Mixology Attraction 2027 is the premier event for the beverage and bar industry, taking place from 21-23 February at Rimini Expo Centre, Italy. Join thousands of professionals to discover innovative products and techniques.
Dates
21–23 Feb 2027
City / country
Rimini, Italy
Venue
Rimini Expo Centre
Time
10:00 AM – 6:00 PM daily
Are you the organiser of this event?
Event overview
Mixology Attraction is the essential event for the beverage and bar industry, taking place from 21-23 February 2027 at the Rimini Expo Centre in Italy. This three-day event will feature a dynamic mix of new products, innovative techniques, and immersive experiences.
Attendees will have the opportunity to engage with leading brands, participate in masterclasses, and explore emerging trends in mixology. It's the perfect platform for networking and discovering the future of the beverage industry.
TL;DR
Attending Mixology Attraction offers unique opportunities to network with industry leaders and discover the latest trends in mixology. Experience live demonstrations and masterclasses from top bartenders, and explore innovative products that are shaping the future of the beverage industry. This event is a must for anyone looking to enhance their knowledge and skills in the bar sector.
Exhibiting at Mixology Attraction provides brands with unparalleled visibility and access to key decision-makers in the beverage industry. Gain direct exposure to bartenders, distributors, and buyers, and showcase your innovative products in a dynamic environment. This event is an ideal platform to forge strategic partnerships and drive business growth.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Via Emilia, 155 - 47921 Rimini (RN), Italy
Rimini Expo Centre in Rimini typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Rimini Expo Centre in Rimini typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Rimini Expo Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Italian Exhibition Group SpA
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
Mixology Attraction 2026 celebrated its 11th edition at Rimini Expo Centre, co-located with Beer&Food Attraction. The 2026 edition of Beer&Food Attraction reported visitors up 7% with highly qualified international attendance. Mixology Attraction was highlighted as one of the defining features of the event. The next edition is scheduled for 21–23 February 2027.
Audience quality
Mixology Attraction 2026 celebrated its 11th edition at Rimini Expo Centre, co-located with Beer&Food Attraction. The 2026 edition of Beer&Food Attraction reported visitors up 7% with highly qualified international attendance. Mixology Attraction was highlighted as one of the defining features of the event. The next edition is scheduled for 21–23 February 2027.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Mixology Attraction on 2027-02-21 to 2027-02-23 in Rimini lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Italy's beverage industry will top €22 billion in 2026 despite weaker ...
ReadAssodistil analizza calo export spirits italiani nel 2025
ReadItalian Spirits Exports Hit €1.7B Despite Market Slowdown
ReadSpirits italiani: export in calo (-5%), ma il futuro passa da mixology ...
ReadLiquori e spirits italiani sfidano la crisi con export, cocktail e ...
ReadMixology 2026: i dieci trend che cambiano cocktail, bar e modo di bere
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Hotel Rimini Fiera
Google Hotels: 4.6 rating, 380 m from Rimini Expo Centre; free breakfast, free Wi-Fi, parking, air conditioning, restaurant. Room rate was not shown in the capture - the USD band here is an approximate estimate for show week, confirm live.
Hotel Avana Mare
Google Hotels: 3.7 rating, 2.1 km from Rimini Expo Centre; free breakfast, free Wi-Fi, air conditioning, pet-friendly, parking, bar, room service, airport shuttle. Rate shown in the capture was in a non-EUR currency and is not restated; USD band is an approximate estimate.
Hotel Nautic
Google Hotels: 4.1 rating, 2.1 km from Rimini Expo Centre; free breakfast, free Wi-Fi, air conditioning, pet-friendly, parking, beach access, bar, airport shuttle. Room rate not shown in the capture; USD band is an approximate estimate for show week.
Rimini Suite Hotel
Google Hotels: 4.6 rating; free breakfast, free Wi-Fi, paid parking, outdoor pool, air conditioning, pet-friendly, fitness centre, beach access. Room rate not shown in the capture; USD band is an approximate estimate.
Get around the city with these convenient transport options.
Free shuttle bus
TTG Travel Experience publishes a free shuttle bus timetable for Rimini Airport to Rimini Expo Centre South Entrance during its fair periods. Confirm whether the Mixology Attraction / Beer&Food Attraction organiser runs the same service for your travel dates.
Train + local bus or taxi
Fly into BLQ, take the airport shuttle or taxi to Bologna Centrale, then a high-speed or regional train to Rimini, followed by a local bus or taxi to the fairground. The captured rome2rio page lists airports serving Rimini; fares were not stated in the excerpts, so treat the taxi band as approximate and confirm live.
