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    MAGIC Nashville

    MAGIC Nashville is a two-day fashion trade show and marketplace organized by Informa Markets, held at the Music City Center in Nashville, Tennessee on May 11–12, 2027. It showcases a curated selection of women's apparel, footwear, accessories, and home, gift & beauty brands—from established labels to emerging local collections—with a focus on trend, young contemporary, modern sportswear, and contemporary categories at affordable to moderate price points. The 2026 edition drew 3,100+ attendees and 240+ exhibiting brands, with 83% buying power on the show floor.

    Fashion

    Dates

    11–12 May 2027

    City / country

    Nashville, United States

    Venue

    Music City Center

    Time

    9:00 AM – 6:00 PM

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    Event overview

    Overview

    MAGIC Nashville is a vibrant, two-day southern market event that brings together a curated selection of new and established women's fashion brands under one roof. The show features non-stop shopping, networking, and entertainment across apparel, accessories, and footwear, while also offering new immediates, local collections, and a first look at holiday merchandise.

    The event is designed for fashion professionals only and is not open to the public. Attendees can expect intimate conversations with industry leaders, insights on pressing industry updates and innovations, and lively networking events, including cocktail hours, live music, and DIY activations.

    The 2026 Nashville edition attracted 3,100+ attendees and 240+ brands across key categories. The show is part of the broader MAGIC fashion community operated by Informa Markets, which also hosts events in Las Vegas and New York.

    TL;DR

    1. 1Two-day fashion trade show on May 11–12, 2027 at Music City Center, Nashville.
    2. 2Curated mix of 240+ brands (2026 data) across women's apparel, footwear, accessories, and home, gift & beauty.
    3. 383% buying power on the show floor; 72%+ are top decision-makers (C-Suite, Presidents, VPs).
    4. 466% of buyers come from the Southern U.S. and 24% from the Midwest.
    5. 5Features dedicated communities: Nashville Local, Gameday, Sustainable, Private Label, Minority-Owned, Western, Women-Owned, and Emerging.

    Why visit

    MAGIC Nashville is the premier regional fashion sourcing event in the U.S. South, offering retail buyers a curated, efficient marketplace to discover next bestsellers across apparel, footwear, accessories, and home, gift & beauty. With 83% of the show floor composed of buying power and over 72% of attendees being top decision-makers, you'll connect directly with the people who matter. The show's southern focus means 66% of buyers come from the Southern U.S. and 24% from the Midwest, making it an essential touchpoint for regional trends and local collections that you might miss in New York or Las Vegas. Beyond the floor, enjoy education sessions, networking events, cocktail hours, live music, and DIY activations that make this more than a trade show—it's an experience. Verified purchasers attend for free, and the event is trade-only, ensuring a professional, high-quality environment.

    Why exhibit

    MAGIC Nashville provides a direct pipeline to a highly engaged, regional audience of fashion buyers—from boutiques and e-commerce sites to chain stores and big-box retailers. With 83% buying power on the floor and over 72% of attendees being C-Suite, Presidents, VPs, and other top decision-makers, your brand gets in front of the right people. The show attracts 3,100+ attendees (2026 data) and 240+ exhibiting brands, offering a focused, less crowded environment than larger coast-to-coast events. Nashville is home to the industry's top trend, young contemporary, and modern sportswear brands at affordable to moderate price points, and the show welcomes all interested brands to apply. Exhibitors benefit from a curated community that includes dedicated pavilions for Nashville Local, Gameday, Sustainable, Private Label, Minority-Owned, Western, Women-Owned, and Emerging brands. With on-site activations, sponsored happy hours, and education sessions, exhibiting at MAGIC Nashville positions your brand at the heart of the southern fashion market.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from boutiques, e-commerce sites, chain stores, and big-box/department stores.
    Top decision-makers including C-Suite executives, Presidents, VPs, and owners.
    Influencers, stylists, and fashion industry professionals.
    Press and media covering fashion and retail trends.
    Attendees primarily from the Southern U.S. (66%) and Midwest (24%).
    Verified fashion professionals; event is not open to the public.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Women's apparel brands across trend, young contemporary, modern sportswear, and contemporary categories.
    Footwear and accessories brands.
    Home, gift, and beauty brands.
    Established and emerging labels, including local Nashville collections.
    Brands in dedicated communities: Nashville Local, Gameday, Sustainable, Private Label, Minority-Owned, Western, Women-Owned, and Emerging.
    Brands with affordable to moderate price points.
    All interested brands welcome to apply; applications reviewed by show management.

