Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Mascoting is the premier pet industry exhibition in Barcelona, taking place on November 21-22, 2026. This event brings together families, pet lovers, and industry professionals to explore the latest in pet care, products, and services.
Attendees can enjoy a variety of activities, workshops, and talks focused on animal welfare and responsible pet ownership. Mascoting takes place in Barcelona, ES.
TL;DR
- 1Dates and Venue: Mascoting takes place on November 21-22, 2026, at Fira Barcelona.
- 2Scale and Focus: This event is a major gathering for pet lovers, featuring brands, activities, and workshops.
- 3Organiser: Mascoting is organised by Mascoting, with more details available at their official website.
- 4Buyer Authority: Families, pet owners, and industry professionals will attend to discover new products and services.
- 5Entry: Tickets are available online, with free entry for children under 10.
Why visit
Visitors will have the opportunity to engage with leading brands in the pet industry, participate in educational workshops, and discover innovative products for their pets. The event is designed for families and pet lovers, making it a perfect outing for all ages. Enjoy a pet-friendly environment filled with activities and networking opportunities.
Why exhibit
Exhibiting at Mascoting allows brands to connect directly with a targeted audience of pet owners and industry professionals. It's an excellent opportunity to showcase products, generate leads, and increase brand visibility in a vibrant and engaging setting. Participating in Mascoting helps businesses to build relationships and foster community within the pet industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pet owners and households shopping for food, hygiene and accessories for dogs and cats
Families with children looking for small pets, aquariums and starter kits
Dog and cat breeders comparing nutrition, grooming lines and breeding supplies
Veterinarians, vet nurses and clinic buyers sourcing diets, supplements and clinic equipment
Professional groomers and pet salon owners evaluating tools, shampoos and dryers
Pet retail buyers from Spanish and European shops and garden centres
E-commerce and marketplace category managers for pet supplies
Shelters, rescue groups and animal welfare volunteers scouting adoption partners and donated stock
Trainers, behaviour consultants and pet sitters looking for enrichment and training products
Aquarium, terrarium and small-animal hobbyists seeking specialist livestock and equipment ranges
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Dry and wet pet food manufacturers, including private-label producers
Treat, chew and raw/BARF frozen food suppliers
Veterinary diet and clinical nutrition brands
Supplement and nutraceutical companies for joints, skin and digestion
Grooming equipment makers: clippers, dryers, tables, scissors and shampoos
Hygiene and litter brands for cats, small mammals and reptiles
Leash, collar, harness and carrier manufacturers
Beds, cat trees, scratchers and home furniture for pets
Toy, enrichment and training device brands
Pet technology providers: GPS trackers, microchip readers, smart feeders
Aquarium, terrarium and small-animal cage suppliers
Veterinary clinics, insurers and pet-care service providers
Shelters, rescue federations and animal welfare associations
Pet retail distributors and wholesalers serving Iberia
Product categories
Key solution areas showcased across the event.
Dry kibble and wet pet food for dogs and cats
Treats, natural chews and dental sticks
Raw and frozen BARF-style menus
Veterinary and prescription diets
Supplements, vitamins and joint care
Grooming tools: clippers, scissors, dryers and grooming tables
Shampoos, conditioners, ear and eye care, dental hygiene
Cat litter, litter boxes and odour control
Leashes, collars, harnesses and muzzles
Carriers, crates, travel bags and car seats
Beds, cushions, cat trees, scratchers and pet furniture
Toys, puzzle feeders and enrichment devices
Training aids: clickers, whistles, agility equipment
Pet tech: GPS trackers, microchip readers, smart feeders and cameras
Aquariums, filters, terrariums and small-mammal cages
Food and care for birds, rodents, reptiles and fish
Adoption, rescue and animal welfare services
Pet insurance, veterinary services and clinic equipment
Location & Facilities
Venue
Fira Barcelona
Pabellón Centenario, Carrer Lleida, Barcelona
Facilities
Parking
Fira Barcelona in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fira Barcelona in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fira Barcelona for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 7:00 PM on Saturday
10:00 AM –6:00 PM on Sunday
General admission
Single day advance ticket
10General admission
Two-day advance ticket
15General admission
On-site ticket price
12
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Barcelona, ES
Why it matters
On 2026-11-21 to 2026-11-22, Mascoting in Barcelona covering Pet food and nutrition products, Pet grooming supplies and services, Pet health and wellness products, Pet training and gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Barcelona El Prat
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis Styles Barcelona Sant Joan Despi
midscale
Sant Joan DespiUSD 150–190 / night
4-star, rating around 4.1 from roughly 3.5K reviews, eco-certified. Pet-friendly with paid parking, outdoor pool, air conditioning and fitness centre; breakfast is paid. Good fit if you are bringing an animal or driving to the fairground, and one of the better-value listed options for 21-22 November 2026.
