Dates

    13–14 Jan 2027

    City / country

    Millstreet, Ireland

    Venue

    Green Glens Arena

    Time

    12 noon – 10:00 PM

    20 Floor Picks

    Matched booths for Millstreet SFM Show 2027

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    Notable exhibitors

    Companies exhibiting at Millstreet SFM Show 2027 include August Race / Barrus Marine Equipment, CLAAS Vertriebsgesellschaft mbH Deutschland, CNH Industrial Deutschland GmbH, Kuhn North America and LEMKEN GmbH & Co. KG.

    • August Race / Barrus Marine Equipment
    • CLAAS Vertriebsgesellschaft mbH Deutschland
    • CNH Industrial Deutschland GmbH
    • Kuhn North America
    • LEMKEN GmbH & Co. KG

    Event overview

    Overview

    The Millstreet SFM Show returns on Wednesday 13th & Thursday 14th January 2027 from 12 noon - 10pm.

    Join us at Ireland's leading agricultural machinery and services exhibition show.

    Experience the very best in agricultural machinery and browse the latest innovations and newest technology the industry has to offer.

    TL;DR

    1. 1Event dates: January 13-14, 2027
    2. 2Location: Green Glens Arena, Millstreet, Ireland
    3. 3Show hours: 12 noon - 10pm daily
    4. 4Admission available at the door
    5. 5Free parking on site

    Why visit

    Visitors will have the opportunity to see live demonstrations of cutting-edge machinery, engage with experts, and discover the latest trends in agriculture.

    Why exhibit

    Exhibiting at the Millstreet SFM Show allows businesses to showcase their products directly to a targeted audience of farmers and industry professionals, generating valuable leads and enhancing brand visibility. The Millstreet SFM Show is a key event for the agricultural community, showcasing the latest innovations in farm machinery and technology. It serves as a vital platform for networking among industry professionals and fostering business relationships.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers looking for the latest machinery
    Agricultural contractors seeking new technology
    Industry professionals interested in networking
    Manufacturers showcasing their products
    Suppliers of agricultural services
    Students and enthusiasts of agricultural technology

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Agricultural machinery manufacturers
    Farm equipment suppliers
    Technology providers for farming
    Service providers for agricultural businesses
    Consultants in agricultural practices
    Distributors of farming products

    Product categories

    Key solution areas showcased across the event.

    Tractors and harvesting equipment
    Soil cultivation and tillage machinery
    Irrigation and water management systems
    Livestock handling and feeding equipment
    Precision farming tools and technology
    Agricultural trailers and transport solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Green Glens Arena

    Coomlogane, Millstreet, Co. Cork, P51 EN28, Ireland

    Facilities

    Parking

    FREE parking is available on site.

    Food options

    Hot food & drinks available

    On-site dining

    Parking: Free parking available on site.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    12 noon –10:00 PM

    • Adult

      Tickets available at the door.

      €20.00

    • Children under 12

      Children under 5 are free.

      €5.00
    Register

    Who runs the show

    Organisers

    AJS Promotions

    EmailCallWebsite

    How the last edition performed

    Previous edition

    This edition

    2027

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Millstreet SFM Show returns on Wednesday 13th & Thursday 14th January 2027 from 12 noon - 10pm. Join us at Ireland's leading agricultural machinery and services exhibition show. Experience the very best in agricultural machinery and browse the latest innovations and newest technology the industry has to offer. The Millstreet SFM Show is a key event for the agricultural community, showcasing the latest innovations in farm machinery and technology. It serves.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers looking for the latest machinery, Agricultural contractors seeking new technology, Industry professionals interested in networking, Manufacturers showcasing their products. Event dates: January 13-14, 2027. Location: Green Glens Arena, Millstreet, Ireland. Show hours: 12 noon - 10pm daily. Admission available at the door. Millstreet SFM Show 2027 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the Millstreet SFM Show allows businesses to showcase their products directly to a targeted audience of farmers and industry professionals, generating valuable leads and enhancing brand visibility. The Millstreet SFM Show is a key event for the agricultural community, showcasing the latest innovations in farm machinery and technology. It serves as a vital platform for networking among industry professionals and fostering business relationships. Exhibitor categories include Agricultural machinery.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Munster / County Cork, Ireland (North Cork and Mid-Munster farming catchment)

    Why it matters

    Green Glens Arena in Millstreet is one of Ireland's largest indoor event venues and sits in the middle of the Cork–Kerry–Limerick dairy and beef heartland. The mid-January SFM Show lands at the start of the farm purchasing season, when farmers and contractors place spring orders, arrange finance and trade in older machines — making it a concentrated two-day window for machinery dealers, importers and agri-service suppliers serving Munster.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Precision agriculture and ISOBUS adoption

    02

    Contractor consolidation and labour scarcity

    03

    Sustainability and emissions policy

    04

    Rising machine prices and a strong used market

    05

    Grant and finance timing

    Irish and European farm-machinery show circuit

    Irish farm-machinery events cluster from January to July, with the National Ploughing Championships in September; the major European show (Agritechnica) is in November in alternate years.

