Nordic meeting place for sport, aquatics and public health, 16–18 March 2027 at Svenska Mässan in Gothenburg, with a free exhibition and paid conference.
Dates
16–18 Mar 2027
City / country
Gothenburg, Sweden
Venue
Swedish Exhibition & Congress Centre (Svenska Mässan), Mässans Gata 24, Gothenburg
Event overview
Meeting Point Sports 2027 — Träffpunkt Idrott — is the Nordic meeting place for sport, aquatics, recreation and public health, held at the Swedish Exhibition & Congress Centre in Gothenburg. Over three days it combines a free trade exhibition, a paid conference and open stages, bringing municipal decision-makers, facility operators, sports federations, architects and suppliers onto one floor.
Exhibitors cover sports and swimming facilities, fitness equipment, outdoor and park equipment, machinery, lighting and operations. The 2027 edition runs 16–18 March and follows a 2025 edition that recorded 3,302 visits.
It is a focused, trade-only show for people who build, run and programme places for physical activity.
TL;DR
Compare sports, swimming and outdoor equipment, meet the suppliers behind municipal framework agreements, and hear how other cities are funding and operating facilities. The free exhibition suits operations and procurement teams, while the paid conference adds policy, planning and public-health sessions for decision-makers.
Reach municipal facility owners, sports federations, architects and operators from across Sweden and the Nordics in three focused days. Visitors arrive with live construction, refurbishment and equipment projects, so a stand generates qualified conversations rather than general footfall.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Mässans Gata 24, 412 94 Gothenburg, Sweden
Entrances & gates
Entrance 5 (main entrance)
Main visitor entrance at Mässans Gata 24, beside Gothia Towers; information desk, wheelchair loan and badge collection are here.
The venue offers several convenient parking options around the complex; follow signs for Mässan/Scandinavium from the E6/E20. The 2027 daily rate was not published, so check the venue site before driving.
Ramps, lifts, accessible toilets and hotel rooms are provided, and all halls, conference rooms and restaurants meet the venue’s essential accessibility standards. Wheelchairs can be borrowed from the information desk at Entrance 5; accompanying assistants enter free.
Food options
Svenska Mässan restaurants, Gothia Towers lobby and bars
On-site diningParking: Several parking options serve the venue around Mässans Gata and Korsvägen; the 2027 event tariff was not printed. Arrive before 08:30 on the opening morning, when the closest garages fill first.
Gate: The main entrance is Entrance 5 at Mässans Gata 24, next to Gothia Towers. From the Korsvägen tram stop, follow the signs to Svenska Mässan and Entrance 5; registration and badge desks are inside the foyer.
Attend
Conference 3-day pass
Excluding VAT; includes lunch, coffee and exhibition entry. Ordinary price shown on the official ticket page.
Conference 2-day pass
Excluding VAT; includes lunch, coffee and exhibition entry.
Conference 1-day pass
Excluding VAT; includes lunch, coffee and exhibition entry.
Exhibition entry ticket
Free entry to the exhibition on all three days; conference access is not included.
Ticket info
Badge collection
Collect your badge at the Entrance 5 foyer from Mässans Gata 24. Bring the ticket QR code and photo ID; allow 15–25 minutes at the opening peak.
Ticket notes
The official Swedish ticket page prints 2027 conference prices of SEK 6,900 (3 days), SEK 5,860 (2 days) and SEK 3,600 (1 day) excluding VAT, and a free exhibition entry ticket for all three days. The exhibition is open to trade visitors; children and young people enter with a guardian, and assistants or sign-language interpreters enter free. No 2027 daily clock hours were printed on the fetched pages.
What's on
How the last edition performed
Last edition
2025
Visitors: 3,302
Exhibitors: 100
This edition
2027
Visitors: 3,500
Exhibitors: 120
Next edition
Not announced yet
New this edition
Mötesplats Bad
A dedicated meeting point for everyone working in the pool and aquatics sector, introduced at the 2025 edition alongside free workshops and several open stages.
SourceOpen stages and Scenpunkten
The 2025 programme used open stages and the Scenpunkten format, where conference participants were interviewed in front of a live audience.
