Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Moscow International Travel & Tourism Expo (MITT) is a leading event connecting global travel professionals, tourism authorities, and industry leaders.
With over 900 exhibitors and 17,280 visitors expected, MITT serves as a vital platform for fostering business growth and building strategic partnerships in the travel sector.
This year's edition will feature more than 40 conference sessions and 300 speakers, covering key topics in travel technology, sustainability, and wellness tourism.
TL;DR
- 1Dates and Venue: Mitt Moscow takes place from 13 to 15 April 2027 at Crocus Expo, Pavilion 3 in Moscow, Russia.
- 2Scale and Focus: The largest travel and hospitality exhibition in the CIS, featuring over 900 exhibitors and 17,280 visitors.
- 3Organiser: Hosted by ITE Group, details available at mitt.ru.
- 4Buyer Authority: Attendees include tour operators, travel agents, hoteliers, and DMCs from Russia and beyond.
- 5Entry: Registration is available online; check the official site for details.
Why visit
Attending MITT 2027 provides unique opportunities to network with industry leaders, source new destinations, and negotiate directly with suppliers. Visitors can explore the latest trends in travel and hospitality, ensuring they stay ahead in a competitive market. The event also offers insights into emerging markets and innovative travel solutions.
Why exhibit
Exhibiting at MITT 2027 allows businesses to connect with key decision-makers in the travel industry, generate qualified leads, and showcase their offerings to a targeted audience. Exhibitors benefit from face-to-face interactions with potential clients and partners, enhancing their visibility and market presence.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Tour operators and package-holiday wholesalers sourcing destination programmes, contracted room allotments and charter capacity
Retail travel agency owners and consortium buyers comparing tour-operator product, commission tiers and seasonal offers
MICE and corporate-event planners evaluating congress hotels, convention venues and destination-management companies
National and regional tourism boards plus inbound tourism agencies building B2B distribution in the Russian market
OTA and travel-tech product managers assessing booking engines, content feeds, payment and insurance integrations
Hotel chains, resorts, sanatoria and boutique property sales teams negotiating B2B rates and winter/summer season blocks
Airline, rail and transfer providers selling group seats, route capacity and airport-to-hotel services
Medical, wellness and spa tourism intermediaries sourcing clinics, sanatoria and rehabilitation partners
Hosted buyer programme participants and travel press attending scheduled appointment diaries
Exhibitor profile
Main supplier and exhibitor segments present at the show.
National and regional tourism boards leading stand-sharing pavilions with co-exhibitors
Inbound and outbound tour operators selling ready-made and tailor-made itineraries
Hotel chains, resorts, sanatoria, spa hotels and boutique properties
DMCs and ground handlers offering transfers, guiding, excursions and event logistics
Airlines, rail operators, cruise lines and airport authorities promoting route capacity
Travel technology vendors: booking engines, PMS and CRS, channel managers, payment, insurance and CRM tools
MICE venues, congress centres, event agencies and business travel management companies
Medical tourism clinics and wellness resorts, plus glamping, caravan and outdoor hospitality suppliers
Product categories
Key solution areas showcased across the event.
National and regional destination pavilions
Inbound and outbound tour-operator programmes
Hotels, resorts, sanatoria and spa accommodation
MICE venues, congress services and corporate travel
Airlines, rail, cruise and transfer services
Travel technology: booking engines, PMS/CRS, channel managers, payments
Medical, wellness and rehabilitation tourism
Glamping, caravan and outdoor hospitality equipment
Travel insurance, visa support and financial services for tourism
Tourism marketing, representation and destination promotion services
Location & Facilities
Venue
Crocus Expo, Pavilion 3
Moscow, RU
Facilities
Parking
Crocus Expo, Pavilion 3 in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Crocus Expo, Pavilion 3 in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Crocus Expo, Pavilion 3 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
13 – 15 April 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Crocus Fitness Spa Hotel
3-star
Krasnogorsk / Crocus Expo areaUSD 95–125 / night
Breakfast chargeable, free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, pet-friendly, fitness centre. Practical for exhibitors bringing a vehicle or display materials.
Hampton by Hilton Moscow Strogino
3-star
Strogino, MoscowUSD 95–125 / night
Free breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, fitness centre, bar and laundry. Consistent international brand standards for first-time visitors.
Hotel Aquarium
3-star
Near Crocus Expo, KrasnogorskUSD 90–120 / night
Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant and room service. Best value for a walking commute on show mornings.
