October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    12–15 Sep 2026

    City / country

    Rho, Italy

    Venue

    Fiera Milano (Rho-Pero)

    Time

    9:30 AM – 6:30 PM

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    Event overview

    Overview

    Milano Fashion&Jewels is the only trade event entirely dedicated to accessories, apparel and jewellery, organised by Fiera Milano S. p. A. (https://www. milanofashionjewels.

    com/en/espositori/esponi/perche-esporre. html). It is the international B2B trade fair where the fashion system meets business networking, offering a curated platform for fashion accessories, jewellery, and ready-to-wear and seasonal apparel (https://www. milanofashionjewels. com/en/).

    Held twice a year, in February and September, the fair brings together at Fiera Milano an international community of brands, designers, buyers, distributors and retailers in a dynamic environment focused on exchange, discovery and growth (https://www. milanofashionjewels. com/en/)

    TL;DR

    1. 1Milano Fashion&Jewels is the only B2B trade event entirely dedicated to fashion accessories, apparel
    2. 2The next edition runs 12-14 September 2026 at Fiera Milano, Rho-Pero (
    3. 3It is part of Fashion Link Milano together with MICAM, MIPEL, TheOneMilano, Lineapelle, Simac
    4. 4The offering is organised into five paths: Fashion Jewels, Apparel, F&J Delivery, Fashion Accessories
    5. 5Last edition figures: 650+ brand exhibitors, 40% international exhibitors, 46,000 Fashion Link Milano visitors

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Boutiques, concept stores, specialty shops, retailers and distributors seeking collections, brands and purchasing trends for the upcoming season (
    Retailers looking for collections to add to established assortments or those undergoing renewal (
    Boutiques and concept stores seeking distinctive brands with a clear identity and offerings that differentiate their retail space (
    Department store buyers with broad sourcing needs, significant purchasing power and attention to the commercial potential of collections (
    National and international distributors interested in developing new agreements, expanding their brand portfolio and opening opportunities in different markets (

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Brands and designers presenting collections of fashion accessories, jewellery, ready-to-wear and seasonal apparel (
    Companies and producers active in bijoux, fashion jewellery, apparel and fashion accessories (
    Suppliers and producers offering private-label services, semi-finished jewellery, precious and semi-precious stones, and ready-to-deliver textile accessories (
    Producers, designers and large retailers seeking customised production solutions and direct supplier collaboration (

    Product categories

    Key solution areas showcased across the event.

    Fashion Jewels
    Apparel
    F&J Delivery
    Fashion Accessories
    Fashion Sourcing

    Location & Facilities

    Venue

    Open in Google Maps

    Fiera Milano (Rho-Pero)

    Strada Statale del Sempione n. 28, 20017 Rho, Italy

    Entrances & gates

    South Gate Entrance

    Viale degli Alberghi – 20017 Rho (Milan). GPS: +45° 31’ 04.3”, +9° 04’ 37.6”. Recommended for visitors arriving by car or taxi (

    East Gate Entrance

    For those arriving by public transport. GPS: +45° 31’ 3.25”, +9° 5’ 11.20” (

    Facilities

    Parking

    Fiera Milano Rho has seven parking areas: P1, P2, P3, P4, P5 (surface lots) and PM1, PM2 (multi-storey), with over 10,000 visitor parking spaces. Parking can be booked in advance via the official APCOA portal at fieremilano.apcoa.it. Daily parking rates vary; P4 charges €14.50 per day, with a promotional rate of €2.00 per hour and a maximum daily rate of €6.00 for up to 24 hours. PM2 charges from €14.50 for the first 4 hours up to €20.00 per day. Parking is free for holders of a disabled parking permit, with ticket cancellation available at FierAccessibile Desks (https://www.apcoa.it/; https://visitors.fieramilano.it/)

    10,000 spaces · €14.50/day

    Accessibility

    Fiera Milano ensures accessible exhibition layouts and visitor routes. The Fieraccessibile project provides free parking for disabled permit holders, with ticket cancellation at dedicated desks. Mobility aids including manual wheelchairs and electric mobility scooters can be hired for a fee through the Fiera Milano Mobility Centre and should be booked online in advance. Tactile paving surfaces and maps are available. For information contact fieraccessibile@fieramilano.it. FierAccessibile Desks are located at Fiera Milano Reception in Service Center, Porta Sud/South Gate, and Reception in Pavilions 1/3 (https://www.fieramilano.it/; https://www.salonemilano.it/en/accessibility)

    Prayer rooms

    Fiera Milano Rho hosts the 'Oasi del Silenzio' (Oasis of Silence), a multi-faith prayer and reflection room open to all religions. The space is free of religious symbols, with benches along the walls and carpets for Muslim prayer. Muslim rites are held on Fridays, and Jewish and Christian celebrations on Saturdays and Sundays. Texts are available for Buddhist and Hindu visitors, though no specific functions are held for these faiths. The prayer room is located near the Service Centre at Fiera Milano Rho (https://old.chiesadimilano.it/; https://www.aefi.it/)

    Cloakroom

    Each reception at Fiera Milano Rho is equipped with a cloakroom and luggage room. Cloakroom services are available at the main entrances including Porta Sud/South Gate, Porta Est/East Gate, and Porta Ovest/West Gate (https://www.lineapelle-fair.it/; https://www.milanounica.it/en/faq)

    Luggage storage

    Luggage storage and left luggage offices are available at the reception areas of Fiera Milano Rho, alongside cloakroom services. At Rho Fiera railway station, luggage carts are available free of charge in the main hall. External luggage storage services such as Nannybag offer storage near Milan Rho Fiera Station from €2.50 per bag per day (https://www.lineapelle-fair.it/; https://www.omio.com/)

    Charging points

    Electric vehicle charging points are available at Fiera Milano Rho. The P4 parking area has 8 charging stations installed by Apcoa, TheF Charging and Fiera Parking, powered by 100% renewable energy and open even on days without fairs. These include 6 'Quick' stations for visitors with several hours available and 2 'Fast' DC charging points for 20–30 minute top-ups. Additional charging infrastructure serves employees, clients, suppliers and exhibitors across the Lombardia Est and Lombardia Ovest areas (https://www.fieramilano.it/content/dam/fieramilano/sostenibilit%C3%A0/bilanci-di-sostenibilit%C3%A0-&-presentazioni/dnf-2023/Fiera%20Milano_Bilancio%20Sostenibilit%C3%A0%202023.pdf)

    On-site shuttle

    Connecting shuttles run from 8:15 a.m. to 7:15 p.m. on all exhibition days from P2 and P3 parking lots to South Gate and East Gate. A dedicated shuttle service connects Fiera Milano Porta SUD with Milano Central Station (return only), Linate Airport, Malpensa Airport Terminal 1 and Terminal 2, and Orio al Serio Airport on all exhibition days (https://www.milanofashionjewels.com/en/visitare/info-utili/navette.html; https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Food options

    Restaurants and self-service within Fiera Milano Rho, Bars and cafés inside pavilions

    On-site dining

    Parking: Daily parking spaces at Fieramilano-Rho can be booked in advance via fieremilano.apcoa.it. Connecting shuttles run from 8:15 a.m. to 7:15 p.m. on all exhibition days from P2 and P3 parking lots to South Gate and East Gate (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Gate: South Gate Entrance – Viale degli Alberghi – 20017 Rho (Milan), GPS: +45° 31’ 04.3”, +9° 04’ 37.6”. East Gate Entrance (for those arriving by public transport), GPS: +45° 31’ 3.25”, +9° 5’ 11.20”. South Gate is recommended for those arriving by car or taxi (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Saturday 12 September 2026:9:30 AM – 6:30 PM
    Sunday 13 September 2026:9:30 AM – 6:30 PM
    Monday 14 September 2026:9:30 AM – 6:30 PM

    • Trade Professional Pass

      Free admission reserved for fashion boutiques, jewelry retailers, department store buyers, and fashion designers

