MARCA by BolognaFiere & ADM 2027, January 13-14, Bologna, Italy, is the premier event for private label products.
Dates
13–14 Jan 2027
City / country
Bologna, Italy
Venue
Bologna Fiere
Time
9:00 AM – 6:00 PM
Are you the organiser of this event?
Companies exhibiting at MARCA by BolognaFiere & ADM 2027 include 1 Attimo in Forma s.r.l., 3moretti, 50Bio S.r.l., A RICCHIGIA and A&D S.p.A. - Gruppo Alimentare e Dietetico.
Event overview
The 23rd edition of MARCA by BolognaFiere & ADM will take place on January 13 and 14, 2027, at the Bologna exhibition center.
This is a unique opportunity to conduct business, meet buyers, and finalize contracts between quality companies in the food and non-food sectors.
TL;DR
Attendees will have the chance to explore new products, meet key players in the retail sector, and gain insights into the latest trends in private label offerings. Venue Logistics: Bologna Fiere hosts the event, with doors open 09:00-18:00 on January 13 and closing at 17:30 on January 14.
Exhibitors can showcase their products to a targeted audience of buyers, enhancing visibility and fostering new business relationships. Buyer Authority: The two-day show links food and non-food own-brand suppliers with Italian and international retail buyers under one roof. Product Scope: Exhibits cover private label food products, non-food consumer goods, packaging for own-brand ranges and retail logistics services. MARCA by BolognaFiere & ADM is the only Italian trade fair.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Viale della Fiera, 20, 40127 Bologna, Emilia-Romagna, Italy
Attend
Event days & opening times
Ticket info
Badge collection
Visitors register online at marcabybolognafiere.com and collect badges at the Bologna Fiere entrance. The show opens 09:00-18:00 on January 13, 2027 and closes at 17:30 on January 14, 2027. Entry is not allowed for children under 14 years old.
Who runs the show
BolognaFiere
ADM
How the last edition performed
Current edition
2027 · 25,070 visitors · 1,533 exhibitors
Visitors
23,000
Exhibitors
1,300
Edition #
22
Growth over time
Impact
The 2026 edition brought together 23,000+ visitors at Bologna Fiere. The 23rd edition of MARCA by BolognaFiere & ADM will take place on January 13 and 14, 2027, at the Bologna exhibition center. This is a unique opportunity to conduct business, meet buyers, and finalize contracts between quality companies in the food and non-food sectors. MARCA by BolognaFiere & ADM is the only Italian trade fair dedicated to private label products, making.
Audience quality
Visitors typically include Retail buyers from major grocery chains, Private label product developers, Food and beverage industry professionals, Supply chain managers. 23rd edition of MARCA by BolognaFiere & ADM. Dates: January 13-14, 2027. Location: Bologna Fiere, Bologna, Italy. Focus on private label products. Documented attendance reached 23,000+ visitors in the reference edition. MARCA by BolognaFiere & ADM 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors can showcase their products to a targeted audience of buyers, enhancing visibility and fostering new business relationships. Networking opportunities with international buyers. MARCA by BolognaFiere & ADM is the only Italian trade fair dedicated to private label products, making it a critical platform for industry stakeholders to connect and innovate. Exhibitor categories include Manufacturers of private label products, Packaging suppliers, Logistics and supply chain service providers, Retail technology.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending MARCA by BolognaFiere & ADM 2027 on 2027-01-13 to 2027-01-14 in Bologna lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Buyers covering food often plan MARCA by BolognaFiere & ADM 2027 alongside regional peer shows to compare products, pricing, and service coverage across markets.
Pre-show
Confirm exhibitor meetings and product demos for MARCA by BolognaFiere & ADM 2027.
Show week
Hall walk-throughs, live demos, and supplier negotiations.
Peer events are widely known sector fairs; verify dates on each organiser website before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Bologna Guglielmo Marconi Airport
Closest gateway to Bologna Fiere. Marconi Express monorail runs to Bologna Centrale in about 7 min, then bus 35 or taxi to the fairground; direct airport taxi to Piazza della Costituzione is the fastest option with luggage.
