Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
MARKETING WEEK - OSAKA 2026 is Japan's largest comprehensive marketing exhibition, covering all aspects of marketing. It will take place from November 18 to 20, 2026, at Intex Osaka.
This event brings together marketing support companies and professionals from various sectors, including advertising, digital marketing, and customer experience, to facilitate business matching and solve marketing challenges. MARKETING WEEK - OSAKA 2026 takes place in Osaka, Japan.
TL;DR
- 1Dates and Venue: Intex Osaka in the Suminoe district of Osaka Bay, Japan; the 2026 edition falls in November, with free visitor registration closing on November 17, 2026.
- 2Organiser: RX Japan GK, the Japanese trade fair organiser that runs the Marketing Week exhibition brand from its Tokyo base.
- 3Entry and Access: Visitor registration is free of charge until November 17, 2026, after which a JPY 5,500 registration fee applies, so register early and carry the badge QR code on your phone or in print.
- 4Sector Focus: Marketing, advertising, sales promotion, web and digital marketing, CRM and marketing technology, aimed at the teams that plan and buy campaigns in Japan.
- 5Who Attends: Brand and product marketing staff, advertising and PR agencies, retail sales-promotion planners, e-commerce and CRM owners, plus the vendors selling marketing tools and services.
Why visit
Attendees will gain insights into the latest marketing trends and solutions, network with industry leaders, and discover innovative products and services. Dates and Venue: MARKETING WEEK - OSAKA 2026 runs from November 18 to 20, 2026, at Intex Osaka. Buyer Authority: Attendees include marketing professionals, brand managers, and sales executives looking to enhance their strategies.
Why exhibit
Exhibiting at MARKETING WEEK - OSAKA 2026 offers companies the opportunity to showcase their products to a targeted audience, generate leads, and engage directly with decision-makers. Dates and Venue: MARKETING WEEK - OSAKA 2026 runs from November 18 to 20, 2026, at Intex Osaka. Scale and Focus: This major marketing exhibition features over 110 exhibitors across various marketing sectors. Organiser: The event is organised by RX Japan GK, a leading trade show organiser in.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Marketing professionals seeking innovative solutions
Brand managers looking to enhance brand visibility
Sales executives aiming to generate leads
Digital marketers interested in the latest tools
Public relations specialists exploring new strategies
Customer experience managers focused on improving engagement
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering marketing technology solutions
Advertising agencies showcasing creative services
Sales promotion firms providing promotional products
Digital marketing agencies specializing in online strategies
Public relations firms focusing on brand management
Customer experience solution providers
Product categories
Key solution areas showcased across the event.
Marketing automation tools and software
Digital advertising platforms and services
Promotional products and merchandise
Customer relationship management (CRM) systems
Market research and analytics services
Branding and public relations solutions
Location & Facilities
Venue
Intex Osaka
Osaka, Japan
Facilities
Parking
Intex Osaka in Osaka typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Intex Osaka in Osaka typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Intex Osaka for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Ticket info
Ticket notes
Free registration is available until November 17, 2026; after that, a fee of 5,500 JPY applies.
Who runs the show
Organisers
RX Japan GK
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 110
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Osaka, Japan
Why it matters
Attending MARKETING WEEK - OSAKA 2026 on 2026-11-18 to 2026-11-20 in Osaka lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Japan Marketing Industry Statistics 2026 - worldmetrics.org
ReadJapan Advertising Industry Guide 2026: Market Size, Trends & Media ...
Read100+ Japan Marketing Industry Statistics | 2026 Data Report
ReadJapanese Advertising Trends 2026: Growth & Key Channels
ReadSummary of Japanese Public Relations and PR Trends (Late July 2026)
Read"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion ...
ReadPlan your trip
Travel & logistics
Local currency · JPY
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Fukuracia Osaka Bay
midscale
Osaka Bay / Suminoe, around 360 m from Intex Osaka4-star property with public bath, sauna, fitness center, bar and restaurant; listed as closest option to the fairground in Google Hotels results.
OSAKA PORT HOTEL L'ESPOIR
midscale
Osaka Bay waterfront3-star hotel appearing in Google Hotels results for Intex Osaka dates; free Wi-Fi listed.
Smile Hotel Namba
budget
Namba3-star budget option in Namba, convenient for dining and transit links toward the bay area.
Live Max Osaka Dome Mae Hotel
budget
Osaka Dome Mae2-star hotel from Google Hotels results; cheapest listed tier for the show dates.
Picnic Hostel Osaka
hostel
Osaka cityHostel-grade stay with a strong guest rating in Google Hotels results; suited to solo or budget travellers.