Soho Beach Hotel
4-star
Moscow waterfrontUSD 150–195 / night
Breakfast chargeable, free Wi-Fi, parking, outdoor pool, air conditioning, beach access, restaurant and airport shuttle. Suitable for buyers mixing fair appointments with city meetings.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costCost TBA
Best forMoscow Metro Line 7 (Tagansko-Krasnopresnenskaya) toward Myakinino or Strogino for the Crocus Expo district
Cheapest reliable option during show mornings. Buy or top up a Troika card at the station to avoid ticket-window queues; allow 10-15 minutes of walking from the platform to Pavilion 3.
Bus
Estimated costCost TBA
Best forCity bus services connecting Strogino and Krasnogorsk with the Crocus Expo area
Useful for the last kilometre from metro stations or nearby hotels. Stop maps and timetables on protransport.msk.ru and Moovit; journeys lengthen noticeably in morning traffic.
Aeroexpress rail
Estimated costCost TBA
Best forSheremetyevo (SVO) to Belorussky station, then metro onward to the fairground
Fastest fixed-schedule airport option when traffic is heavy. Trains run to central Moscow, after which a metro change and the Line 7 ride are needed to reach Krasnogorsk.
Taxi / transfer
Estimated costCost TBA
Best forCentral Moscow to Crocus Expo, Pavilion 3
Google Maps samples showed 5.7-8.8 km and about 11 minutes on lightly trafficked routes, but show-week congestion can multiply that. Pre-book through a metered app rather than hailing on the street.
Taxi / transfer
Estimated costCost TBA
Best forSheremetyevo International Airport (SVO) to Crocus Expo, Pavilion 3
Direct road transfer of roughly 30-50 minutes outside peak hours. Agree the fare in the app or at an official desk inside the terminal; avoid unmetered offers in the arrivals hall.
Ride-hail (Yandex Go and similar)
Estimated costCost TBA
Best forHotel to venue trips within the Krasnogorsk and Strogino districts
Short hops from nearby hotels are inexpensive and avoid metro changes, but surge pricing applies during show opening and closing peaks. Set the pickup pin carefully at the pavilion entrances.
Parking
Estimated costCost TBA
Best forOn-site multi-level parking at Crocus Expo, Pavilion 3
Paid parking is available at the fairground and fills early during large shows. Arrive before the hall opens if you are driving, and keep the ticket for exit payment.
taxi
Estimated costCost TBA
Best forVnukovo International Airport (VKO) to Crocus Expo, Pavilion 3
Weather
Moscow in April is a cool shoulder month: daytime highs commonly hover around 8-12 C with nights near 0-4 C, and the spring thaw brings rain, sleet and damp pavements. Forecasts change quickly, so check a short-range forecast in the final week, expect chilly mornings around the Crocus Expo halls and keep a waterproof layer in your bag.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Roaming with a home SIM can be expensive and some foreign cards may not work for local purchases, so arrange an eSIM before departure or buy a local SIM with passport registration on arrival. Wi-Fi is normally available in the venue halls and in chain hotels, but treat it as unsuitable for confidential contract work. Install an offline map and a ride-hailing app before you travel, and note that some messaging and social apps may require a VPN depending on your carrier.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Metro and payment
Moscow metro and bus fares are paid with a Troika card, a contactless bank card or a single ticket; buy or top up a Troika card on arrival to avoid queueing at ticket windows on show mornings. Foreign-issued bank cards may be declined, so keep rouble cash for small purchases and transport top-ups.
Language and signage
Russian is the working language of most stands and sessions, with English used widely in international pavilions. Carry your hotel address in Cyrillic script for drivers, and ask exhibitors for bilingual catalogues if your team does not read Russian.
Registration and venue access
Confirm registration and venue access with the organiser before travelling, and arrive early on the first show day for badge collection and security screening. Bags are scanned at hall entrances, so allow extra time when moving between pavilions with samples or equipment.
Business etiquette and hours
Meetings are usually punctual and direct, with business cards exchanged at the start. Restaurant dinners are common for relationship building; tipping of around 10 percent is customary in city restaurants, and many venues take card payments but cash remains useful.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Direct flights to Moscow are limited on several long-haul lanes, so itineraries often route through hubs such as Istanbul, Dubai, Doha, Abu Dhabi or Belgrade. Book early for trade fair weeks, allow generous connection times, and check transit visa rules for every country on your route before purchase. Fares and schedules change frequently and no fare quotes are published here - compare airline sites and metasearch engines for the final MITT dates, and keep your ticket name identical to your passport for visa purposes.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Moscow; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Crocus Expo, Pavilion 3: Krasnogorsk / Crocus Expo area: Crocus Fitness Spa Hotel; Strogino, Moscow: Hampton by Hilton Moscow Strogino; Near Crocus Expo, Krasnogorsk: Hotel Aquarium.
