Meat Attraction 2027 runs 16-18 February at IFEMA Madrid.
Dates
16–18 Feb 2027
City / country
Madrid, Spain
Venue
IFEMA MADRID
Time
9:30 AM – 6:30 PM
Event overview
Meat Attraction 2027 is Spain’s international meat-industry trade fair, held at IFEMA Madrid from 16 to 18 February 2027.
For its seventh edition the show runs inside Anuga Select Ibérica, using four pavilions to connect meat processors, Ibérico and cured-product producers, equipment suppliers and international buyers.
The 2025 edition attracted about 300 exhibiting companies and trade visitors from 64 countries, and organisers had already allocated 5,000 sqm, 70% of available space, nine months before the 2027 opening.
TL;DR
Visit Meat Attraction 2027 to meet Spanish and international suppliers of fresh, frozen, cured and processed meat in one hall complex, compare processing, packaging and cold-chain equipment, and use the B2Meat hosted-buyer programme to book qualified meetings. The co-located Anuga Select Ibérica adds bakery, dairy, snacks and beverage ranges for buyers sourcing across the food basket.
Exhibit at Meat Attraction 2027 to reach Spanish processors, distributors, retail buyers and foodservice operators, and to meet importers recruited through B2Meat and ICEX. The move into Anuga Select Ibérica widens footfall beyond meat into the wider food industry, while the specialised meat pavilion keeps your stand in front of category buyers.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
2Avenida del Partenón, 5, 28042 Madrid, Spain
Entrances & gates
Main entrance, Avenida del Partenón
Closest to the Metro Feria de Madrid station and taxi drop-off.
North access
Useful if your hotel or parking is on the north side of the complex.
Large paid car park on site, about 14,000 spaces; pre-book or arrive early on opening day.
14,000 spaces ·
Step-free access, lifts and adapted toilets are available; ask at the information desk for the shortest route to Pabellón 4.
Food options
IFEMA restaurants and cafés
On-site diningParking: IFEMA has extensive on-site parking with roughly 14,000 spaces across the complex. Use the car park nearest your hall and allow 20-30 minutes on the first morning for queues and the walk to the badge check.
Gate: Enter through the main IFEMA access on Avenida del Partenón and follow signs for the Anuga Select Ibérica halls. Have your badge QR code ready; bag checks can slow entry at peak times.
Attend
Event days & opening times
Trade visitor pass
Free professional registration; the 2027 pass page was not yet open at the time of writing. The 2025 exhibitor guide confirmed free online registration for invited trade guests.
Ticket info
Badge collection
Register online in advance and download the QR badge; bring photo ID to collect a replacement pass at the visitor desk if needed.
Ticket notes
Trade-only. The 2025 exhibitor regulations barred visitors under 16. Free passes are issued to qualified professionals and exhibitor invitations; no public day tickets were advertised.
What's on
Anuga Select Ibérica
IFEMA MADRID and Koelnmesse’s new food-industry platform, grouping meat, bakery and ice cream, dairy, snacks, oils, frozen, drinks, fresh and canned food across four pavilions.
Same venue and dates; Meat Attraction keeps its own pavilion inside the wider show.
WebsiteInnovation Hub Awards
Awards for product and auxiliary-industry innovation. The 2025 winners included Agropecuaria Fraile, Eresma Elaboradores, Nico Jamones, Bellotterra, Inndeo Proyectos, Vaessen Schoemaker and ATS Tanner.
Hostelería Meat Attraction Awards
Awards recognising Madrid hospitality establishments with standout meat offerings; the second edition featured more than thirty participating venues.
Principal Sponsor
Grupo Cooperativo Cajamar
Lead sponsor of the 2025 edition; 2027 sponsorship was not confirmed on the fetched pages.
ICEX España Exportación e Inversiones(ICEX)
Supports the B2Meat international hosted-buyer programme · Spain
Ministerio de Agricultura, Pesca y Alimentación(MAPA)
Spanish agriculture ministry; opened the 2025 edition · Spain
How the last edition performed
Last edition
2025
Visitors: 16,586
Exhibitors: 300
Edition #: 6
Visitor countries: 64
This edition
2027
Visitors: 17,000
Exhibitors: 350
Next edition
Not announced yet
Growth over time
Edition recap
The sixth edition ran 25-27 February 2025 at IFEMA MADRID with about 300 exhibiting companies and buyers from 64 countries. Professional visitors increased 16.7% on 2023, the B2Meat programme hosted 100 international buyers and more than 1,000 meetings were held over three days. Grupo Cooperativo Cajamar was the main sponsor.