    • Fashion Link Milano Multi-Show Pass

      Grants reciprocal access to MICAM, MIPEL, Lineapelle, and Simac Tanning Tech at Fiera Milano

    Who runs the show

    Organisers

    Fiera Milano S.p.A

    Organiser and exhibition centre operator

    EmailCallWebsite

    Camera di Commercio Italiana di Barcellona (CCIB)

    Exclusive agent for Milano Fashion&Jewels in Spain, providing organisational support to Spanish exhibitors

    Website

    Milano Fashion&Jewels Sales Office

    Exhibitor sales enquiries

    EmailWebsite

    Milano Fashion&Jewels Information

    General visitor information

    EmailWebsite

    Fiera Milano Press Office

    Press and media enquiries

    EmailCallWebsite

    Guitar Pr & Communication Consultancy

    Press office for Milano Fashion&Jewels

    EmailCallWebsite

    Fiera Milano Digital Platform Support

    App and digital platform assistance

    EmailCallWebsite

    What's on

    Programme

    Speakers

    CV

    Claudia Vago

    Social media expert and project manager @ Valori.it

    Fashion that matters: trends and values shaping the evolution of consumer behavior

    GM

    Giovanni Maria Conti

    Associate Professor in Design; Coordinator of the Fashion Design Study Programme, School of Design @ Politecnico di Milano

    Fashion that matters: trends and values shaping the evolution of consumer behavior

    MG

    Maria Grazia Berardi

    Enterprise Europe Network project manager; Sustainable and Circular Textiles; Futures Thinking & Futures Studies @ CNA Lombardia

    Fashion that matters: trends and values shaping the evolution of consumer behavior

    GB

    Giusy Bettoni

    Founder @ C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)

    Fashion that matters: trends and values shaping the evolution of consumer behavior

    Topic tracks

    Collections in the SpotlightEducational MomentsFashion Forecast 2026Designers Who Interpret the FutureSeasonal Must-Haves

    Co-located events

    TheOneMilano

    Separate ticket

    MICAM

    Separate ticket

    MIPEL

    Separate ticket

    Lineapelle

    Separate ticket

    Simac Tanning Tech

    Separate ticket

    Sì Sposaitalia Collezioni

    Separate ticket

    Awards

    Professione Moda Giovani Stilisti National Competition

    Annual

    The XXXVI edition of the Professione Moda Giovani Stilisti National Competition, promoted by CNA Federmoda. Milano Fashion&Jewels renews its commitment to supporting the next generation of fashion talent. The judging panel, which includes Milano Fashion&Jewels, selects finalists across five categories: clothing, jewelry, leather goods-footwear, lingerie-beachwear, and fur. Final winners receive a scholarship and the opportunity to present a fashion show during the September edition of Milano Fashion&Jewels (

    ClothingJewelryLeather Goods-FootwearLingerie-BeachwearFur
    source

    Sponsors

    CNA Federmoda

    Confartigianato Imprese

    Roma Jewelry Week

    Bijorhca – Who's Next Paris

    Milan Loves Seoul

    Hotel MiCodmc

    Government supporters

    Ministry of Foreign Affairs and International Cooperation

    Institutional support for the presence of foreign buyers

    ITA – Italian Trade Agency

    Institutional support for internationalisation and foreign buyer attendance

    Ministry of Enterprises and Made in Italy

    Institutional support and visits recognising the strategic importance of the fashion accessories sector

    How the last edition performed

    Previous edition

    Current edition

    2026 · 46,000 visitors · 650 exhibitors

    Official event pages for the September 2026 edition report 'Numbers from last edition: 650+ Brand exhibitors, 40% International exhibitors, 46,000 Visitors of Fashion Link Milano, 125+ Countries of origin, 33% International buyers.' These figures are presented as reference data from the previous edition (September 2025) and are used here as organiser-published context for the current edition. The Metal Magazine preview (published 9 September 2026) states more than six hundred brands from over thirty countries are expected, with international exhibitors accounting for almost half the total and around one in three companies joining for the first time. More than 460 buyers are expected, including 220 international professionals from 55 countries (https://www.milanofashionjewels.com/en/?lang=en; https://metalmagazine.eu/en/post/milano-fashionandjewels-1)

    Forecast — not final

    Visitors

    16,863

    Exhibitors

    660

    Exhibitor countries

    34

    Visitor countries

    95

    Growth over time

    Edition recap

    Milano Fashion&Jewels September 2025: Internationality, Quality and New Trends for the Future of Fashion Retail

    The September 2025 edition of Milano Fashion&Jewels, held from 20 to 23 September at Fiera Milano (Rho), closed with 660 brands from 34 countries. The event registered +8.3% growth compared to September 2024, with 16,863 visitors from 95 countries, of which 30% were international. Exhibitors expressed great satisfaction, highlighting a strong increase in foreign visitors and renewed interest in the offering. Buyers and operators emphasised the high quality of collections and the strong fashion content of both Made in Italy and international production. Buyers from strategic European markets such as Spain, Greece, France, Germany and Switzerland, and from non-European countries including Brazil, the United States, Canada, Paraguay, South Korea and Japan, confirmed the centrality of Milano Fashion&Jewels in the international trade fair landscape. The strength of this edition lay in its ability to bring together fashion jewels, fashion accessories and apparel collections in a synergistic context, valuable for contemporary retail seeking coordinated and cohesive proposals. The Sourcing area recorded an excellent response, with an increase in the presence of producers and growing interest from designers, emerging brands and product-development-oriented companies.

    The event also confirmed its role as the opening event of Milan Fashion Week, serving as a creative and business hub. Looking ahead, Milano Fashion&Jewels returned from 21 to 23 February 2026 alongside MICAM, MIPEL, TheOneMilano and Sì Sposaitalia Collezioni within the Fashion Link Milano project, an integrated trade fair ecosystem bringing together the entire fashion and accessory supply chain.

    New this edition

    • 1

      BEYOND exhibition cycle

      A new exhibition cycle launching in 2026 that goes 'Beyond the body. Beyond the garment. Beyond the ornament.' The first exhibition, BEYOND BODY, curated by Alba Cappellieri, explores the dialogue between body and design through accessories and garments that transcend traditional boundaries of ornamentation (

      Source
    • 2

      Milano Love Seoul

      A fashion focus bringing a curated selection of Korean brands with high creative content to Milan. Hybrid aesthetics, design research and production quality define an internationally oriented proposal capable of engaging with current global fashion languages (

      Source
    • 3

      DESIGN DIRECTIONS – Fashion Forecast

      A platform initiative that reinforces Milano Fashion&Jewels' role as an orientation and vision platform for the fashion system. It translates macro-scenarios for the next two years into clear, applicable design directions for fashion jewellery and accessories, interpreting materials, forms, colours and languages as operational levers (

      Source
    • 4

      Fashion Link Milano expanded ecosystem

      From September 2026, Fashion Link Milano expands to include Lineapelle and Simac Tanning Tech alongside the existing five shows, bringing the total to seven trade fairs under one coordinated platform at Fiera Milano. A single ticket grants access to multiple events (

      Source

    Testimonials

    We have been coming for many years to look for new items to offer our customers, but also to take inspiration or look for particular stones to combine with coral, since my mother is a coral jewellery creator

    Josephine Candela · Buyer · Coral Point and Sicilia Bedda, Trapani · 2025

    Milan is a beautiful city. Then the fair gives us the possibility to find everything and more. There are suppliers from all over Italy who offer truly creative things: you can find glasses, jewellery, bags, pashminas, carrés, everything a shopkeeper could wish for their shop

    Natasa Chistodoulou · Owner · Natc Jewels, Cyprus · 2025

    It is the first time but it will certainly not be the last! It was incredibly overwhelming to see what you have to offer here, because it is all so different, I think it is one of the best fairs in my opinion!

