Trade showB2B
Merchandising Messe Hamburg
The 24th Merchandising Messe Hamburg will take place in November 2026 at the Volksparkstadion in Hamburg, Germany. This B2B trade fair focuses on merchandising and licensing for sports, music, and industry, attracting over 100 exhibitors and more than 1,000 professional visitors. The event also features the FanCommerce Forum in collaboration with the ESB Marketing Netzwerk.
MerchandisingLicensingSportMusicEntertainmentRetail
100+
Exhibitors
1,000+
Attendees
Dates
Nov 18 – 19, 2026
City / country
Hamburg, Germany
Venue
Volksparkstadion
Type
B2B · Annual
Official Website
Are you the organiser of this event?
- Showcase your products to over 1,000 decision-makers from top sports clubs, music labels, and industrial companies.
- Benefit from direct networking with key players in merchandising and licensing at Europe's largest merchandising trade fair.
Audience at a Glance
Who Exhibits
Exhibitor Profile
6 categories represented
- Merchandising products
- Licensing
- Fan articles
- Sportswear
- Promotional items
- E-commerce solutions
Who Attends
Visitor Profile
6 audience types
- Marketing managers
- Merchandising managers
- Sports club representatives
- Music industry professionals
- Retail buyers
- Licensing executives
Industries & Sectors
MerchandisingLicensingSportMusicEntertainmentRetailE-Commerce
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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