New this edition
Integration into Anuga Select Ibérica
From 2027 Meat Attraction sits inside IFEMA MADRID and Koelnmesse’s new Anuga Select Ibérica project, sharing four pavilions and a wider food-industry audience while keeping its own meat pavilion.
SourceFour-pavilion layout
Anuga Select Ibérica 2027 will use four pavilions, grouping meat, bakery and ice cream, dairy, snacks, oils, frozen, drinks, fresh and canned food into specialised zones.
SourceExpanded B2Meat hosted-buyer programme
The B2Meat programme returns with support from ICEX, bringing international importers and traders to pre-scheduled meetings with exhibitors.
SourcePhotos
Impact
Meat Attraction matters most to buyers and sellers of Spanish pork, cured meats and processing services. Spain’s large export base and the show’s hosted-buyer programme create a concentrated three-day window for export deals, while the wider Anuga Select Ibérica audience adds retail and foodservice buyers who source beyond meat.
Audience quality
The audience is trade-only and heavily weighted toward processors, distributors, retail buyers and foodservice. International reach is real but concentrated in Europe, with growing Asian and Latin American participation. The 2025 edition reported buyers from 64 countries and 100 hosted international buyers, which supports a qualification-first sales plan rather than a volume-footfall plan.
Exhibitor outcomes
ROI depends on pre-booked meetings. A 9-12 sqm shell stand is best for testing the market or supporting an importer, while processors and equipment suppliers need 24-36 sqm to demonstrate products or machinery. Exhibitors should target 20-30 qualified meetings across three days and budget for follow-up within 48 hours; the show is too specialised to rely on walk-by traffic.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Spain is Europe’s largest pork producer and a leading exporter of cured ham, so Spanish meat processors set the pace on price, quality and export supply across the EU. Meat Attraction puts that supply base in one place and adds machinery, packaging and cold-chain suppliers, giving buyers a single sourcing trip for product and production technology.
Key trends shaping this market and its wider industry.
Premiumisation of cured and Ibérico products
Export demand for jamón ibérico, acorn-fed pork and quality-label cured meats keeps growing, pushing producers to invest in traceability, PDO/PGI certification and premium retail packaging.
What it changes: Buyers can secure differentiated, high-margin lines rather than commodity cuts, and producers can meet importers looking for certified Spanish origin.
Automation and traceability in processing
Labour costs and food-safety rules are accelerating investment in cutting automation, vision inspection, weighing, labelling and digital traceability from carcass to pack.
What it changes: Equipment and software suppliers can demonstrate ROI on the show floor, while processors compare systems that reduce waste and improve audit readiness.
Halal and export-market diversification
Spanish meat companies are widening beyond the EU into the Middle East, Asia and Latin America, adding halal certification, new cuts and export-ready packaging for those markets.
What it changes: The hosted-buyer programme and country pavilions give exporters a efficient way to meet importers from high-growth markets.
Latest updates from across the market.
Meat Attraction sits in a dense European food-fair calendar. Buyers sourcing Spanish meat often pair it with Barcelona’s Alimentaria or the wider Anuga in Cologne, while SIAL Paris is the main alternative for French and international retail buyers.
Alimentaria & Hostelco
Barcelona, Spain
Held in March 2026 at Fira Barcelona; broader food, drink and hospitality focus.
websiteSIAL Paris
Paris, France
Biennial global food fair at Paris Nord Villepinte; strong retail buyer attendance.
websiteAnuga Select Ibérica
Madrid, Spain
Same dates and venue; Meat Attraction is a specialised pavilion inside this four-pavilion food fair.
websiteAnuga
Cologne, Germany
Koelnmesse’s flagship food fair, held in odd years; dates are the published pattern and should be reconfirmed.
websiteFebruary 2027
Madrid cluster; book IFEMA-area hotels early.
October 2027
Cologne follow-up for international buyers who did not travel to Madrid.
Circuit dates are editorial planning guidance from published fair calendars; only Meat Attraction and Anuga Select Ibérica dates were confirmed on fetched pages.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid-Barajas Airport
Main international gateway; Metro Line 8 and taxis connect to IFEMA.
13 km
to venue
20-30 minutes
by car
Madrid-Cuatro Vientos Airport
General aviation and private flights; limited commercial service.