~7 km
to venue
15–25 min off-peak (allow 30–40 min in morning show traffic)
by car
Florence Airport (Amerigo Vespucci)
Useful for Tuscany routings. Alternative: FLR shuttle to Firenze S.M. Novella, then Frecciarossa/Frecciargento to Bologna Centrale (about 37 min) plus local transfer.
~105 km
to venue
1 h 15 min – 1 h 40 min by car
by car
Rail option: bus to Venezia Mestre, then high-speed train to Bologna Centrale in about 1 h 20 min. Good for North-East Italy / Balkan connections.
~155 km
to venue
~1 h 50 min – 2 h 15 min by car
by car
High-speed rail is usually faster than driving: shuttle to Milano Centrale then Frecciarossa to Bologna in about 1 h 5 min.
~210 km
to venue
2 h 15 min – 2 h 45 min by car
by car
Long-haul gateway for intercontinental arrivals; Malpensa Express to Milano Centrale (about 50 min) plus Frecciarossa to Bologna is the practical transfer.
~280 km
to venue
3 h – 3 h 30 min by car
by car
A range of accommodation options near the venue and across key areas.
USD 75–130 / night
sourceUSD 120–200 / night
sourceUSD 200–380 / night
sourceGet around the city with these convenient transport options.
City bus (TPER)
Frequent on show days; buy in the TPER app or from tobacconists. Rideshare is limited in Italy — taxi apps (AppTaxi, FreeNow) are the usual alternative.
High-speed rail
Bologna Centrale is the main national rail hub; then 10–20 min taxi or bus 35 to Bologna Fiere.
Car / parking
Multi-storey and open-air parking at the fairground; pre-book/pre-pay during show days and use the mobility entrance closest to your hall.
taxi
Marco Polo is the main Veneto gateway.
taxi
Closest Milan airport; Metro M1 to Rho Fiera.
taxi
Malpensa Express train to Milano Centrale, then Metro M1 to Rho Fiera.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Schengen visa-waiver nationals (UK, US, Canada, Australia, Japan, South Korea, Brazil and others) can attend MARCA without a visa for short business stays of up to 90 days in any 180-day period.
Italy is an ATA Convention member, so ATA Carnets are accepted for the temporary import of exhibition goods, samples and professional equipment. Issue the carnet through your national chamber of commerce and confirm handling with the organiser's appointed freight forwarder before shipping.
Official visa pageWeather
January in Bologna is cold and damp: typical days run 0–8 °C with fog and overcast spells in the Po Valley and roughly 35–45 mm of rain across about 6–8 wet days, plus occasional light snow. Bring a warm coat, layers and an umbrella for the 13–14 January 2027 show days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Greetings are with a handshake; use titles (Dott./Ing.) until invited otherwise. Punctuality matters for meetings, but expect some flexibility in social settings. Italian business is relationship-led — an aperitivo or lunch often does more for a deal than a second slide deck.
Tipping & dining
A cover charge (coperto, about €2–4 per person) and sometimes a service charge appear on the bill; tipping is not obligatory, but rounding up or leaving 5–10% is appreciated for good service. Standing at the bar for coffee is much cheaper than sitting at a table.
Dress & opening hours
Smart business dress or smart-casual is the norm at BolognaFiere. January is cold, so a wool coat and closed shoes are practical. Shops commonly close on Sundays and many take a lunch break between roughly 13:00 and 15:30.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BLQ
Compare flights to the nearest international gateway serving Bologna; confirm ground transport on the organiser site.
Most Western nationals (UK, US, Canada, Australia, Japan, South Korea, Brazil and other Schengen visa-waiver countries) do not need a visa for a short business visit to Italy of up to 90 days in any 180-day period; a passport valid for at least 3 months beyond departure is required. Visitors from visa-required countries (e.g. India, China, Turkey, most of Africa and Asia) need a Schengen Type C short-stay visa (EUR 90 adult fee, typically 15 days processing, up to 45 days in peak periods), applied for at the Italian consulate covering their place of residence; an invitation letter from BolognaFiere/the organiser or from an exhibiting company supports the application.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Fee is EUR 90 for adults, EUR 45 for children aged 6–12, free under 6. Apply at the Italian consulate/visa centre covering your residence; a business invitation or exhibitor confirmation supports the file. Business visits, meetings and trade fairs are permitted within the 90/180-day limit; carry proof of purpose and accommodation.
