Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Michigan Agri-Business Association Winter Convention is set for January 12, 2027, at the Lansing Center in Lansing, Michigan.
This event serves as a vital platform for professionals in the agriculture industry to network, share insights, and participate in educational sessions.
Attendees will include key stakeholders from across the agricultural value chain, making it an essential event for anyone involved in Michigan agriculture.
TL;DR
- 1Scale and Focus: This event is a key gathering for professionals in the agriculture sector, featuring networking and educational opportunities.
- 2Organiser: Hosted by the Michigan Agri-Business Association, known for advocating for Michigan agriculture.
- 3Buyer Authority: Attendees include agricultural professionals, policymakers, and industry leaders.
- 4Entry: Registration details can be found on the official website.
- 5Location: Michigan Agri-Business Association Winter Convention takes place in Lansing, USA. Venue: Lansing Center. Scheduled 2027-01-12.
Why visit
Attending the Michigan Agri-Business Association Winter Convention offers valuable networking opportunities with industry leaders and policymakers. This event is a key gathering for professionals in the agriculture sector, featuring networking and educational opportunities. Attendees include agricultural professionals, policymakers, and industry leaders. Location: Michigan Agri-Business Association Winter Convention takes place in Lansing,.
Why exhibit
Exhibiting at the Michigan Agri-Business Association Winter Convention puts your products in front of the people who set Michigan's spring input, grain, feed, and energy plans. Attendees include agricultural professionals, policymakers, and industry leaders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Ag retail location managers and owners sourcing seed, crop protection, fertilizer, and services for Michigan growers
Certified crop advisers and agronomists building recommendations for corn, soybean, wheat, and specialty crop acres
Grain elevator and storage operators evaluating handling, drying, aeration, and bin-monitoring equipment
Feed mill managers and animal nutrition buyers sourcing ingredients, additives, and feed manufacturing equipment
Cooperative and farm supply executives comparing vendor programs and distribution partnerships
Farm owners and managers making input, equipment, and risk-management decisions for the next season
State and federal agency staff, policy advisers, and commodity group leaders tracking agricultural regulation
Ag lenders, insurers, and financial advisers working with Michigan farm and agribusiness clients
Equipment dealers, application businesses, and ag technology providers scouting add-on products
University extension and research staff connecting with industry on applied agronomy and conservation
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Seed companies and trait providers serving Michigan corn, soybean, wheat, and specialty crop growers
Crop protection manufacturers, distributors, and adjuvant suppliers
Dry and liquid fertilizer producers, micronutrient suppliers, and bulk blending equipment vendors
Grain handling, storage, drying, aeration, and bin-monitoring equipment suppliers
Feed ingredient, additive, and feed milling equipment companies
Precision agriculture, farm software, telemetry, and application technology providers
Ag lenders, insurance brokers, and risk-management firms
Fuel, propane, lubricant, and energy suppliers for farms and ag retailers
Laboratory, soil testing, and agronomy consulting services
Transportation, logistics, and regulatory compliance providers
Product categories
Key solution areas showcased across the event.
Seed and trait platforms for corn, soybeans, wheat, and specialty crops
Crop protection products, adjuvants, and seed treatments
Dry and liquid fertilizer, micronutrients, and nutrient management services
Grain receiving, drying, storage, aeration, and bin monitoring equipment
Feed ingredients, additives, and feed milling equipment
Precision ag hardware, software, and variable-rate application technology
Sprayers, application equipment, and drone or sensor tools
Agronomy testing, soil sampling, and laboratory services
Fuel, propane, lubricants, and on-farm energy systems
Ag finance, insurance, and risk-management programs
Transportation, logistics, and grain marketing services
Safety equipment, compliance tools, and regulatory consulting
Location & Facilities
Venue
Lansing Center
Lansing, USA
Facilities
Parking
Lansing Center in Lansing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Lansing Center in Lansing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Lansing Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Michigan Agri-Business Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lansing, USA
Why it matters
On 2027-01-12 to 2027-01-12, Michigan Agri-Business Association Winter Convention in Lansing covering Agricultural machinery and equipment, Seeds and fertilizers, Crop protection products, Agricultural technology solutions gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Capital Region International Airport
Closest airport to downtown Lansing and the Lansing Center, with routes via I-96BL E. Confirm airline schedules and ground transport before travel
TBA
to venue
9-11 minutes
by car
Detroit Metropolitan Wayne County Airport
Major international gateway with more airline choices; allow extra time for the drive to Lansing. Drive time is an estimate; confirm traffic and rental car arrangements
TBA
to venue
Approx. 1.5-2 hours
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Staybridge Suites Lansing-Okemos by IHG
midscale
Okemos4.0
USD 175–220 / night
Fairfield by Marriott Inn & Suites Lansing West
midscale
Lansing West4.1
USD 175–220 / night
Holiday Inn Express & Suites Lansing-Dimondale by IHG
midscale
Dimondale4.0
USD 175–220 / night
Holiday Inn Express & Suites Okemos - University Area by IHG
midscale
Okemos - University Area4.5
USD 175–220 / night
TownePlace Suites by Marriott East Lansing
midscale
East Lansing4.4
USD 175–220 / night
Local transport
Get around the city with these convenient transport options.
