Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Mineral Show is the largest exhibition dedicated to minerals and jewelry in the region.
Scheduled for 16-17 October 2026 at СГОДНТ in Yekaterinburg, this event will feature over 300 suppliers offering a wide range of products including collectible minerals, jewelry, and decorative stone items.
Attendees can also enjoy workshops and presentations from experts in the field.
TL;DR
- 1Dates and Venue: Autumn edition at the Sverdlovsk State Regional Palace of Folk Art (SGODNT), ul. Festivalnaya 12, Yekaterinburg - confirm the exact 2026 show days and opening hours on mineral-show.ru before booking travel.
- 2Scale and Focus: A working Russian marketplace for collectible mineral specimens, cut stone, stone carving and jewelry, with 300+ supplier stands reported for the show.
- 3Product mix: Ural malachite, nephrite and serpentine, quartz, amethyst and pyrite specimens alongside cabochons, bead strands, silver-set rings, pendants and carved interior pieces.
- 4Organiser: Mineral-Show LLC runs the fair; the official site mineral-show.ru carries the price list and exhibitor information.
- 5Entry: RUB 200 general admission, RUB 100 for seniors and schoolchildren, RUB 400 for trade representatives (organiser price list - confirm current rates at the door).
Why visit
Visitors will have the opportunity to explore a diverse selection of minerals and jewelry, attend engaging workshops, and connect with industry experts. Dates and Venue: The Mineral Show takes place on 16-17 October 2026 at СГОДНТ, Yekaterinburg, Russia. Buyer Authority: Attendees include collectors, jewelers, and enthusiasts of decorative stones.
Why exhibit
Exhibitors will gain visibility among a targeted audience of buyers and collectors, with opportunities for direct sales and networking. The show provides a platform to showcase unique products and innovations in the mineral and jewelry sectors. Meet qualified buyers and partners including Suppliers of collectible minerals, Jewelry manufacturers and designers, Artisans specializing in stone carving. Position your offer across collectible minerals from various global.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Private specimen collectors hunting Ural and Siberian mine-run pieces for personal collections
Gemologists, appraisers and laboratory staff looking for reference material and cut stones
Jewelry designers and small ateliers sourcing cabochons, beads, pearls and rough stone
Lapidary and stone-carving artisans buying nephrite, malachite, serpentine, quartz and agate
Retail buyers for souvenir shops, jewelry galleries and museum shops in the Urals region
Students, teachers and lecturers in geology, mineralogy and decorative-applied arts
Interior decorators and gallery buyers sourcing carved stone objects and display pieces
Hobbyists and family visitors buying beginner specimens, gifts and small decorative items
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Ural and Siberian specimen dealers selling mine-run and collector-grade pieces with locality labels
Lapidary workshops offering cabochons, slabs, spheres and tumbled material by the piece or by weight
Jewelry brands and small ateliers setting natural and ornamental stone in silver and gold
Stone carving studios working nephrite, malachite, serpentine and quartz into figurines and vessels
Bead and component wholesalers supplying strands, clasps and findings for repair and restringing
Tool and equipment suppliers for lapidary saws, polishing laps, loupes and gem-testing instruments
Mining, quarrying and geology enterprises presenting regional material and geological specimens
Publishers, schools and studios offering gemology, mineralogy and applied-arts courses and literature
Product categories
Key solution areas showcased across the event.
Collectible mineral specimens from the Urals and Siberia: malachite, azurite, quartz, amethyst, pyrite, fluorite
Cut and polished stone: cabochons, slabs, spheres, tumbled lots and bookends
Jewelry with natural stone: rings, earrings, pendants, bracelets and brooches in silver and gold
Beads and bead strands for stringing, repair and small-scale jewelry production
Nephrite, jade, serpentine and malachite carvings, figurines, boxes and vases
Ornamental stone interior objects: plates, stands, spheres, inlay panels
Lapidary and gemology equipment: saws, laps, polishing compounds, loupes, scales and display stands
Mineralogy and gemology literature, locality charts, posters and teaching material
Souvenir and gift lines for retail resale, including small specimens, polished pieces and jewelry
Location & Facilities
Venue
Sverdlovsk State Regional Palace of Folk Art (Sverdlovskiy Gosudarstvennyy Oblastnoy Dvorets Narodnogo Tvorchestva)
Ulitsa Festival'naya, 12, Yekaterinburg, Sverdlovsk Oblast, Russia, 620088
Facilities
Parking
СГОДНТ (Union of Decorative and Applied Arts) in Екатеринбург typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: СГОДНТ (Union of Decorative and Applied Arts) in Екатеринбург typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at СГОДНТ (Union of Decorative and Applied Arts) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
General admission ticket
200General admission
Discounted ticket for seniors and school children
100General admission
Admission for trade representatives
400
Who runs the show
Organisers
ООО «Минерал-Шоу»
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Екатеринбург, Russia
Why it matters
Attending Mineral Show.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget / economy
Central core near Ploshchad 1905 godaSmall private hotels and guesthouses within walking distance of metro and tram lines to ul. Festivalnaya. Book early in trade weeks.
