Spring Fair 2027, taking place from February 7-10 at NEC Birmingham, showcases the latest in home, gift, garden, and fashion.
Dates
7–10 Feb 2027
City / country
Birmingham, United Kingdom
Venue
National Exhibition Centre (NEC)
Time
9:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
Spring Fair is the UK's leading retail trade show, held every February at the NEC Birmingham.
It's where retail buyers source home, gift, garden and fashion ranges from over 1,500 wholesale brands, and where exhibitors and suppliers meet the retailers ready to stock what's next.
TL;DR
Visitors can discover thousands of new ranges across home, gift, and fashion, meeting the brands behind them face to face. Dates: Moda Birmingham Winter 2027 runs 7-10 February 2027 at the National Exhibition Centre, Birmingham.
Exhibitors can showcase their ranges to purchase-ready buyers from department stores, garden centres, and independents, facilitating immediate orders and account openings. Scale: Over 1,500 wholesale brands exhibit across the show floor. Content: Five content stages feature 130+ retail leaders with trend forecasts, keynotes and masterclasses. Sectors: Home decor, fashion, gifts, garden and sustainable product brands appear across the halls.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
North Ave, Marston Green, Birmingham, B40 1NT, United Kingdom
Attend
Event days & opening times
How the last edition performed
Last edition
2026
This edition
2027
Next edition
Not announced yet
Impact
Spring Fair is the UK's leading retail trade show, held every February at the NEC Birmingham. It's where retail buyers source home, gift, garden and fashion ranges from over 1,500 wholesale brands, and where exhibitors and suppliers meet the retailers ready to stock what's next. Spring Fair is crucial for the retail industry as it connects buyers with suppliers, fostering relationships that drive sales and innovation in the market.
Audience quality
Visitors typically include Retail buyers from department stores, Independent retailers seeking new products, Garden centre managers looking for seasonal ranges, Gift shop owners sourcing unique items. Dates: February 7-10, 2027. Location: National Exhibition Centre (NEC), Birmingham. Over 1,500 wholesale brands exhibiting. Five content stages with 130+ retail leaders. Moda Birmingham Winter 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors can showcase their ranges to purchase-ready buyers from department stores, garden centres, and independents, facilitating immediate orders and account openings. Spring Fair is crucial for the retail industry as it connects buyers with suppliers, fostering relationships that drive sales and innovation in the market. Exhibitor categories include Wholesale brands in home decor, Fashion designers showcasing new collections, Gift manufacturers with unique offerings, Garden product suppliers.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Moda sits in the UK's main February wholesale buying window at the NEC, Europe's largest exhibition campus, co-located with the wider Spring Fair home-and-gift halls. Its trade-only format lets independent retailers and department-store buyers write spring orders in one trip across womenswear, menswear, footwear and accessories. Practicality is the draw: Birmingham International rail station and Birmingham Airport (BHX) are minutes from the halls, so a one-night visit is viable for UK and near-Europe buyers, while exhibitors get concentrated access to a national independent retail base.
Key trends shaping this market and its wider industry.
Wholesale calendar consolidation
Travel budgets squeeze buyer numbers
Value and mid-market focus
Traceability and sustainability documentation
Appointment-led, pre-scheduled buying
Moda sits in the February and September wholesale windows alongside the London, Paris, Copenhagen and Milan shows; buyers commonly plan two or three stops per season rather than attending everything.
February
UK and northern-European spring season launches; Moda, Pure London, Scoop and Spring Fair all sit in this window.
September
Autumn/winter selling season; overlapping Paris and London dates mean travel must be planned months ahead.
Peer events and typical timings are listed from public show calendars — confirm exact dates on each organiser's website before committing travel.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Elizabeth line and Tube serve most London exhibition venues.
to venue
45–75 min off-peak
by car
A range of accommodation options near the venue and across key areas.
USD 60–100 / night
Book early — the NEC February show window sells out 4–8 weeks ahead; free cancellation rates are worth the small premium.
sourceUSD 100–170 / night
Airport hotels put you on the free Air-Rail Link to Birmingham International station, which connects directly to the NEC.
sourceUSD 180–300 / night
Best for exhibitors and buyers who want to walk to the halls and host evening meetings on site; rates spike during major NEC shows.
sourceGet around the city with these convenient transport options.
taxi
Elizabeth line and Tube serve most London exhibition venues.
taxi
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Visa-exempt visitors (most EU/EEA, US, Canada, Australia, Japan, South Korea, Gulf nationals) can stay up to 6 months for tourism and permitted business activities, but need an ETA where applicable. Visa nationals must obtain a Standard Visitor Visa in advance.
The UK accepts ATA Carnets for the temporary import of exhibition samples, stand fittings and professional equipment. UK carnets are issued by the London Chamber of Commerce and Industry; list every sample accurately and present the carnet at UK customs to avoid duty and delays.