    Micaela Mocke · Owner · Tribute Store, Cape Town, South Africa · 2025

    Next edition outlook

    2026
    confirmed

    The September 2026 edition of Milano Fashion&Jewels will run from 12 to 14 September at Fiera Milano (Rho). The event marks a new evolutionary step characterised by an expanded international dimension and an ever-greater connection with the global market. The edition offers a curated selection of brands from across Europe, including Spain, Greece and France, alongside growing non-European participation, with particular attention to Brazil. The event continues its commitment to training and supporting emerging talents, with IED fashion design haute couture master's projects showcased on the runway and in exhibition spaces. The September 2026 edition is part of Fashion Link Milano, the new exhibition ecosystem that brings together MICAM, MIPEL, TheOneMilano, Lineapelle, Simac Tanning Tech and Sì Sposaitalia Collezioni. The core theme for the late-2026 showcase is 'The New Retail Culture', focusing on trade buyers transitioning from transactional purchasers into true brand curators (https://www.pambianconews.com/2026/06/05/la-prossima-edizione-di-milano-fashionjewels-punta-sullinternazionalita-486177/; https://www.fashionatingworld.com/new1?start=422)

    Expanded Fashion Link Milano ecosystem with all seven trade fairs operating together at full capacity Growing non-European participation, particularly from Brazil, with new aesthetic proposals and a different approach to jewellery as more than simple ornament Strengthened collaboration with Milan* Loves Seoul, offering selected brands the opportunity to participate in Seoul Fashion Week and exhibit in a concept store in the Gangnam district Continued partnership with Bijorhca – Who's Next, with exchanges of visibility between Paris and Milan Ready to Show special area dedicated to fashion sourcing, organised by Tortona Design & Fashion under Georges Papa, positioned as a cornerstone section of the exhibition Focus on 'The New Retail Culture' theme with emphasis on brand curation, storytelling and the evolution of retail strategies Debut of the BEYOND exhibition cycle, with the first exhibition BEYOND BODY curated by Alba Cappellieri Participation of the Regione Siciliana with a collective of 26 fashion and jewellery brands

    Impact

    A bigger and stronger platform

    The September 2025 edition of Milano Fashion&Jewels closed with 660 brands from 34 countries and 16,863 visitors from 95 countries, registering +8.3% growth compared to September 2024. The event confirmed its role as the opening event of Milan Fashion Week and a strategic hub for the international fashion retail system. Buyers from strategic European markets such as Spain, Greece, France, Germany and Switzerland, and from non-European countries including Brazil, the United States, Canada, Paraguay, South Korea and Japan, confirmed the centrality of Milano Fashion&Jewels in the international trade fair landscape. The strength of this edition lay in its ability to bring together fashion jewels, fashion accessories and apparel collections in a synergistic context, valuable for contemporary retail seeking coordinated and cohesive proposals. The Sourcing area recorded an excellent response, with an increase in producers and growing interest from designers, emerging brands and product-development-oriented companies (https://www.milanofashionjewels.com/press/comunicati-stampa/milano-fashion-jewels-2025-chiude-con-successo--internazionalita.html)

    Audience quality

    High-value decision-makers

    The September 2025 edition attracted 16,863 visitors from 95 countries, with 30% international participation, confirming the event's global reach. Buyers from strategic European markets such as Spain, Greece, France, Germany and Switzerland attended, alongside non-European buyers from Brazil, the United States, Canada, Paraguay, South Korea and Japan. International buyers represented more than 40 countries, with strong representation from Europe and growing participation from emerging and high-potential markets such as the United Arab Emirates, South Africa, Kenya and Morocco, as well as Asian countries including China, Japan and South Korea. The event attracted qualified retail professionals including boutiques, concept stores, department stores, multi-brand retailers, distributors and wholesalers. Exhibitors expressed great satisfaction, highlighting a strong increase in foreign visitors and renewed interest in the offering presented. Buyers and operators emphasised the high quality of collections and the strong fashion content of both Made in Italy and international production (https://www.milanofashionjewels.com/press/comunicati-stampa/milano-fashion-jewels-2025-chiude-con-successo--internazionalita.html; https://www.liberoquotidiano.it/articolo_blog/blog/daniela-mastromattei/44179809/accessori-gioielli-e-abbigliamento-a-fiera-milano.amp)

    Exhibitor outcomes

    Real business growth

    Exhibitor feedback from the September 2025 edition highlighted several tangible benefits of participation. Brazilian exhibitors reported connecting with buyers from across Europe, Russia and Kazakhstan, with strategic connections that translated into business deals. First-time participants such as Mario Britto described the experience as remarkable, making numerous contacts with people from around the world. The ALO Photo Tube contest winners, Koko di Alma and Dago Jewels, demonstrated how participation provided practical tools for content creation, with Koko di Alma noting that the tool 'allowed me to create professional content in just a few minutes—ideal when time and space are limited.' Dago Jewels emphasised that the experience 'pushed me to step out of my habits, rethinking shapes and combinations I might never have explored otherwise.' The presence of 41% first-time exhibitors indicates a dynamic exhibition floor that continuously renews its offer, while the 660 brands from 34 countries confirm the event's ability to attract a diverse and international exhibitor base (https://preciousbrazil.com; https://www.milanofashionjewels.com/en/news0/news/spotlight-on-mfj-brands/milano-fashion-jewels-e-alo-photo-tube--quando-la-creativita-inc.html; https://www.panorama.it/lifestyle/moda/milano-fashionjewels-svela-le-novita-di-660-espositori)

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe

    Why it matters

    Milano Fashion&Jewels is the only international B2B trade fair entirely dedicated to fashion accessories, jewellery, ready-to-wear and seasonal apparel, held twice a year at Fiera Milano. It serves as a key observatory for emerging trends and market evolution, positioned in the lead-up to Milan Fashion Week. The September 2026 edition holds particular strategic significance as it coincides with the full-scale launch of Fashion Link Milano — an integrated ecosystem uniting seven trade fairs across the fashion supply chain, from finished collections to materials and technology. With a curated platform connecting 650+ brand exhibitors, 40% international exhibitors, and buyers from 125+ countries, the event provides a concentrated environment where brands, designers, retailers and distributors can discover collections, interpret industry directions and build business relationships. The enhanced incoming buyer programme with ICE Agenzia support and the digital matchmaking platform further amplify commercial opportunities. For buyers, the event offers a curated selection of fashion jewellery, accessories and apparel that reflects current market demands for cross-seasonal collections, material innovation and brand storytelling. For exhibitors, it represents a strategic gateway to the Italian and European retail market at a time when fashion jewellery is expanding beyond dedicated stores into broader retail contexts (https://www.milanofashionjewels.com/en/; https://it.fashionnetwork.com/news/Milano-fashion-jewels-il-lusso-non-si-misura-piu-in-oro-e-argento,1809440.html; https://ch.fashionnetwork.com/it-ch/news/Gioielli-e-accessori-invadono-i-negozi-moda,1864388.html)

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    From Precious Metals to Material Innovation

    With gold and silver prices at record highs, jewellery designers are shifting toward alternative materials including porcelain, artistic glass, fine fabrics, bronze and bamboo, redefining luxury through creative research and original design rather than precious metal content. The 2025 to 2026 silver price rally has pressured suppliers to reduce weights of precious metals and raise carats of gemstones in some jewellery pieces to keep prices accessible (https://it.fashionnetwork.com/news/Milano-fashion-jewels-il-lusso-non-si-misura-piu-in-oro-e-argento,1809440.html

    Source
    02

    Cross-Seasonal and Transversal Collections

    Responding to a rapidly expanding market, collections are increasingly designed to be cross-seasonal and transversal. Resort collections for beachwear and summer lifestyle offer solutions that integrate easily into diverse assortments, suitable for both urban boutiques and concept stores in tourist destinations. The trend reflects a shift away from traditional seasonal segmentation toward versatile, year-round product offerings (