Midscale
Ulitsa Festivalnaya / SGODNT vicinityClosest option if you want to walk to the venue; room stock is limited, so this band is the first to sell out.
Midscale chain
Central core, ul. Malysheva and ul. LeninaStandard business hotels with breakfast, lifts and 24-hour desks; easy metro and taxi access to the venue.
Upper-midscale
Business district around the Boris Yeltsin Presidential CenterNewer towers and international-standard rooms; good for exhibitors who need meeting space and quiet.
Airport convenience
Koltsovo airport areaPractical for early departures, less convenient for daily attendance at the venue in the city centre.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costApprox. RUB 35 per single journey
Best forYekaterinburg metro to Ploshchad 1905 goda or Geologicheskaya, then walk or short tram ride to ul. Festivalnaya 12
Tokens and contactless bank cards are used at gates; confirm the current fare on arrival.
Tram
Estimated costApprox. RUB 35-40 per single journey
Best forCity tram lines through the central grid toward the ul. Festivalnaya district
Pay the conductor or use a transport card; exact routes and fares are posted at stops in Russian.
City bus
Estimated costApprox. RUB 35-40 per single journey
Best forBus routes linking the central railway station, Ploshchad 1905 goda and the SGODNT area
Cash or transport card; allow extra time in the morning peak.
Marshrutka (shared minibus)
Estimated costApprox. RUB 40-50 per single journey
Best forFixed minibus routes through central Yekaterinburg toward ul. Festivalnaya
Faster than the bus on some cross-city routes but signage and stop names are usually Russian-only.
Aeroexpress rail (Koltsovo Airport to city)
Estimated costApprox. RUB 300-400 per single journey
Best forKoltsovo International Airport (SVX) to central Yekaterinburg rail station
Check the timetable against your landing time; buses are a cheaper but slower alternative.
Taxi / ride-hailing from the airport
Estimated costApprox. RUB 1,200-1,800 per trip
Best forKoltsovo International Airport (SVX) to СГОДНТ (Union of Decorative and Applied Arts)
Agree the fare or use the app meter before departing; confirm the price on arrival.
Taxi inside the city centre
Estimated costApprox. RUB 300-600 per trip
Best forHotel to SGODNT, ul. Festivalnaya 12
Short central hops can double in heavy traffic; the metro plus a walk is often quicker.
Parking
Estimated costApprox. RUB 200-400 per day
Best forOn-street and venue-area parking around SGODNT
Central spaces are limited; confirm venue parking rules with the organiser or your hotel before driving.
Weather
Autumn edition in Yekaterinburg means cool, changeable weather: around 0 C to 10 C by day, with nights that can drop to freezing and a real chance of rain turning to wet snow. Daylight shortens quickly through October, and pavements around the venue can be wet or icy in the morning. Pack a warm mid-layer, a waterproof jacket and shoes with grip, and check the local forecast a week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue district
The fair occupies the Sverdlovsk State Regional Palace of Folk Art (SGODNT) on ul. Festivalnaya 12, a cultural centre in the central grid whose late Soviet architecture and exhibition halls are familiar to returning visitors. Doors typically open in the morning, so allow time for coat check and orientation before the hall fills.
Ural stone heritage
Yekaterinburg has been a centre of Russian lapidary work since the 18th century, and the region's malachite, jasper and nephrite supply the local carving and jewelry trade. That heritage is why the fair's mix leans toward ornamental and carving-grade stone as much as display specimens.
