Dates

    27–29 Oct 2026

    City / country

    Wanchai, Hong Kong

    Venue

    Hong Kong Convention and Exhibition Centre

    Time

    9:30 AM – 6:00 PM

    20 Floor Picks

    Matched booths for MEGASHOW HONG KONG PART 2 2026

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Official Website Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The MEGA SHOW in Hong Kong is a premier sourcing event featuring over 3,000 leading Asian suppliers and global brands.

    It showcases a diverse range of products including gifts, homeware, kitchenware, and festive items, providing a unique opportunity for buyers to connect with suppliers from across Asia.

    TL;DR

    1. 1Dates: October 27-29, 2026
    2. 2Location: Hong Kong Convention and Exhibition Centre
    3. 3Exhibitors: 3,418 booths
    4. 4Buyers: 32,412 expected
    5. 5Countries represented: 113+

    Why visit

    Attendees will benefit from connecting with a wide range of suppliers, discovering new products, and gaining insights into market trends.

    Why exhibit

    Exhibitors gain visibility among thousands of buyers, the chance to showcase their products, and opportunities for direct sales and partnerships. The MEGA SHOW is vital for sourcing the latest consumer products from Asia, offering buyers access to innovative designs and competitive pricing. It serves as a key platform for networking and business opportunities in the region.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers seeking new products
    Wholesalers looking for unique items
    Distributors in the homeware sector
    Importers of festive and seasonal goods
    E-commerce businesses sourcing gifts
    Designers seeking inspiration and suppliers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of gifts and premiums
    Suppliers of homeware and kitchen products
    Producers of toys and baby products
    Vendors of festive and seasonal items
    Distributors of stationery and office supplies
    Companies specializing in travel goods

    Product categories

    Key solution areas showcased across the event.

    Gifts and promotional items
    Housewares and kitchenware
    Toys and baby products
    Stationery and office supplies
    Festive and seasonal products
    Sporting goods and travel accessories

    Location & Facilities

    Venue

    Hong Kong Convention and Exhibition Centre

    1 Expo Drive, Wanchai, Hong Kong

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    9:30 AM –6:00 PM
    • Onsite Registration Fee

      Waived for pre-registered buyers

      HK$200.00
    Register

    Ticket info

    Registration deadline

    2026-09-30

    Who runs the show

    Organisers

    Comasia Limited

    How the last edition performed

    Previous edition

    Last edition

    2025

    Completed

    This edition

    2026

    Visitors: 32,412

    Exhibitors: 3,418

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The MEGA SHOW in Hong Kong is a premier sourcing event featuring over 3,000 leading Asian suppliers and global brands. It showcases a diverse range of products including gifts, homeware, kitchenware, and festive items, providing a unique opportunity for buyers to connect with suppliers from across Asia. The MEGA SHOW is vital for sourcing the latest consumer products from Asia, offering buyers access to innovative designs and competitive pricing. It serves as.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers seeking new products, Wholesalers looking for unique items, Distributors in the homeware sector, Importers of festive and seasonal goods. Dates: October 27-29, 2026. Location: Hong Kong Convention and Exhibition Centre. Exhibitors: 3,418 booths. Buyers: 32,412 expected. MEGASHOW HONG KONG PART 2 2026 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among thousands of buyers, the chance to showcase their products, and opportunities for direct sales and partnerships. The event facilitates valuable connections in a competitive market. Exhibitors: 3,418 booths. The MEGA SHOW is vital for sourcing the latest consumer products from Asia, offering buyers access to innovative designs and competitive pricing. It serves as a key platform for networking and business opportunities in the region. Meet. Exhibitor categories include Manufacturers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Hong Kong SAR, China — Asia-Pacific consumer-goods sourcing hub; venue in Wan Chai on the Victoria Harbour waterfront

    Why it matters

    Hong Kong remains the most efficient gateway for international buyers sourcing consumer goods from the Greater Bay Area: one visa-free, English-language, well-connected city puts thousands of factory-backed suppliers within a short trip of Guangdong production. MEGA SHOW Part 2 concentrates the toys, juvenile, stationery and leisure categories into a three-day window in late October — the same season as the Canton Fair — so a single Asia trip can cover both and compress sourcing costs. For sellers, exhibiting places a brand directly in front of international buying offices, trading companies and regional distributors that base their sourcing teams in Hong Kong.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Supply-chain diversification

    02

    Sustainability and compliance pressure

    03

    Smaller, faster order cycles

    04

    Licensing, design and private label

    05

    Digital pre-show sourcing

    Asia–Europe consumer-goods sourcing circuit

    Late October (Asia sourcing window) → late January–February (European toy/gift buying season)

    MEGA SHOW Part 2 sits inside the late-October Asia sourcing window alongside the Canton Fair and Hong Kong's other trade fairs, and complements the January–February European gift and toy buying season. Buyers typically plan one Asia trip that mixes the Guangzhou and Hong Kong shows, then confirm ranges at the European fairs.