Local transport
Get around the city with these convenient transport options.
Metro / train
Estimated costJPY 6,000-12,000 taxi or rideshare to the venue district
Best forSuminoe and Cosmosquare area stations on the Osaka Metro Nanko Port Town Line to Intex Osaka
Intex Osaka publishes a by-train access page listing the nearest stations and lines; the fairground sits in the Suminoe district of Osaka Bay.
Airport limousine bus
Estimated costJPY 6,000-12,000 taxi or rideshare to the venue district
Best forOsaka Itami Airport to Osaka city and bay-area destinations
Osaka Airport publishes bus routes from the airport to destinations across the city.
Car / taxi
Estimated costJPY 6,000-12,000 taxi or rideshare to the venue district
Best forRoad access to Intex Osaka by car
Intex Osaka publishes a dedicated by-car access page with parking and road approach details.
taxi
Estimated costJPY 6,000-12,000 taxi or rideshare to the venue district
Best forOsaka International Airport (Itami) (ITM) to Intex Osaka
taxi
Estimated costJPY 6,000-12,000 taxi or rideshare to the venue district
Best forKansai International Airport (KIX) to Intex Osaka
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Osaka in November: mild, generally dry autumn conditions with cool evenings; daytime highs near 16°C and overnight lows near 8°C. Rain days are limited but not zero, so keep rain gear handy for the walk between Suminoe transit stops and the Intex Osaka gates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local data SIM/eSIM for business visitors to Japan; Japanese airports and major stations sell tourist SIM and pocket Wi-Fi options.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Badges and business cards
Bring your registration QR code and a supply of business cards, ideally with a Japanese-language side. Card exchange is a standard opening move in Japanese B2B meetings, and presenting with two hands and a short self-introduction reads as professional.
Language on the floor
The show serves the Japanese market and most stand staff and sessions work in Japanese. Simple written questions in Japanese on a phone or notepad help, and a bilingual colleague pays for itself in supplier meetings.
Cash, cards and IC transit
Cards are widely accepted in Osaka, but keep some yen for small shops and vending machines. An ICOCA or other IC transit card speeds up metro and bus journeys between the venue and your hotel.
Tipping and service norms
Tipping is not customary in Japan and can cause confusion in restaurants, taxis and hotels. Service charges, where they exist, are already included.
Punctuality and queueing
Meetings start on time and queues are orderly, including at badge scanning and metro gates. Arrive a few minutes early rather than a few minutes late, and avoid taking calls in crowded carriages.
Registration and venue access
Confirm your badge and hall access route with RX Japan before travelling, and carry photo identification. Security screening and bag checks can add time on the first morning of a trade fair.
Weather on the bay
Intex Osaka sits on open bay ground, so wind and rain feel stronger on the walk from the nearest station than in central Osaka. November days are mild, around 16 degrees Celsius, with cooler evenings and a few rain days, so carry a light layer and a compact umbrella.
Eating and the show day
Eating while walking is uncommon in Japan; use the venue food areas or a nearby convenience store bench. Namba and central Osaka offer the widest dinner choice, including takoyaki and okonomiyaki, but book ahead during trade fair weeks.
Smoking and phone etiquette
Smoking is confined to designated areas, and phone calls are expected to be taken away from queues, seated carriages and quiet hall zones. Set your phone to silent before entering sessions.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Osaka; confirm ground transport on the organiser site.
Visa
Japan short-term visit visas cover tourism, business and conference attendance; entry rules depend on nationality, so check the Ministry of Foreign Affairs visa index and your local Japanese embassy or consulate for the short-term stay category that applies to you.
Processing: Varies by nationality; apply several weeks before travel.
Japan operates an eVISA system for eligible applicants; business travel to a trade fair generally falls under the short-term visit (business) category. Confirm document lists with your nearest Japanese embassy before booking.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Osaka; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Intex Osaka: Osaka Bay / Suminoe, around 360 m from Intex Osaka: Hotel Fukuracia Osaka Bay; Osaka Bay waterfront: OSAKA PORT HOTEL L'ESPOIR; Namba: Smile Hotel Namba.
Ride-hail: Ride-hailing apps are commonly used in Osaka; confirm local availability before travel.
Public transit: Intex Osaka is served by Osaka Metro lines via the Suminoe / Nanko Port Town corridor in the Osaka Bay area; check the venue's by-train access page for the nearest station exits and walking routes to the hall entrances.
Parking: On-site parking is available at Intex Osaka; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: November daytime highs around 16°C and lows around 8°C (weathermonth.com listing for Osaka November)
Seasonality: November is a comparatively dry month for Osaka; one capture lists roughly 8 rain days, so pack a compact umbrella for occasional showers.