Sercotel Porta Barcelona
midscale
BarcelonaUSD 150–190 / night
3-star, rating around 4.1. Pet-friendly with paid parking, hot tub, air conditioning, fitness centre and bar; breakfast is paid. City-side base for visitors who want evening restaurants and easy metro access rather than a fairground-adjacent stay.
Hotel Esplugues
budget
Esplugues de LlobregatUSD 95–122 / night
2-star, rating around 3.9, listed with a deal roughly 20 percent below its usual rate. Breakfast, free Wi-Fi, air conditioning and accessible rooms. Simple, low-cost base in the western corridor; check whether parking and pet policy apply to your dates.
Generator Barcelona
budget
BarcelonaUSD 95–122 / night
Rating around 4.5 with strong guest reviews. Breakfast paid, free Wi-Fi, parking, bar and restaurant, kitchen in some rooms, laundry and a kid-friendly policy. Suits small teams or younger visitors who prefer a central location over proximity to the halls.
Local transport
Get around the city with these convenient transport options.
express coach (Aerobus A1/A2)
Estimated costEUR 2-5 single metro journey (contactless)
Best forBarcelona-El Prat terminal 1 or 2 to Placa Catalunya
Runs frequently through the day and drops you at the top of the city centre, from where the metro reaches the fairground. Best option if your hotel is around Placa Catalunya, Eixample or the Rambla.
metro (L9 Sud)
Estimated costEUR 2-5 single metro journey (contactless)
Best forAirport terminals 1 and 2 to the TMB network, Barcelona
Cheapest fixed-price rail link to the city network. You may need one change to reach the fairground area, so allow extra time with luggage.
commuter rail (R2 Nord)
Estimated costEUR 10-22 airport or regional rail single journey
Best forAirport terminal 2 to Barcelona Sants and Passeig de Gracia
Useful if your hotel is near Sants or Passeig de Gracia. The station is linked to terminal 2 by a shuttle from terminal 1, so build in 15 extra minutes.
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forBarcelona-El Prat to the city centre or Fira Barcelona
Official black-and-yellow taxis wait at both terminals. Faster and simpler with samples or stand material, but road traffic before 10:00 can add time.
metro and city bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forCity hotels to the Fira Barcelona fairgrounds
The integrated TMB network links the main hotel districts with the fairground. A multi-day or ten-journey card pays off if you are making several trips across the show weekend.
ride-hailing (Uber, Bolt, Cabify)
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forHotel or airport to the fairground entrance
Useful for early build-up or late finishes when metro service thins out. Pick-up points at the fairground can move during event days, so check the app pin before you order.