SourceImpact
Meeting Point Sports compresses a Nordic municipal buying cycle into three days in Gothenburg. The 2025 edition recorded 3,302 visits, up 13%, and about 100 exhibitors — a small, high-intent floor where the people who specify pools, sports halls and outdoor facilities meet the suppliers who build them. For a buyer, the value is comparing technical solutions and funding models in one trip; for a supplier, it is access to projects that are already budgeted.
Audience quality
The audience is deliberately professional: municipal sports, leisure and property departments, pool and hall operators, sports federations, architects and public-health planners. Many visitors arrive from smaller Swedish municipalities with limited travel budgets, so the show’s free exhibition ticket keeps attendance broad while the paid conference concentrates decision-makers. Conversations are practical and procurement-oriented rather than consumer-facing.
Exhibitor outcomes
Return depends on meeting the right municipal project owners rather than raw footfall. The strongest exhibitors arrive with a reference installation, a clear lifecycle-cost story and a team able to answer procurement questions on the stand. With around 100–120 exhibitors, a compact stand and pre-booked meetings with named municipalities matter more than size. No audited ROI, rebooking rate or satisfaction score is published.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Swedish and Nordic municipalities face ageing sports halls and pool stock, rising energy costs and pressure to widen access to physical activity. Meeting Point Sports brings the public buyers, architects and operators together with the suppliers who can deliver those projects, making it a practical barometer of where facility investment is going.
Key trends shaping this market and its wider industry.
Pool refurbishment becomes a municipal priority
Many Swedish pools date from the 1970s and need water-treatment, energy and accessibility upgrades. Operators are comparing heat-recovery systems, low-chlorine treatment and modular pool technology rather than building from scratch.
What it changes: Suppliers with proven retrofit references and lifecycle-cost data are better placed than vendors selling only new-build solutions.
Facilities are designed for everyday movement
Sports halls and outdoor spaces are being planned as year-round public-health infrastructure, with outdoor gyms, walking loops and flexible halls that serve schools, clubs and informal users.
What it changes: Buyers want multi-use designs and equipment that survives heavy public use, which changes specification away from single-sport products.
Energy, water and staffing costs drive procurement
Rising operating costs are pushing municipalities to compare total cost of ownership, energy monitoring and remote pool management alongside the capital price.
What it changes: Exhibitors that can quantify operating savings and train existing staff shorten the sales cycle and win framework agreements.
Meeting Point Sports sits in a biennial Nordic rhythm and connects to the larger European fitness and facilities circuit. Buyers typically pair it with one international facilities event to compare technology, then return to Gothenburg for the municipal procurement cycle.
FIBO 2027
Cologne, Germany
Dates follow the established April Cologne slot and are circuit knowledge; confirm the 2027 calendar on the FIBO site before booking.
websiteIAKS Congress 2027
Cologne, Germany
Biennial facilities congress normally held in Cologne in November; dates are indicative and should be confirmed with IAKS.
websiteMeeting Point Sports 2029
Gothenburg, Sweden
The show is biennial; the 2029 March slot is indicative and has not been announced by the organiser.
websiteMeeting Point Sports 2027 dates are confirmed by the organiser. Circuit dates for FIBO, IAKS and the 2029 Nordic edition are editorial estimates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
The main gateway to Gothenburg. Flygbussarna coaches run to Korsvägen/Svenska Mässan in about 20–25 minutes; a taxi takes 25–30 minutes.
about 25 km
to venue
25–30 minutes by car or airport coach
by car
Copenhagen Airport
Useful long-haul alternative. Take the Öresund train to Gothenburg Central in about 3 hours 15 minutes, then tram 4, 5 or 12 to Korsvägen.
about 320 km
to venue
3 hours 15 minutes by train
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple rooms within a 10–15 minute walk of Mässans Gata; March is low season outside event days, but the show week tightens availability.
USD 150–210 / night
Central base near restaurants and the Avenyn, 10–20 minutes on foot or a short tram ride to Korsvägen.
USD 240–350 / night
Gothia Towers is attached to the venue, which removes daily travel; book early for the opening week.
Get around the city with these convenient transport options.
Tram / bus
Buy in the Västtrafik app or from a machine and validate before boarding. A 24-hour ticket is better value for multiple trips.
Airport coach
The coach stops at Korsvägen, a two-minute walk from Entrance 5; buy online for a small discount.
