Magic Mens at PROJECT Las Vegas, 16-18 February 2027, brings contemporary menswear brands and retail buyers together at the Las Vegas Convention Center.
Dates
16–18 Feb 2027
City / country
Las Vegas, United States
Venue
Las Vegas Convention Center
Time
9:00 AM – 6:00 PM
Event overview
Magic Mens February 2027 is the menswear heart of PROJECT by Informa's Las Vegas market, running 16-18 February 2027 at the Las Vegas Convention Center. Contemporary labels show apparel, denim, streetwear, tailoring, footwear and accessories to retail buyers from boutiques, e-commerce, chains and department stores.
The show sits inside the wider Fashion by Informa Las Vegas marketplace alongside MAGIC, SOURCING and OFFPRICE, so a buyer can cover men's and women's fashion plus sourcing in one trip. Verified retail buyers attend free, and the three-day format leaves room for line appointments, trend discovery and supplier meetings.
TL;DR
You can see the season's contemporary menswear in one hall, compare denim, streetwear, tailoring, footwear and accessories side by side, and write orders with brands that have already been curated for the US market. The co-located MAGIC, SOURCING and OFFPRICE floors add women's fashion and supply-chain options without another trip.
PROJECT's Las Vegas floor is built around buying power: the organiser reports 79% of the floor is buying power and more than 74% are top decision makers. A menswear brand gets face time with boutique, e-commerce, chain and department-store buyers in a compact three-day window.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
33150 Paradise Road, Las Vegas, Nevada, United States
Entrances & gates
North Lobby
Badge pickup and on-site registration at rooms N245-247; closest entrance to the PROJECT floor.
South Lobby
On-site registration at room S229; use for SOURCING and the South Hall.
Grand Lobby
Badge-printing stations and the main concourse between halls.
Food options
LVCC concession courts, North Hall grab-and-go
On-site diningParking: Use the LVCC's on-site lots off Paradise Road; allow 20-30 minutes on show mornings for queueing and a 10-15 minute walk to the North Hall.
Gate: Enter through the North Lobby, scan your badge QR code at a badge-printing station, then present the printed badge at the show-floor entrance.
Attend
Event days & opening times
Retailer guest pass (advance)
One guest per qualified retailer.
Retailer guest pass (on-site)
Higher on-site rate.
Non-retailing trade registration
Starting rate; factory manufacturers/suppliers pay up to $3,500.
Ticket info
Badge collection
Pre-registered buyers receive a QR code by email about two weeks before the show. Scan it at a badge-printing station in the Grand Lobby, North Lobby or South Lobby; VIP badges are also available in the South Lobby and at rooms N245-247 and S229.
Ticket notes
Verified retail buyers attend free. Non-retailing categories pay $750-$3,500 depending on category. A qualified retailer may bring one guest for $50 in advance or $100 on-site. Children under 18 may enter during show hours with a signed child authorisation form.
What's on
MAGIC Las Vegas
Women's trend, young contemporary, modern sportswear, footwear and accessories.
Central Hall, Las Vegas Convention Center.
WebsiteSOURCING at MAGIC
Apparel manufacturers, fabric and textile suppliers and supply-chain services.
South Hall, Las Vegas Convention Center.
WebsiteOFFPRICE Las Vegas
Off-price wholesale apparel, footwear and accessories.
Las Vegas Convention Center campus.
WebsiteHow the last edition performed
Last edition
2026
Visitors: 8,800
Exhibitors: 280
Visitor countries: 75
This edition
2027
Visitors: 9,200
Exhibitors: 300
Next edition
2027
PROJECT returns to the Las Vegas Convention Center for the August 2027 edition on 16-18 August, the second half of the show's twice-yearly Las Vegas cycle.
Summer edition shifts to Monday-Wednesday dates.
New this edition
MAGIC moves to Central and North Halls
MAGIC relocated to the Central and North Halls of the Las Vegas Convention Center from the February 2026 edition, tightening the walk between the MAGIC and PROJECT floors.
SourceOFFPRICE joins the Las Vegas campus
OFFPRICE by Informa was co-located with MAGIC, PROJECT and SOURCING for the first time, adding an off-price channel to the same venue.
SourceImpact
The February edition anchors the US menswear buying calendar. A compact three-day run, inside a campus that also houses MAGIC, SOURCING and OFFPRICE, lets a buyer cover contemporary men's apparel, women's fashion and supply-chain sourcing in a single Las Vegas trip.
Audience quality
PROJECT reports that 79% of its show floor is buying power and that more than 74% of attendees are top decision makers, including C-suite executives, presidents and vice presidents. The buyer mix skews to boutiques, e-commerce, chains and department stores rather than the general public.
