Impact
A bigger and stronger platform
MIHAS 2025 recorded RM4.97 billion in sales, surpassing its RM4.5 billion target, with 2,400 exhibition booths from 80 countries. The event generated RM38 million in PR value and RM2.5 million in media buy. The Knowledge Hub attracted 2,000 participants across 23 physical sessions and 16 international webinars featuring 74 industry experts from ASEAN, East Asia, the Middle East, Europe, and the Americas. The International Sourcing Programme (INSP) brought together close to 450 international buyers, facilitating 4,000 business meetings. The Hosted Buyer Programme matched 372 buyers with 50 local businesses. Malaysia's Prime Minister officiated the opening, highlighting the country's 11 consecutive years as the top-ranked nation in the Global Islamic Economy Indicator and the role of the MADANI Digital Trade (MDT) platform in AI-driven cross-border business matching.