    Source
    03

    The Buyer as Brand Curator

    Trade buyers are transitioning from traditional transactional purchasers into true brand curators. The core theme for late 2026, 'The New Retail Culture,' focuses on how selection, value and experience are reshaping retail. Buyers are increasingly prioritising brand narrative, supply-chain transparency and product longevity, and the growing role of technology and artificial intelligence in buying strategies is reshaping how collections are selected (https://oa.chinaleather.org

    Source
    04

    Hearts, Vibrant Colours and Minimalism

    Heart shapes, minimalist pieces in precious metals in response to a prolonged price rally, and an array of vibrant colours for summer 2026 dominated trends at the February 2026 edition. Summery style featured bright colours including red Mediterranean coral, orangey-yellow amber, and exuberant hues in stones, crystals and beads. Many jewellery designs manifested minimalism, likely impacted by the silver price rally, with some items made from base metal alloys such as brass plated in precious metals (

    Source
    05

    Fashion Jewellery Expanding Beyond Dedicated Stores

    The fashion jewellery category has expanded beyond dedicated retail points to increasingly feature in other store types, from apparel to gift shops. Through jewellery or accessories, retailers are building store identity and transforming the point of sale into a place of look creation, not just purchase. This shift is driving demand for distinctive, narrative-driven pieces that complement apparel assortments (

    Source
    06

    Sustainability and Circularity as Core Purchasing Criteria

    Sustainability has moved from a niche concern to a core purchasing criterion for buyers. The Exploring Sustainable Fashion area at Milano Fashion&Jewels, curated by Guya Manzoni of Sfashion-Net, positions itself as an observatory on sustainability, transparency, and quality, increasingly central themes in buyers' purchasing strategies. A dedicated talk on circularity and sustainability at Med Italy in Naples reflected on how the entire supply chain must move in synergy to meet a market that increasingly demands durable, ethical products with high added value (

    Source

    Market news

    Latest updates from across the market.

    Fashion Link Milano unites 1,848 brands across seven trade shows

    Read

    Over 220 international buyers expected from 40 countries

    Read

    Milano Fashion&Jewels strengthens international focus for September 2026

    Read

    Milano Fashion&Jewels February 2026 edition showcases material creativity

    Read

    Bain: Jewellery emerges as luxury's bright spot as market finds stability

    Read

    Global jewellery market projected to reach US$391.28 billion in 2026

    Read

    European Fashion Jewellery & Accessories Trade Show Circuit (2026–2027)

    September 2026 – March 2027

    Milano Fashion&Jewels sits within a dense European circuit of fashion jewellery, accessories and apparel trade fairs that run from September through February, aligning with the seasonal buying calendar. The circuit covers finished product shows (Bijorhca, Bisutex, Madridjoya), high-end jewellery events (Vicenzaoro, Inhorgenta) and multi-category fashion platforms (Who's Next, Premiere Classe, Milano Unica). Buyers and exhibitors can strategically plan across these events to cover the full spectrum from high jewellery to fashion accessories and sourcing. Milano Fashion&Jewels distinguishes itself through its integrated Fashion Link Milano ecosystem, which co-locates seven complementary trade fairs at Fiera Milano, offering a unified platform for the entire fashion supply chain

    September 2026 – Milan Fashion Week Buying Window

    Milano Fashion&JewelsMICAMMIPELTheOneMilanoLineapelleSimac Tanning TechSì Sposaitalia Collezioni

    Milano Fashion&Jewels runs 12–14 September 2026 as part of Fashion Link Milano. This window coincides with the start of Milan Fashion Week, providing buyers with access to collections across the fashion supply chain from finished products to materials and technology (

    October 2026 – Paris Fashion Week Accessory Window

    Premiere ClasseJILL

    Premiere Classe and JILL run 2–5 October 2026 at Jardin des Tuileries during Women's Fashion Week, offering fashion accessories and limited-edition designer collections. This window is ideal for buyers seeking avant-garde and emerging designer accessories (

    January 2027 – European Winter Buying Window

    Bijorhca ParisWho's Next ParisSalon International de la LingerieInterfilière ParisVicenzaoro Winter

    A dense mid-January window in Europe: Vicenzaoro Winter runs 15–19 January 2027 in Vicenza, while Bijorhca, Who's Next, Salon International de la Lingerie and Interfilière Paris run concurrently 16–18 January 2027 at Porte de Versailles in Paris. This window offers comprehensive coverage of high jewellery and fashion accessories in the same week (https://www.vicenzaoro.com/en/vicenzaoro-shows

    February 2027 – Munich Jewellery & Watch Window

    INHORGENTA MUNICH

    INHORGENTA MUNICH runs 19–22 February 2027 at Messe München, bringing together approximately 900 exhibitors and 1,200 brands from 35+ countries. This is the principal winter showcase for fine jewellery, watches and gemstones in the German-speaking market (

    All dates are sourced from official organiser websites or official press releases. Some 2027 September dates (Bisutex, Madridjoya, Milano Fashion&Jewels September 2027) are not yet confirmed on official sites and are marked as estimated in content_confidence.uncertain. Buyers should verify schedules closer to the event dates

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MXP

    Milan Malpensa Airport

    Malpensa Express train connects Terminal 1 and Terminal 2 to Milano Cadorna, Milano Centrale and Milano Porta Garibaldi; from those stations take Metro M1 to Rho-Fieramilano. Direct bus from Malpensa Terminal 1 to Rho-Fiera railway station takes about 30 minutes. Dedicated organiser shuttle service from Malpensa Terminal 1 (Exit 7 – private bus area) and Terminal 2 (Bus Stand 10) to Fiera Milano Porta SUD operates on all exhibition days (

    approximately 35 km

    to venue

    40–50 minutes by car or private transfer

    by car

    LIN

    Milan Linate Airport

    Linate is the closest airport to Fiera Milano Rho. M4 blue metro line connects Linate Airport directly to the city centre (San Babila), then take M1 red line to Rho-Fieramilano. Dedicated organiser shuttle service from Linate Airport Arrivals Area (bus bay zone) to Fiera Milano Porta SUD operates on all exhibition days with departures at 08:45, 10:45 and 13:15 (Saturday and Sunday) and 08:45 and 10:45 (Monday). Return shuttles from Porta SUD to Linate run at 16:00 and 18:00 (

    approximately 16–20 km

    to venue

    30–40 minutes by car or taxi

    by car

    BGY

    Milan Bergamo Orio al Serio Airport

    Bergamo Orio al Serio is the furthest of Milan's three main airports. Bus services connect the airport to Milan. Dedicated organiser shuttle service from Bergamo airport arrivals exits to Fiera Milano Porta SUD is listed by the organiser; check the official shuttle page for current schedules (

    approximately 50–60 km

    to venue

    50–60 minutes by car or shuttle

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium (4-5 star)
    Rho / Fiera Milano district (walking distance to venue)

    USD 150–350 / night

    NH Milano Fiera is the closest full-service hotel, located at Viale degli Alberghi 1, Rho, directly adjacent to the exhibition centre within a 10-minute walk of the Rho Fiera Metro stop. The hotel has 398 rooms, 16 meeting rooms, 3 restaurants and free Wi-Fi. Rates from Trip.com start from US$76 but can reach US$282 during peak periods (https://www.trip.com/hotels/rho-hotel-detail-774187/nh-milano-fiera). AS Hotels offers three 4-star properties strategically positioned to reach Fiera Milano Rho in a few minutes: AS Hotel Dei Giovi, AS Hotel Limbiate Fiera and AS Hotel Sempione (

    Mid-Range (3-4 star)
    Rho, Pero and surrounding municipalities within 5-10 km of venue

    USD 90–180 / night

    Several 3- and 4-star hotels are located within a short drive or shuttle ride of Fiera Milano Rho, including Italiana Hotels Milan Rho Fair, Leonardo Hotel Milan Rho Fiera, Hotel Rho Fiera, Phi Hotel Milano and Hotel Esperia. These hotels offer convenient access to the venue by car or shuttle. Phi Hotel Milano is a 4-star hotel near the Rho-Fiera exhibition centre with a rooftop restaurant and free underground parking (https://www.trivago.com/en-US/oar/phi-hotel-milano-baranzate). Italiana Hotels Milan Rho Fair is connected to the convention centre within a 15-minute drive of Fiera Milano (