Ride-hail: Yandex Go is the dominant ride-hailing app in Moscow, with English-language support and in-app card or cash payment; other local aggregators also operate. Set your pickup point to the specific pavilion entrance at Crocus Expo, because the site is large and drivers may otherwise wait at the wrong gate. Fares are metered in roubles and surge during show opening and closing peaks, so check the quoted price before confirming and keep a small cash backup if your card is declined.
Public transit: Moscow Metro Line 7 (Tagansko-Krasnopresnenskaya) serves the northwest districts around Crocus Expo, with Myakinino and Strogino as the practical stations for the fairground; confirm the best exit and any walking route on transport.mos.ru before you travel. A single metro or bus ride costs roughly RUB 65-75 (about USD 1) on a Troika card, which is far cheaper than a taxi. The metro runs frequently from early morning until late evening, but allow 15-25 minutes for the platform-to-hall walk at peak times and keep baggage light during rush hour.
Parking: Crocus Expo operates paid on-site parking across the complex, with multi-level and surface areas close to Pavilion 3. Arrive before the halls open on busy show days, as the nearest car parks fill quickly and queues build at the entrances. Keep your parking ticket for exit payment, note the zone letter at your bay, and confirm the current daily tariff and exhibitor permits with the venue or organiser, since rates are set locally and change.
Weather
Plan and pack for the event climate.
Month: April
Temperature: Approx. 8-12 C daytime highs and 0-4 C at night; cold snaps and warm spells are both possible in a Moscow April
Seasonality: Spring thaw season: expect rain, wet snow and damp pavements, with roughly 30-40 mm of precipitation spread across the month and changeable day-to-day conditions
Packing: Pack layers rather than one heavy coat: a warm mid-layer, a waterproof outer shell and water-resistant shoes suit a cool, wet Moscow spring. Add gloves and a scarf for early mornings and evening transfers, and bring an umbrella for the walk between the metro, car parks and the Crocus Expo halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Mitt Moscow usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Start the Russian visa process if required: check e-visa eligibility, request an invitation or hotel confirmation, and book a consulate appointment with enough buffer.
Day 2
Book flights into Sheremetyevo (SVO), Domodedovo (DME) or Vnukovo (VKO) and allow for long connections; confirm transit visa rules for every connecting country.
Day 3
Reserve a hotel in the Crocus Expo or Krasnogorsk area if you want a short commute, or in central Moscow if you prefer evening options; request a written confirmation for visa use.
Day 4
Download the exhibitor list and floor plan, shortlist 15-25 stands matching your product mix, and send meeting requests before appointment slots fill.
Day 5
Plan airport-to-venue transport: compare taxi or ride-hail against Aeroexpress plus metro, and note that morning traffic around Krasnogorsk is heavy.
Day 6
Arrange mobile data with an eSIM or local SIM, install a ride-hailing app, and note down your hotel address in Cyrillic for drivers.; Pack business dress plus a warm layer and waterproof shoes for a cool Moscow spring, and print or download your badge confirmation and hotel voucher.
Day 7
Check in for your flight, verify terminal and transfer details, and store digital copies of passport, visa and insurance documents offline.
Day 8
Arrive at Crocus Expo, Pavilion 3 early for security screening and badge collection, then follow your pre-booked meeting schedule and log contract follow-ups the same evening.
Day 9
Confirm the current MITT edition dates, opening hours and visitor registration route on mitt.ru, then check whether your company category needs trade proof for badge approval.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Crocus Expo, Pavilion 3
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Mitt Moscow registration concourse
Crocus Expo, Pavilion 3
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Crocus Expo, Pavilion 3
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Mitt Moscow fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Mitt Moscow, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Travel technology solutions and Medical tourism services solutions and benchmarking suppliers at Mitt Moscow in Moscow.
Min. budget
$540.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Travel technology solutions and Medical tourism services products who need qualified meetings with the event's trade audience.
Min. budget
$2,430.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is MITT and who is it for?
MITT is a Moscow-based travel and tourism trade exhibition held at Crocus Expo, Pavilion 3. It brings together tourism boards, tour operators, hotels, DMCs, airlines and travel technology suppliers with trade buyers such as travel agents, MICE planners and corporate travel managers. Confirm the exact dates and opening hours for the current edition on mitt.ru before booking travel.
Is MITT open to the public or trade only?
It is structured as a B2B travel trade fair, with exhibiting destinations and suppliers selling to agencies, operators and corporate buyers. Check the registration terms on the organiser site for any public day or consumer session, and carry business identification for badge collection.
How do I register as a visitor?
Registration is handled through the organiser website, mitt.ru, where you select a visitor or buyer category and receive a badge confirmation. Trade-only exhibitors and hosted buyer programmes may require proof of company activity. Do not rely on third-party ticket resellers.