Getting your bearings
Central Yekaterinburg is walkable around Ploshchad 1905 goda, with the metro, trams and buses converging there. The Church on the Blood and the Boris Yeltsin Presidential Center are the usual short-list sights if you add a day either side of the fair.
Language and payments
Russian is the working language of most stands; a translation app and a few phrases for price, weight and origin go a long way. Cash rubles are common for smaller specimen and craft purchases, while larger jewelry sellers may take cards.
Time zone and autumn light
Yekaterinburg runs on UTC+5, two hours ahead of Moscow. In October, daylight fades early in the afternoon, so plan outdoor sightseeing before the show or straight after it closes.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Екатеринбург; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Sverdlovsk State Regional Palace of Folk Art (Sverdlovskiy Gosudarstvennyy Oblastnoy Dvorets Narodnogo Tvorchestva); Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Sverdlovsk State Regional Palace of Folk Art (Sverdlovskiy Gosudarstvennyy Oblastnoy Dvorets Narodnogo Tvorchestva): Central core near Ploshchad 1905 goda: Central core near Ploshchad 1905 goda; Ulitsa Festivalnaya / SGODNT vicinity: Ulitsa Festivalnaya / SGODNT vicinity; Central core, ul. Malysheva and ul. Lenina: Central core, ul. Malysheva and ul. Lenina.
Ride-hail: Ride-hailing apps are commonly used in Екатеринбург; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to СГОДНТ (Union of Decorative and Applied Arts).
Parking: On-site parking is available at СГОДНТ (Union of Decorative and Applied Arts); confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 0 C to 10 C by day during the autumn edition, with night temperatures that can fall below freezing. Treat as a climatological band and check the forecast before packing.
Seasonality: October is typically overcast in Yekaterinburg, with frequent rain that can turn to wet snow and short daylight hours. The fair is indoors, but expect wet pavements and muddy approaches around ul. Festivalnaya - bring a waterproof layer and shoes with grip.
Packing: October 2026
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Mineral Show. October 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out - Confirm the 2026 show dates, opening hours and ticket prices on mineral-show.ru; the fair is an autumn edition and dates are organiser-set.
T-2
14 days out - Check Russian entry requirements for your passport and start any visa or e-visa paperwork immediately if it is needed.
T-3
12 days out - Book a hotel in the central grid near Ploshchad 1905 goda or ul. Festivalnaya; trade weeks tighten availability in Yekaterinburg.
T-4
10 days out - Compare flights into Koltsovo International Airport (SVX) and plan the airport-to-city leg by Aeroexpress, bus or taxi.
T-5
10 days out - Set a buying budget in rubles and check your card's foreign-transaction fees; many stands prefer cash.
T-6
7 days out - Review Russian customs rules on exporting mineral specimens and gem material, and plan receipts and certificates.
T-7
7 days out - Pack a warm mid-layer, a waterproof jacket and comfortable shoes for cold, wet October pavements.
T-8
5 days out - Download a translation app and learn basic Russian phrases for prices, weight and origin; signage at smaller stands is largely in Russian.
T-9
3 days out - Print or save the venue address in Cyrillic for taxi drivers and confirm the metro or tram route to ul. Festivalnaya 12.
T-10
3 days out - Charge a power bank and free camera storage; specimens and price labels are worth photographing for later comparison.
T-11
1 day out - Withdraw rubles in the city centre and check current metro, tram and taxi fares before leaving.
T-12
Show day - Arrive at opening for the first sweep, note stand numbers, then return in the afternoon to negotiate on unsold pieces.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at СГОДНТ (Union of Decorative and Applied Arts)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Mineral Show. October 2026 registration concourse
СГОДНТ (Union of Decorative and Applied Arts)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
СГОДНТ (Union of Decorative and Applied Arts)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 200 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 200 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Mineral Show. October 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does the Yekaterinburg mineral show take place?
The fair runs at the Sverdlovsk State Regional Palace of Folk Art (SGODNT) on ul. Festivalnaya 12 in central Yekaterinburg. The listing points to the autumn edition; confirm the exact dates and daily opening hours on mineral-show.ru before you book travel, because show days are set by the organiser each year.
How much does a ticket cost?
The organiser price list shows RUB 200 for general admission, RUB 100 for seniors and schoolchildren, and RUB 400 for trade representatives. Rates are set by Mineral-Show LLC and can change, so check the current figure on mineral-show.ru or at the box office.