Packing: Layer for cool mornings and mild afternoons: light jacket or knitwear, comfortable walking shoes for the Intex Osaka halls, and a foldable umbrella. Business visitors typically bring smart-casual show attire for booth meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at MARKETING WEEK - OSAKA 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Confirm registration status
T-2
Day 13 - Lock the travel booking
T-3
Day 12 - Build the exhibitor shortlist
T-4
Day 11 - Book supplier meetings
T-5
Day 10 - Check the session schedule
T-6
Day 9 - Sort out the visa file
T-7
Day 8 - Order Japanese business cards
T-8
Day 7 - Plan the airport transfer
T-9
Day 6 - Prepare the buyer one-pager
T-10
Day 5 - Check the weather and pack
T-11
Day 4 - Set up payments and connectivity
T-12
Day 3 - Confirm meetings and print the route
T-13
Day 2 - Pack the show kit
T-14
Day 1 - Arrive early on the first show morning
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Intex Osaka
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2MARKETING WEEK - OSAKA 2026 registration concourse
Intex Osaka
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Intex Osaka
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights¥190
- Per diem × 2¥150
Estimated total¥340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether MARKETING WEEK - OSAKA 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Marketing Week Osaka and where exactly is it held?
It is RX Japan's marketing-focused trade exhibition, staged at Intex Osaka in the Suminoe district of Osaka Bay. The halls group exhibitors and sessions around marketing, advertising, sales promotion and the web and digital tools that support them, so visitors can plan a route by product category rather than walking the entire floor.
When does the next edition take place and what are the daily opening hours?
The 2026 edition runs in November at Intex Osaka. The one confirmed timing detail in the official visitor material is the free-registration cutoff of November 17, 2026. Check the official schedule page at marketing-week.jp/schedule for the exact dates and each day's opening and closing hours before booking travel.
How much does it cost to attend?
Visitor registration is free until November 17, 2026. After that cutoff the registration fee is JPY 5,500. Register on the official site in advance and keep the badge QR code accessible on your phone or printed, because re-issue at the venue may not be free.
Is Marketing Week a trade-only show or can the general public attend?
It is built as a business-to-business marketing exhibition, so expect registration to ask for company name, job function and contact details. People without a marketing, advertising, sales promotion or commerce role will find little aimed at them, and some exhibitors restrict detailed material to qualified buyers.
Which airport should I fly into for Intex Osaka?
Kansai International Airport (KIX) is the main international gateway for the Osaka region, while Osaka Itami (ITM) handles mostly domestic traffic and sits closer to central Osaka. For a long-haul trip, KIX is the practical choice; for a domestic connection from Tokyo, Itami is often simpler. Confirm current timetables before booking.
How do I get from the airport to the venue district?
Intex Osaka publishes dedicated by-train, by-bus and by-car access pages. Rail and airport limousine bus services connect the airports with Osaka city, and the venue sits in the Osaka Bay area on the Osaka Metro Nanko Port Town Line corridor near Suminoe and Cosmosquare. Allow buffer time for the final metro leg and the walk to the hall entrances.
Where should I stay for the show?
Hotels in the Osaka Bay and Suminoe area, such as Hotel Fukuracia Osaka Bay, are the shortest walk to Intex Osaka. OSAKA PORT HOTEL L'ESPOIR sits on the bay waterfront. Budget travellers often base themselves in Namba, where Smile Hotel Namba and similar properties put dining and rail links within easy reach, at the cost of a longer commute to the halls.
What kinds of products and services are exhibited?
Expect marketing and advertising services, web and digital marketing tools, CRM, marketing automation and analytics platforms, sales promotion and point-of-purchase material, content and video production, SNS and influencer services, and the consulting and agency support that sits around them. The floor is organised by category, so a targeted route is realistic in one day.
Who gets the most value from attending?
Brand, product and digital marketers from consumer and B2B companies, agency planners and media buyers, retail sales-promotion and store-activation teams, and e-commerce or CRM owners who are evaluating tools. Exhibitors do best with Japanese-language collateral and staff who can discuss local campaign execution.
What language is used at the show?
The show serves the Japanese market and the working language on stands and in most sessions is Japanese. Bring Japanese-language business cards if you have them and consider a bilingual colleague or interpreter for detailed supplier meetings. Ask the organiser in advance if you need English-language support at registration or during sessions.
Can I get an invitation letter for a Japanese business visa?