Taxi
Estimated costApprox. USD taxi/rideshare from LAN to venue (estimate; confirm before travel)
Best forCapital Region International Airport (LAN) to Lansing Center
Fastest route via I-96BL E. Taxis may not always be staged at the airport, so confirm pickup arrangements after landing.
Rideshare
Estimated costApprox. USD 14-28 one way depending on surge and pickup zone (confirm in app)
Best forCapital Region International Airport (LAN) to Lansing Center
Uber and Lyft availability at LAN can vary by time of day; check the app after landing and use the designated pickup area.
Public bus
Estimated costApprox. USD 1.25-2.00 single ride (confirm current CATA fare and transfer policy)
Best forCATA fixed-route bus to downtown Lansing and the Lansing Center
CATA operates the Lansing public bus network. Use the CATA rider guide or Moovit to plan a route to 333 E Michigan Ave; winter weather can affect timing.
Rideshare or taxi
Estimated costApprox. USD 10-25 one way depending on origin and surge (confirm in app)
Best forOkemos, East Lansing, or West Lansing hotel to Lansing Center
Useful on icy days or when a CATA transfer would add time. Confirm the pickup point with your hotel.
Parking
Estimated costApprox. USD 8-15 per day (confirm event and ramp rates)
Best forLansing Center and downtown Lansing parking ramps
Arrive early on session days and confirm whether the venue has dedicated event parking or nearby public ramps.
Walking
Estimated costUSD 0 (no fare)
Best forDowntown Lansing hotels to Lansing Center
Sidewalks are walkable but can be icy in January; wear boots with traction and allow extra time.
Weather
January in Lansing is deep winter: expect cold days, overnight freezing and possible snow or ice. Pack warm layers and allow extra time for weather-related transport delays; check forecasts close to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Winter business dress
Michigan agribusiness attendees generally wear business casual; add a warm coat, gloves, and waterproof boots for January. Some policy or awards sessions may be jacket-and-tie.
Trade-show etiquette
Bring business cards and be ready to discuss acreage, input programs, and service areas. Exhibitors expect qualified ag professionals rather than general public walk-ins.
Tipping
Restaurant servers typically receive 18-20%; add a dollar or two for hotel housekeeping and tip rideshare drivers in the app.
Local agriculture
Lansing sits between Michigan's corn and soybean belt, dairy farms, sugar beet fields, and specialty crop regions; conversations often turn to weather, commodity prices, and state regulation.
State capital setting
The Lansing Center is in downtown Lansing near the Michigan State Capitol and Michigan State University, so expect state agency staff and policy groups alongside ag retailers.
Alcohol and receptions
If you attend an evening reception, pace yourself and plan a ride back; winter roads can be icy after dark.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Lansing; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Capital Region International Airport: 9-11 minutes; Detroit Metropolitan Wayne County Airport: Approx. 1.5-2 hours. Allow road or rail time to Lansing Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Lansing Center: Okemos: Staybridge Suites Lansing-Okemos by IHG; Lansing West: Fairfield by Marriott Inn & Suites Lansing West; Dimondale: Holiday Inn Express & Suites Lansing-Dimondale by IHG.