    Product categories

    Key solution areas showcased across the event.

    Apparel
    Footwear
    Accessories
    Home, Gift & Beauty
    Trend
    Young Contemporary
    Modern Sportswear
    Contemporary

    Location & Facilities

    Venue

    Open in Google Maps

    Music City Center

    201 Rep. John Lewis Way South, 37203 Nashville, USA

    Entrances & gates

    Main Entrance

    Located at 201 Rep. John Lewis Way South.

    Facilities

    Parking

    Three-level covered garage at 701 Demonbreun Street. Rates (effective June 2, 2025): 0–5h $15, 5–9h $20, 9–12h $25, 12–18h $30, overnight $45 No in/out; credit/debit cards only (no cash) ADA spaces available first-come, first-served 12 EV charging stations (ChargePoint)

    1,800 spaces · $20.00/day

    Accessibility

    Music City Center is fully ADA compliant. Automated doors at all entrances. Elevators to all levels with braille instructions. Manual wheelchairs available free on a first-come basis with advance notice and valid photo ID Service animals welcome. ADA parking spaces available

    Cloakroom

    Coat check services are available at Music City Center

    Charging points

    12 electric vehicle charging stations (ChargePoint) in the parking garage (4 per level) Standard parking rates apply

    On-site shuttle

    No dedicated onsite shuttle service mentioned. The Gray Line airLINE shuttle stops at Music City Center

    Food options

    On-site Catering & Concessions, Assembly Food Hall, Broadway Restaurants

    On-site dining

    Parking: Music City Center has a three-level covered garage with 1,800 spaces, located at 701 Demonbreun Street. Primary access (P3) is at 7th Ave. & Demonbreun St.; auxiliary access (P1 & P2) along 6th Ave. Rates (effective June 2, 2025): 0–5h $15, 5–9h $20, 9–12h $25, 12–18h $30, overnight $45; lost ticket $45; no in/out. Twelve EV charging stations (ChargePoint) and ADA spaces available. Special event rates may apply.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Tuesday, May 11, 2027:9:00 AM – 6:00 PM
    Wednesday, May 12, 2027:9:00 AM – 6:00 PM
    Register

    Ticket info

    Badge collection

    Badges will be e-mailed to all pre-registered exhibitors approximately 2 weeks before the event. Your badge is required for show floor access. If you need to reprint your badge on-site, a $25 badge reprint fee applies for all registration types except paying categories

    Ticket notes

    All verified purchasers attend for free. The event is not open to the public and is intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company's and/or individual’s relationship to the fashion industry

    Who runs the show

    Organisers

    Attendee Customer Service Team

    Customer Service

    EmailCallWebsite

    Exhibitor Support

    Exhibitor Support

    EmailCallWebsite

    What's on

    Programme

    2

    Education Session

    TBA

    Event days

    TBA

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    KH

    Kelly Helfman

    President of Informa Markets Fashion @ Informa Markets Fashion

    Industry-focused topics, MAGIC Nashville market trends

    JR

    Jordan Rudow

    Vice President of MAGIC @ MAGIC / Informa Markets Fashion

    Industry-focused topics, fashion community insights

    JJ

    Jessie James Decker

    Fashion Innovator / Designer @ Jessie James Decker (JJD Collection / Kittenish)

    Launching a successful business, fashion entrepreneurship

    RM

    Rachel McCord

    Founder @ The McCord List

    Industry-focused topics, business-building strategies

    GK

    Greg Kerwin

    SVP, Fashion @ Informa Markets / Fashion by Informa

    MAGIC Nashville's regional impact and growth

    AA

    Ashley Alderson

    Founder and CEO @ The Boutique Hub

    Protecting business against economic challenges

    Cash Flow Rescue: How Smart Retailers Free Up Cash and Boost Sales

    Education Session

    Sell More, Stress Less The System to Grow Traffic and Crush Conversion

    Education Session

    Topic tracks

    Business Strategy & Retail OperationsMarketing & Traffic Growth

    Awards

    MAGIC Nashville Booth Awards

    Annual

    Honors standout brands at MAGIC Nashville each year, celebrating excellence in booth design, brand presentation, and overall impact on the show floor.