taxi
Estimated costApprox. EUR taxi/rideshare from BCN to venue (estimate; confirm before travel)
Best forBarcelona El Prat (BCN) to Fira Barcelona
Approx. 20-30 minutes by road to the city centre, longer in weekday rush hours; Main commercial gateway for the show, with two terminals and direct metro L9 Sud, R2 Nord commuter rail, Aerobus coach and taxi connections into Barcelona. Allow 45-60 minutes door to door if you are
Weather
November is autumn in Barcelona: mild, unsettled and noticeably cooler than summer, but nowhere near northern-European winter. Expect daytime highs of roughly 17-19 C and night lows of 9-11 C across the 21-22 November 2026 weekend, with a real chance of passing showers - the month typically delivers around 50-70 mm of rain over a handful of rain days. Halls and the metro are warm, so layers work better than a heavy coat.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU and EEA mobile plans include roam-like-at-home data in Spain, so most European visitors can use their own SIM at no extra cost. Visitors from outside the EU should buy an eSIM or a prepaid Spanish data card at the airport before travelling into the city. Mobile data is more reliable than venue Wi-Fi inside crowded exhibition halls, and it is worth downloading the TMB planner, your ticket QR code and the show map offline before you arrive.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Two languages on the floor
Barcelona works in Catalan and Spanish. Stand staff will usually switch to English for international buyers, but product labels and leaflets are mostly Spanish or bilingual, so ask for technical sheets in English.
Meal times shift late
Lunch is typically 14:00-15:30 and dinner starts around 21:00, with many kitchens closed in the late afternoon. If you plan meetings over food, book a 13:30 table rather than assuming a 12:00 lunch service.
Sunday trading and the show weekend
The 2026 dates fall on Saturday and Sunday. Large shopping centres and the fairground operate normally, but many small shops and some neighbourhood restaurants close on Sunday, so reserve dinner ahead.
Tipping and payment
Contactless cards are accepted almost everywhere, including taxis and market stalls. Tipping is modest: rounding up or leaving small change is normal, and 5-10 percent is generous for good table service.
Dogs in the city
Barcelona is a dog-friendly city with plenty of cafes and terraces that welcome leashed animals, but that does not mean pets are admitted to the show floor. Check the organiser's policy separately and always carry waste bags.
November evenings
Late November gets dark around 17:30, and the sea breeze makes evenings feel cooler than the daytime temperature suggests. A light jacket is useful even on sunny afternoons.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BCN
Google Flights captures for a 21 November 2026 departure show London-Barcelona, Singapore-Barcelona and Dubai-Barcelona priced as typical for their routes, while New York-Barcelona and Tokyo-Barcelona were flagged as currently high. For long-haul origins, compare one-stop itineraries through European or Gulf hubs against direct seats, and check a date either side of the weekend before committing. Prices seen in captures include taxes and fees for one adult; baggage fees may be extra. Book the Sunday evening return with a buffer if you are also exhibiting, and reconfirm live fares rather than relying on any indicator.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to Fira Barcelona; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fira Barcelona: Sant Joan Despi: ibis Styles Barcelona Sant Joan Despi; Barcelona: Sercotel Porta Barcelona; Esplugues de Llobregat: Hotel Esplugues.
Ride-hail: Uber, Bolt and Cabify all operate in Barcelona alongside the official black-and-yellow taxis, and app pickups work well for airport runs and late returns from the fairground. Expect surge pricing around hall closing time and during heavy rain. At Fira Barcelona, follow the signs to the designated ride-hail and taxi pick-up zones rather than hailing from the main road, and confirm the pin in the app before ordering.
Public transit: Barcelona's metro and city buses are run by TMB on an integrated fare system, so one ticket covers a journey that mixes metro and bus within the same zone. Single rides cost roughly EUR 2.5-3 by contactless card, and multi-trip or multi-day travel cards cut the per-ride price if you are making several trips across the 21-22 November weekend. For the airport, use the L9 Sud metro, the R2 Nord commuter train from terminal 2 or the Aerobus express coach; the TMB journey planner shows the fastest combination for your hotel. Metro service runs late on Friday and Saturday nights, which helps if you stay in the city centre.