    Budget (2-3 star)
    Rho town centre and north-west Milan

    USD 60–110 / night

    Economy options such as ibis Milano Fiera, Hotel Esperia and local B&Bs provide practical accommodation for budget-conscious exhibitors and visitors. Many are located within 15-20 minutes of the venue by car or metro. ibis Milano Fiera is described as an economy benchmark suitable for budget-conscious exhibitors (https://www.kcmice.com/news_details/2322.html). Hotel Esperia is located only 90 metres from Rho Station and 4.8 km from Rho Fiera Milan Station (

    Luxury / City Centre (4-5 star)
    Milan city centre (Duomo, Brera, Porta Nuova districts)

    USD 250–600 / night

    Staying in central Milan offers access to the city's fashion district, restaurants and cultural attractions, with a 30-40 minute commute to Fiera Milano Rho via Metro M1. Options include Unahotels Maison Milano, Hotel Spadari al Duomo, The Gray, Straf Hotel and Hotel La Madonnina. Metro M1 from Duomo to Rho-Fieramilano takes approximately 24-30 minutes (https://www.rome2rio.com

    Local transport

    Get around the city with these convenient transport options.

    Metro (M1 red line)

    Estimated cost€2.20 per single 90-minute ticket (urban fare)
    Best forRho-Fieramilano station (terminus) — directly connected to the fairgrounds via East Gate Entrance. From central Milan (Duomo, Cadorna, Loreto), take M1 westbound to Rho-Fieramilano. From Milano Centrale, take M2 to Cadorna then change to M1 direction Rho-Fieramilano. Journey from central Milan approximately 30–35 minutes

    The M1 red line provides the most direct public transport access to Fiera Milano Rho. Rho-Fieramilano is the terminus station and is located within walking distance of the East Gate entrance. Trains run frequently throughout the day. Contactless bank cards and digital wallets are accepted at metro turnstiles. More information at www.atm.it (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html

    Train (Trenord / Trenitalia / Italo)

    Estimated costVaries by route and operator; regional tickets from Milan start at approximately €2.20–€5
    Best forRho Fiera railway station is located within the exhibition centre and served by high-speed, regional and suburban trains. Trenord suburban lines S5 (Varese-Milano Passante-Treviglio) and S6 (Novara-Milano Passante-Pioltello) stop at Rho Fiera Milano without changes. Regional lines from Milano Porta Garibaldi, Milano Centrale and Milano Cadorna also connect directly. High-speed trains from other Italian cities connect to Milano Centrale, from where regional or suburban trains reach Rho Fiera

    Rho Fiera Milano station is within walking distance of the fairgrounds. Trenord operates the main rail links to the Rho Fiera Milano hub. From Malpensa Airport, take the Malpensa Express to Milano Porta Garibaldi or Milano Centrale, then transfer to a train to Rho Fiera. From Linate Airport, take the M4 metro to Milano Forlanini or Milano Dateo, which are directly connected to Rho Fiera by S5 and S6 lines. More information at www.trenord.it, www.trenitalia.com and www.italotreno.it (https://www.trenord.it/en/news/trenord-informs/latest-news/trenord-and-fiera-milano-together-for-sustainable-mobility-to-the-rho-fairgrounds/

    Shuttle bus (organiser service)

    Estimated costFree for registered visitors (airport shuttles may require booking)
    Best forConnections between Fiera Milano Porta SUD and: Milano Central Station (return only, 16:00–18:15 on all exhibition days), Linate Airport (departures from Linate at 08:45, 10:45 and 13:15 on Saturday and Sunday; 08:45 and 10:45 on Monday; return from Porta SUD at 16:00 and 18:00), Malpensa Airport Terminal 1 and Terminal 2, and Orio al Serio Airport. Connecting shuttles also run between P2/P3 parking lots and South/East Gates

    Dedicated shuttle services operate on all exhibition days. The Milano Central Station shuttle is return-only from Porta SUD. Connecting parking shuttles run from 8:15 a.m. to 7:15 p.m. Check the official shuttle page for exact departure points and times (

    Taxi / ride-hailing

    Estimated costApproximately €90–€100 from Malpensa Airport to Fiera Milano Rho; approximately €60–€70 from Linate Airport; approximately €120–€130 from Bergamo Orio al Serio to Milan city centre (then metro to venue)
    Best forTaxi ranks are available at the fairgrounds. Reservations can be made by calling +39 02.8585, +39 02.6969, +39 02.4040, +39 02.4000 or +39 02.5353. A shared taxi service is available at Porta Sud and Porta Est, allowing passengers to share rides to compatible destinations. Ride-hailing apps Uber and FreeNow operate in Milan

    Taxi fares are regulated by Regione Lombardia. The average fare from Malpensa is €90–€100 (including tolls and supplements), covering approximately 40 km in 25–35 minutes without traffic. From Linate, the average fare is €60–€70 for approximately 25 km in 45–55 minutes depending on traffic. Ride-hailing services are also available (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html

    Parking

    Estimated costDaily rates vary by lot: P4 charges €14.50 per day; PM2 charges from €14.50 for the first 4 hours up to €20.00 per day. Parking is free for holders of a disabled parking permit
    Best forFiera Milano Rho has seven parking areas: P1, P2, P3, P4, P5 (surface lots) and PM1, PM2 (multi-storey), with over 10,000 visitor parking spaces. Motorway access via A50 Tangenziale Ovest, A4 Venezia, A8 Varese and A9 Como (exits: fieramilano, Pero-fieramilano)

    Parking can be booked in advance via the official APCOA portal at fieremilano.apcoa.it. Connecting shuttles run from 8:15 a.m. to 7:15 p.m. on all exhibition days from P2 and P3 parking lots to South Gate and East Gate. South Gate is the recommended entrance for car and taxi arrivals. Electric vehicle charging points are available at P4 (6 Quick stations and 2 Fast DC charging points). Be aware that during major trade fair periods, traffic around the venue can be heavy, especially when multiple events overlap (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html; https://www.apcoa.it/ricarica-elettrica/sedi/rho/p4

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Visa for Business (Type C)Non-EU/EEA nationals who require a visa to enter the Schengen Area and are travelling to Italy for business purposes, including participation in trade fairs, exhibitions and commercial negotiations, for stays not exceeding 90 days within any 180-day period ($90.0015 calendar days standard; may be extended to 30–45 calendar days in individual cases (
    Schengen Visa for Official Mission (Type C)Holders of diplomatic, service or other official passports travelling on official government business (—Varies by consulate; typically 15 calendar days

    Citizens of EU/EEA countries and many other nationalities (including the United States, United Kingdom, Canada, Australia, Japan, South Korea, Israel, New Zealand, Singapore, Brazil, Argentina, Mexico, Chile, and others) do not need a visa for short business visits to Italy of up to 90 days within any 180-day period. Nationals of Albania, Bosnia and Herzegovina, North Macedonia, Moldova, Montenegro, Serbia, and Ukraine qualify for visa-free entry only if they hold biometric passports. Citizens of San Marino and the Holy See are exempt under all circumstances. An official visa exemption list for 2026 covers dozens of countries worldwide, but only Mauritius and Seychelles are included from Africa. Travellers should verify their specific nationality requirements with the Italian embassy or consulate in their country of residence (https://vistoperitalia.esteri.it/home/en; https://yen.com.gh/people/266088-italy-visa-exemption-list-2026-full-list-african-countries-whose-citizens-visit-visa/)