Where is the venue and how do I reach Crocus Expo, Pavilion 3?
Crocus Expo is in the Krasnogorsk and Strogino district northwest of central Moscow. The nearest metro stop on Line 7 serves the fairground, and taxis or ride-hailing apps take roughly 30-50 minutes from central Moscow depending on traffic. From Sheremetyevo airport a taxi is the most direct option; the Aeroexpress train plus metro is the cheaper alternative.
Which airports serve Moscow for the fair?
Sheremetyevo (SVO), Domodedovo (DME) and Vnukovo (VKO) all serve Moscow. SVO is generally the closest to the northwest fairground. Flight routings and carrier schedules change frequently, so confirm connections and transit visa rules before purchase.
Do foreign visitors need a visa for Russia?
Most foreign nationals require a Russian visa, and eligibility for the unified e-visa depends on nationality. Applications normally need an invitation or hotel booking confirmation and should be started well before travel. Verify current rules with the Russian consulate or visa centre in your country, because requirements change.
What currency is used and how do I pay at the venue?
The local currency is the Russian rouble. Card acceptance is common in Moscow hotels and restaurants but can be unreliable for foreign-issued cards, so carry some cash and check your bank's restrictions before travel. Fares quoted in US dollars on this page are approximate conversions for budgeting.
Can I find accommodation within walking distance of Pavilion 3?
Several hotels sit in the Crocus Expo and Krasnogorsk area, including properties within roughly one to three kilometres of the fairground. Central Moscow hotels offer more choice but add a metro or road commute of 30-60 minutes on show mornings. Book early because trade fair weeks tighten local availability.
What topics and sectors are covered at MITT?
Exhibits span destination pavilions, tour-operator programmes, hotels and resorts, MICE and corporate travel, airlines and transport, travel technology, medical and wellness tourism, and outdoor hospitality such as glamping and caravan products. Use the exhibitor list on mitt.ru to pre-book meetings in your product segment.
Are there co-located events or special zones?
Travel trade fairs in Moscow often run alongside related tourism, MICE or hospitality zones. Check the current floor plan and programme on mitt.ru, and confirm any co-located show access rules with the organiser before planning a combined visit.
Glossary
- MICE
- Meetings, incentives, conferences and exhibitions - the corporate and association event segment that buys venue space, group hotel blocks and destination services.
- DMC (destination management company)
- A local ground handler that assembles transfers, guides, excursions, venue bookings and on-site logistics for groups travelling to its destination.
- Tour operator
- A business that assembles transport, accommodation and services into packaged or tailor-made holidays and sells them through agents or directly.
- Travel agent
- A retail intermediary that sells tour-operator packages, flights and hotels to consumers or corporate clients, usually earning commission or a service fee.
- OTA (online travel agency)
- A digital booking platform such as a hotel or flight aggregator that sells travel inventory online and typically connects to suppliers by API.
- FIT (free independent traveller)
- A traveller booking individually rather than as part of a group or packaged tour, usually the target of tailor-made itinerary products.
- Allotment
- A pre-contracted block of hotel rooms or seats held for a tour operator or agent, released back to the supplier if unsold by an agreed deadline.
- Rack rate
- The published or headline nightly rate of a hotel before negotiated B2B discounts, agent commissions or seasonal promotions.
- GDS (global distribution system)
- An intermediary reservation system that distributes airline, hotel and car inventory to travel agencies and corporate booking tools.
- NDC (New Distribution Capability)
- An airline distribution standard that lets carriers sell rich, ancillary-inclusive content through agency and corporate channels outside legacy systems.
- Bed bank
- A wholesaler that contracts large volumes of hotel rooms and resells them to OTAs, tour operators and agents, often at net rates.
- Hosted buyer programme
- An organiser-run scheme that brings qualified buyers to a trade fair with pre-scheduled appointments, usually with travel and accommodation support.
- Visa support or invitation letter
- Documentation issued by a hotel, tour operator or organiser confirming a booking or participation, used when applying for an entry visa.
- Sanatorium and wellness tourism
- Travel built around medical treatment, rehabilitation, thermal baths or preventive health programmes, a long-established segment in the Russian and CIS market.
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Also known as
Alternate names and search phrases for this event.
- Mitt Moscow 2027
- hospitality events in Russia
- Moscow RU
- Travel and Tourism Exhibition Moscow 2027
- Travel technology solutions
- Medical tourism services
- Hospitality management systems
- Tourism marketing and promotion
- Travel and Tourism Exhibition Exhibition Moscow
- digital transformation expo
1 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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MITT
- official_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.