18 km
to venue
25-35 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple airport-area rooms; book early because the co-located food fair raises February demand.
USD 150–220 / night
Walking or short taxi distance to the venue; best balance of price and access.
USD 260–400 / night
Full-service hotels with meeting space and airport transfers.
Get around the city with these convenient transport options.
Metro
Fastest route from central Madrid; the station is a short walk from the main entrance.
Taxi
Official airport taxi flat rate applies; allow extra time on opening morning.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Visitors from countries without a Schengen visa-waiver agreement | $90.00 | 15-45 days |
EU/EEA, UK, US, Canada, Japan and many other passport holders can enter Spain visa-free for short business trips; check the current Schengen rules before booking.
ATA carnets are generally accepted for exhibits and professional equipment in Spain; confirm with Spanish customs and your freight forwarder.
Official visa pageWeather
February in Madrid is cool and changeable: daytime highs around 12-14°C, nights near 3-5°C, with occasional rain. Bring a warm coat and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Madrid-Barajas is a major European hub with direct flights from most EU capitals and the Americas. Metro Line 8 links the airport to Feria de Madrid, and Cercanías trains connect the airport to Atocha and Chamartín.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Late dining
Madrid restaurants often start dinner at 21:00 or later; business lunches are the main networking meal.
Business etiquette
Spanish meetings usually open with small talk; exchange cards and keep the first conversation relationship-focused rather than hard-selling.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MAD (Adolfo Suárez Madrid-Barajas)
Book 8-12 weeks ahead for February; Tuesday arrivals give a buffer before the opening day.
EU/EEA and many Western passport holders enter visa-free for short business trips; other nationalities need a Schengen short-stay visa.
Estimated cost: USD 90
Processing: 15-45 days
Apply well before travel and carry an invitation letter from the exhibitor or organiser if requested.
OfficialGet to the venue and around the city with these options.
Airport → venue: Metro Line 8 to Feria de Madrid (about 25 minutes) or taxi (20-30 minutes, EUR 25-35).
Hotel → venue: Most IFEMA-area hotels are walkable or a short taxi ride; city-centre hotels connect via Metro Line 8.
Ride-hail: Uber, Cabify and FreeNow operate in Madrid; use the official taxi rank at the airport for fixed fares.
Public transit: Metro Line 8 and EMT buses 112 and 122 serve the Feria de Madrid area; a multi-day tourist travel card is useful.
Parking: About 14,000 on-site spaces; pre-book if available and arrive before 09:00.
Plan and pack for the event climate.
Month: February
Temperature: 3-14°C
Seasonality: Cool with occasional rain; February is one of the drier winter months but showers are possible.
Packing: Warm layer, waterproof jacket, comfortable shoes for the halls, and a power bank for long days.
Plan your trip
Best day to visit: Day 2, Wednesday 17 February 2027
The first morning is busiest with opening ceremonies and badge queues. Day 2 gives a calmer floor for supplier meetings, a full programme and the best chance of catching international buyers who arrived on Day 1.
Confirm dates, venue and trade-only access rules — Check the official pass page and register early; the 2027 visitor page opens closer to the show.
Book flights and a refundable hotel — Stay in Campo de las Naciones or Barajas for the shortest commute.
Build a target exhibitor list and meeting requests — Prioritise processors, Ibérico producers and machinery suppliers that match your range.
Download badge, map and B2Meat schedule — Print a backup badge and save the hall plan offline.
Travel to Madrid and check the venue route — Use Metro Line 8 to Feria de Madrid or pre-book a taxi for opening morning.
Badge collection, coat drop and coffee
Main entrance, IFEMA MADRIDSupplier meetings in the Product Area and IbéricoLand
Meat pavilionWorking lunch and B2Meat introductions
B2Meat lounge / IFEMA cateringMachinery and packaging demos, then MEAT FORUM session
Auxiliary Industry Area and MEAT FORUMToledo day trip
UNESCO City
70 minutes by train from Madrid Atocha
Historic old town, cathedral and local food market; easy half-day add-on before or after the show.
Segovia day trip
UNESCO City
30 minutes by high-speed train from Madrid Chamartín
Roman aqueduct, Alcázar and roast suckling pig, a classic Spanish meat experience.
MEAT FORUM
Conference and debate stage
Sessions on distribution, technology and export markets; arrive early for the best seats and stay for Q&A.