Official visa pageWeather
February 2027 is Birmingham's coldest, dampest month: daytime highs typically 7–8°C, overnight lows 1–3°C, roughly 40–50 mm of rain spread over about 11–14 wet days, with grey skies, occasional frost and rare snow. Pack a warm waterproof coat and layers for the NEC halls and outdoor walkways between halls and car parks.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is typical at UK trade shows unless meetings require formal attire; February weather means a warm coat for the walk between halls, car parks and the rail station.
Arrival
Arrive early on day one for badge collection and venue orientation — the NEC campus is large, so allow 20–30 minutes to move between halls.
Tipping and etiquette
Restaurants often add a 10–12.5% discretionary service charge; otherwise 10% is normal. Pubs are usually pay-at-the-bar, and queueing is strictly observed. Business cards are exchanged at the start of a meeting, and small talk about travel or football is standard before getting to commercial terms.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX
Book flights to BHX when possible for the shortest transfer to the venue; compare CVT only if fares are materially lower.
Most EU/EEA, US, Canadian, Australian, Japanese and Gulf visitors can enter the UK visa-free for up to 6 months but must hold a UK Electronic Travel Authorisation (ETA, about GBP 16) before travel if they do not already hold a UK visa. Nationals of visa-required countries (e.g. China, India, Turkey, South Africa, Russia) need a Standard Visitor Visa (GBP 127, apply around 3–4 weeks ahead, ideally up to 3 months). A visitor visa covers permitted business activity such as attending or exhibiting at a trade fair, but not taking UK employment or selling directly to the public; carry an invitation or exhibitor letter for the border.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Official fee GBP 127 (approx. USD 160 at recent rates). Permits tourism and business visits including attending or exhibiting at trade fairs; apply at least 3–4 weeks before travel and carry your Moda registration or exhibitor confirmation. Official fee GBP 16. Apply online before booking travel; the ETA is digitally linked to the passport used in the application, so travel on a different passport
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Birmingham Airport (BHX): Gateway airport for Birmingham.; Coventry Airport (CVT): Gateway airport for Birmingham.; East Midlands Airport (EMA): Gateway airport for Birmingham.; London Luton Airport (LTN): Gateway airport for Birmingham.. Allow road or rail time to National Exhibition Centre (NEC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near National Exhibition Centre (NEC): Birmingham International / NEC (Bickenhill) — walkable or one stop on the Air-Rail Link: Premier Inn Birmingham NEC/Airport, ibis budget Birmingham Airport – NEC; Birmingham Airport / NEC perimeter, 5–15 minutes from the halls: Novotel Birmingham Airport, Hilton Garden Inn Birmingham Airport, Arden Hotel & Leisure Club, Bickenhill; On the NEC campus and Resorts World, adjacent to the halls: Hilton Birmingham Metropole (on the NEC campus), Ge
Ride-hail: Ride-hailing apps are commonly used in Birmingham; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to National Exhibition Centre (NEC).
Parking: On-site parking is available at National Exhibition Centre (NEC); confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: 2–8°C typical (average daytime high 7–8°C, overnight low 1–3°C); frost on some mornings.
Seasonality: February is one of the wetter, duller months in the Midlands — expect rain on roughly half the days and low sunshine; brief snow or sleet is possible but rarely disruptive to the NEC's rail and road links.
Packing: February 2027 is Birmingham's coldest, dampest month: daytime highs typically 7–8°C, overnight lows 1–3°C, roughly 40–50 mm of rain spread over about 11–14 wet days, with grey skies, occasional frost and rare snow. Pack a warm waterproof coat and layers for the NEC halls and outdoor walkways between
Plan your trip
Best day to visit: Day 1 — Sunday 7 February 2027 (opening day)
Opening day gives the fullest exhibitor presence, new-season range launches and press activity, and most suppliers keep senior sales staff on the stand all day. If your diary is appointment-led rather than range-review led, Day 2 (Monday 8 February) is the quieter alternative with the same exhibitor coverage and easier meeting slots; leave Day 4 for short follow-ups only.
Review UK entry requirements and passport validity — Confirm the UK visitor rules that apply to your nationality on official government guidance, and make sure your passport is valid well beyond the February 2027 show dates.
Book flights into your chosen UK gateway — The current draft lists Birmingham Airport (BHX) as the primary regional gateway, with Coventry, East Midlands, Luton and Heathrow as alternatives for Moda Birmingham Winter 2027 at the NEC.
Reserve a hotel in Birmingham or near the NEC — Stay in central Birmingham for evening options or near the NEC and Birmingham International station for the shortest daily commute across 7-10 February 2027.
Complete online visitor registration — Register through the Moda UK site (moda-uk.co.uk) to claim your free retail buyer or industry professional badge.
Download the NEC hall plan and Moda programme — Map the halls by sector (home, fashion, gifts, garden) so you can route your floor walk efficiently.
Shortlist sessions across the five content stages — Pick keynote and masterclass slots from the published programme and block them into your diary before travel.
