Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Mieux Vivre Expo 2026 is set to be an essential gathering for those passionate about home living and lifestyle. Over five days, the expo will feature numerous exhibitors showcasing the latest trends in decoration, habitat, gastronomy, and leisure activities.
This year's edition promises to be particularly festive, with a diverse program of new features and animations designed to inspire and engage visitors. Join us to explore innovative ideas and connect with experts in the field.
TL;DR
- 1Dates and Venue: 29 October - 2 November 2026 at Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc, La Roche-sur-Foron, Haute-Savoie, France.
- 2Focus: a public-facing expo on living better at home, covering habitat and renovation, interiors and decoration, well-being, and Savoie food and craft producers, as carried by the Mieux Vivre positioning of the Rochexpo site.
- 3Organiser: Rochexpo, the operator of the La Roche-sur-Foron exhibition park that also hosts the Foire de la Haute-Savoie Mont-Blanc.
- 4Tickets: general admission is listed at EUR 5 and sold online; check the organiser site for any child, reduced or multi-day rate before travelling.
- 5Access: La Roche-sur-Foron sits between Annecy and Geneva in the Arve valley, reached by regional TER rail and by road (A40/A410), with on-site parking at Rochexpo and a town centre roughly 10-15 minutes' walk away.
Why visit
Attendees will benefit from networking opportunities with industry professionals, discover new products and trends in home living, and participate in engaging workshops and demonstrations. Dates and Venue: Mieux Vivre Expo 2026 runs from October 29 to November 2, 2026, at Rochexpo, La Roche-sur-Foron, France. Buyer Authority: Attendees include homeowners, decorators, and lifestyle enthusiasts looking for inspiration and products.
Why exhibit
Exhibitors will gain visibility among a targeted audience interested in home living and lifestyle products, providing an excellent opportunity to showcase their offerings and connect with potential customers. Scale and Focus: This event showcases a variety of exhibitors focused on home living, decoration, gastronomy, and leisure. Buyer Authority: Attendees include homeowners, decorators, and lifestyle enthusiasts looking for inspiration and products.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Homeowners looking for decoration ideas
Interior designers seeking new products
Gastronomy enthusiasts interested in culinary innovations
Families planning for seasonal festivities
Event planners searching for unique services
Lifestyle bloggers and influencers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Home decor brands showcasing furniture and accessories
Gastronomy companies offering food and beverage products
Event planning services for weddings and parties
Artisans and craftsmen presenting handmade goods
Wellness and lifestyle brands promoting health products
Technology companies offering smart home solutions
Product categories
Key solution areas showcased across the event.
Home decoration and furnishings
Gastronomy and culinary products
Event planning and wedding services
Gardening and outdoor living products
Health and wellness solutions
Artisan crafts and handmade goods
Location & Facilities
Venue
Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
La Roche-sur-Foron, France
Facilities
Parking
Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc in La Roche-sur-Foron typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc in La Roche-sur-Foron typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
€5.00
Who runs the show
Organisers
Rochexpo
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
La Roche-sur-Foron, France
Why it matters
Attending MIEUX VIVRE EXPO 2026 on 2026-10-29 to 2026-11-02 in La Roche-sur-Foron lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
3-star, on-site proximity
La Roche-sur-Foron (about 290 m from Rochexpo)Inter Hotel Le Foron, 3-star tourist hotel rated 4.1 (225 reviews). Amenities captured: breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, restaurant, accessible, kid-friendly.
3-star, town centre
La Roche-sur-Foron (about 710 m from Rochexpo)Hotel Les Afforets, 3-star tourist hotel rated 4.2. Amenities captured: breakfast, free Wi-Fi, free parking, restaurant, kid-friendly, smoke-free property.
Guesthouse with restaurant
La Roche-sur-Foron (about 800 m from Rochexpo)LE CHARMAGIT - Chambres & Restaurant & Evenementiel, rated 4.6. Amenities captured: breakfast (paid), free Wi-Fi, free parking, pet-friendly, restaurant, accessible, kid-friendly, smoke-free property.
3-star, countryside
About 4.5 km from the venueDomaine de la Griffe, rated 4.9. Amenities captured: breakfast (paid), free Wi-Fi, parking, air conditioning, pet-friendly, kitchen in some rooms.
3-star, budget chain
Saint-Pierre-en-Faucigny / Bonneville, about 5.7 km awayB&B HOTEL Saint-Pierre-en-Faucigny Bonneville, 3-star tourist hotel rated 4.1. Amenities captured: breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, accessible, kid-friendly, smoke-free property.