    Best Booth DesignBest Brand PresentationMost Innovative Display
    source

    Sponsors

    Sercy+Co

    How the last edition performed

    Previous edition

    Current edition

    2027 · 3,834 visitors · 1,300 exhibitors

    Current edition dates confirmed on official site; exhibitor and visitor counts not yet published.

    Forecast — not final

    Visitors

    3,100

    Exhibitors

    240

    Exhibitor countries

    9

    Growth over time

    Edition recap

    MAGIC by Informa in Nashville concluded April 28–29, 2026, at the Music City Center, bringing together over 225 brands and 3,100+ attendees for two days of networking, trend discovery, and retail education. The event featured a curated selection of apparel, footwear, and accessories, with 90% of registered attendees hailing from the South or Midwest. Highlights included dynamic onsite activations such as a rolling bag giveaway, sunglasses engraving, hair touchups, custom embroidery, and a private offsite party hosted by Rustler. Educational sessions covered topics like color and fashion trends 2026, retail innovation, consumer behavior, and building collections that sell. The event also hosted networking sessions, retail matchmaking programs, and exclusive events to foster collaboration and growth. The next Nashville edition is scheduled for May 11–12, 2027.

    New this edition

    • 1

      Second Annual Show in 2025

      Due to demand, MAGIC Nashville expanded to two editions in 2025, with an October show added alongside the traditional spring event.

      Source
    • 2

      Enhanced Mobile App

      For the 2026 edition, a new mobile app was launched with enhanced features and recommendations for attendees.

      Source
    • 3

      Experiential Activations

      2026 edition featured dynamic onsite activations including rolling bag giveaway, sunglasses engraving, hair touchups, custom embroidery, and a private offsite party hosted by Rustler.

      Source

    Testimonials

    This has been our best national show to date. We had a fantastic day one, connecting with some of our biggest accounts we've been building relationships with all year. As a music-driven, pop culture brand, Nashville truly aligns with who we are — it's the perfect market for us.

    Representative · Prince Peter Collection · 2026

    There's a lot of local stores here that are up and coming. What's really unique about this market is it's a little bit more intimate of an experience, and a lot of people enjoy that.

    Jordan Rudow · Vice President of MAGIC · MAGIC / Informa Markets · 2025

    MAGIC Nashville is the regional destination for the evolving consumer landscape at a critical annual touchpoint for retailers to stay ahead of the curve. With the resources provided at a more localized, special market, brands will also be equipped with the tools to thrive and differentiate for the future.

    Jordan Rudow · Vice President of MAGIC · MAGIC / Informa Markets · 2025

    Providing the latest trends and resources for the retailers with local emphasis is what makes MAGIC so versatile in meeting customer demands and needs where we see the opportunity and growth.

    Jordan Rudow · Vice President of MAGIC · MAGIC / Informa Markets · 2024

    Next edition outlook

    2027
    confirmed

    MAGIC Nashville returns May 11–12, 2027 at the Music City Center. Building on the momentum of the 2026 edition—which drew 3,100+ attendees and 240+ brands—the 2027 show is positioned as a vibrant southern market event featuring an inspirational and edited selection of new and established women's brands. The event continues to serve as the Southeast's premier marketplace for retail professionals, offering a curated mix of apparel, accessories, and footwear alongside education sessions, networking events, and immersive activations. With 83% buying power and 72% top decision-makers consistently attending, the 2027 edition is expected to maintain or exceed prior attendance levels.

    Continued emphasis on regional curation with expanded local and emerging brand participation Enhanced onsite activations and networking experiences building on the 2026 success Deeper integration of sustainability and community-focused pavilions including Nashville Local, Gameday, Sustainable, Private Label, Minority-Owned, Western, Women-Owned, and Emerging

    Impact

    A bigger and stronger platform

    MAGIC Nashville 2026 reaffirmed its position as the Southeast's premier wholesale fashion marketplace, drawing 3,100+ attendees and 240+ brands to the Music City Center on April 28–29. With 90% of registered attendees originating from the South or Midwest, the event demonstrated its deep regional resonance and its role as a critical annual touchpoint for retailers in the region. The show floor featured a curated mix of national favorites and regional gems, with 35+ new brands debuting fresh immediates, local collections, and exclusive game-day previews. Beyond the floor, robust educational programming covered color trends, retail innovation, and consumer behavior, while dynamic onsite activations—including giveaways, happy hours, custom embroidery, and a private offsite party—created an immersive, experiential atmosphere. The event's blend of curation, community, and commerce underscores the persistent demand for in-person networking and trend discovery in a fragmented retail landscape.