    Italy accepts the ATA Carnet for temporary admission of goods for trade fairs and exhibitions. The ATA Carnet is an international customs document that allows duty-free and VAT-free temporary import of goods for up to 12 months, provided they are re-exported within the validity period. In Italy, ATA Carnets are issued and managed by the individual Chambers of Commerce. Exhibitors should apply for an ATA Carnet in their home country before travelling. Goods covered include samples, professional equipment, and items for display at trade fairs. The carnet must be presented to Italian customs at the point of entry. From 1 June 2026, a digital ATA Carnet version will be introduced alongside the paper version for operations entering and leaving the EU, with a transitional period until the end of 2026 (https://www.milomb.camcom.it/en/ata-carnet; https://www.adm.gov.it/portale/-/carnet-a-t-a-)

    Official visa page

    Weather

    September in Milan brings mild to warm days with average highs of approximately 25°C (77°F) and lows of approximately 16°C (61°F). Rainfall averages around 72 mm spread over roughly 5 days, so occasional rain is possible. Evenings can be cooler, so a light jacket is advisable. September is generally less humid than the peak summer months, making it comfortable for walking and outdoor activities (https://dailyweatherhistory.com/weather-in-milan-in-september/)

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Fiera Milano Rho is directly connected to Milan's public transport network via Metro M1 (red line) to Rho-Fieramilano station, which is located at the East Gate entrance. The M1 line passes through Duomo, Cadorna and Loreto, with journeys from central Milan taking approximately 30–35 minutes. Trenord regional and high-speed trains serve Rho Fiera railway station, with connections from Milano Centrale, Milano Porta Garibaldi and Milano Cadorna. Malpensa Express provides direct rail access to Malpensa Airport from Milano Cadorna, Milano Centrale and Milano Porta Garibaldi. The venue is easily accessible from the A50 Tangenziale Ovest, A4 Venezia, A8 Varese and A9 Como motorways. Over 10,000 parking spaces are available across seven parking areas (P1–P5, PM1, PM2) (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html; https://www.milanofashionjewels.com/en/visitare/info-utili/navette.html)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Milan as a Global Fashion Capital

    Milan is one of the world's recognized fashion capitals, alongside Paris, New York and London. The city hosts Milan Fashion Week twice a year, and Milano Fashion&Jewels is positioned as the opening event of the fashion week calendar. The September 2026 edition runs 12–14 September, preceding Milan Fashion Week (22–28 September 2026). For international visitors, the September edition offers the opportunity to experience Milan's fashion ecosystem at its most active, with the trade fair, showrooms, and fashion week events occurring in close succession (

    Business Dress and Presentation

    In Milan, professional presentation is taken seriously. For a first business meeting, a well-cut suit in navy or charcoal is a dependable choice for men; women have greater flexibility with tailored trousers, dresses, skirts, jackets and coordinated separates. Fit is particularly important in Milan, and polished leather shoes are expected. The concept of 'spezzato' — wearing a jacket and trousers in different fabrics — is accepted in Italian professional style. Attention to detail and respect for the occasion are key cultural values in Milanese business settings (https://easymilano.com/

    Business Lunch and Aperitivo Culture

    Business lunches in Milan follow Italian dining etiquette: the inviting party always pays, and attempting to split the bill in a formal business context can be a faux pas. Lunch breaks are taken seriously, with time to enjoy an espresso uninterrupted by work. Aperitivo — pre-dinner drinks with light snacks — is a popular Milanese tradition and a common setting for informal business networking after trade fair hours (

    Greetings and Language

    In Italy, starting with 'buongiorno' (good morning) or 'buonasera' (good evening) before making a request or placing an order reflects respect and cultural awareness. While English is widely spoken in the fashion industry, attempting a few words in Italian is appreciated. Milanese business culture blends relationship-building with efficiency, making small talk and personal connection important before moving to business discussions (

    Milan's Fashion District (Quadrilatero della Moda)

    The Quadrilatero della Moda (Fashion Rectangle) is Milan's luxury shopping district, defined by Via Monte Napoleone, Via della Spiga, Via Sant'Andrea and Via Manzoni. This area concentrates high fashion flagship stores, many of which are architectural works in their own right. For trade fair visitors, the Quadrilatero offers insight into retail trends and visual merchandising practices that can inform purchasing decisions (

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Milan Malpensa Airport (MXP)

    Milan is served by three airports: Malpensa (MXP, main international hub), Linate (LIN, closest to the city and venue) and Bergamo Orio al Serio (BGY, low-cost carriers). Book flights in advance as September is a busy period due to Milan Fashion Week. Malpensa Express train provides direct rail connections from the airport to Milano Cadorna, Milano Centrale and Milano Porta Garibaldi. Free organiser shuttles run from all three airports to Fiera Milano Porta SUD on exhibition days

    Visa

    Non-EU/EEA nationals who need a visa to enter the Schengen Area must obtain a Schengen Short-Stay Visa for Business (Type C) to attend Milano Fashion&Jewels as an exhibitor, buyer or trade visitor. EU/EEA citizens and nationals of visa-exempt countries do not need a visa for stays up to 90 days within any 180-day period (https://vistoperitalia.esteri.it/home/en)

    Processing: 15 calendar days standard; may be extended to 30–45 calendar days in individual cases

    Applications should be submitted to the Italian embassy or consulate responsible for the applicant's country of residence. Supporting documents typically include an invitation letter from the event organiser or exhibiting company, proof of accommodation, travel insurance with minimum €30,000 medical coverage, financial means, and confirmed travel tickets. The event organiser can provide a visa support letter for registered exhibitors and buyers. Apply at least 15 calendar days before intended travel and no earlier than six months before the visit. During peak season, allow additional time (https://home-affairs.ec.europa.eu/policies/migration-and-asylum/eu-immigration-portal/international-service-provider-italy_en; https://visa.vfsglobal.com/one-pager/italy/indonesia/english/)

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Rho / Fiera Milano district (walking distance or short shuttle to venue, best for exhibitors and buyers with early meetings) · Pero / Rho Fiera metro corridor (convenient Metro M1 access, good balance of price and proximity) · Milan city centre (Duomo, Brera, Porta Nuova) for access to fashion district, dining and cultural attractions, with 30-40 minute metro commute to venue

    Premium (4-5 star)

    US$150–350 per night

    Book

    Mid-Range (3-4 star)

    US$90–180 per night

    Budget (2-3 star)

    US$60–110 per night

    Luxury / City Centre (4-5 star)

    US$250–600 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Milan is served by three airports: Malpensa (MXP, approximately 35 km, 40-50 minutes by car), Linate (LIN, approximately 16-20 km, 30-40 minutes by car) and Bergamo Orio al Serio (BGY, approximately 50-60 km, 50-60 minutes by car). Free organiser shuttle services connect Fiera Milano Porta SUD with Linate Airport, Malpensa Airport Terminal 1 and Terminal 2, and Orio al Serio Airport on all exhibition days. From Linate, departures are at 08:45, 10:45 and 13:15 (Saturday and Sunday) and 08:45 and 10:45 (Monday). Return shuttles from Porta SUD to Linate run at 16:00 and 18:00. Malpensa Express train connects the airport to Milano Cadorna, Milano Centrale and Milano Porta Garibaldi, from where Metro M1 reaches Rho-Fieramilano (https://www.milanofashionjewels.com/en/visitare/info-utili/navette.html; https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Hotel → venue: For hotels in the Rho / Fiera Milano district, the venue is accessible on foot or via a short shuttle ride. NH Milano Fiera is within a 10-minute walk of the Rho Fiera Metro stop and directly adjacent to the exhibition centre. For hotels in central Milan, take Metro M1 (red line) to Rho-Fieramilano station (terminus), which is directly connected to the fairgrounds via East Gate Entrance. The journey from Duomo takes approximately 24-30 minutes. From Milano Centrale, take M2 to Cadorna and change to M1 direction Rho-Fieramilano (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Ride-hail: Taxi ranks are available at the fairgrounds. Reservations can be made by calling +39 02.8585, +39 02.6969, +39 02.4040, +39 02.4000 or +39 02.5353. A shared taxi service is available at Porta Sud and Porta Est of Fiera Milano, allowing passengers to share the ride with others travelling to compatible destinations. Ride-hailing apps Uber and FreeNow operate in Milan. Approximate taxi fares: Malpensa Airport to Fiera Milano Rho approximately €90; Linate Airport to Fiera Milano Rho approximately €60-70 (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html; https://milano.taxi/fiera-milano-rho-taxi-e-ncc-collegamenti-aeroporto-guida-completa-2026/)