2-star, budget chain
Nangy / Annemasse, about 7.4 km awayibis budget Nangy Annemasse, 2-star tourist hotel rated 3.9. Amenities captured: breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, accessible, kid-friendly, smoke-free property.
3-star, highway access
Findrol / Savoie Leman, about 8.6 km awayCampanile Findrol - Savoie Leman, 3-star tourist hotel rated 4.3. Amenities captured: breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant, accessible.
Local transport
Get around the city with these convenient transport options.
Regional train (TER)
Estimated costEUR 10-22 airport or regional rail single journey
Best forAnnecy or Annemasse direction to La Roche-sur-Foron station, then walk or short taxi to Rochexpo
TER Auvergne-Rhône-Alpes serves the Arve valley corridor; 1 November is the Toussaint public holiday, so check holiday timetables.
Local bus
Estimated costApprox. EUR 2 single urban fare; confirm the local network tariff
Best forTown-centre and Arve valley bus services toward the La Roche-sur-Foron exhibition park
Bus frequencies are modest in this town, and Sunday and holiday service on 1 November is reduced.
Taxi
Estimated costApprox. EUR 12-18 for the short in-town run; confirm the meter fare on pickup
Best forLa Roche-sur-Foron station or town centre to Rochexpo main entrance
Taxis are limited in number locally, so pre-book for the return leg after the halls close.
Ride-hailing
Estimated costApprox. EUR 15-25 from the town centre, higher from Annemasse or Annecy; confirm availability in app
Best forApp-based pickup from Annecy, Annemasse or the town centre to the venue
App coverage in the Arve valley is thinner than in Geneva or Annecy; have a taxi number as backup.
Airport transfer (car or shuttle)
Estimated costApprox. EUR 90-140 private car transfer one way; shared shuttles usually lower; confirm quotes
Best forGeneva Airport (GVA) to Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Crosses the French-Swiss border, so keep passport or ID handy and allow for peak-hour queues around Annemasse.
Car parking
Estimated costApprox. EUR 3-6 per day; confirm the venue tariff at the barrier
Best forOn-site parking at Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Driving is the most flexible option from Annecy, Cluses or Geneva; arrive early on the opening day and the Toussaint weekend.
Walking / cycling
Estimated costFree; walking takes roughly 10-15 minutes from the historic centre
Best forLa Roche-sur-Foron town centre to Rochexpo
The town is compact, and the walk avoids parking queues; cycle parking is available but limited at the gates.
taxi
Estimated costApprox. EUR taxi/rideshare from NCY to venue (estimate; confirm before travel)
Best forAnnecy Haute-Savoie Mont Blanc Airport (NCY) to Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Weather
Late October to early November in La Roche-sur-Foron (Haute-Savoie, roughly 550 m altitude) is cool autumn weather: daytime highs commonly around 10-15 C, nights near 3-8 C, a good chance of rain on several days, and occasional fog in the Arve valley. The Rochexpo halls are indoor, but parking, station and town-centre walks are not, so pack a waterproof jacket, a warm mid layer and comfortable shoes. Snow at town level in early November is unusual, but the surrounding peaks can already be white - confirm the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on and off the floor
French is the working language of Mieux Vivre Expo. Exhibitors selling renovation, heating or interiors handle detailed contract questions in French, so bring a French-speaking contact or a translation app if you intend to request a written quotation.
Toussaint holiday inside the run
1 November 2026 is All Saints' Day, a French public holiday that falls on the Sunday of the show. Florists and cemeteries are busy, many shops close, and buses and trains may follow Sunday or holiday timetables, while the expo is expected to keep its published schedule - confirm with the organiser.
Greetings and stand etiquette
A short 'Bonjour' before a question is expected, and visitors usually shake hands on meeting and leaving a stand. Tipping is not required at stands or counters; restaurants include service, with a small round-up common.
Savoie food and drink culture
Regional producers are a draw in their own right: Reblochon, Tomme and Beaufort cheeses, charcuterie, honey and mountain wines. Tastings often run around midday and late afternoon, so plan food-hall visits outside your meeting slots.
Lunch hours and daily rhythm
Local business life pauses roughly 12:00-14:00, and some town-centre shops close over lunch or on Monday. Eating before or after the crowd improves your chances of a table near Rochexpo.
Money and payments
Euros are the currency, and cards are widely accepted at the venue and in town. Keep small cash for craft and terroir stalls and for the occasional parking machine, and expect some Swiss francs to circulate only near the Geneva corridor.
