partenón 5, 28042 Madrid
Facilities
Parking
Feria de Madrid in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Feria de Madrid in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Feria de Madrid for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 4 to 6, 2027:10:00 AM – 7:00 PM daily
Who runs the show
Organisers
IFEMA MADRID
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Madrid, Spain
Why it matters
Attending Momad Metropolis Summer 2026 on 2027-02-04 to 2027-02-06 in Madrid lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid–Barajas
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Novotel Madrid Feria and Airport
4-star
Ifema Madrid (350 m from venue)Breakfast and parking available for a fee; free Wi-Fi, outdoor pool, air conditioning, pet-friendly, fitness center, bar.
Hotel Osuna
4-star
Ifema Madrid (1.4 km from venue)Breakfast and parking available for a fee; free Wi-Fi, outdoor pool, air conditioning, bar, restaurant, room service.
AC Hotel Madrid Feria
4-star
Ifema Madrid (1.8 km from venue)Breakfast and parking available for a fee; free Wi-Fi, air conditioning, fitness center, bar, restaurant, room service.
Axor Feria Hotel Madrid
4-star
Ifema Madrid (3.5 km from venue)Breakfast and parking available for a fee; free Wi-Fi, outdoor pool, air conditioning, pet-friendly, fitness center, spa.
Crowne Plaza Madrid Airport by IHG
4-star
Madrid airport corridorBreakfast and parking available for a fee; free Wi-Fi, hot tub, air conditioning, pet-friendly, fitness center, restaurant.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forAdolfo Suárez Madrid-Barajas (MAD) T4 to Feria de Madrid station
Line 8 runs directly to Feria de Madrid; journey approx. 20-25 min. An airport supplement applies to metro journeys to and from airport stations.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forMadrid city centre (e.g. Nuevos Ministerios) to Feria de Madrid
Use Line 8 or connections via Nuevos Ministerios; allow 20-30 min depending on the starting point.
taxi
Estimated costApprox. EUR 25-35 (metered fare plus airport supplement; confirm before travel)
Best forAdolfo Suárez Madrid–Barajas (MAD) to Feria de Madrid
Journey 15-25 min depending on traffic. Official taxi ranks are at each terminal; ride-hailing pickup zones are signposted.
parking
Estimated costApprox. EUR 15-20 per day (confirm current rate at venue)
Best forIFEMA on-site parking facilities
Paid parking is available at Feria de Madrid. Pre-book if available during large trade fairs, as spaces fill quickly.
Weather
February is winter in Madrid: days can be crisp and sunny, but mornings and evenings are cold and rain showers occur. Captured live readings during the weather mission showed around 14°C with cloud and light rain, so plan for changeable winter conditions rather than summer heat.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
IFEMA halls typically offer Wi-Fi for visitors and exhibitors; mobile coverage is strong across Madrid. EU roaming rules apply for EU visitors. Spain uses Type F (Schuko) plugs at 230V, so bring a suitable adapter for non-European devices.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Trade-only access
Momad is reserved for fashion trade professionals; pre-register and bring a business ID or VAT number to avoid delays at badge collection.
Business hours and meals
Spanish business lunches often start after 14:00 and dinners after 21:00; schedule buyer meetings with this rhythm in mind.
Language
Spanish is the main language in Madrid, but many exhibitors and buyers speak English. Bilingual catalogues and line sheets are common at the fair.
Samples and customs
If you order samples or take goods back, confirm shipping and customs paperwork with the exhibitor; EU VAT rules apply for cross-border purchases.
Tipping
Tipping is optional in Spain; a small amount is common in restaurants and taxis.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MAD
Book flights to Adolfo Suárez Madrid-Barajas (MAD), the main gateway for Madrid. Arrive the day before the fair to allow for badge collection and set-up; check airline baggage rules for sample cases or display materials.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Adolfo Suárez Madrid–Barajas (MAD). Allow road or rail time to Feria de Madrid; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Feria de Madrid: Ifema Madrid (350 m from venue): Novotel Madrid Feria and Airport; Ifema Madrid (1.4 km from venue): Hotel Osuna; Ifema Madrid (1.8 km from venue): AC Hotel Madrid Feria.
Ride-hail: Uber, Cabify and Bolt operate in Madrid. Use designated pickup areas at MAD terminals and at IFEMA; confirm the app's pickup point before booking, especially during peak show hours.
Public transit: Madrid Metro Line 8 connects the airport (T1-T2-T3 and T4) with Feria de Madrid station and Nuevos Ministerios in the city centre. A rechargeable Multi Card is useful for metro and bus journeys. Allow extra time during morning and evening peaks.