Ride-hail: Ride-hailing apps are commonly used in Lansing; confirm local availability before travel.
Public transit: Lansing's public bus network is run by the Capital Area Transportation Authority (CATA); use the CATA rider guide or Moovit to plot a route to the Lansing Center at 333 E Michigan Ave in downtown Lansing. Google Maps transit estimates the airport-to-venue trip at roughly 25-28 minutes; confirm current routes and fares on cata.org before travelling.
Parking: On-site parking is available at Lansing Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 17-31 F (-8 to -1 C) in mid-January, with snow and ice possible; check the forecast before travel.
Seasonality: Mid-January in Lansing falls in the winter season with snow and freezing conditions more likely than rain.
Packing: Pack insulated layers, a warm coat, gloves and waterproof boots for a January Lansing visit; indoor convention halls are heated but outdoor transfers are cold.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Michigan Agri-Business Association Winter Convention usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm the exact convention dates, venue, and registration link on miagbiz.org/schedule; do not book non-refundable travel until dates are confirmed.
Day 14
Check whether your company requires trade-show credentials, a member login, or a group registration code.
Day 12
Book a refundable hotel in downtown Lansing, East Lansing, Okemos, or West Lansing; confirm parking and cancellation terms.
Day 10
Compare flights into Capital Region International (LAN) and Detroit Metropolitan (DTW); add drive time if using DTW.
Day 10
Map the CATA bus route or ride-hailing plan from your hotel to the Lansing Center at 333 E Michigan Ave.
Day 8
Download the agenda and mark policy, agronomy, grain, feed, and regulatory sessions that affect your buying decisions.
Day 7
Prepare a one-page target list of exhibitors and MABA member companies you want to meet.
Day 5
Check January weather and pack warm layers, waterproof boots, and business-casual clothing.
Day 4
Print or load digital business cards, registration confirmation, and parking or transit passes.
Day 3
Confirm meeting times with suppliers and colleagues; leave buffer for snow or ice delays.
Day 2
Review the Lansing Center floor plan and set a walking route for the exhibit hall.
Day 1
Arrive early for badge pickup, collect a program, and confirm reception or session locations.
Day 1
Keep a charged phone with the CATA, ride-hailing, and hotel apps available for winter transport changes.
T-14
After the event: Send follow-ups within one week while the product, contact, and pricing notes are still fresh.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Lansing Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Michigan Agri-Business Association Winter Convention registration concourse
Lansing Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Lansing Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Michigan Agri-Business Association Winter Convention fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Michigan Agri-Business Association Winter Convention, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Seeds and fertilizers solutions and benchmarking suppliers at Michigan Agri-Business Association Winter Convention in Lansing.
Min. budget
$590.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Seeds and fertilizers products who need qualified meetings with the event's trade audience.
Min. budget
$2,655.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Lansing show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is the Michigan Agri-Business Association Winter Convention?
It is MABA's annual winter gathering for Michigan's agribusiness community at the Lansing Center, combining a trade show with education and policy programming for ag retailers, grain handlers, feed manufacturers, crop advisers, and allied businesses. Check miagbiz.org for the current program.
Who attends the MABA Winter Convention?
Attendees are primarily owners and managers of ag retail locations, grain elevators, feed mills, cooperatives, crop consulting firms, and farms, along with state agency staff, lenders, insurers, and university extension specialists.
When is the convention held?
MABA traditionally holds the Winter Convention in January at the Lansing Center. The exact dates for the current edition are posted on miagbiz.org/schedule; confirm them before booking non-refundable travel.
Where is the convention held?
The event is held at the Lansing Center, 333 E Michigan Ave, in downtown Lansing, Michigan, close to the State Capitol and Michigan State University.
How do I register?
Registration is managed by MABA through its convention page on miagbiz.org. Check whether your company has a member login, group code, or early registration deadline, and confirm badge pickup hours before you travel.
Is the convention open to the public or trade-only?
The convention is designed for agribusiness professionals and affiliated policy, research, and finance attendees. Confirm guest, student, and spouse policies with MABA before registering.
Can I exhibit at the convention?