Parking: The Fira Barcelona fairgrounds normally provide on-site paid parking with direct access to the halls, and an approximate daily rate sits in the EUR 20-30 range depending on the car park and duration - confirm the current tariff with the venue before driving. Expect queues at peak arrival times on Saturday morning and allow 15-20 minutes to walk from the car park to the entrance. On-street parking around the fairground is limited and controlled, so the venue car park is the practical choice if you are carrying stock or samples.
Weather
Plan and pack for the event climate.
Month: November 2026 (late autumn). The show weekend of 21-22 November falls in Barcelona's mild, changeable season: cool mornings, pleasant afternoons and a genuine chance of short showers.
Temperature: Approx. 9-11 C overnight (48-52 F) rising to 17-19 C in the afternoon (63-66 F). Halls, hotels and the metro are heated, but the walk between them and an evening terrace will feel noticeably cooler.
Seasonality: November is one of the wetter months in Barcelona, typically delivering around 50-70 mm of rain over a handful of rain days, often as short heavy showers rather than all-day drizzle. Daylight is short, with sunset around 17:25, so plan outdoor walks and photo stops for midday.
Packing: Pack a light waterproof shell or compact umbrella, layers you can remove inside a warm hall, and shoes that handle wet pavements. Add a power bank for a long day on the floor, and if you are travelling with a dog bring a leash, carrier or crate that meets airline rules, a collapsible water bowl, waste bags and the vaccination or pet-passport paperwork in your hand luggage.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Mascoting usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm dates, opening hours and hall
T-2
Buy the ticket online
T-3
Lock in the hotel
T-4
Book the flight to BCN
T-5
Decide the airport transfer
T-6
Check the pet-travel paperwork
T-7
Watch the Barcelona forecast
T-8
Load the transit tools
T-9
Build a stand shortlist
T-10
Check the programme page
T-11
Prepare your questions
T-12
Pack for the show floor
T-13
Check in and charge up
T-14
Arrive at opening, then follow-up
T-15
Close conversations before you fly
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fira Barcelona
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Mascoting registration concourse
Fira Barcelona
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fira Barcelona
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 10 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 10 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Mascoting fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Mascoting, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Pet food and nutrition products and Pet grooming supplies and services solutions and benchmarking suppliers at Mascoting in Barcelona.
Min. budget
$506.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Pet food and nutrition products and Pet grooming supplies and services products who need qualified meetings with the event's trade audience.
Min. budget
$2,277.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Barcelona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is Mascoting 2026 taking place?
The edition is listed for 21-22 November 2026 in Barcelona. Our sources point to the Fira Barcelona fairgrounds as the venue; check the exact hall and entrance on mascoting.es before you travel, because halls can change between editions.
Is Mascoting a consumer show or a trade fair?
It is positioned as a pet show that mixes public visitors with the trade: pet owners and families come to shop and see animals, while brands use the same days to meet retail buyers, groomers and vets. Both audiences should plan around the busiest midday hours.
Can I bring my own dog or cat to the show?
Our sources do not confirm the 2026 pet-access policy. Do not assume entry - contact the organiser first. If animals are admitted, expect leash or carrier rules, a vaccination record and restrictions around food and livestock areas.
What do tickets cost?
The published price points we hold list EUR 10 for a single-day advance ticket, EUR 15 for a two-day advance ticket and EUR 12 on the door. Confirm current prices and any child or family rates on the official ticket page, since advance pricing usually closes before the weekend.
How do I get to the venue from Barcelona El Prat airport?
Options are the Aerobus express coach to Placa Catalunya, the L9 Sud metro from the airport terminals into the TMB network, the R2 Nord commuter train from T2, or a taxi. Fares are low for metro and train and roughly EUR 30-40 for a taxi into the city, so compare against your hotel location.
Which hotels suit a pet-show visit?
Midscale options around Sant Joan Despi and the city side include ibis Styles Barcelona Sant Joan Despi and Sercotel Porta Barcelona, both listed with pet-friendly policies. Budget options such as Hotel Esplugues and Generator Barcelona sit lower on nightly rate. Book early, because November weekends in Barcelona also carry city events.