    Audience quality

    High-value decision-makers

    MAGIC Nashville 2026 attracted a high-quality, decision-rich audience of 3,100+ attendees, including buyers, retailers, influencers, stylists, industry experts, and press. 83% of attendees had buying power on the show floor, with over 72% being top decision-makers including C-Suite executives, Presidents, and VPs. The audience was heavily regional: 90% of registered attendees originated from the South or Midwest, making the event a uniquely efficient sourcing opportunity for retailers in those markets. Attendees ranged from boutique owners to buyers from chain stores, big-box retailers, and department stores. Key retailers in attendance included Altar'd State, JC Penney, Cracker Barrel Old Country Store, Pink Lily Boutique, Tilly's, TJ Maxx Canada, and Kittenish.

    Exhibitor outcomes

    Real business growth

    Exhibitors reported strong ROI, with the event serving as a platform for meaningful business relationships and direct order placement. A representative from Prince Peter Collection, an exhibiting brand, stated: 'This has been our best national show to date. We had a fantastic day one, connecting with some of our biggest accounts we've been building relationships with all year. As a music-driven, pop culture brand, Nashville truly aligns with who we are — it's the perfect market for us'. The show's focus on transactions—with buyers placing orders, negotiating contracts, and identifying production partners on the show floor—underscores its commercial effectiveness. With 83% buying power on the floor and over 72% top decision-makers, exhibitors gained direct access to qualified buyers with purchasing authority. The event attracted over 225 brands, with a mix of established and emerging labels including 7 For All Mankind, 1822 Denim, Bed|Stu, WMP Eyewear, and Poppy & Pout.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Southeast United States / Midwest United States

    Why it matters

    MAGIC Nashville matters because it sits at the intersection of three powerful market forces: the rise of regional fashion retail in the U.S. South, the shift toward intentional and value-driven consumer spending, and the growing demand for curated, community-focused trade experiences. With 83% buying power on the show floor and 90% of attendees from the South or Midwest, the event provides a uniquely efficient sourcing opportunity for retailers who would otherwise travel to New York or Las Vegas. The show's focus on local collections, emerging brands, and dedicated communities (e.g., Nashville Local, Sustainable, Women-Owned, Minority-Owned) aligns with consumer preferences for authenticity, sustainability, and regional identity. As the U.S. fashion market faces disruption from shifting consumer behavior and the rise of digital platforms, MAGIC Nashville offers a vital touchpoint for brands and buyers to adapt, discover, and connect in a more intimate, high-trust environment than larger coast-to-coast events. Informa's strategy of blending scale with curation aims to cater to both large retailers and smaller boutiques, but faces the challenge of maintaining relevance in a rapidly evolving market

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Regional Curation & Local Sourcing

    MAGIC Nashville exemplifies the growing importance of regional trade shows. With 66% of buyers from the Southern U.S. and 24% from the Midwest, the event serves as a focused sourcing hub for retailers looking to discover local collections and brands that resonate with regional consumer preferences

    Source
    02

    In-Person Networking & Experiential Marketing

    Despite digital platforms gaining traction, events like MAGIC Nashville highlight a persistent demand for in-person networking, trend discovery, and community building. Activations such as cocktail hours, live music, DIY bars, and sponsored happy hours are shifting trade shows toward immersive, experiential marketing

    Source
    03

    Focus on Women's Modern Sportswear, Young Contemporary & Trend

    MAGIC Nashville is centered on women's fashion categories including modern sportswear, young contemporary, and trend-driven apparel. The event curates affordable to moderate price points with strong retail appeal, reflecting key consumer demand for accessible, market-ready collections

    Source
    04

    Sustainability & Community-Centric Pavilions

    The show features dedicated communities such as Sustainable, Women-Owned, Minority-Owned, and Nashville Local, indicating a broader industry shift toward ethical sourcing, diversity, and supporting local talent. MAGIC Nashville is 'committed to sustainability and paving the way for a brighter future in fashion.'

    Source
    05

    High Buying Power & Decision-Maker Density

    With 83% buying power on the show floor and over 72% of attendees being top decision-makers (C-Suite, Presidents, VPs), the event attracts a highly qualified audience. This concentration of purchasing authority makes regional shows increasingly efficient for exhibitors seeking direct sales and relationship-building

    Source

    Market news

    Latest updates from across the market.