Yes, the convention includes a trade show alongside education and policy sessions. Exhibit space and booth contracts are handled by MABA; confirm availability, floor plan, and show services directly with the association.
What kinds of companies exhibit?
Exhibitors include seed and trait providers, crop protection suppliers, fertilizer and micronutrient companies, grain handling and storage vendors, feed ingredient and milling equipment firms, precision ag providers, lenders, insurers, energy suppliers, and testing or logistics services.
How far is the airport from the Lansing Center?
Capital Region International Airport (LAN) is about 4.5-5.1 miles from the Lansing Center, roughly 9-11 minutes by car. Detroit Metropolitan Wayne County Airport (DTW) is a larger alternate gateway about 90 miles away; allow 1.5-2 hours by road.
How do I get to the venue without a car?
CATA operates the local bus network in Lansing, and ride-hailing or taxis are available. From LAN, a taxi or rideshare is the fastest option at about 9-11 minutes; confirm current CATA routes and fares before travel.
Where should I stay?
Downtown Lansing hotels are closest to the Lansing Center. Okemos, East Lansing, and West Lansing hotels are a short drive away. January rates vary, so book a refundable rate and confirm parking or shuttle details.
Is parking available at the Lansing Center?
Downtown Lansing has public parking ramps and surface lots near the Lansing Center. Confirm event parking and rates with the venue or organiser, and arrive early on busy session days.
What is the weather like in January?
January in Lansing is deep winter, with approximate highs near 31 F (-1 C) and lows near 17 F (-8 C). Snow and ice are possible, so pack warm layers, waterproof boots, and allow extra travel time.
Are continuing education credits available?
Some agronomy, pesticide, or nutrient management sessions may carry continuing education credits. Review the current agenda and credit notes on miagbiz.org, and confirm approval with your state or certifying body.
Where can I find the schedule?
The schedule is posted at miagbiz.org/schedule. Check it close to the event for session times, room changes, reception details, and any ticketed functions.
Glossary
- Agronomy
- The science and practice of field-crop production and soil management. At this convention, agronomy discussions focus on corn, soybean, wheat, and specialty crop recommendations for Michigan soils and weather.
- Crop protection
- Products and practices used to manage weeds, insects, and diseases in crops, including herbicides, insecticides, fungicides, and seed treatments.
- Nutrient management
- Planning and applying fertilizer or manure to meet crop needs while reducing runoff and complying with state and federal rules.
- Bulk blend
- A dry fertilizer mixture of nitrogen, phosphorus, potassium, and micronutrients blended to a soil-test recommendation; a core service for ag retailers.
- Grain elevator
- A facility that receives, weighs, dries, stores, and ships grain. Operators buy handling, aeration, drying, and monitoring equipment.
- Feed mill
- A plant that grinds, mixes, and pellets feed ingredients for livestock. Managers source ingredients, additives, and milling equipment.
- Precision agriculture
- GPS, sensor, and software-guided farming that supports variable-rate application, yield mapping, and field recordkeeping.
- Seed treatment
- A coating applied to seed to protect against soil-borne disease and insects and to improve establishment.
- Restricted-use pesticide
- A pesticide that may be applied only by certified applicators or under their supervision, subject to state and federal labeling.
- Michigan Agri-Business Association (MABA)
- The statewide trade association for ag retailers, grain handlers, feed manufacturers, and allied suppliers; MABA hosts the Winter Convention.
- Michigan Department of Agriculture and Rural Development (MDARD)
- The state agency that regulates pesticide, fertilizer, and food safety programs and often participates in agricultural policy discussion.
- Integrated pest management (IPM)
- A decision framework that combines scouting, economic thresholds, cultural practices, and targeted pesticides to manage pests economically.
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Also known as
Alternate names and search phrases for this event.
- Michigan Agri-Business Association Winter Convention 2027
- Michigan Agri-Business Association Winter Convention Lansing 2027
- Michigan Agri 2027
- Michigan Agri Lansing 2027
- Lansing USA
- Agriculture Conference Lansing 2027
- Agricultural machinery and equipment
- Seeds and fertilizers
- Crop protection products
- Agricultural technology solutions
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.