Dates

    2–5 Mar 2027

    City / country

    Chiba, Japan

    Venue

    Makuhari Messe - Nippon Convention Center

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    Matched booths for MOBAC SHOW 2027

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    Event overview

    Overview

    MOBAC SHOW 2027, the 30th International Bakery and Confectionery Show, will take place from March 2 to March 5, 2027, at Makuhari Messe in Chiba, Japan.

    This event connects people and food through next-generation technology, showcasing the latest in bakery and confectionery machinery and materials.

    TL;DR

    1. 1Event Name: MOBAC SHOW 2027
    2. 2Dates: March 2-5, 2027
    3. 3Location: Makuhari Messe, Chiba, Japan
    4. 4Focus: International Bakery and Confectionery Industry
    5. 5Features: Live demonstrations and seminars

    Why visit

    Visitors will gain insights into the latest bakery technologies, participate in live demonstrations, and network with industry leaders.

    Why exhibit

    Exhibitors can showcase their products to a targeted audience, gain visibility in the industry, and connect with potential buyers. MOBAC SHOW is crucial for industry professionals to discover the latest trends and technologies in the bakery and confectionery sectors. It serves as a platform for networking and collaboration among manufacturers, suppliers, and buyers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Bakery owners and managers
    Confectionery manufacturers
    Food technologists
    Equipment suppliers
    Ingredient manufacturers
    Industry consultants

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Bakery machinery manufacturers
    Ingredient suppliers
    Packaging solution providers
    Food safety technology companies
    Retail bakery equipment suppliers
    Confectionery machinery manufacturers

    Product categories

    Key solution areas showcased across the event.

    Bakery machinery and equipment
    Confectionery production technology
    Raw materials for baking
    Packaging solutions for baked goods
    Food safety and hygiene products
    Bakery shop design and layout solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    5
    45678

    Makuhari Messe - Nippon Convention Center

    2-1 Nakase, Mihama Ward, Chiba, Japan

    Entrances & gates

    Main Entrance

    45678

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Japan Bakery Machinery Manufacturers Association

    Website

    How the last edition performed

    Previous edition

    This edition

    2027

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    MOBAC SHOW 2027, the 30th International Bakery and Confectionery Show, will take place from March 2 to March 5, 2027, at Makuhari Messe in Chiba, Japan. This event connects people and food through next-generation technology, showcasing the latest in bakery and confectionery machinery and materials. MOBAC SHOW is crucial for industry professionals to discover the latest trends and technologies in the bakery and confectionery sectors. It serves as a platform for networking.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their products to a targeted audience, gain visibility in the industry, and connect with potential buyers. MOBAC SHOW is crucial for industry professionals to discover the latest trends and technologies in the bakery and confectionery sectors. It serves as a platform for networking and collaboration among manufacturers, suppliers, and buyers. Exhibitor categories include Bakery machinery manufacturers, Ingredient suppliers, Packaging solution providers, Food safety technology companies.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Chiba, Japan

    Why it matters

    Attending MOBAC SHOW 2027 on 2027-03-02 to 2027-03-05 in Chiba lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan MOBAC SHOW 2027 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for MOBAC SHOW 2027.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · JPY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDXB Airport (DXB) to Makuhari Messe - Nippon Convention Center

    Red Line metro serves DWTC and Expo City when applicable.

    taxi

    Estimated costJPY 6,000–12,000 taxi to the venue district
    Best forDWC Airport (DWC) to Makuhari Messe - Nippon Convention Center

    taxi

    Estimated costJPY 6,000–12,000 taxi to the venue district
    Best forSHJ Airport (SHJ) to Makuhari Messe - Nippon Convention Center

    Weather

    March in Chiba typically sees 8–16°C. Spring warming. Layered jacket over business attire. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Japan.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Chiba.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Chiba; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to Makuhari Messe - Nippon Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Plan road/rail access to Makuhari Messe - Nippon Convention Center; confirm travel guidance on the organiser site.

    Ride-hail: Ride-hailing apps are commonly used in Chiba; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Makuhari Messe - Nippon Convention Center.

    Parking: On-site parking is available at Makuhari Messe - Nippon Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: 8–16°C

    Seasonality: Spring warming.