    MAGIC Nashville Signals Southeast Fashion's Resilience

    Read

    Fashion by Informa's Las Vegas Marketplace Highlights Spring/Summer 2027 Trends

    Read

    SPRING 2027 Tradeshow Calendar Released

    Read

    Chicago Collective S/S 27 Attendance Climbs 16%

    Read

    U.S. Fashion Trade Show Circuit – Spring/Summer 2027 Season

    February – September 2027

    The Spring/Summer 2027 season features a packed calendar of regional and national fashion trade shows. MAGIC Nashville (May 11-12) is one of several key events for women's apparel buyers, sitting between major markets in Las Vegas (February), New York (September), and regional hubs like Atlanta and Dallas. Together, these events form a comprehensive circuit for sourcing, trend discovery, and networking.

    February 2027 Las Vegas Market Week

    MAGIC Las VegasPROJECT Las VegasSOURCING at MAGIC Las VegasOFFPRICE Las Vegas

    The largest U.S. fashion trade show cluster, covering women's, men's, and sourcing.

    April–May 2027 Southern Market Season

    Atlanta Apparel MarketMAGIC Nashville

    Regional focus on Southeast and Southern retail markets.

    September 2027 New York Market Week

    COTERIE New York

    Contemporary women's fashion in the Northeast.

    Event dates are based on organiser websites and industry press. Some dates are preliminary and subject to change. MAGIC Nashville 2027 dates are confirmed on the official site.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BNA

    Nashville International Airport

    Primary airport serving Nashville, with ~95 nonstops. Transport options: WeGo Route 18 bus ($2, ~30–35 min)-; Gray Line airLINE shuttle ($25 one way, stops at Music City Center); taxi flat rate $30; rideshare $30–45; hotel shuttles vary

    ~12.5 km (7.8 miles)

    to venue

    ~15–25 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown Nashville / Convention Center

    USD 150–250 / night

    Comfort Inn Downtown Nashville Music City Center, Home2 Suites by Hilton Nashville Downtown Convention Center, Tru by Hilton Nashville Downtown Convention Center. Generally within a 5-10 minute walk of the venue.

    Mid-Range
    Downtown Nashville / SoBro

    USD 250–400 / night

    SpringHill Suites by Marriott Nashville Downtown/Convention Center, Hilton Garden Inn Nashville Downtown/Convention Center, Residence Inn Nashville Downtown/Convention Center, Hyatt House Nashville Downtown-Convention Center, Embassy Suites by Hilton Nashville Downtown. Within a 2-5 minute walk of the venue.

    Premium
    Downtown Nashville / Music City Center

    USD 400–600 / night

    Omni Nashville Hotel (directly connected to the Music City Center- ), Hilton Nashville Downtown (AAA 4-Diamond all-suite hotel- ). Provides the utmost convenience and luxury.

    Local transport

    Get around the city with these convenient transport options.

    WeGo Public Transit (Bus Route 18)

    Estimated cost$2.00 per ride (2-hour pass)
    Best forNashville International Airport (BNA) ↔ Music City Central (downtown hub)

    The budget option connects BNA directly to downtown. Travel time is ~30-35 minutes. Buses run every 30 minutes on weekdays and hourly on weekends, from ~5:30 AM to midnight. Drops at James Robertson Pkwy & 7th Ave N, a short walk or ride from Music City Center.

    Taxi

    Estimated cost$30.00 flat rate (plus $2 per additional passenger)
    Best forBNA ↔ Downtown / Music City Center

    Predictable and surge-free. Taxis are available 24/7 at the Ground Transportation Center. The flat rate is officially set by the city. A metered fare is also an option.

    Rideshare (Uber / Lyft)

    Estimated cost$20–40 (variable, subject to surge pricing)
    Best forBNA ↔ Downtown / Music City Center

    The most popular and convenient door-to-door option. Standard UberX typically costs $15-28, but fares can surge during peak times. Pickup is at the Ground Transportation Center.

    Airport Shuttle (Gray Line airLINE)

    Estimated cost$25.00 one way
    Best forBNA ↔ Downtown Nashville (Music City Center)

    A luxury shuttle service offering a compromise between cost and comfort. Stops at Music City Center. Shared vans and hotel shuttles can start around $18.