    Regional January shows such as the Millstreet SFM Show sit alongside national Irish events (FTMTA Farm Machinery Show, National Ploughing Championships, Balmoral Show) and the larger European platforms (Agritechnica, LAMMA). Exhibitors and buyers commonly plan a January-to-September Irish circuit with one autumn European show.

    Irish January machinery shows

    Irish spring/summer field events

    Peer events compiled from sector knowledge plus the single web search; confirm exact dates and venue details on each organiser's own website.

    Plan your trip

    Travel & logistics

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Millstreet town and nearby North Cork villages (Ballydaly, Rathcoole, Banteer) — walking or short-drive range of Green Glens Arena

    USD 70–110 / night

    Show week (mid-January) sells out early in Millstreet itself; booking 2–3 months ahead is advisable.

    source
    Mid-range
    Millstreet town centre (5–15 min from the arena); Macroom and Mallow as alternative bases (about 25–40 min drive)

    USD 110–180 / night

    Town-centre hotels put you within walking distance of the arena and the main pubs/restaurants used for show networking.

    source
    Premium
    Killarney (about 35–45 min drive) and Cork city (about 1 h 15 min) — full-service hotels suited to longer stays or combined leisure travel

    USD 180–400 / night

    Choose a Killarney or Cork base only if you have a hire car or pre-arranged transfers — rural evening public transport is very limited.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDXB Airport (DXB) to Green Glens Arena

    Red Line metro serves DWTC and Expo City when applicable.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDWC Airport (DWC) to Green Glens Arena

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSHJ Airport (SHJ) to Green Glens Arena

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Short Stay Visa (Type C) — single entryNationals of visa-required countries (check the Irish Immigration Service visa list) visiting for up to 90 days; not required for UK, EU/EEA, US, Canadian, Australian or New Zealand citizens.—Typically 4–8 weeks — apply at least 8 weeks before travel
    Short Stay Visa (Type C) — multiple entryFrequent business travellers from visa-required countries visiting Ireland repeatedly (trade buyers, dealer networks).—Typically 4–8 weeks
    British-Irish Visa Scheme (BIVS) / Short Stay Visa Waiver ProgrammeEligible nationals (for example Chinese and Indian passport holders) who already hold a valid UK short-stay visa and wish to add a trip to Ireland.—Typically 4–8 weeks

    UK, EU/EEA, US, Canada, Australia and New Zealand citizens travel visa-free for business visits; a passport valid for the duration of stay is required.

    Ireland accepts ATA Carnets for the temporary import of exhibition goods and machinery; check with your local chamber and list every item on the carnet, as Irish customs may inspect exhibits on arrival.

    Official visa page

    Weather

    January in Millstreet is cold, wet and windy: daytime highs typically 7–9°C, night-time lows 2–4°C, with frost and occasional ice on rural roads — inland Millstreet generally runs a degree or two colder than the Cork coast.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Ireland.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payments

    Tipping is not expected in Irish pubs and is discretionary (about 10%) for full table service. Cards are widely accepted, but some rural trade stands and food outlets prefer cash — carry a small amount of euro.

    Greetings and business etiquette

    A firm handshake and first names are the norm; expect brief small talk before business, and value punctuality for scheduled meetings. Business dress is smart-casual — practical country wear (waterproof jacket, sturdy boots or wellingtons) is standard at agricultural shows.

    Local context

    Millstreet is a small market town in North Cork; licensed premises close earlier than in cities, and local taxi capacity is limited during show week, so plan evening returns from the arena in advance.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Millstreet; confirm ground transport on the organiser site.

    Visa

    Ireland is not in the Schengen area and has its own visa rules. UK and EU/EEA citizens (and US, Canadian, Australian and New Zealand passport holders) do not need a visa for a short business visit to the SFM Show in Millstreet. Nationals of visa-required countries must obtain an Irish Short Stay (Type C) visa before travel — apply online via AVATS at irishimmigration.ie and submit to your local Irish embassy/VAC at least 8 weeks before the show. Bring a business invitation/copy of your organiser confirmation to the visa appointment and for immigration on arrival. Exhibitors shipping machinery or stand equipment should check ATA Carnet acceptance for temporary admission.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply online through AVATS and submit documents to your nearest Irish embassy/VAC; fees can be payable in local currency. Include the organiser's invitation and proof of accommodation. Issued at the visa officer's discretion; a letter from the organiser confirming recurring business travel strengthens the application.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to Green Glens Arena; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Green Glens Arena: Millstreet town and nearby North Cork villages (Ballydaly, Rathcoole, Banteer) — walking or short-drive range of Green Glens Arena: B&Bs and guesthouses on and around Millstreet Main Street, Farmhouse and self-catering accommodation in the Millstreet/Banteer area; Millstreet town centre (5–15 min from the arena); Macroom and Mallow as alternative bases (about 25–40 min drive): Wallis Arms Hotel, Millstreet, The Castle Hotel, Macroom, Springfort Hall Countr

    Ride-hail: Ride-hailing apps are commonly used in Millstreet; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Green Glens Arena.

