Trade show
MIDO 2027
MIDO Eyewear Show is the leading international eyewear exhibition held in Milan, Italy, from January 31 to February 2, 2026, at Fiera Milano, Rho. The event features over 1,200 exhibitors from 50 countries and visitors from 160 nations across 7 pavilions and 8 exhibition areas covering the entire eyewear supply chain. It has been running for over 50 years and includes various awards programs and international participation.
MIDO Eyewear Show is the leading international eyewear exhibition held in Milan, Italy, from January 31 to February 2, 2026, at Fiera Milano, Rho. The event features over 1,200 exhibitors from 50 countries and visitors from 160 nations across 7 pavilions and 8 exhibition areas covering the entire eyewear supply chain. It has been running for over 50 years and includes various awards programs and international participation.
Event details
- Dates: 6–8 Feb 2027
- Location: Rho, Italy
- Venue: Fiera Milano
- Industry: Eyewear
- Category: Trade show
Audience scale
- Exhibitors: 1,200+
- Attendees: 55,000+
Why exhibit
MIDO is the only global trade show covering the entire eyewear supply chain, offering exhibitors unparalleled visibility among over 1,200 exhibitors from 50 countries and visitors from 160 nations. With dedicated areas for fashion, design, technology, and startups, it provides a dynamic platform for launching new collections, building brand awareness, and making valuable business connections.
Why visit
MIDO offers visitors a unique opportunity to explore the latest eyewear collections and market trends across seven pavilions and eight exhibition areas. Attendees can discover new products from more than 1,200 exhibitors worldwide, attend industry events, and network with key players in the eyewear sector.
Exhibitor profile
- Eyewear frames
- Lenses
- Machinery and tools
- Raw materials
- Design and accessories
- Technology and software
- Startups and innovation
- Services for opticians
Visitor profile
- Opticians
- Optometrists
- Eyewear retailers
- Distributors
- Industry buyers
- Product designers
- Journalists and influencers
- Healthcare professionals
Industries
- Eyewear
- Optics
- Optometry
- Ophthalmology
Organisers
- IES INTERNATIONAL EYEWEAR SOLUTIONS Srl