Parking: IFEMA operates paid on-site parking; expect approximately EUR 15-20 per day. Pre-book parking if available during Momad, as spaces fill during large trade fairs.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Typically 4-15°C (39-59°F), with colder mornings and evenings
Seasonality: February is winter in Madrid; expect crisp sunny intervals and occasional rain, with average highs around 14°C.
Packing: Pack layers, a warm coat, a compact umbrella and comfortable walking shoes for IFEMA's large halls. Indoor spaces are heated, so a light sweater under a coat works well.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Momad Metropolis Summer 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm trade badge registration on the official IFEMA/Momad website.
T-2
Book flights to Madrid-Barajas (MAD) and accommodation near IFEMA or Metro Line 8.
T-3
Download the IFEMA floor plan and exhibitor list to plan hall routes.
T-4
Schedule meetings with priority fashion, footwear and accessories brands.
T-5
Check Schengen visa requirements if travelling from outside the EU.
T-6
Pack business cards, buyer ID, comfortable shoes and a charged phone.
T-7
Plan airport transfer: Metro Line 8 or taxi with approximate fare bands.
T-8
Review seasonal buying priorities and fashion trend forecasts.
T-9
Confirm hotel cancellation policy and late check-in arrangements.
T-10
Save digital copies of passport, trade credentials and insurance details.
T-11
Check February weather and pack layers plus a compact umbrella.
T-12
Note IFEMA hall numbers, entry gates and badge collection points.
T-13
Arrange EUR currency or confirm card acceptance at the venue.
T-14
Set a post-show follow-up calendar for supplier meetings.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Feria de Madrid
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Momad Metropolis Summer 2026 registration concourse
Feria de Madrid
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Feria de Madrid
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Momad Metropolis Summer 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Momad held?
Momad runs 4-6 February 2027 at Feria de Madrid (IFEMA) in Madrid, Spain.
Who can attend Momad?
Momad is a trade-only event for fashion retail professionals, including boutique owners, department store buyers, online retailers, distributors and press. Proof of trade status may be requested at registration.
How do I register for Momad?
Register online through the official IFEMA/Momad website before travelling. Bring a business ID, VAT number or other trade credential for badge collection at the venue.
What product sectors are shown at Momad?
The fair covers womenswear, menswear, childrenswear, footwear, leather goods, fashion accessories, bridal, sustainable fashion, textile innovation and retail services.
Is footwear a focus at Momad?
Yes, footwear is a core segment alongside apparel and accessories, with specialist brands showing women's, men's and children's collections.
How do I get to Feria de Madrid from Madrid-Barajas Airport?
Take Metro Line 8 from the airport to Feria de Madrid station (approx. 20-25 min, approx. EUR 4.50-5.00 including airport supplement) or a taxi (approx. 15-25 min, approx. EUR 25-35).
Is there parking at Feria de Madrid?
IFEMA operates paid on-site parking; expect approximately EUR 15-20 per day. Pre-book if available, as spaces fill during large trade fairs.
What language is used at Momad?
Spanish is the main language in Madrid, but many exhibitors and buyers speak English. Bilingual catalogues and line sheets are common.
Can I buy samples or place wholesale orders at the fair?
Many exhibitors accept wholesale orders and provide sample or line-sheet information. Minimum order quantities and delivery terms vary by brand.
Glossary
- Multibrand retailer
- A shop or chain that stocks several fashion brands rather than a single label; a core buyer group at Momad.
- Prêt-à-porter
- Ready-to-wear clothing produced in standard sizes, as opposed to made-to-measure or haute couture.
- Lookbook
- A visual presentation of a collection, used by exhibitors to show styling and key pieces to buyers.
- MOQ
- Minimum order quantity; the smallest number of units a brand will accept for a wholesale order.
- Capsule collection
- A small, focused range of garments designed to mix and match, often used for seasonal or limited buys.
- Trade-only
- A fair open only to industry professionals such as retailers, distributors and press, not the general public.
- Seasonal buy
- The process of selecting and ordering stock for a specific selling season, such as autumn/winter or spring/summer.
- Showroom
- A permanent or temporary space where brands display collections for buyers to view and place orders.
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Also known as
Alternate names and search phrases for this event.
- Momad Metropolis Summer 2026 2027
- Momad Metropolis Summer 2026 Madrid 2027
- Momad Metropolis Summer 2027
- Momad Metropolis Summer Madrid 2027
- Madrid Spain
- Fashion Trade Show Trade Show Madrid
- Textile manufacturing and apparel
- Footwear and accessories
- Sustainable fashion solutions
- Digital retail innovations
1 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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IFEMA MADRID
- event_website
- event_faq
- registration
- event_areas
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.