    Rental Car

    Estimated cost$40–80 per day
    Best forBNA ↔ Nashville area

    Best for extended stays or trips outside downtown. Rental car desks are located on Level 1 of the main terminal. Drive time to downtown is ~15–25 minutes.

    Walking

    Estimated costFree
    Best forDowntown Nashville / Music City Center area

    Music City Center is within walking distance of many downtown hotels, Broadway, and attractions. The downtown area is generally walkable.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaCitizens of countries not participating in the Visa Waiver Program (VWP) who wish to enter the U.S. temporarily for business, such as attending trade shows, conferences, consulting with business associates, or negotiating contracts.$185.00Visa interview wait times vary significantly by post, ranging from days to over 12 months in high-demand countries. A new expedited appointment pilot program (July 1 – December 31, 2026) offers a $750 fee to secure an interview within 10 business days, in addition to the $185 application fee.
    ESTA (Visa Waiver Program)Citizens of the 42 countries participating in the VWP (including the UK, most of Europe, Japan, South Korea, Australia, and New Zealand) traveling for business or tourism for 90 days or less.$40.00Approval typically within 72 hours; travelers are recommended to apply at least 72 hours before departure.

    Citizens of the 42 Visa Waiver Program countries do not need a B-1 visa for business visits of up to 90 days; they must obtain an approved ESTA before traveling.

    The United States accepts ATA Carnets for the temporary duty-free importation of commercial samples, professional equipment, and exhibition/fair goods. The carnet is valid for one year. It is issued by the U.S. Council for International Business (USCIB) through service providers Roanoke Trade and boomerang carnets. Carnets are not accepted for goods intended to be consumed, given away, or sold in the U.S. A Temporary Importation Bond (TIB) is an alternative for goods not covered by a carnet.

    Official visa page

    Weather

    Nashville in May: average high 78–79°F (26°C), average low 56–62°F (15–17°C). Average rainfall ~5.4 inches over ~9–12 days. Comfortable spring weather; pack layers and a light rain jacket.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Music City Center is easily accessible from Nashville International Airport (BNA) via car (15–25 min), WeGo bus Route 18, Gray Line airLINE shuttle, taxi, or rideshare. The venue is located in downtown Nashville, within walking distance of many hotels, Broadway, and attractions. The city is exploring the Music City Loop, a future underground transit system connecting the airport to downtown

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Southern Hospitality & Politeness

    Nashville is known for its friendly, polite culture. Locals appreciate greetings, small talk, and patience. Tipping is standard: 18–20% at sit-down restaurants, 20–25% for excellent service, and $1–5 per song for live musicians on Broadway

    Business Casual with a Twist

    Business attire in Nashville leans toward smart casual; well-kept jeans are acceptable in many settings. For evening events on Broadway, dress code is relaxed—just wear shoes and a shirt. Comfortable shoes are essential for the trade show floor

    Music City's Creative Energy

    Nashville's identity as Music City infuses the city with creativity and energy. Live music is everywhere, from honky-tonks on Broadway to the airport. The city offers a unique blend of music, food, and southern charm that extends beyond the convention center

    Networking & Socializing

    Nashville is a great city for networking in easy-going settings—not just conference rooms. Attendees often gather at Broadway honky-tonks, rooftop bars, and live music venues after show hours. The MAGIC experience includes sponsored happy hours and offsite parties

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Nashville International Airport (BNA)

    BNA offers ~95 nonstops. Book early for best fares; May is a popular travel month. Use the official OnPeak portal for hotel+flight packages

    Book flights

    Visa

    Most foreign nationals require a visa or ESTA to enter the U.S. for business. A B-1 visa is required for citizens of non-VWP countries. Citizens of VWP countries can travel visa-free for up to 90 days with an approved ESTA.

    Processing: B-1 visa processing times vary by country (days to months). ESTA processing is typically within 72 hours.

    All travelers must have a valid passport. Visa waiver travelers must have an e-passport. It is advisable to apply for ESTA as soon as travel is planned. Visa applicants should check wait times at their local U.S. embassy or consulate.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Downtown Nashville · SoBro (South of Broadway) · The Gulch

    Budget

    $150 - $250 per night

    Book

    Mid-Range

    $250 - $400 per night

    Book

    Premium

    $400 - $600+ per night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Nashville International Airport (BNA): Taxi (~$30 flat rate, 15-25 min), Rideshare (~$30-45, 15-25 min), WeGo Bus Route 18 ($2, 30-35 min), Gray Line airLINE Shuttle ($25 one way, stops at Music City Center)

    Hotel → venue: Most downtown hotels are within a 5-15 minute walk. Walking is the most convenient option. Rideshare or taxi is available for hotels further out.