    Public transit: Metro M1 (red line) connects Rho-Fieramilano station (terminus) directly to the fairgrounds via East Gate Entrance. The M1 line passes through Duomo, Cadorna, Loreto and other central Milan stations. A standard ATM urban ticket costs €2.20 and is valid for 90 minutes. Rho Fiera railway station is served by Trenord regional and suburban trains (S5/S6/S11) and high-speed trains, with connections from Milano Centrale, Milano Porta Garibaldi and Milano Cadorna. From Linate Airport, take M4 blue line to San Babila and change to M1 red line direction Rho-Fieramilano (https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html; https://www.milanounica.it/en/how-to-reach-the-trade-show-area)

    Parking: Fiera Milano Rho has seven parking areas: P1, P2, P3, P4, P5 (surface lots) and PM1, PM2 (multi-storey), with over 10,000 visitor parking spaces. Parking can be booked in advance via the official APCOA portal at fieremilano.apcoa.it. Daily parking rates vary by lot: P4 charges €14.50 per day with a promotional rate of €2.00 per hour and a maximum daily rate of €6.00 for up to 24 hours. P2 charges from €14.50 for the first 4 hours up to €20.00 per day. Parking is free for holders of a disabled parking permit. Connecting shuttles run from 8:15 a.m. to 7:15 p.m. on all exhibition days from P2 and P3 parking lots to South Gate and East Gate (https://www.apcoa.it/ricarica-elettrica/sedi/rho/p4; https://www.apcoa.it/sosta-breve/sedi/rho/p2; https://www.milanofashionjewels.com/en/visitare/info-utili/come-arrivare.html)

    Weather

    Plan and pack for the event climate.

    Month: September

    Temperature: 16–25°C (61–77°F)

    Seasonality: September is early autumn in Milan. Rainfall averages around 72 mm spread over roughly 5 days. Early September sees warmer temperatures, averaging highs of 27.2°C and lows of 17.9°C. The weather is generally pleasant with comfortable humidity levels compared to peak summer months

    Packing: Pack light layers for mild to warm days and a light jacket or sweater for cooler evenings. Bring a compact umbrella or rain jacket for occasional showers. Comfortable walking shoes are essential given the size of the exhibition complex. Business attire is appropriate for meetings; Milanese business culture values polished, well-fitted clothing

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:00Depart central Milan by Metro M1 (red line) towards Rho-Fieramilano. Journey approximately 30–35 minutes
    2. 08:45Arrive at Fiera Milano Rho. Use East Gate Entrance (closest to the metro) and collect your badge if not already done
    3. 09:00Begin visiting exhibitors. Start with Fashion Jewels and Apparel sections, following your pre-planned agenda from the Digital Platform
    4. 12:30Lunch at one of the refreshment points within the exhibition centre
    5. 13:30Continue with Fashion Accessories, F&J Delivery and Fashion Sourcing sections. Attend scheduled meetings with exhibitors
    6. 16:00Optional: take the return shuttle from Porta SUD to Milano Central Station (runs 16:00–18:15 on all exhibition days)
    7. 17:00Return to central Milan and visit the Duomo, Galleria Vittorio Emanuele II or the Quadrilatero della Moda fashion district

    Plan your trip

    Planning

    Best day to visit: Monday, 14 September 2026

    The final day of the event (Monday, 14 September 2026) typically has lighter visitor traffic compared to the opening weekend, allowing more focused conversations with exhibitors and less crowded aisles. Closing day may also feature end-of-show announcements and the final rounds of the Professione Moda Giovani Stilisti competition, where winners present fashion shows during the September edition. Visitors with flexible schedules should prioritise this day for in-depth meetings and last-minute sourcing decisions

    T

    Register for the event and create your Fiera ID — Free admission is reserved for professionals in the fashion, accessories and jewellery sectors. Create a Fiera ID personal account to obtain your admission ticket and access the Digital Platform (

    T

    Book flights and accommodation — September is a busy period due to Milan Fashion Week. Book flights to Milan Malpensa (MXP), Linate (LIN) or Bergamo Orio al Serio (BGY) early. Use the official hotel booking portal at hotels.micodmc.it for accommodation (

    T

    Apply for Schengen visa if required — Non-EU/EEA nationals who require a visa should apply for a Schengen Short-Stay Visa for Business (Type C) at the Italian embassy or consulate. Standard processing time is 15 calendar days but can take longer during peak season (

    T

    Plan your visit using the Digital Platform — Browse the exhibitor list, identify relevant brands, and request meetings through the Digital Platform before the fair opens. Arriving with a structured agenda makes your visit more focused (

    T

    Download the event App and finalise travel logistics — Download the official Milano Fashion&Jewels App for navigation and updates. Confirm your airport-to-venue transport: Metro M1 to Rho-Fieramilano station (East Gate) or the free organiser shuttle from Linate, Malpensa or Orio al Serio airports (

    T

    Prepare your badge and documents — Ensure your Fiera ID is active. Bring a valid ID or passport for badge collection on site. Print or save your registration confirmation (

    T

    Check the event schedule and finalise your route — Review the final programme for fashion shows, talks and workshops. Plan your route through the five product sections: Fashion Jewels, Apparel, F&J Delivery, Fashion Accessories and Fashion Sourcing (

    Sample visitor itinerary

    Route-optimised day
    08:00

    Depart central Milan by Metro M1 (red line) towards Rho-Fieramilano. Journey approximately 30–35 minutes

    Metro M1 — Rho-Fieramilano station
    08:45

    Arrive at Fiera Milano Rho. Use East Gate Entrance (closest to the metro) and collect your badge if not already done

    East Gate Entrance (Porta Est), Fiera Milano Rho
    09:00

    Begin visiting exhibitors. Start with Fashion Jewels and Apparel sections, following your pre-planned agenda from the Digital Platform

    Exhibition halls, Fiera Milano Rho
    12:30

    Lunch at one of the refreshment points within the exhibition centre

    Fiera Milano Rho catering areas
    13:30

    Continue with Fashion Accessories, F&J Delivery and Fashion Sourcing sections. Attend scheduled meetings with exhibitors

    Exhibition halls, Fiera Milano Rho
    16:00

    Optional: take the return shuttle from Porta SUD to Milano Central Station (runs 16:00–18:15 on all exhibition days)

    Porta SUD shuttle stop
    17:00

    Return to central Milan and visit the Duomo, Galleria Vittorio Emanuele II or the Quadrilatero della Moda fashion district

    Piazza Duomo / Quadrilatero della Moda, Milan

    Side trips

    5

    Milan Cathedral (Duomo di Milano)

    Landmark / Cathedral

    Approximately 35–40 minutes from Fiera Milano Rho by Metro M1 to Duomo station

    Iconic Gothic cathedral at the heart of Milan, featuring stunning marble façades, spires and rooftop terraces with panoramic city views. A must-see for first-time visitors to Milan (

    Galleria Vittorio Emanuele II

    Historic Shopping Arcade / Landmark

    Adjacent to Piazza Duomo, approximately 35–40 minutes by Metro M1

    One of the world's oldest shopping galleries, known for its elegant glass-vaulted architecture and luxury boutiques. A symbol of Milan as a fashion capital (

    Quadrilatero della Moda (Fashion District)

    Luxury Shopping District

    Approximately 35–40 minutes by Metro M1 to San Babila station

    Milan's high-fashion shopping district, defined by Via Monte Napoleone, Via della Spiga, Via Sant'Andrea and Via Manzoni. Flagship stores here are architectural landmarks and showcase the latest retail trends and visual merchandising practices relevant to fashion buyers (