Start with the registration process on the official site, then contact the organiser about documentation for your visa file. Japan's short-term visit visa covers business and conference travel and the document list varies by nationality, so check the Ministry of Foreign Affairs visa index and your local Japanese embassy or consulate for the current requirements and eVISA eligibility.
Is there parking at Intex Osaka?
Yes, the venue publishes a by-car access page covering parking and road approach. On busy show days the closest lots fill early, so arriving before the morning rush or using rail is the safer plan. Confirm current daily parking rates and hall access routes on the Intex Osaka access page.
Can I see the session programme and exhibitor list before I travel?
Yes. The official site publishes a schedule page at marketing-week.jp/schedule, and the exhibitor and product search tools go live ahead of the show. Build a shortlist of booths and sessions two to three weeks out, because the November show period is busy for hotels and for meeting slots with major vendors.
Glossary
- MarTech stack
- The combined set of marketing technology tools a company runs - CRM, automation, analytics, content and advertising platforms - and how they are integrated. At a marketing trade fair the stack is the organising logic of the exhibit floor, with vendors selling single modules or full suites.
- CRM (Customer Relationship Management)
- The system of record for customer and prospect records, contact history and pipeline. In Japanese marketing organisations CRM often sits with sales planning or digital transformation teams rather than with the brand team alone.
- CDP (Customer Data Platform)
- Software that ingests first-party data from web, app, POS, email and offline sources, resolves it into unified customer profiles, and pushes those segments to activation tools. Distinct from a CRM in that a CDP is usually built for marketing activation rather than sales pipeline management.
- Marketing automation
- Rule-based orchestration of email, line, web and advertising touchpoints driven by customer behaviour and lead scores. Evaluated at trade fairs on integration with existing CRM and on Japanese-language template and consent handling.
- Lead scoring
- A model that ranks enquiries by fit and engagement so sales teams can prioritise follow-up. Common demo topic at marketing exhibitions because B2B lead routing differs sharply between Japanese and Western sales organisations.
- Attribution modelling
- The rules that assign conversion credit across channels and touchpoints - last click, position-based, data-driven and marketing mix models. Buyers use it to justify spend split between mass media, search, social and retail promotion.
- ROAS (Return on Ad Spend)
- Revenue generated per unit of advertising spend, expressed as a ratio. Common companion metric to CPA and ROI in campaign reviews on the show floor.
- Programmatic advertising
- Automated buying and selling of digital inventory through DSPs, SSPs and ad exchanges, with bidding driven by audience data. A core category for exhibitors selling ad technology and audience platforms.
- DSP and SSP
- Demand-side platforms buy ad impressions programmatically on the advertiser's behalf; supply-side platforms sell publisher inventory. The pair frames most programmatic conversations at marketing trade fairs.
- Sales promotion (sampatsu)
- The Japanese discipline of consumer and trade promotion - point-of-purchase material, sampling, campaigns, prizes and retail activation. Often organised as its own exhibition zone inside marketing trade fairs because budgets run separately from brand advertising.
- Content marketing
- Building owned editorial, video and social assets that earn attention rather than buying it. At Japanese fairs this usually means SEO content, owned media operations, video production and article advertising.
- CRO (Conversion Rate Optimisation)
- Structured testing of landing pages, forms and checkout flows to lift the share of visitors who convert. Vendors typically demonstrate A/B testing, heatmaps and session analytics.
- ABM (Account-Based Marketing)
- Treating each target account as a market of one, with coordinated sales and marketing plays. Relevant mainly to B2B exhibitors and visitors selling into enterprise Japanese accounts.
- First-party data
- Data a company collects directly from its own customers and audiences, as opposed to rented or third-party data. Rising in importance as browser and platform tracking restrictions tighten.
- Retail media
- Advertising inventory sold by retailers on their own e-commerce and app properties, using shopper data. A growing budget line for consumer brands that also visit sales promotion exhibitions.
- Omnichannel and OMO
- Linking online and offline customer journeys - store visits, app behaviour, e-commerce orders - into one view. OMO (online merges with offline) is the common Japanese framing for the same idea.
- Influencer marketing
- Paid or earned partnerships with creators to reach their audiences. Selection at trade fairs leans on audience fit, disclosure compliance and measurement beyond vanity metrics.
- Generative AI in creative production
- Use of generative models for copy, imagery and video variants in campaign production. Discussed at marketing fairs mainly around workflow, brand-safety review and rights clearance.
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Also known as
Alternate names and search phrases for this event.
- Marketing Week Osaka 2026
- Marketing exhibition in Osaka
- Trade shows in Japan 2026
- Digital marketing events Japan
- Advertising trade shows Osaka
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MARKETING WEEK
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.