    Ride-hail: Uber and Lyft are widely available. Expect fares from the airport to be $30-$45, and short trips around downtown to be $10-$20.

    Public transit: WeGo Public Transit operates bus routes throughout Nashville. Route 18 connects the airport to downtown. The downtown area is generally walkable.

    Parking: Music City Center has an on-site garage with 1,800 spaces. Rates (as of June 2025): 0-5h $15, 5-9h $20, 9-12h $25, 12-18h $30, Overnight $45. Parking is also available at numerous public garages and lots in the downtown area.

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: High 78–79°F (26°C), Low 56–62°F (15–17°C)

    Seasonality: Average rainfall ~5.4 inches over ~9–12 days; mild spring weather with occasional showers

    Packing: Pack layers: light jacket or sweater for mornings/evenings, comfortable breathable fabrics for daytime. Bring a light raincoat or umbrella. Comfortable walking shoes are essential for the show floor and exploring downtown

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Plan your trip

    Planning

    T

    Pre-register yourself and your team — Avoid on-site lines by pre-registering before arriving in Nashville. You'll be first to receive all necessary event information

    T

    Book your hotel — Benefit from the best discounts — exclusive to attendees — when you book hotel rooms directly with MAGIC Nashville via the official partner OnPeak

    T

    Set your budget and identify gaps — Strategize your purchasing plan by setting a budget and identifying inventory/technology gaps

    T

    Review the brand list and plan your visit — Use the digital event planner/mobile app to review the brand list, save favorites, and plan to visit at least 10 new vendors

    T

    Pack comfortable shoes — MAGIC is located in two halls at the Music City Center – you'll be walking a lot, so pack a comfortable pair of shoes

    T

    Download the mobile app and finalise schedule — Download the all-new mobile app for enhanced features & recommendations – coming soon

    T

    Review your appointments and travel logistics — Confirm any pre-scheduled appointments, review show floor map, and double-check travel arrangements.

    T-0 (on-site)

    Arrive early and enjoy the full experience — Arrive at 9AM when doors open. Attend happy hours, networking sessions, activations, and education panels on the show floor

    T+1 (post-event)

    Follow up with potential partners — Continue the conversation and follow up with any new connections you made at the event

    T+2 (post-event)

    Review order details and place additional orders — Make sure delivery dates and details are correct; reach out to vendors to place orders as soon as possible after the event closes

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Buyer badge pickup and morning coffee

    Music City Center Level 3 Lobby
    09:00 AM – 12:30 PM

    Trend Discovery: Explore contemporary women's, young contemporary & footwear brands

    Exhibit Halls A & B
    12:30 PM – 01:30 PM

    Networking lunch with boutique owners and retail buyers

    Bistro on 3rd / Food Pavilions
    01:45 PM – 02:45 PM

    Retail Trend Forecast Seminar: Color palettes, fabrics & merchandising strategies

    MAGIC Trends Stage
    03:00 PM – 05:30 PM

    Line showings, purchase order placements, and accessory booth visits

    Accessories & Apparel Neighborhoods
    06:00 PM onwards

    Nashville Fashion Night Out & networking in Downtown Nashville

    Broadway / Downtown Nashville

    Side trips

    1

    Country Music Hall of Fame and Museum

    Museum

    Adjacent to Music City Center (1-min walk)

    Iconic museum celebrating country music history; rotating exhibits and historic recordings

    Budget

    Costs & budget

    Official exhibitor pricing not published on the public website. All booth costs, inclusions, and tiered packages are accessible only via the login-gated Exhibitor Resource Center (ERC).