    Mid–end October (Canton Fair and Hong Kong show weeks)

    Book Wan Chai hotels early — late October is the peak trade-fair period in Hong Kong.

    Late January–February

    Toy and gift ranges are confirmed for the following year, so October samples should feed that decision cycle.

    Event names and host cities are drawn from public industry calendars; confirm current dates and hall allocations on each organiser's own website before booking.

    Plan your trip

    Travel & logistics

    Local currency · HKD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HKG

    Hong Kong

    Primary international gateway serving Wanchai.

    to venue

    35–50 min to HKCEC

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Wan Chai / Causeway Bay fringe, 10–20 min walk or one MTR stop to HKCEC

    USD 70–130 / night

    Compact rooms; rates rise sharply during the late-October trade-fair weeks, so book early.

    source
    Mid-range
    Wan Chai (Lockhart Road / Jaffe Road), 5–10 min walk to HKCEC

    USD 130–230 / night

    Best balance of walking distance and rate for exhibitor and buyer teams.

    source
    Premium
    Harbourfront Wan Chai and adjacent Admiralty, direct or covered access to HKCEC

    USD 250–450 / night

    Grand Hyatt is physically connected to HKCEC; Admiralty hotels are one MTR stop away.

    source

    Local transport

    Get around the city with these convenient transport options.

    airport_express

    Estimated costHK$115 Airport Express single + approx. HK$12 MTR (about USD 16–17 total)
    Best forHKG → Hong Kong Station (24 min), then MTR Island Line to Wan Chai or taxi to HKCEC

    Fastest rail option; free in-town check-in at Hong Kong or Kowloon stations on departure.

    taxi

    Estimated costHK$350–420 including tolls (about USD 45–55)
    Best forHKG taxi rank → Hong Kong Convention and Exhibition Centre, Wan Chai

    Urban red taxis; 30–45 min off-peak, longer in commuter traffic. Keep the receipt for expense claims.

    rideshare

    Estimated costHK$380–450 typical (about USD 49–58)
    Best forHKG → HKCEC via app-based ride-hailing

    Ride-hailing is widely used in Hong Kong; pickup points at the airport are designated.

    bus

    Estimated costHK$40 per journey (about USD 5)
    Best forAirport bus A11 / A12 → Wan Chai and Causeway Bay stops

    Cheapest airport option, 60–75 min depending on traffic; luggage racks on board.

    metro

    Estimated costHK$5–12 per journey depending on origin (about USD 1–2)
    Best forMTR Wan Chai Station (Island Line) → HKCEC via pedestrian footbridge

    Exits A1/A5 lead to the covered link to HKCEC; the standard way to reach the venue from Wan Chai and Causeway Bay hotels.

    tram_ferry

    Estimated costHK$3–5 tram, HK$4–5 Star Ferry (about USD 0.50–0.70)
    Best forHK Tramways along Hennessy Road; Star Ferry between Wan Chai and Tsim Sha Tsui

    Cheap scenic options for evening trips across the harbour; use an Octopus card for all modes.

    taxi

    Estimated costHKD 300–400 (urban taxi estimate)
    Best forHong Kong (HKG) to Hong Kong Convention and Exhibition Centre

    Airport Express to Hong Kong station, then taxi or MTR.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa-free entry (most nationalities)Passport holders from the large majority of jurisdictions, including the United States, United Kingdom, most EU states, Australia, Canada, Japan, South Korea and Singapore—None — permission granted at immigration on arrival
    Visit visa (entry for visit purposes)Nationals not covered by Hong Kong's visa-free arrangements$30.00About 4–6 weeks in practice
    Mainland China Exit-Entry PermitMainland Chinese residents travelling to Hong Kong—Issued in mainland China, typically within 1–2 weeks

    Hong Kong grants visa-free access to passport holders from roughly 170 countries and territories, generally sufficient for trade-fair attendance; check your nationality's permitted stay on the Immigration Department site before booking non-refundable travel.

    Hong Kong participates in the ATA Carnet system for temporary admission of goods such as exhibition samples and professional equipment; confirm issuance and chamber endorsement in your home market before shipping.

    Official visa page

    Weather

    Late October in Wan Chai is warm and humid, typically 24–29 °C, with the tail of the typhoon season still bringing occasional heavy showers. Pack light business-casual layers and a compact umbrella for the walk between Wan Chai hotels and the HKCEC footbridge link.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Hong Kong.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and service charges

    Most restaurants and hotels add a 10% service charge; small tips (HK$10–20) are customary for taxi drivers, porters and hotel staff. Tipping is not expected elsewhere.