Exhibitor outcomes
For a contemporary menswear brand, the value is concentrated in a short, curated floor: fewer casual visitors, more buyers with open-to-buy. The co-located campus widens incidental exposure to women's and off-price buyers, but menswear brands should judge the show on qualified appointments, not footfall.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The US contemporary menswear market rewards brands that can get in front of independent boutiques and e-commerce buyers early. Las Vegas market week concentrates those buyers in one venue, and the February edition lands as retailers finalise autumn/winter assortments.
Key trends shaping this market and its wider industry.
Denim and elevated casual continue to lead
Contemporary buyers are still building around denim, overshirts and relaxed tailoring rather than formalwear.
What it changes: Menswear brands with a strong denim and casual core fit the February buying agenda.
Streetwear merges into contemporary
Skate, golf and Y2K references are being absorbed into mainstream contemporary lines rather than presented as a separate category.
What it changes: Buyers can merchandise streetwear-influenced pieces alongside tailored and sportswear ranges.
Fewer, more curated trade appointments
Retailers are consolidating supplier lists and arriving with tighter open-to-buy, which rewards brands with clear line architecture and reliable delivery.
What it changes: A focused, appointment-led show plan matters more than aisle coverage.
Latest updates from across the market.
Fashion by Informa's Las Vegas Marketplace Returns: The Ultimate Hub for Fashion, Commerce and Innovation
ReadPROJECT sits inside a twice-yearly Las Vegas campus with MAGIC, SOURCING and OFFPRICE. Buyers planning a men's assortment can use the February and August editions as two bites at the same market.
MAGIC Las Vegas
Las Vegas, United States
Women's trend, young contemporary, footwear and accessories, in the Central Hall.
websiteSOURCING at MAGIC
Las Vegas, United States
Apparel manufacturers, textiles and supply-chain suppliers, in the South Hall.
websiteOFFPRICE Las Vegas
Las Vegas, United States
Off-price and wholesale excess inventory, on the same campus.
websitePROJECT Las Vegas August 2027
Las Vegas, United States
The second Las Vegas edition in the 2027 cycle.
websiteFebruary buying window
One trip covers men's, women's, sourcing and off-price.
August buying window
Follow-up edition for spring/summer 2028 planning.
Co-located shows and the August dates come from the official PROJECT event and press pages; positioning notes are editorial.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Harry Reid International Airport
Main gateway for Las Vegas; taxi and rideshare pickups are on the ground level of Terminal 1 and Terminal 3.
about 4 miles
to venue
15-20 minutes without traffic
by car
Smaller general-aviation field; useful for private aircraft, not scheduled airline arrivals.
about 12 miles
to venue
25-30 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 89–149 / night
Older properties within a short rideshare of the LVCC; resort fees are usually extra.
USD 169–249 / night
Closest full-service options to the North Hall; book early because February is a busy convention month.
USD 299–499 / night
Larger suites and better dining, 10-15 minutes by rideshare to the convention centre.
Get around the city with these convenient transport options.
Rideshare
Pickup is at the designated rideshare zone; allow extra time on convention mornings.
Las Vegas Monorail
Useful from MGM Grand, Horseshoe, Paris and Sahara; not connected to the airport.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who are not eligible for the Visa Waiver Program | $185.00 | Often several weeks to a few months; apply early | |
| ESTA (Visa Waiver Program) | Passport holders of Visa Waiver Program countries | $21.00 | Usually minutes to 72 hours |
US citizens and lawful permanent residents do not need a visa. Canadian citizens generally enter for business without a visa; check current rules before travel.
The US accepts ATA Carnets for temporary admission of display goods; confirm the carnet is validated on arrival and list samples accurately.
Official visa pageWeather
February is mild and dry: daytime highs around 19 C (66 F) and overnight lows around 8 C (46 F). Rain is uncommon, but desert evenings cool quickly.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The LVCC offers Wi-Fi in public areas; exhibitors usually order a dedicated connection for the stand. Mobile coverage is strong across Las Vegas.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tip 15-20% at restaurants and a few dollars for hotel and taxi staff; resort fees are often added to hotel bills.
Distances
Las Vegas blocks are long and the convention centre is spread out; wear comfortable shoes and budget time between halls.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LAS
Book 8-12 weeks ahead for February; midweek arrivals are cheaper and avoid the weekend leisure premium.
Book flightsMost international visitors need either a B-1 business visa or an approved ESTA under the Visa Waiver Program. Carry show registration and an invitation letter.
Estimated cost: USD 21 (ESTA) or USD 185 (B-1 visa)
Processing: ESTA usually within 72 hours; B-1 can take weeks
Rules vary by nationality; check the US State Department site before booking.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Rideshare or taxi from LAS, 15-20 minutes and about USD 25-40.
Hotel → venue: Walk from Paradise Road hotels or take a short rideshare; Strip hotels are 10-15 minutes by car.
Ride-hail: Uber and Lyft both operate; use the designated pickup zones at the airport and the LVCC.
Public transit: The Las Vegas Monorail serves the Convention Center station from several Strip hotels; buses are slower and less direct.