Weather-appropriate dress
Autumn in the Alpine foothills is cool and damp. Locals dress in layers with a waterproof outer shell rather than heavy coats, and indoor halls warm up quickly once the doors open.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving La Roche-sur-Foron; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving La Roche-sur-Foron; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc: La Roche-sur-Foron (about 290 m from Rochexpo): La Roche-sur-Foron (about 290 m from Rochexpo); La Roche-sur-Foron (about 710 m from Rochexpo): La Roche-sur-Foron (about 710 m from Rochexpo); La Roche-sur-Foron (about 800 m from Rochexpo): La Roche-sur-Foron (about 800 m from Rochexpo).
Ride-hail: Ride-hailing apps are commonly used in La Roche-sur-Foron; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc.
Parking: On-site parking is available at Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 3-15 C across the day during 29 October - 2 November 2026 (night lows near 3-8 C, afternoon highs near 10-15 C); confirm the forecast in the week before travel
Seasonality: Late October and early November are among the wetter stretches of the year in the Haute-Savoie foothills, with rain on several days, occasional heavy showers and valley fog in the mornings. Snow at La Roche-sur-Foron's altitude is uncommon in early November, though the surrounding peaks may already be snow-capped, so a waterproof layer and warm mid layer matter more than winter boots.
Packing: October 2026
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at MIEUX VIVRE EXPO 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14
Buy the EUR 5 admission online and save the confirmation offline, then check the published opening hours for 29 October - 2 November 2026 on mieux-vivre-expo.com.
D-13
Decide your project priorities for Mieux Vivre Expo - for example insulation and heating quotes versus interiors or well-being - so you can skip irrelevant aisles at Rochexpo.
D-12
Book transport: compare TER Auvergne-Rhône-Alpes to La Roche-sur-Foron against driving via the A40/A410, and note that 1 November is the Toussaint public holiday with reduced timetables.
D-10
Reserve a hotel in La Roche-sur-Foron or along the Saint-Pierre-en-Faucigny / Bonneville corridor; town-centre rooms near Rochexpo are limited and go first over the holiday weekend.
D-9
If flying, price Geneva (GVA) as the primary gateway and Lyon-Saint Exupéry (LYS) as the fallback, then plan the ground leg from the airport to the Arve valley.
D-7
Prepare a one-page brief for renovation exhibitors: property age, current heating system, surface area and budget range, so quotes at the show are comparable.
D-5
Check the exhibitor list and floor plan, star the stands you need and note any conference or demonstration slots that clash.
D-3
Pack for cool, wet autumn weather - waterproof jacket, warm layer, comfortable shoes - and bring a card plus some cash for small terroir and craft stalls.
D-1
Re-check train times, parking tariffs and the weather forecast, and download an offline map of the Rochexpo grounds.
D-Day
Arrive at opening for the quietest aisles, collect any printed floor plan, and ask each exhibitor for a written devis and a contact name rather than a brochure alone.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2MIEUX VIVRE EXPO 2026 registration concourse
Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Rochexpo, Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 5 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 5 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether MIEUX VIVRE EXPO 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does Mieux Vivre Expo 2026 take place?
The show runs from 29 October to 2 November 2026 at Rochexpo, the Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc in La Roche-sur-Foron, Haute-Savoie. Daily opening and closing times are published by the organiser; check them close to the date, because the final day often closes earlier than the first.
How much is a ticket and do I need to book in advance?
The organiser lists general admission at EUR 5, sold online. Advance booking avoids the door queue, and it is worth checking the site for a reduced child or group rate if you are coming as a family. Ticket prices are set by the organiser, so confirm the current figure on the official site before paying.
Is Mieux Vivre Expo a trade fair or a public consumer show?
The EUR 5 general-admission ticket and the 'mieux vivre' theme point to a public consumer show: households come to compare home, renovation, interiors, well-being and regional food offers. If you need a professional badge or a trade-only visiting slot, contact Rochexpo directly, because the public ticket does not substitute for one.
What will I actually see on the floor?
The exhibitor mix follows the living-better theme: habitat and energy-renovation suppliers, interiors and decoration, well-being and comfort services, plus Savoie craft and food producers. Because the floor plan changes each year, check the 2026 exhibitor list on mieux-vivre-expo.com before planning a route around specific stands.
How do I get to Rochexpo from Geneva airport?
Geneva (GVA) is the closest large international gateway, roughly 40-50 km away by road through the Arve valley, so most fly-in visitors arrive there and continue by car, shuttle or train via Annemasse. Rail connections to La Roche-sur-Foron involve at least one change, so allow buffer time and confirm timetables before booking a tight arrival.