    Teatro alla Scala

    Opera House / Cultural Landmark

    Approximately 35–40 minutes by Metro M1 to Duomo/Cordusio

    World-renowned opera house and temple of lyric music and ballet, located near Piazza Duomo. Guided tours and performances are available (

    Lake Como (Como, Bellagio, Varenna)

    Lake District / Day Trip

    Approximately 37–64 minutes by train from Milano Centrale or Milano Porta Garibaldi to Como San Giovanni or Varenna-Esino

    Stunning lake scenery framed by the Alps, charming lakeside towns with villas and gardens. A recommended day trip or client entertainment option during downtime. Train tickets cost approximately €5–€12 each way (

    Networking spots

    4

    Milano Fashion Library Lounge

    Networking space / lounge

    Located at INNside Melià, Via Fara 41, in central Milan. A recommended space for industry networking, inspiration and meetings with fashion professionals (

    10 Corso Como

    Concept store / café / cultural hub

    A Milan institution where art, fashion, music, design and cooking meet. The inner courtyard leads to a shop and café, making it a popular spot for informal business meetings (

    Nhube Bar at NH Milano Fiera

    Hotel bar / lounge

    Located at Viale degli Alberghi 1, Rho, directly adjacent to the exhibition centre. Convenient for informal meetings with exhibitors and buyers staying near the venue (

    Tortona Fashion District

    District / showroom area

    Milan's Tortona district hosts showrooms, ateliers and creative agencies. During fashion week periods, it becomes a hub for design-focused meetings and networking events. Approximately 30–40 minutes from Fiera Milano Rho by metro and tram (

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 4 nights$240.00
    • Per diem × 4$200.00
    • Visa$90.00
    • Insurance$40.00
    • Flight — Round-trip flight to Milan Malpensa (MXP) from a major European hub$150.00
    Estimated total$720.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Metro M1 single ticket (Milan centre to Rho-Fieramilano)

    both · standard

    EUR 2.2 / per person per ride

    official

    Taxi fare from Malpensa Airport to Fiera Milano Rho

    both · standard

    EUR 90–100 / per vehicle

    estimate

    Taxi fare from Linate Airport to Fiera Milano Rho

    both · standard

    EUR 60–70 / per vehicle

    estimate

    Parking — P4 surface lot (daily rate)

    both · standard

    EUR 14.5 / per day

    official

    Parking — PM2 multi-storey (daily rate)

    both · standard

    EUR 14.5–20 / per day

    official

    Visa — Schengen Short-Stay Business Visa (Type C)

    both · standard

    USD 90 / per person

    official

    Stand — Individual base stand (from 9 sqm, official list price before association discounts)

    exhibitor · standard

    —

    unknown

    Stand — CNA collective space participation fee

    exhibitor · standard

    EUR 800 / per company

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these questions to determine whether Milano Fashion&Jewels is best for you as a visit, an exhibit opportunity, or something to skip

    QUESTION 1 OF 8

    What best describes your primary role or business?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are a trade buyer or industry professional looking to source new products, compare collections, and build supplier relationships for the upcoming season

    Best for

    Boutiques, concept stores, specialty retailers, department store buyers, distributors, and sourcing professionals seeking new collections and brands

    Min. budget

    $1,200.00

    Timeline

    T-60 to T-30 days before the event for registration and travel planning

    Risks

    Large venue requires advance planning to navigate efficiently

    Competing events during Milan Fashion Week may limit hotel availability

    Not all exhibitors may align with your specific retail profile

    exhibit

    You are a brand or manufacturer ready to present a commercial collection to international buyers and you can commit to the full participation timeline

    Best for

    Brands, designers, manufacturers, and producers of fashion jewellery, apparel, accessories, and fashion sourcing services seeking to expand their retail network

    Min. budget

    $4,000.00

    Timeline

    T-120 to T-90 days before the event for stand booking and preparation

    Risks

    High competition among 650+ exhibitors for buyer attention

    Significant upfront investment in stand space, travel, and logistics

    ROI depends on effective pre-show marketing and lead capture

    skip

    Your product categories, budget, or business objectives do not align with the event's B2B fashion and jewellery focus, or you are unable to commit the necessary time and resources

    Best for

    Professionals outside the fashion, jewellery, or accessories industries; those unable to commit the required time or budget; businesses with no international trade objectives

    Timeline

    Not applicable

    Risks

    Missing potential business opportunities if your market focus later shifts to this sector

    Not applicable — skipping is a low-risk decision for misaligned profiles

    Book with

    Partners

    MiCodmc — Official Hotel Agency

    Hospitality

    MiCodmc is the Official Agency of Milano Fashion&Jewels September 2026 for hospitality services in Milan, with strong partnerships with the best hotel solutions in the Milan area

    Visit partner Confidence: official

    Official agency for hospitality services (

    AS Hotels — Hotel Partner

    Hospitality

    AS Hotels offers three 4-star hotels in strategic positions to reach Fiera Milano Rho in a few minutes: AS Hotel Dei Giovi, AS Hotel Limbiate Fiera and AS Hotel Sempione

    Visit partner Confidence: partner

    Hotel partner for the September 2026 edition (

    Poli Hotel

    Hotel partner

    Poli Hotel is located 20 minutes from Fiera Milano and offers ad-hoc quotes for exhibitors and visitors

    Visit partner Confidence: partner

    Hotel partner for Milano Fashion&Jewels (

    Recommended providers

    Visa

    VFS Global

    VFS Global operates Italian visa application centres in many countries worldwide. Applicants should check the VFS Global website for their country to schedule an appointment and submit their Schengen business visa application. The official Italian visa portal at vistoperitalia.esteri.it provides general information on visa categories and requirements

    Hotels

    MiCodmc

    MiCodmc is the official hotel booking agent for Milano Fashion & Jewels September 2026 (12-14 September at Fiera Milano Rho). The dedicated booking portal for the event is available at https://hotels.micodmc.it/hv/milanofashionjewelssettembre2026/en. Exhibitors and visitors can book individual or group accommodation through this portal, with a range of hotel options in the Milan area. MiCodmc also serves as the official hospitality partner for other Fiera Milano events including MICAM, MIPEL, SIMAC Tanning Tech and Lineapelle (https://hotels.micodmc.it/en)

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Fashion Jewels
    The visit path dedicated to creative bijoux and design jewellery, spanning classic and experimental lines across metals, resins, natural stones, alloys, textiles and recycled elements (
    2
    Apparel
    The section offering ready-to-wear and capsule collections designed for both immediate retail needs and seasonal planning (
    3
    F&J Delivery
    A ready-to-deliver section covering semi-finished jewellery, precious and semi-precious stones, and textile accessories for immediate retail and rapid distribution (
    4
    Fashion Accessories
    The section collecting fashion accessories such as bags, gloves, hats, belts and scarves, focused on coordinating with apparel to build complete outfits (
    5
    Fashion Sourcing
    An area dedicated to producers, designers and large retailers seeking private-label solutions, production flexibility, customisation and direct supplier collaboration (
    6
    Fashion Link Milano
    The integrated trade-fair ecosystem that brings together Milano Fashion&Jewels, MICAM, MIPEL, TheOneMilano, Lineapelle and Simac Tanning Tech, offering a single coordinated platform for international fashion retail (
    7
    Fiera ID
    A personal account that provides the admission ticket to the trade fair, access to the integrated Digital Platform of Milano Fashion&Jewels and TheOneMilano, use of the App, and management of appointments and digital content (

    Trust footer

    Sources

    87

    References

    54

    Publishers

    0

    Date checked

    1

    Milano Fashion&Jewels / Fiera Milano S.p.A

    2

    Fiera Milano S.p.A

    3

    Camera di Commercio Italiana di Barcellona

    4

    Libero Quotidiano

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card