OfficialFind a stay near the venue with options for every budget.
Areas to stay
Bologna Centrale / station district — 10–20 min by TPER bus 35 or a short taxi ride to Bologna Fiere · Fiera district — walking distance (10–20 min) to the Piazza della Costituzione entrances · Historic centre (Piazza Maggiore / Via dell'Indipendenza) — 15–20 min by taxi to the fairground
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Bologna Guglielmo Marconi Airport (BLQ): 15–25 min off-peak (allow 30–40 min in morning show traffic); Florence Airport (Amerigo Vespucci) (FLR): 1 h 15 min – 1 h 40 min by car; Venice Marco Polo Airport (VCE): ~1 h 50 min – 2 h 15 min by car; Milan Linate Airport (LIN): 2 h 15 min – 2 h 45 min by car. Allow road or rail time to Bologna Fiere; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Bologna Fiere: Bologna Centrale / station district — 10–20 min by TPER bus 35 or a short taxi ride to Bologna Fiere: Ibis Bologna Centrale, Hotel Cosmopolitan Bologna, Best Western City Hotel Bologna; Fiera district — walking distance (10–20 min) to the Piazza della Costituzione entrances: UNA Hotels Bologna Fiera, Savhotel Bologna, Best Western Plus Tower Hotel Bologna; Historic centre (Piazza Maggiore / Via dell'Indipendenza) — 15–20 min by taxi to the fairground: Grand Ho
Ride-hail: Ride-hailing apps are commonly used in Bologna; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Bologna Fiere.
Parking: On-site parking is available at Bologna Fiere; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: 0–8 °C typical (lows near or slightly below 0 °C at night, daytime highs 6–9 °C)
Seasonality: Mid-winter in the Po Valley: short daylight, frequent fog and overcast days, around 35–45 mm of rain over roughly 6–8 wet days, and occasional light snow. Pack warm layers, a waterproof jacket and comfortable indoor shoes for the halls.
Packing: Mid-winter in the Po Valley: short daylight, frequent fog and overcast days, around 35–45 mm of rain over roughly 6–8 wet days, and occasional light snow. Pack warm layers, a waterproof jacket and comfortable indoor shoes for the halls.
Plan your trip
Best day to visit: Day 1 — Wednesday 13 January 2027
MARCA runs only two days (13–14 January 2027) and the opening day carries the busiest halls, product launches and New Products area reveals, with exhibitor teams at full strength for first meetings. Day 2 is better suited to follow-ups, negotiation and a second sweep of the aisles, so visitors with a tight shortlist should treat Day 1 as the priority and keep Day 2 for closing conversations.
Confirm passport validity and Schengen entry eligibility — Check your nationality's visa or visa-free status for Italy before booking, and make sure your passport is valid well beyond the trip.
Book flights to Bologna — Compare fares for arrivals on January 12 or early January 13, 2027, and allow buffer time for the transfer to Bologna Fiere.
Reserve a hotel in Bologna — January is a trade fair period, so book near Bologna Fiere or the city centre early and check cancellation terms.
Complete online visitor registration — Register through marcabybolognafiere.com and save the confirmation to speed up badge collection on site.
Download the hall plan and programme — Review the exhibitor list, hall layout and session timetable on the official site before travelling.
Pre-schedule B2B meetings — Contact private label suppliers and retail buyers in advance to fix meeting slots across the two show days.
Shortlist sessions and tastings — Pick programme items tied to MDD sourcing, own-brand range development, packaging and retail logistics.
Plan local transport to the venue — Confirm bus, taxi or rail options from your hotel to Bologna Fiere and agree return times for both show days.