Is there parking at the venue and is it paid?
Rochexpo has on-site parking at the exhibition park, which is the practical option if you are driving from Annecy, Geneva or Cluses. Daily rates and hall access are set by the venue, so check the parking tariff on the organiser or venue page before the show and arrive early on the first and weekend days.
Do I need to speak French to get value from the visit?
French is the working language of the show, and detailed technical discussions about renovation, heating or installation contracts are usually in French. Many exhibitors in the Geneva corridor handle English, but for a quote on a heat pump, insulation or building work it helps to bring a French-speaking contact or a translation app and to ask for the devis (written quotation) in writing.
What is the weather like during the show dates?
Late October and early November are cool and often wet in the Alpine foothills: expect daytime highs near 10-15 C and colder nights, with rain on several days and occasional valley fog. The exhibition halls are indoors, but the walk from parking or the station is not, so bring a waterproof layer and warm clothing.
Does the Toussaint public holiday affect the show?
1 November 2026, All Saints' Day, falls on the Sunday inside the run and is a French public holiday. Expect reduced bus and train frequencies on that day and most town-centre shops closed, while the expo is expected to follow its published schedule - confirm the holiday opening hours with the organiser if you are travelling specifically for that day.
Can I combine the expo with a short stay in the area?
Yes. La Roche-sur-Foron is a medieval walled town between Annecy and the Mont Blanc approaches, so many visitors pair the show with Annecy, the Arve valley or a Geneva stopover. Book accommodation early: hotel capacity inside the town is limited, and the Toussaint weekend fills the nearest rooms first.
Glossary
- Mieux vivre
- French for 'living better'; here the theme label for a consumer expo about comfort, health and quality of life at home rather than about industrial supply chains.
- Habitat
- The French umbrella term for housing and home improvement: structure, insulation, heating, bathrooms, kitchens, joinery and outdoor fittings. Most habitat exhibitors at a show like this sell installed projects to households, not loose products.
- Rénovation énergétique
- Energy-efficiency renovation of existing homes - loft and wall insulation, double glazing, heating replacement, ventilation. In France it is heavily shaped by state aid schemes and by certified installers (RGE), so visitors usually compare both the equipment and the installer's certification.
- Pompe à chaleur (PAC)
- Heat pump. Air-to-air, air-to-water and geothermal variants are a standard exhibit category in French habitat fairs because they replace oil and gas boilers under energy-renovation incentives.
- Artisanat
- Craft trades and handmade production - furniture, pottery, textiles, metalwork, jewellery. At a Savoie expo it typically sits alongside local food producers and small workshops rather than mass-market retail.
- Produits du terroir
- Regional food and drink tied to a place of origin: Savoie cheeses such as Reblochon, Tomme and Beaufort, charcuterie, honey and mountain wines. Terroir stalls are a standard feature of Haute-Savoie consumer fairs.
- Bien-être
- Well-being: thermal and spa offers, massage and naturopathy, ergonomics, sleep and indoor-air quality. It is the section where the 'mieux vivre' theme moves away from construction products toward health and comfort services.
- Salon grand public
- A public consumer show, open to anyone with a ticket, as opposed to a trade-only salon réservé aux professionnels. Registration and badges work differently: you buy an entry ticket rather than prove a professional affiliation.
- Rochexpo
- The exhibition park operator at La Roche-sur-Foron, managing the Parc des expositions de la Foire de la Haute-Savoie Mont-Blanc and the region's main fairs and congresses.
- Foire de la Haute-Savoie Mont-Blanc
- The long-running Savoie regional fair held at the same La Roche-sur-Foron site; the venue address is still given under this name, which is why travel pages and maps often show the two names together.
- TER
- Transport Express Régional - the French regional train network. TER Auvergne-Rhône-Alpes serves the Annecy and Arve valley corridor, which is how many visitors reach La Roche-sur-Foron without a car.
- Toussaint
- All Saints' Day, 1 November, a French public holiday. The 2026 edition falls on the Toussaint weekend, so expect holiday timetables on some buses and trains and closed shops outside the show.
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Also known as
Alternate names and search phrases for this event.
- MIEUX VIVRE EXPO 2026 La Roche-sur-Foron 2026
- MIEUX VIVRE EXPO La Roche-sur-Foron 2026
- MIEUX 2026
- MIEUX La Roche-sur-Foron 2026
- VIVRE 2026
- VIVRE La Roche-sur-Foron 2026
- La Roche-sur-Foron France
- Wedding and Bridal La Roche-sur-Foron 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.