Taxi / ride-hail
Use a licensed taxi from the rank; ride-hail apps operate but surge pricing is common on event mornings.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa (C) | Business visitors from countries without a Schengen visa-waiver agreement | $100.00 | 15 calendar days, longer in peak periods | |
| Visa-free / ETIAS | EU/EEA citizens and nationals of visa-waiver countries | — | ETIAS authorisation, when operational |
EU/EEA citizens travel on an ID card. Many other nationalities need a Schengen visa; check the Swedish Migration Agency list for your passport before booking.
Sweden applies the EU ATA carnet system for temporary admission of exhibition goods. List all equipment and keep the counterfoils with the shipment.
Official visa pageWeather
March in Gothenburg is cold, changeable and often wet: daytime highs around 2–7°C, nights near 0°C, with rain, sleet and occasional snow. Coastal wind makes the walk from Korsvägen feel colder, so bring a waterproof shell and shoes with grip.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile data is fast and EU roaming applies for EU visitors. The venue provides Wi-Fi in public areas; exhibitors running live pool-control or software demos should bring a dedicated hotspot.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Fika and punctuality
Swedish meetings start on time and often include a short coffee break, or fika. Confirm demo slots in advance and keep appointments tight rather than relying on walk-up availability.
Cashless and Sunday
Cards and mobile payments are accepted almost everywhere, and some venues are cashless. Most shops close on Sunday, and alcohol above low-strength beer is sold only through Systembolaget.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: GOT – Gothenburg Landvetter Airport
Book 6–10 weeks ahead for March. Landvetter has direct European links; compare Copenhagen (CPH) for long-haul routes with a train connection to Gothenburg.
Book flightsSchengen rules apply. EU/EEA citizens need only an ID card; many other visitors need a short-stay C visa, and waiver nationalities should check the current list before travel.
Estimated cost: USD 100 (EUR 90 Schengen visa fee) plus insurance and service fees
Processing: 15 calendar days; apply at least 4 weeks ahead
Bring an invitation letter from the organiser if applying as a business visitor, plus proof of accommodation and travel medical insurance.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: From Landvetter (GOT), take the Flygbussarna coach to Korsvägen (about 20–25 minutes) and walk two minutes to Entrance 5. A taxi takes 25–30 minutes and costs about SEK 350–450.
Hotel → venue: From Avenyn or the central station, tram 4, 5 or 12 reaches Korsvägen in 8–12 minutes. Hotels in Gårda are a 10–15 minute walk.
Ride-hail: Uber and local taxi apps operate in Gothenburg; expect SEK 350–450 from Landvetter and SEK 90–150 within the centre.
Public transit: Västtrafik trams and buses use a single-ticket system (SEK 35–40); validate before boarding and use the app for 24-hour tickets.
Parking: Several parking options serve the venue around Mässans Gata and Korsvägen; the 2027 daily rate was not published.
Plan and pack for the event climate.
Month: March
Temperature: 0°C to 7°C
Seasonality: Rain, sleet and occasional snow are common; daylight returns quickly but the coast is windy.
Packing: Waterproof coat, warm layers, gloves and shoes with grip. Indoor halls are heated, so avoid heavy boots for standing all day.
Plan your trip
Best day to visit: Day 2, Wednesday 17 March 2027
The middle day combines a full conference programme with a settled exhibition floor. Opening morning is busiest at registration, while the final afternoon sees exhibitors beginning to pack down.
Register for the free exhibition ticket — The exhibition ticket is free; decide whether you also need a paid conference pass.
Build a supplier shortlist and book meetings — Target eight to ten exhibitors across pools, sports flooring and facility operations.
Book flights, hotel and airport coach — GOT is closest; stay near Korsvägen or on the Avenyn for easy tram access.
Prepare a one-page project brief — Include facility type, project stage, budget year and procurement route.
Plan conference sessions and hall route — Cluster stands by product area and leave buffers between booked demos.
Arrive, collect badge and walk the aquatics zone
Entrance 5 and exhibition hallPool technology and water-treatment meetings
Exhibition floorLunch and informal networking
Venue restaurant or hall caféConference session on sustainable facilities
Conference stageSports flooring and outdoor equipment demos
Exhibition floorLiseberg and Avenyn
City Evening
10 minutes on foot from Korsvägen
Gothenburg’s central amusement park and main boulevard are close to the venue, with restaurants and bars for an evening after the show.