Prepare packing and materials — Pack business attire for a cold Bologna January, plus business cards and a charged device for digital badges and note taking.
Print meeting documents — Bring company profile, product specifications and any NDA templates needed for supplier negotiations.
Confirm arrival plan and check-in — Arrive by January 12, 2027 so you are settled before the 09:00 opening on January 13.
Collect badge and orient at Bologna Fiere — Pick up your badge at the venue entrance from 09:00 on January 13 and walk the halls before your first meetings.
Arrival, badge collection and orientation: pick up the show guide and hall map, locate the New Products/Innovation area and the halls you will cover first.
Bologna Fiere entrances, Piazza della CostituzioneOwn-label sourcing sprint through the Marca food halls, working category by category to shortlist manufacturers; visit the New Products/Innovation area early before queues build.
Marca exhibition halls, Bologna FierePre-booked supplier meetings, then a first pass of the non-food and services exhibitors; close the day at the on-site networking aperitivo.
Marca halls and Bologna Fiere refreshment/congress areasFollow-up meetings on the strongest leads, pricing and logistics discussions, and a final sweep of missed aisles before the show closes.
Marca exhibition halls, Bologna FiereFlorence
Modena & Parma Food Valley
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · standard
EUR 90 / per person (Schengen Type C, adult)
hotel
visitor · mid-range
USD 120–200 / per room per night
hotel
visitor · budget
USD 75–130 / per room per night
per_diem
visitor · standard
USD 60–90 / per person per day (meals and local transport)
local_transport
visitor · standard
EUR 12–35 / per person per airport-to-venue transfer
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | standard | EUR 90 / per person (Schengen Type C, adult) | official | |
| hotel | visitor | mid-range | USD 120–200 / per room per night | estimate | |
| hotel | visitor | budget | USD 75–130 / per room per night | estimate | |
| per_diem | visitor | standard | USD 60–90 / per person per day (meals and local transport) | estimate | |
| local_transport | visitor | standard | EUR 12–35 / per person per airport-to-venue transfer | estimate |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a clear shortlist of categories or suppliers and can commit one or two full days on the floor for meetings and sampling
Best for
Retail buyers, category managers, importers and brand owners who need to compare own-label manufacturers and meet Italian retail sourcing teams
Min. budget
$600.00
Timeline
4–8 weeks ahead: register, book flights and a Fiera-district or Bologna Centrale hotel, and secure meetings before the January peak
Risks
Bologna hotel rates spike during show week - book early
Only two show days: an unplanned visit can miss the priority stands
Budget estimate from listing cost signals - confirm live rates.
exhibit
Retail buyer meetings in Italy are core to your pipeline and you can staff a stand for both show days with Italian or English-speaking sales support
Best for
Own-label manufacturers, food and non-food producers, packaging and service providers selling into Italian and Southern European retail
Min. budget
$2,600.00
Timeline
6–9 months ahead: reserve stand space with BolognaFiere, confirm freight/ATA Carnet, plan staffing and pre-book hotel rooms from September–October 2026
Risks
Stand space, build and logistics are the main cost drivers - get a written quote from the organiser before committing
January weather and Italian freight schedules can disrupt build-up - allow buffer days
Budget estimate from listing cost signals - confirm booth pricing with the organiser.
Budget estimate from listing cost signals - confirm live rates.
skip
Your category, price positioning or buyer list does not overlap with Italian own-brand retail, or the travel budget is better spent on a larger circuit event
Best for
Suppliers whose target buyers are not Italian or Southern European grocery retailers, or teams already committed to first-half European food shows
Timeline
None - re-evaluate for the next edition or compare with a peer circuit event (PLMA Amsterdam, Cibus Parma, Anuga Cologne)
Risks
Opportunity cost: Italian private-label buyers source in the January window for spring listings
Missing the Food Valley packaging and co-packing contacts concentrated in Emilia-Romagna
FAQs & glossary
Frequently asked
Glossary
Trust footer
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References
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Publishers
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Date checked
MARCA by BolognaFiere & ADM
MARCA by BolognaFiere
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