    Business etiquette

    Hong Kong business is conducted bilingually in English and Cantonese. Exchange business cards with both hands, use titles and surnames, and expect punctual, agenda-driven meetings on the exhibition floor.

    Dress, payment and transport

    Smart business-casual is the norm at the show. Cards and mobile payments (Octopus, Apple Pay, AlipayHK) are accepted almost everywhere; the Octopus card covers MTR, buses, trams and ferries.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: HKG

    Book flights to HKG (Wanchai) when possible for the shortest transfer to the venue.

    Visa

    Most passport holders — including US, UK, EU, Australian, Canadian, Japanese and Singaporean travellers — may enter Hong Kong visa-free for short business visits (typically 30–180 days depending on nationality) and need no visa for this three-day show. Mainland Chinese residents require an Exit-Entry Permit rather than a visa. Nationals outside the visa-free list must obtain a visit visa from the Hong Kong Immigration Department (approx. HK$230 / USD 30) and should apply 4–6 weeks ahead, usually with an invitation or sponsorship letter from the Hong Kong host or organiser. Hong Kong also accepts ATA Carnets for temporary admission of exhibition goods.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Typical permitted stay ranges from 30 to 180 days depending on nationality (UK 180 days; US and most EU states 90 days). Travel on to mainland China requires a separate Chinese visa. Apply through the Hong Kong Immigration Department; a local sponsor or business invitation from the organiser or a Hong Kong company is commonly required. Fee shown as an approximate HK$230 equivalent.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Hong Kong (HKG): Primary international gateway serving Wanchai.. Allow road or rail time to Hong Kong Convention and Exhibition Centre; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Hong Kong Convention and Exhibition Centre: Wan Chai / Causeway Bay fringe, 10–20 min walk or one MTR stop to HKCEC: ibis Hong Kong Central & Sheung Wan, Charterhouse Causeway Bay, Rosedale Hotel Hong Kong; Wan Chai (Lockhart Road / Jaffe Road), 5–10 min walk to HKCEC: Novotel Century Hong Kong, Wharney Guang Dong Hotel Hong Kong, Dorsett Wanchai; Harbourfront Wan Chai and adjacent Admiralty, direct or covered access to HKCEC: Grand Hyatt Hong Kong, Renaissance Hong Kong Har

    Ride-hail: Ride-hailing apps are commonly used in Wanchai; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Hong Kong Convention and Exhibition Centre.

    Parking: On-site parking is available at Hong Kong Convention and Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: 24–29 °C typical daily range in late October (average lows near 24 °C, highs near 28–29 °C)

    Seasonality: Tail end of the humid typhoon season: October averages roughly 100–150 mm of rain across about 8–10 rain days, usually as short heavy showers. Humidity stays high and occasional tropical systems can disrupt flights, so keep arrival and departure buffers.

    Packing: Late October in Wan Chai is warm and humid, typically 24–29 °C, with the tail of the typhoon season still bringing occasional heavy showers. Pack light business-casual layers and a compact umbrella for the walk between Wan Chai hotels and the HKCEC footbridge link.

    Plan your trip

    Planning

    Best day to visit: Day 2 — Wednesday 28 October 2026

    Mid-show day gives the fullest exhibitor staffing and buyer traffic after the opening-day registration rush, leaves a full following day for quote follow-ups and sample checks, and avoids the final-day wind-down when stands begin packing. Confirm any seminar timetable on the organiser schedule page before fixing meetings.

    14

    Check passport validity and Hong Kong entry requirements for your nationality before booking — MEGASHOW HONG KONG PART 2 2026 runs 27-29 October 2026 at the Hong Kong Convention and Exhibition Centre, Wanchai; entry rules vary by passport, so confirm with your local Chinese consulate or the HKSAR immigration site.

    13

    Register online for a visitor badge and save the confirmation — Register through the organiser site megashow.comasia.net.cn and keep the confirmation email or QR code for badge collection.

    12

    Book flights into Hong Kong International Airport (HKG) — Plan to arrive by 26 October so you are on the ground the day before the show opens on 27 October.

    11

    Reserve a hotel in Wanchai or Causeway Bay within walking distance of the HKCEC — Check in 26 October and check out 30 October to cover all three show days; confirm the cancellation policy before paying.

    10

    Download the show directory, hall plan and programme from the organiser — Use the exhibitor list to shortlist the suppliers and product zones you most need to see across the three days.