Gothenburg archipelago
Coastal Day Trip
30–60 minutes by tram and ferry
Rocky islands, seafood and walking trails make a restorative half-day break before or after the show.
Venue restaurant and hall cafés
On-site
Busy at lunch and between sessions; good for short follow-ups with exhibitors.
Avenyn and Lorensberg
Evening
A dense cluster of bars and restaurants 10–15 minutes from the venue; book ahead for groups during show week.
Conversations at Meeting Point Sports are practical and procurement-oriented. Suppliers that respond with a scoped proposal and a reference facility within a week are the ones that move into a municipal tender.
Budget
Shell scheme
SEK 2000–2600 / m²
Raw space
SEK 1400–1900 / m²
Standard booth
9 m²
Estimated Swedish exhibition rates for a sports and facilities show; no 2027 exhibitor tariff was fetched. Values exclude VAT, registration fee and stand builder costs.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell
USD 1800–2340 / 9 sqm
hotel
both · mid
USD 150–210 / night
per_diem
both · standard
USD 70–110 / day
visa
visitor · schengen
USD 100–160 / person
insurance
exhibitor · public liability
USD 120–250 / policy
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell | USD 1800–2340 / 9 sqm | estimate | 2026-10-31 |
| hotel | both | mid | USD 150–210 / night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 70–110 / day | estimate | 2026-10-31 |
| visa | visitor | schengen | USD 100–160 / person | estimate | 2026-10-31 |
| insurance | exhibitor | public liability | USD 120–250 / policy | estimate | 2026-10-31 |
Decision
Six quick questions will point you to visit, exhibit or skip Meeting Point Sports 2027.
QUESTION 1 OF 6
What budget range are you working with?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are specifying equipment, comparing suppliers or planning a pool or sports-hall project in the next budget year.
Best for
Municipal leisure, property and operations teams with a live facility project
Min. budget
$300.00
Timeline
Book 4–6 weeks ahead
Risks
Conference passes cost extra
Show-week hotels near Korsvägen fill early
exhibit
You have a reference installation, a live demo and a sales team able to follow up with municipalities within 48 hours.
Best for
Suppliers of sports flooring, pool technology, fitness, parks and facility services
Min. budget
$12,000.00
Timeline
Book 3–6 months ahead
Risks
A small floor rewards a focused stand over size
Stand and freight costs can exceed the space rate
skip
Your product is aimed at consumers or private gyms rather than municipal sports, pool and recreation facilities.
Best for
Consumer fitness brands or vendors with no public-facility use case
Timeline
Not applicable
Risks
Missing a focused Nordic public-sector audience
Travel and time cost without a clear pipeline
Book with
Svenska Mässan Gothia Towers
Operator of the Swedish Exhibition & Congress Centre and Gothia Towers, and co-organiser of Meeting Point Sports, with halls, restaurants and on-site hotels.
Venue and organiser named on the official event and venue pages.
SAS
Scandinavian Airlines connects Gothenburg Landvetter with Copenhagen, Stockholm and major European hubs for trade-fair visitors.
Travel provider suggestion, not an announced event partner.
Västsvenska Handelskammaren
West Sweden Chamber of Commerce, a useful contact for businesses planning market entry and public-sector partnerships in the region.
Public business body suggestion, not an announced event partner.
Riksidrottsförbundet
The Swedish Sports Confederation represents organised sport and works with municipalities on facility development and public-health policy.
National sports body suggestion, not an announced event partner.
Recommended providers
Official Schengen visa guidance and application information; apply at least four weeks ahead.
On-site hotel attached to the venue; book early for the show week and ask for a Mässan-facing room.
Compare direct flights to GOT; Copenhagen (CPH) plus the Öresund train is a long-haul alternative.
Exhibition freight and customs handling; book the delivery slot for 14–15 March 2027.
Travel and exhibitor public-liability cover; confirm the venue minimum cover with the organiser.
City information for Liseberg, Avenyn and the Gothenburg archipelago.
Use the official app and badge scanning where available; export leads to your CRM the same day.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
6
References
2
Publishers
6
Date checked
Svenska Mässan
Svenska Mässan Gothia Towers
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