Is there a separate pass for trade buyers?
Yes. The price list carries a RUB 400 admission for trade representatives, above the RUB 200 public ticket. Bring business identification for a jewelry, lapidary, geology or retail business if you want the trade rate.
What can I actually buy at the show?
Expect collectible specimens (Ural malachite, nephrite, quartz, amethyst, pyrite), cut material such as cabochons, slabs and spheres, bead strands, silver-set jewelry, carved figurines and boxes, plus lapidary tools and reference literature. Not every stand sells retail - collectors should ask before handling specimens.
Can I take purchased minerals out of Russia?
Purchases travel under Russian customs rules, and some mineral and gem material is restricted or needs documentation. Keep receipts and certificates from the seller, photograph the pieces, and check the current rules with Russian customs or your own country's import authority before flying home.
How do I get from Koltsovo Airport to the venue?
Koltsovo International Airport (SVX) is Yekaterinburg's main gateway. Aeroexpress rail and city buses run to the city, and taxis cover the airport-to-centre trip in roughly the same time as the train. From the centre, metro, tram and bus routes reach the ul. Festivalnaya district; confirm the current fare and route on arrival.
Is the show suitable for children and non-specialists?
The RUB 100 concession for schoolchildren shows that younger visitors are expected, and the mix of beads, cabochons, carved gifts and modestly priced specimens works for curious newcomers. Stone is heavy and stands are crowded - supervise children around open display cases.
Do exhibitors take cards or cash?
Smaller specimen and craft stands in Russia commonly prefer cash rubles, while larger jewelry sellers may accept cards or bank transfer. Bring rubles for small purchases and ask about payment before a piece is wrapped.
Who should consider exhibiting?
Ural and Siberian specimen dealers, lapidary workshops, jewelry ateliers working natural stone, carving studios, bead wholesalers, and suppliers of lapidary tools, loupes and display materials. Stand booking runs through Mineral-Show LLC at mineral-show.ru.
How long should I plan for a visit?
The hall is dense rather than vast: most collectors spend a half day on a first pass and return for a second sweep once prices and stock are known. Serious buyers often split the visit across two days to inspect specimens in daylight and negotiate on larger pieces.
Glossary
- Mineral specimen
- A naturally formed crystal or mineral aggregate kept intact for study or collection, valued for crystal form, colour, lustre and absence of damage rather than for cutting.
- Collector grade
- Material good enough for a curated collection: sharp crystals, strong colour, minimal bruising or repair, and a known locality.
- Cabochon
- A stone cut with a smooth, domed top and no facets, the standard cut for opaque or patterned material such as malachite, jasper and nephrite.
- Faceting
- Cutting flat, geometrically arranged faces on a transparent stone to control light return; done on a faceting machine with graded laps.
- Lapidary
- The craft and workshop trade of cutting, grinding and polishing stone into cabochons, slabs, spheres and carvings.
- Druse
- A crust or cluster of small crystals growing on a common base rock, common for quartz, amethyst and pyrite specimens.
- Malachite
- A banded green copper carbonate mineral, traditionally cut into cabochons, boxes and inlay; the Urals is a historic source and the material is a fixture at this fair.
- Nephrite jade
- A tough, fine-grained amphibole stone carved into figurines, bangles and plaques; colour ranges from near-white to deep spinach green.
- Serpentine
- A softer, mottled green ornamental stone often sold alongside jade; used for vases, spheres and small carvings.
- Rough stone
- Uncut material sold by weight or lot for cutting, carving or resale, as opposed to finished jewelry.
- Bead strand
- Matched beads drilled and temporarily strung for resale, the basic inventory unit for bead and repair buyers at the show.
- Decorative-applied art
- The Russian category covering functional and ornamental objects made by craft methods, including carved stone, which frames how many exhibitors describe their work here.
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Also known as
Alternate names and search phrases for this event.
- Mineral Show. October 2026 Екатеринбург 2026
- Mineral Show 2026
- Mineral Show Екатеринбург 2026
- October Екатеринбург 2026
- Екатеринбург Russia
- Collectible minerals from various global locations
- Jewelry featuring precious and semi-precious stones
- Decorative items made from jade,
- Beads, earrings, rings, and bracelets
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.