Do I need a visa to attend from outside the EU?
EU, EEA and Swiss citizens travel on an ID card or passport. Many other nationalities can enter Spain visa-free for short stays within the Schengen 90-days-in-180 limit; others need a Schengen short-stay visa. Check the Spanish consulate in your country of residence for the current rule that applies to your passport.
What is there for veterinary and grooming professionals?
Expect clinical nutrition, supplement and grooming equipment ranges aimed at professionals, alongside grooming demonstrations. Bring business cards and ask brands directly about professional pricing, since trade terms are rarely printed on consumer-facing stand material.
Is the venue accessible for wheelchairs and pushchairs?
Large Barcelona fairgrounds are normally built for step-free access between halls, but confirm the specific hall, lift locations and accessible parking with the organiser or Fira Barcelona before the visit, especially if you are travelling with a pram or a mobility aid.
What language is used at the show?
Expect Catalan and Spanish as the working languages, with English at international brand stands. Product labels are mostly Spanish or bilingual; ask for technical data sheets in English when you evaluate a supplier.
How should exhibitors prepare for shipping and customs?
Products arriving from outside the EU need customs clearance before build-up, and live animals or animal by-products carry extra veterinary rules. Confirm the venue's delivery windows and any required documentation with the organiser's exhibitor manual well before the November dates.
Glossary
- Mascoting
- The Barcelona pet show this listing covers, a two-day consumer and trade event for pet food, accessories, grooming, health and live animals, held 21-22 November 2026.
- BARF
- Biologically Appropriate Raw Food: raw meat, bone and vegetable menus sold frozen or fresh for dogs and cats. Exhibitors in this segment need cold-chain handling and usually display freezer units on the stand.
- Veterinary diet
- A therapeutic food formulated for a diagnosed condition such as renal, urinary, joint or gastrointestinal disease, usually sold through vets rather than supermarkets.
- Nutraceutical
- A supplement sold in treat, powder, tablet or liquid form for joint, skin, coat or digestive support. Label claims are regulated, so exhibitors usually show composition and dosage data on the stand.
- Hand-stripping
- A grooming technique for wire-coated breeds where dead coat is pulled by hand instead of clipped. Grooming suppliers at the show demonstrate the tools used for it.
- Microchip identification
- A subcutaneous RFID chip carrying a unique number, mandatory for dogs in Spain and used for reuniting lost animals. Microchip scanners and registry services are typically shown alongside.
- EU pet passport
- The document required to travel within the EU with a dog, cat or ferret, recording microchip number and rabies vaccination. Third-country pets normally need an EU health certificate instead.
- Enrichment
- Toys, puzzle feeders and scent games designed to occupy an animal mentally. It is one of the fastest-growing accessory categories at consumer pet shows.
- Cat tree
- A multi-level climbing and scratching structure for indoor cats, usually sold flat-packed. Scratching posts and replaceable sisal parts are sold as add-ons.
- Terrarium and paludarium
- Glass or PVC enclosures for reptiles and amphibians, with a paludarium combining land and water areas. Specialist lighting, heating and substrate suppliers sit in this category.
- Adoption stand
- A space run by a shelter or rescue association rather than a commercial brand, used to rehome animals and recruit volunteers and foster homes.
- Clicker training
- Marker-based positive reinforcement training using a small clicker paired with a reward. Training suppliers at the show sell clickers, target sticks and agility starter kits.
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Also known as
Alternate names and search phrases for this event.
- Mascoting 2026
- Pet fair Barcelona
- Animal welfare event
- Mascoting Barcelona 2026
- Barcelona ES
- Pet Industry Trade Show Barcelona 2026
- Pet Care
- Pet Products
- Veterinary Services
- Pet Industry Trade Show Exhibition Barcelona
1 more alternate names hidden
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Sources
5
References
1
Publishers
0
Date checked
1
Mascoting
- event_website
- registration_page
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.