Pre-schedule meetings with target exhibitors — Use the exhibitor directory to request appointments with the wholesale brands you most want to see.
Plan your airport to venue transfer — Options include the train to Birmingham International beside the NEC, taxi or rideshare, and on-site NEC parking; confirm the option you will use in advance.
Prepare buyer credentials, business cards and order sheets — Bring proof of trade status if requested at badge collection and enough materials for four days of supplier meetings.
Pack for Birmingham in February — Expect cold, damp early-February conditions; pack layers, a waterproof outer layer and comfortable walking shoes for long days on the show floor.
Load meeting documents and note-taking tools — Prepare any supplier briefs, price comparison sheets and a lead capture method for follow-up after the show.
Day 1 arrival, badge collection and orientation — Arrive early on 7 February 2027 at the NEC, collect your badge and walk the halls once to confirm your meeting schedule.
Arrive, badge collection and floor orientation
NEC main entrance and Moda registrationCore buying block — womenswear and contemporary halls
Moda womenswear sector, NEC hallsLunch and informal networking
Moda buyer lounge / NEC concourse cateringAppointments — accessories, footwear and menswear, plus trend presentations
Moda accessories/footwear sectors and show presentation areaBirmingham city centre
Stratford-upon-Avon
Moda buyer lounge and NEC concourse
The show's official meeting point for buyers, press and agents — easiest place to arrange same-day introductions between halls.
Hilton Birmingham Metropole bar and lounge
Where many exhibitors and visiting buyers stay during NEC show weeks, so informal evening meetings happen here by default.
Resorts World Birmingham
Restaurants, bars and cinema beside the venue — practical for larger group dinners when the show closes at 17:00–18:00.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Trade registration (retail buyers)
—
hotel_night
visitor · Budget
USD 60–100 / per room per night
hotel_night
visitor · Mid-range
USD 100–170 / per room per night
hotel_night
visitor · Premium
USD 180–300 / per room per night
per_diem
visitor · Standard
USD 75 / per person per day
visa_fee
visitor · Standard Visitor Visa
GBP 127 / per application
visa_fee
visitor · UK Electronic Travel Authorisation (ETA)
GBP 16 / per person
exhibitor_stand
exhibitor · Shell scheme, minimum footprint
USD 2000–6000 / per stand (approx. 9 sqm, per edition)
visa_fee
visitor · Entry visa
USD 160 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Trade registration (retail buyers) | — | official | |
| hotel_night | visitor | Budget | USD 60–100 / per room per night | estimate | |
| hotel_night | visitor | Mid-range | USD 100–170 / per room per night | estimate | |
| hotel_night | visitor | Premium | USD 180–300 / per room per night | estimate | |
| per_diem | visitor | Standard | USD 75 / per person per day | estimate | |
| visa_fee | visitor | Standard Visitor Visa | GBP 127 / per application | official | |
| visa_fee | visitor | UK Electronic Travel Authorisation (ETA) | GBP 16 / per person | official | |
| exhibitor_stand | exhibitor | Shell scheme, minimum footprint | USD 2000–6000 / per stand (approx. 9 sqm, per edition) | estimate | |
| visa_fee | visitor | Entry visa | USD 160 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You place or influence wholesale orders and can reach the NEC within a day's travel by rail or a short flight to Birmingham (BHX).
Best for
Independent boutiques, department-store and online buyers, and agents sourcing womenswear, menswear, footwear and accessories for the spring season.
Min. budget
$420.00
Timeline
2–4 weeks ahead: register for a free buyer badge, book NEC-area hotel and rail/flight; allow 4–6 weeks extra for a Standard Visitor Visa if you need one.
Risks
Budget estimate from listing cost signals — confirm live rates.
Trade-only admission: badges are issued to retail buyers, press and exhibitors, so bring company credentials.
February weather plus peak NEC show weeks push hotel and rail prices up; late booking can double room rates.
exhibit
You already sell wholesale in the UK or Ireland (or have an agent) and can commit to the February ordering window.
Best for
Brands and UK/Ireland agents with a spring 2027 range to launch to independents, plus accessories and footwear labels seeking a compact national platform.
Min. budget
$2,900.00
Timeline
4–6 months ahead: book stand space, appoint an agent, finalise samples, and arrange freight (ATA Carnet if importing temporarily).
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand, freight, samples, staff and accommodation typically multiply the cost of simply visiting several times over.
Buyer footfall concentrates in the first two days — staff the stand heavily on Sunday and Monday.
Budget estimate from listing cost signals — confirm live rates.
skip
Order books are closed for the season, or digital ordering and existing agent relationships cover the UK market at lower cost.
Best for
Online-only sellers with no UK wholesale channel, or buyers whose spring 2027 range is already committed.
Timeline
Not applicable.
Risks
No major risks listed.
Book with
Recommended providers
FAQs & glossary
Frequently asked
Display a free company card at your booth, or share your professional card on the show floor.