Train + bus / taxi
Captured guide (viatovia.com) covers bus, train and taxi options between Rimini Airport and Rimini Expo Centre. Fares were not stated in the capture excerpts, so the taxi figure is an approximate short-hop band.
Local bus (Rimini urban network)
Rimini Expo Centre organiser-family arrival pages (mirtechexpo.com, enada.it, riminiwellness.com, ecomondo.com move around Rimini) are the reference pages for local transit and parking at the fairground. Exact ticket prices were not stated in the capture excerpts, so the bus fare is an approximate local single-journey band.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Rimini in late February is cool, damp and changeable. Approximate climatological bands for the month are daily highs around 8-13 C and overnight lows around 0-5 C, with rain on several days and a small chance of a cold snap or snow flurry. Weather aggregator pages captured for this mission (weather-and-climate.com, holiday-weather.com, worldweatheronline.com, weatheo.com, climatestotravel.com, AccuWeather) cover February averages for Rimini, but the capture text carried no numeric temperature or rainfall values, so no precise figures are asserted here. Check a live forecast in the final week before travelling and plan for cold mornings and indoor hall time at the Expo Centre.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italy has widespread 4G/5G coverage in urban areas including Rimini, and EU roam-like-at-home rules let EU travellers use their home data allowance in Italy. Visitors from outside the EU should check roaming charges or buy an Italian prepaid SIM or eSIM; national operators and MVNOs have shops in central Rimini, and SIM registration normally requires your passport. Ask the organiser about Wi-Fi availability in the halls and press areas of Rimini Expo Centre, since venue networks are often limited during peak show hours. An Italy business travel guide covering internet access was captured for this mission (timetransfers.com Italy business travel guide).
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
Italian business culture starts with a personal introduction and a handshake; exchange business cards at the beginning of a meeting. A simple buongiorno or piacere is appreciated, and a warm, conversational style often precedes commercial discussion.
Bar, coffee and aperitivo culture
Espresso is normally taken standing at the bar, quickly, and is not a sit-down meeting format. Aperitivo before dinner is standard practice in Italy, which fits the audience of a mixology and beverage show: expect bar owners and distributors to judge products in that everyday serving context.
Meal times and tipping
Lunch is typically served between about 12:30 and 14:30 and dinner from around 19:30. Italian restaurant bills normally include service and a small coperto; tipping is optional and usually limited to rounding up or a few euros for good service.
Language on the show floor
Italian is the default working language at Rimini Expo Centre, and many beverage and Ho.Re.Ca trade visitors speak English. Bilingual Italian and English product sheets, labelling and price lists make stand conversations faster.
Dress and fairground etiquette
Business casual is standard for visitors and staff, with smarter dress for stand-hosted meetings. Halls at Rimini Expo Centre involve long walking distances, so comfortable shoes matter, and door opening and closing times are kept strictly.
Local courtesy and pace
Small talk about food, wine, football or the local Riviera area opens conversations before business. Expect meetings to build a relationship first and to move to specifics over a second contact, often around a meal or a drink.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare fares into both Rimini (RMI) and Bologna (BLQ). RMI is closest to the fairground but has a smaller, largely seasonal route network; BLQ offers far broader European and intercontinental connections with onward rail to Rimini and is the safer choice if your schedule is tight. For intercontinental travel, route through a European hub to BLQ, or into Milan or Rome and continue by high-speed rail to Bologna and Rimini. Fares for the show window are not captured here, so compare live and book early: February fair weeks coincide with school holidays in several European markets, which tightens seat and hotel availability.
Rimini is in Italy (Schengen). Visa-free entry applies to many nationalities; other travellers must obtain a Schengen short-stay visa for business before departure. Rules depend on your passport, so check the official Visa for Italy portal for your case.
Processing: Varies by nationality; apply several weeks before travel.
Captured official sources: esteri.it entry-into-Italy FAQ, esteri.it entry-visa page, vistoperitalia.esteri.it, Italian Consulate General New York business visa page, EU Immigration Portal (international service provider in Italy), and US Embassy Italy visa guidance. Apply via the Italian diplomatic mission or its authorised visa centre covering your place of residence. Processing time and visa fee were not stated in the captured excerpts.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Rimini; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Rimini Expo Centre: Rimini Expo Centre district (about 380 m from the fairground): Hotel Rimini Fiera; Rimini (about 2.1 km from Rimini Expo Centre): Hotel Avana Mare; Rimini (about 2.1 km from Rimini Expo Centre): Hotel Nautic.