Parking: On-site LVCC parking is available off Paradise Road; arrive early on opening day.
Plan and pack for the event climate.
Month: February
Temperature: 8-19 C (46-66 F)
Seasonality: Dry month with low rainfall; desert nights are cool.
Packing: Light layers, a jacket for evenings, comfortable shoes and a power bank for long days on the floor.
Plan your trip
Best day to visit: Tuesday 16 February 2027
Opening day has the fullest brand presence and the best chance of securing appointments before buyers' diaries fill. Thursday closes at 4 PM and some exhibitors start packing down.
Register and get verified — Complete registration on Fashion by Informa and upload business identification.
Book flights and hotel — Use the official hotel provider or a refundable rate on Paradise Road.
Build a brand shortlist — Review the PROJECT brand list and book appointments with priority labels.
Plan the floor route — Group appointments by hall and leave a buffer for trend discovery.
Pack and check documents — Business cards, buyer ID, comfortable shoes and a charged phone.
Badge pickup and coffee
North Lobby, Las Vegas Convention CenterPriority supplier appointments
North Hall, PROJECTTrend walk and denim review
North Hall aislesCross-campus look at MAGIC and SOURCING
Central and South HallsRed Rock Canyon National Conservation Area
Outdoor
30-40 minutes by car
A half-day of desert scenery and short trails after the show closes.
Hoover Dam
Landmark
45-60 minutes by car
An easy engineering landmark trip, best combined with a morning free of appointments.
PROJECT Lounge
On-site lounge
Central meeting point for buyer and brand conversations between appointments.
North Hall coffee stands
Casual
Quick, low-pressure spot for follow-up chats during the morning rush.
Three days of appointments generate more leads than most teams can process manually. A disciplined 24-hour follow-up window protects the value of the trip.
Budget
Shell scheme
USD 550–750 / m²
Raw space
USD 380–520 / m²
Standard booth
9 m²
Planning rates for a US fashion trade show; the organiser publishes the binding tariff in the exhibitor manual. Excludes electrical, rigging, furniture and taxes.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_shell
exhibitor · standard
USD 4950–6750 / 9 sqm booth
booth_raw
exhibitor · large
USD 13680–18720 / 36 sqm
hotel
both · mid
USD 169–249 / per night
per_diem
both · standard
USD 60–90 / per day
visa
visitor · standard
USD 21–185 / per person
insurance
exhibitor · standard
USD 150–400 / per exhibitor
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_shell | exhibitor | standard | USD 4950–6750 / 9 sqm booth | estimate | 2026-10-31 |
| booth_raw | exhibitor | large | USD 13680–18720 / 36 sqm | estimate | 2026-10-31 |
| hotel | both | mid | USD 169–249 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–90 / per day | estimate | 2026-10-31 |
| visa | visitor | standard | USD 21–185 / per person | estimate | 2026-10-31 |
| insurance | exhibitor | standard | USD 150–400 / per exhibitor | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Magic Mens February 2027.
QUESTION 1 OF 6
Which best describes your organisation?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have open-to-buy and a shortlist of brands to see.
Best for
Retail buyers sourcing contemporary menswear
Min. budget
$600.00
Timeline
4-8 weeks
Risks
Appointment slots fill early
February hotel rates rise
exhibit
You have a sellable line, a stand budget and a follow-up team.
Best for
Menswear brands building US wholesale
Min. budget
$12,000.00
Timeline
3-6 months
Risks
Stand costs exceed plan
Buyer footfall varies by category
skip
Your product or timeline does not match a February buying cycle.
Best for
Suppliers outside the menswear buying chain
Timeline
Not applicable
Risks
Missing adjacent women's and sourcing contacts
Book with
Las Vegas Convention Center
The official venue, with North, Central and South Halls and on-site parking off Paradise Road.
Public venue body; not named as an event sponsor.
Harry Reid International Airport
Las Vegas's main commercial airport, about 15-20 minutes from the convention centre.
Public airport authority; not named as an event partner.
Vegas Chamber
The Las Vegas metro chamber, a useful starting point for local business contacts and market context.
Public chamber; not named as an event partner.
American Apparel & Footwear Association
US trade association covering apparel, footwear and accessories, with standards and policy resources.
Public industry association; not named as an event partner.
Recommended providers
Official B-1 guidance; check ESTA eligibility separately.
PROJECT's official hotel provider, with flexible change and cancellation policies.
Compare midweek returns to LAS; book 8-12 weeks ahead.
General service contractor commonly used at US convention centres; confirm the appointed handler in the exhibitor manual.
Travel and exhibitor liability cover; confirm the policy covers trade-show samples.
Book Red Rock Canyon or Hoover Dam tours for a free afternoon.
Badge-scanning and lead-capture tool with CRM export.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
9
References
3
Publishers
9
Date checked
PROJECT by Informa
SOURCING by Informa
GlobeNewswire
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