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    MFA Effectiveness Expo Sydney

    MFA Effectiveness Expo (MFA EX) is an annual media industry conference in Australia, with Sydney and Melbourne editions. The Sydney event is scheduled for 18 September 2026 at White Bay Cruise Terminal. It is organized by the Media Federation of Australia (MFA) and features speaker sessions, content briefs, and sponsorship opportunities. The event brings together media agencies and industry professionals to celebrate media effectiveness and innovation.

    MediaAdvertisingMarketing

    Dates

    Sep 18, 2026

    City / country

    Sydney, New South Wales, Australia

    Venue

    White Bay Cruise Terminal

    Type

    B2B · Annual

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    • Exhibiting and sponsoring at MFA EX provides unmatched access to Australia's leading media agencies and advertisers.
    • With a conference agenda curated by industry practitioners, sponsors gain visibility among decision-makers and influencers across the media landscape.
    • The event's unique format brings together the entire industry, creating strong networking and brand positioning opportunities.
    • Partnership packages are tailored to maximize ROI through speaking slots, content integration, and brand presence.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    6 categories represented

    • Media agencies
    • Advertising technology
    • Media measurement and analytics
    • Broadcasting and publishing
    • Digital platforms
    • Marketing services

    Who Attends

    Visitor Profile

    6 audience types

    • Media agency professionals
    • Advertisers and brand marketers
    • Media owners and publishers
    • Advertising technology providers
    • Industry consultants
    • Marketing academics and students

    Industries & Sectors

    MediaAdvertisingMarketing

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