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$300.00
    • Per diem × 2$150.00
    • Visa$185.00
    • Insurance$250.00
    • Flight — Domestic (US) – Economy$400.00
    Estimated total$1,285.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth Rental (turnkey, inline)

    exhibitor · Standard

    USD 9200 / booth

    estimate

    Hotel (per night)

    both · Budget

    USD 150–250 / night

    estimate

    Hotel (per night)

    both · Mid-Range

    USD 250–400 / night

    estimate

    Hotel (per night)

    both · Premium

    USD 400–600 / night

    estimate

    Per Diem (daily meals & incidentals)

    both · Standard

    USD 75–100 / day

    estimate

    Visa (B-1)

    both · Standard

    USD 185 / application

    official

    ESTA

    both · Standard

    USD 40 / application

    official

    Insurance (General Liability)

    exhibitor · Standard

    USD 150–400 / policy

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we’ll recommend whether you should Visit, Exhibit, or Skip MAGIC Nashville 2027. This is a practical guide—your actual decision may consider additional business factors.

    QUESTION 1 OF 8

    What best describes your primary role at MAGIC Nashville?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to refresh your product mix with regional and emerging brands, have clear purchase intent, and can commit to two full days of focused sourcing.

    Best for

    Retail buyers, boutique owners, e-commerce merchants, and fashion professionals seeking trend-forward regional collections (apparel, accessories, footwear) with direct buying authority.

    Min. budget

    $1,500.00

    Timeline

    2–4 weeks before event (registration, travel, and hotel booking)

    Risks

    Travel and accommodation costs may exceed budget if booked late.

    Limited time on the floor may cause missed opportunities if not pre-planned.

    If you lack buying authority, you may not maximize the ROI.

    exhibit

    You have a strong product-market fit for the U.S. South, are ready to commit to booth and logistics by the deadlines, and have a clear follow-up plan to convert leads into orders.

    Best for

    Brand owners, sales representatives, and manufacturers of women’s apparel, footwear, accessories, and home/gift/beauty who want to reach a concentrated pool of Southern/Midwest retailers.

    Min. budget

    $5,000.00

    Timeline

    3–6 months before event (booth reservation, logistics, marketing, and staff planning)

    Risks

    High upfront costs (booth, shipping, travel, insurance) without guaranteed ROI.

    Requires dedicated staff and preparation to handle buyer inquiries and orders.

    If the product doesn’t resonate with the regional audience, sales may be slow.

    skip

    Your business is stable with existing supply relationships, you cannot justify the cost, or you plan to attend a larger national event later in the year.

    Best for

    Professionals with limited budgets, no immediate sourcing needs, or whose target market lies outside the Southeast; also those not ready to exhibit or travel.

    Timeline

    N/A

    Risks

    Missing out on early trend discovery and exclusive brand connections.

    Losing a competitive edge if competitors are sourcing or exhibiting here.

    Delaying necessary product or brand updates.

    Book with

    Partners

    OnPeak

    Official Hotel Partner

    OnPeak is the only official hotel partner of MAGIC. Book reduced-rate rooms with no upfront costs, loyalty points, and flexible changes

    Visit partner Confidence: confirmed

    Official hotel booking portal for MAGIC Nashville exhibitors and attendees

    D&B Rental Displays

    Exhibitor Services

    Official provider for mannequin, steamer, and hanger rentals for MAGIC Nashville exhibitors

    Visit partner Confidence: confirmed

    Listed in exhibitor FAQs as the vendor for mannequins, steamers, and hangers

    GES

    Logistics & Materials Handling

    Official service provider for empty storage, crate handling, and materials management on the show floor

    Confidence: inferred

    Mentioned in exhibitor FAQs for empty storage labels and removal

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    MAGIC
    A leading fashion trade show brand and community operated by Informa Markets, hosting events in Las Vegas, New York, and Nashville that connect apparel, footwear, and accessories brands with retail buyers.
    2
    Young Contemporary
    A fashion category featuring trend-driven, youthful designs aimed at the millennial and Gen Z consumer, with accessible pricing and strong retail appeal.
    3
    Modern Sportswear
    A category of women's fashion that blends athletic-inspired comfort with contemporary style, suitable for everyday wear and active lifestyles.
    4
    Buying Power
    The percentage of attendees who are actively purchasing or authorized to make buying decisions for their retail operations. At MAGIC Nashville 2026, this was 83% of the show floor.
    5
    Hosted Buyer Program
    A program offering qualified retail buyers VIP access, personalized scheduling, and exclusive networking opportunities to accelerate business at the event.

    Trust footer

    Sources

    39

    References

    24

    Publishers

    0

    Date checked

    1

    MAGIC Fashion Events

    2

    Fibre2Fashion

    3

    The Knockturnal

    4

    Apparel News

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