    Packing: March in Chiba typically sees 8–16°C. Spring warming. Layered jacket over business attire.

    Plan your trip

    Planning

    1

    Confirm passport validity and Japan entry requirements — Check passport validity beyond the MOBAC SHOW 2027 dates (March 2-5, 2027) and confirm whether a short-stay visa or visa waiver applies to your nationality.

    2

    Book flights to a Tokyo-area gateway for Chiba transfer — Fly into a Tokyo-area gateway airport, then take rail or road transfer onward to Makuhari Messe in Chiba.

    3

    Reserve hotel near Makuhari Messe or central Chiba — Book accommodation with easy access to Makuhari Messe for the March 2-5, 2027 show dates; prioritise properties on the Chiba waterfront or with direct station links.

    4

    Complete visitor registration and secure your badge — Register via the official site mobacshow.com and save the confirmation email or QR code for on-site badge collection.

    5

    Download the hall plan and exhibitor directory — Pull the Makuhari Messe floor plan and MOBAC SHOW 2027 exhibitor list from mobacshow.com to plan which halls to cover.

    6

    Shortlist exhibitors and request B2B meetings — Identify bakery and confectionery machinery, ingredient and packaging suppliers you want to meet and email meeting requests in advance.

    7

    Select conference sessions, demos and product launches — Build a session and live-demo schedule across the March 2-5, 2027 programme and block travel time between halls.

    8

    Plan airport-to-venue and local transport — Pre-plan rail and road routes into Chiba, confirm station-to-venue shuttle or bus options, and keep a taxi fallback for the first morning.

    9

    Prepare meeting materials and business documents — Pack business cards, company profile, product spec sheets and any procurement or sourcing requirements for supplier discussions.

    10

    Check early-March Chiba weather and pack accordingly — Early March in Chiba is cool and can be changeable; pack layered business attire and a compact umbrella.

    11

    Reconfirm registration, travel and visa paperwork — Verify registration status, flight and hotel confirmations, and carry printed copies of entry and booking documents.

    12

    Arrive in Chiba and collect your badge — Arrive ahead of Day 1, collect your badge at Makuhari Messe, orient yourself to the halls and confirm your first scheduled meetings.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Bakery machinery and equipment solutions and benchmarking suppliers at MOBAC SHOW 2027 in Chiba.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Bakery machinery and equipment products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Chiba show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from MOBAC SHOW 2027
    Official imagery from MOBAC SHOW 2027

    FAQs & glossary

    Answers

    Frequently asked

    What are the event dates?
    MOBAC SHOW 2027 will take place from March 2 to March 5, 2027.
    Where is the event held?
    The event will be held at Makuhari Messe in Chiba, Japan.
    Who organizes the event?
    The event is organized by the Japan Bakery Machinery Manufacturers Association.
    Is registration free?
    Registration details will be provided closer to the event date.
    What is the focus of the event?
    The event focuses on the bakery and confectionery industry, showcasing the latest technologies and products.
    What types of exhibitors will be present?
    Exhibitors will include bakery machinery manufacturers, ingredient suppliers, and packaging solution providers.

    Glossary

    1
    Bakery
    A place where bread, pastries, and other baked goods are produced.
    2
    Confectionery
    Sweets and chocolates produced in a bakery or factory.
    3
    Exhibitor
    A company or individual that displays products at a trade show.
    4
    Trade Show
    An event where businesses showcase their products and services to potential customers.
    5
    Demonstration
    A live presentation of a product or service to showcase its features and benefits.
    6
    Networking
    The act of interacting with others to exchange information and develop professional contacts.
    7
    Bakery machinery
    Equipment used in bread and pastry production, including mixers, dividers, moulders, proofers and ovens, a core exhibit category at MOBAC SHOW.
    8
    Confectionery machinery
    Production equipment for sweets and chocolate, such as tempering, depositing, enrobing and wrapping lines, featured by MOBAC SHOW exhibitors.
    9
    MOBAC SHOW
    The bakery and confectionery machinery trade show held at Makuhari Messe in Chiba, Japan, bringing together manufacturers, suppliers and buyers from the sector.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    MOBAC SHOW

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