    Parking: On-site parking is available at Green Glens Arena; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: Typically 2–4°C overnight and 7–9°C by day in Co. Cork in January, with frost on clear nights.

    Seasonality: January is one of the wetter months in the Cork/Kerry region — rain falls on roughly 15–20 days of the month (about 100–130 mm), usually as short Atlantic showers with strong wind and limited daylight.

    Packing: January in Millstreet is cold, wet and windy: daytime highs typically 7–9°C, night-time lows 2–4°C, with frost and occasional ice on rural roads — inland Millstreet generally runs a degree or two colder than the Cork coast.

    Plan your trip

    Planning

    Best day for qualified buyer meetings: 2027-01-13 (Day 1, Wednesday)

    The 2027 edition runs only two days (13–14 January) with no published session schedule, so attendance density is driven by exhibitor staffing and buyer turnout. Day 1 gives full stand staffing, launch announcements and the widest choice of dealer representatives for opening conversations, with Day 2 better suited to quieter follow-up meetings and quote comparison. If you are travelling from outside Munster, attending Day 1 and staying overnight in Millstreet maximises useful contact time across both days.

    Side trips

    2

    Killarney and Killarney National Park, Co. Kerry

    Cork city (English Market, St Anne's Shandon)

    Networking spots

    3

    Exhibitor halls and dealer stands, Green Glens Arena

    On-site B2B zone

    The arena's exhibitor halls are where dealer principles, importers and farm buyers negotiate; late morning and mid-afternoon are the busiest trading windows.

    Hospitality and catering area, Green Glens Arena

    Show hospitality

    Organiser and exhibitor hospitality is the natural place for introductions over lunch or tea during show hours.

    Millstreet town centre pubs and hotel bars (Main Street / The Square)

    Evening networking

    Millstreet's town-centre bars and hotel lounges are where exhibitors and farming groups gather after the arena closes; a 5–15 minute walk from the venue.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    EUR 20 / per person

    official

    visitor_ticket

    visitor · Children under 12

    EUR 5 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to compare machinery brands, meet dealers and gather quotes in the January buying window without committing to a stand.

    Best for

    Farmers, contractors and trade buyers comparing machinery, meeting dealers and capturing pre-season pricing in one two-day trip.

    Min. budget

    $460.00

    Timeline

    Book hotel and travel 3–6 weeks ahead; allow 8+ weeks if an Irish short-stay visa is required.

    Risks

    Budget estimate from listing cost signals (EUR 20 ticket, mid-range hotel, per-diem and local transfers) — confirm live rates.

    Millstreet accommodation is small and sells out in show week; late booking pushes you to Macroom, Mallow or Killarney and adds car hire/transfer costs.

    No published conference programme — value depends on exhibitor mix rather than scheduled sessions.

    exhibit

    You want direct access to Irish dairy/beef farm buyers and contractors and can staff a stand for both show days.

    Best for

    Machinery dealers, importers and agri-service suppliers targeting Cork, Kerry, Limerick and Tipperary farm businesses at the start of the purchasing season.

    Min. budget

    $2,200.00

    Timeline

    Reserve stand space 3–6 months ahead; finalise logistics, visas and sample machinery shipping 8–12 weeks before the show.

    Risks

    Estimated exhibit floor budget from stand/travel cost signals — confirm booth pricing and shell-scheme rates with AJS Promotions.

    Budget estimate from listing cost signals — confirm live rates.

    Ireland accepts ATA Carnets, but machinery shipments need customs paperwork and pre-show inspection time.

    Limited rural accommodation means staff must be booked early in January.

    skip

    Your market is outside Ireland, you cannot certify equipment for Irish/UK use, or the two-day regional show does not match your sales model.

    Best for

    Suppliers with no Irish distribution, no UK/Ireland compliance certification, or whose products target non-agricultural sectors.

    Timeline

    No travel or stand commitment; monitor the organiser site and post-show coverage instead.

    Risks

    Missing January quoting conversations that often lock in spring machinery orders.

    Gallery

    Photos

    Official imagery from Millstreet SFM Show 2027
    Official imagery from Millstreet SFM Show 2027

    FAQs & glossary

    Answers

    Frequently asked

    What are the ticket prices for admission?
    Tickets are available at the door. Prices are as follows: Adults: €20, Children under 12: €5, Children under 5: FREE.
    Is there parking available?
    FREE parking is available on site.
    What are the opening hours?
    Show hours are from 12 noon - 10pm daily on both days.
    Are children allowed to attend?
    Yes, the shows are family friendly. Children must be accompanied by an adult.
    Do I need to buy tickets in advance?
    You can buy tickets online prior to the event but you can also buy tickets at the door on show days.

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    Sources

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    References

    1

    Publishers

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    Date checked

    1

    AJS Promotions

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