Ride-hail: Rimini is served mainly by licensed taxis, with ranks at the railway station, major hotels and the Expo Centre, rather than by large ride-hailing fleets. App-based ride hailing in Italy is far more developed in Milan and Rome, so check which apps currently operate in Rimini before you rely on one; install an official taxi app or save a local taxi number as backup for early morning and late evening journeys.
Public transit: Rimini Expo Centre is served by local bus and rail links from Rimini city, the railway station and seafront hotels, and a free shuttle bus has run between Rimini Airport (RMI) and the Expo Centre South Entrance during Rimini fair periods according to the captured TTG Travel Experience timetable - confirm whether it operates for Mixology Attraction / Beer&Food Attraction dates. Organiser-family arrival pages captured for this mission (mirtechexpo.com how to get to Rimini Expo Centre, enada.it getting to Rimini Exhibition Centre, riminiwellness.com how to reach us, ecomondo.com move around Rimini) cover transit, parking and access. Single local bus journeys are approximately EUR 1.50-2.00; buy from a tabaccheria, ticket machine or app where possible and validate on board. Exact ticket prices were not stated in the captured excerpts, so confirm live fares before travel.
Parking: Rimini Expo Centre has on-site car and coach parking areas serving the halls, with vehicle access rules that differ between fair days and build-up or dismantling periods. Parking at the fairground is normally charged; expect an approximate daily rate in the single-digit to low double-digit euro range (Approx. EUR 5-15 per day) and confirm the current rate, entry gate and badge or ticket requirement on the organiser's arrival page. Arrive early on the opening morning, as the closest lots fill first around the South Entrance.
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 8-13 C daytime highs and 0-5 C overnight lows in Rimini in February, with colder spells possible when northerly air reaches the Adriatic coast. These are approximate climatological bands, not a forecast; check a live forecast in the week before departure.
Seasonality: February is one of Rimini's cooler, wetter winter months, with changeable conditions, overcast days and rain on several days; snow is uncommon in the city but not impossible in a cold snap. No rainfall totals were captured for this mission, so treat the pattern as approximate and reconfirm on a live forecast before travelling. Halls at the Expo Centre are indoor, but queues, shuttles and parking walks are outdoors.
Packing: Pack for cool, unsettled winter weather: layered business clothing, a warm coat, a compact umbrella or rain shell, and comfortable waterproof shoes for walking between halls and parking areas at Rimini Expo Centre. Bring a light scarf and gloves for early mornings and evening transfers, and a small day bag that fits a laptop, notebook and samples. Winter packing guides captured for this mission (whattopack.net Rimini, travelvagabonds.com Rimini packing list) cover seasonal Rimini conditions.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Mixology Attraction usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your Mixology Attraction registration status, then save the badge QR code or confirmation email offline on your phone.
Read the organiser schedule at mixologyattraction.com/schedule for hall opening hours and for the Beer&Food Attraction programming running alongside it at Rimini Expo Centre.
Book flights into Rimini Federico Fellini (RMI) or Bologna Guglielmo Marconi (BLQ) and reserve a room in the Expo Centre district or along the Rimini seafront; trade-fair weeks fill the closest hotels even in February low season.
Buy rail tickets for the Bologna-Rimini leg if you are flying into BLQ; the Adriatic line is frequent, and high-speed services may need seat reservations.
Check Schengen entry rules for your nationality, verify passport validity, and book any visa appointment early.
Decide your airport-to-fairground plan: free RMI to Expo Centre South Entrance shuttle (confirm it runs for your dates), regional train to Rimini station plus local bus or taxi, or a booked transfer.
Sort connectivity: confirm EU roaming terms or buy an Italian prepaid SIM/eSIM, and ask the organiser about Wi-Fi in the halls.
Check the live forecast for Rimini and pack layers, a warm jacket and a rain shell for February conditions at the fairground.
Note the local bus and taxi options between your hotel and the South Entrance and build in a buffer for badge collection and security screening.
Save digital copies of passport, registration, hotel confirmation and insurance; EU emergency number is 112.
Charge devices and a power bank, and download offline maps of Rimini and the Expo Centre grounds.
Show day: Arrive early at the South Entrance, expect badge scan and bag screening, and wear comfortable shoes - the mixology and beverage halls involve a lot of walking.
Registration and hall orientation at Rimini Expo Centre
Supplier meetings and product demos
Final negotiations and follow-up
Mixology Attraction registration concourse
Rimini Expo Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Rimini Expo Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Mixology Attraction fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
9 more alternate names hidden
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