B2Meat hosted-buyer lounge
Matchmaking area
Pre-scheduled buyer meetings; bring a one-page company profile and a clear price list.
Meat Attraction is a concentrated three-day show, so most value is created after the doors close. A disciplined 48-hour follow-up separates a good show from a folder of business cards.
Budget
Shell scheme
EUR 285–320 / m²
Raw space
EUR 198–206 / m²
Standard booth
9 m²
The 2025 guide printed 12 sqm Basic at EUR 3,550, 16 sqm Basic at EUR 4,615 and raw space at EUR 206/sqm (EUR 198/sqm from 64 sqm). Mandatory insurance, power and the marketing pack are extra.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
shell_booth
exhibitor · 9 sqm
USD 2700–3150 / per booth
raw_space
exhibitor · 36 sqm
USD 7700–8000 / per 36 sqm
hotel
both · mid
USD 150–220 / per night
per_diem
both · standard
USD 60–90 / per day
flight
both · Europe return
USD 150–300 / return
insurance
exhibitor · mandatory liability and multi-fair
USD 100–180 / per stand
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| shell_booth | exhibitor | 9 sqm | USD 2700–3150 / per booth | estimate | 2026-10-31 |
| raw_space | exhibitor | 36 sqm | USD 7700–8000 / per 36 sqm | estimate | 2026-10-31 |
| hotel | both | mid | USD 150–220 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–90 / per day | estimate | 2026-10-31 |
| flight | both | Europe return | USD 150–300 / return | estimate | 2026-10-31 |
| insurance | exhibitor | mandatory liability and multi-fair | USD 100–180 / per stand | estimate | 2026-10-31 |
Decision
Six quick questions will point you to visit, exhibit or skip Meat Attraction 2027.
QUESTION 1 OF 6
Which best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a sourcing brief and can commit at least one full day on the floor.
Best for
Buyers, distributors and foodservice operators who need to compare suppliers and products.
Min. budget
$800.00
Timeline
4-6 weeks
Risks
Meeting slots fill before the show
February hotel prices rise near IFEMA
exhibit
You have a defined product range, a Spanish or export target and staff to follow up within 48 hours.
Best for
Meat producers, equipment suppliers and service providers selling into Spain or export markets.
Min. budget
$6,000.00
Timeline
3-4 months
Risks
Stand and freight costs exceed a first-year budget
Lead quality depends on pre-booked meetings
skip
The show does not match your products, geography or current sales capacity; use the online exhibitor list instead.
Best for
Companies with no Spain or EU sales intent and no capacity to follow up leads in the next month.
Timeline
Not applicable
Risks
Missing competitor and pricing intelligence
Losing early contact with importers
Book with
IFEMA MADRID
Madrid’s main exhibition centre and co-organiser of Meat Attraction, providing the halls, logistics and visitor services.
Venue and co-organiser named on the official event page.
ANICE
Asociación Nacional de Industrias de la Carne de España, the national meat industry body co-organising the show and supporting the Spanish pavilion.
Co-organiser named on the official event page.
ICEX España Exportación e Inversiones
Spanish public export agency supporting the B2Meat hosted-buyer programme and international buyer recruitment.
Named as B2Meat supporter in the 2025 post-show release.
Comunidad de Madrid
Regional government for Madrid, supporting the city’s trade-fair and food-industry ecosystem and regional pavilions.
Public body for the host region; participation as a show partner is not confirmed.
Recommended providers
Spanish Ministry of Foreign Affairs
Official Schengen visa information and consulate locator; apply 6-8 weeks before travel.
Compare refundable rates in Campo de las Naciones, Barajas and central Madrid; filter for free cancellation.
Spanish flag carrier with direct flights to Madrid from Europe and the Americas; book 8-12 weeks ahead.
IFEMA MADRID exhibitor logistics
Book freight slots, forklifts and on-site handling through the official exhibitor support service.
IFEMA MADRID exhibitor insurance
Public-liability and multi-fair insurance are mandatory for exhibitors; order through the exhibitor area.
Official Madrid tourism site for Toledo, Segovia and city itineraries around the show.
Badge scanning and lead export for exhibitors; confirm 2027 activation at stand booking.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
6
References
3
Publishers
6
Date checked
IFEMA MADRID
Asociación de Ferias Españolas
FoodRetail
Display a free company card at your booth, or share your professional card on the show floor.