    9

    Request B2B meetings with priority exhibitors in advance — Email named contacts with your buying brief and preferred slots so meetings are locked in before the hall gets busy.

    8

    Shortlist conference sessions and product demonstrations — Block time for the sessions most relevant to your sourcing category and leave open windows for hall walking.

    7

    Plan airport to venue transport and set up payment for local transit — Use the Airport Express or a taxi from HKG to Wanchai, and load an Octopus card for MTR and tram fares.

    5

    Prepare business cards, product spec sheets and company credentials — Bring enough physical cards for three days of meetings plus digital copies of your sourcing requirements.

    4

    Pack light business attire and rain protection — Hong Kong is warm and can be showery in late October; check the forecast the week before departure.

    2

    Assemble registration confirmation, passport and hotel booking documents — Keep printed and digital copies ready for badge collection and hotel check-in.

    1

    Arrive in Hong Kong, collect your badge and orient yourself at the HKCEC — Come early on 27 October for badge collection and security screening, then walk the hall plan before meetings start.

    Sample visitor itinerary

    Route-optimised day
    09:00–12:00

    Badge collection, floor-plan orientation and exhibitor shortlist check

    HKCEC Expo Drive entrance and Hall 1 registration counters
    13:00–17:30

    First sourcing sweep of the Part 2 product zones plus sample photography and card collection

    Main exhibition halls, HKCEC
    09:30–13:00

    Structured buyer–supplier meetings and price/MOQ discussions with shortlisted exhibitors

    Exhibitor stands and the Central Concourse meeting areas
    10:00–15:00

    Final negotiations, order confirmation, sample pick-up and any scheduled seminar

    HKCEC halls and seminar rooms

    Side trips

    2

    Victoria Peak and Central

    Stanley Market and Repulse Bay

    Networking spots

    3

    HKCEC Central Concourse and buyer lounges

    Registration, coffee and buyer-group meeting points between hall visits — the densest informal networking zone during the show.

    Grand Hyatt Hong Kong lobby and bar

    Adjacent hotel regularly used for post-show buyer-supplier debriefs and evening meetings during HKCEC trade fairs.

    Lee Tung Avenue and Lockhart Road, Wan Chai

    Dining and bar strip near the venue for informal evening networking with exhibitors, agents and buying offices.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Onsite Registration Fee

    HKD 200 / per person

    official

    visa_fee

    visitor · Visit visa (entry for visit purposes)

    USD 30 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a defined product brief and can commit 1–3 days on the floor with a shortlist of target exhibitors.

    Best for

    Importers, wholesalers, buying offices and designers sourcing toys, juvenile, stationery and leisure suppliers in one HKCEC window

    Min. budget

    $500.00

    Timeline

    3–6 weeks (registration, flights and Wan Chai hotel at late-October peak rates)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Late-October hotel rates spike during the Canton Fair / MEGA SHOW season, so book rooms 6–8 weeks out.

    Onsite registration fee (HKD 200) applies if you do not pre-register.

    exhibit

    You need direct buyer contact, plan follow-up orders in the coming season, and can staff a stand for all three show days.

    Best for

    Manufacturers, trading companies and brand owners wanting face-to-face buyer meetings and a Hong Kong sourcing presence

    Min. budget

    $2,250.00

    Timeline

    4–6 months (space application, stand build, freight, staff travel, ATA Carnet if shipping samples)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Estimated exhibit floor budget from stand/travel cost signals — confirm booth pricing with the organiser.

    Space in the Part 2 halls is allocated on application; late applicants may be waitlisted.

    Stand build, freight and sample clearance add cost beyond the base travel budget.

    skip

    Your category is not represented in Part 2 (toys, juvenile, stationery, leisure and general consumer goods) or existing supplier relationships already cover the range.

    Best for

    Teams with no Asia sourcing remit, or buyers whose product categories are covered by the Part 1 show or a competing October fair

    Timeline

    None

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    What are the show dates?
    The show will take place from October 27 to 29, 2026.
    Where is the event held?
    The event is held at the Hong Kong Convention and Exhibition Centre.
    Is there an admission fee?
    Admission is free for Part 2 of the show.
    How many exhibitors are expected?
    There are 3,418 exhibitors expected at the event.
    How many buyers are expected?
    32,412 buyers are expected to attend.

    Glossary

    1
    Exhibitor
    A company or individual that displays products at the trade show.
    2
    Buyer
    A person or company that purchases products from exhibitors.
    3
    Sourcing
    The process of finding suppliers for goods and services.
    4
    Trade Show
    An event where businesses showcase and demonstrate their latest products.
    5
    Registration
    The process of signing up to attend the event.
    6
    Admission Fee
    A charge required to enter the event.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Comasia Limited

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card