Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.
Event overview
Overview
Magdeboot 2027 will transform Messe Magdeburg into a hub for water sports enthusiasts, featuring a vast exhibition area of over 10,000 m². Attendees can discover the latest trends in boating, from motorboats to sailing yachts, and participate in exciting activities like stand-up paddling and diving demonstrations.
This event is the ideal opportunity for networking and exploring the best in water sports. Magdeboot takes place in Magdeburg, Germany.
TL;DR
- 1Scale and Focus: The largest boat show in Saxony-Anhalt, showcasing over 10,000 m² of water sports products.
- 2Organiser: Managed by Messe- und Veranstaltungsgesellschaft Magdeburg GmbH (MVGM).
- 3Buyer Authority: Attracts water sports enthusiasts, boat manufacturers, and outdoor activity suppliers.
- 4Entry: Tickets available online for quick access; prices start at €12.
Why visit
MagdeBoot is the boat and water-sports show at Messe Magdeburg, and its product mix is shaped by the inland cruising grounds around the city: trailerable motorboats and day cruisers, sailboats and dinghies, RIBs and inflatables, plus outboards, electric drives, boat trailers, covers, marine electronics and chandlery
Why exhibit
Exhibitors gain maximum visibility and direct access to a targeted audience of water sports enthusiasts and professionals. The event provides a strong platform for showcasing new products and networking with potential buyers. Meet qualified buyers and partners including Boat manufacturers and dealers, Water sports equipment suppliers, Outdoor adventure companies. Position your offer across motorboats and yachts for leisure and sport, sailing boats and accessories, diving.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Water sports enthusiasts looking for the latest equipment
Families interested in recreational boating
Outdoor activity suppliers and retailers
Boat manufacturers showcasing their latest models
Diving schools and instructors seeking new clients
Fishing enthusiasts exploring new gear and techniques
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Boat manufacturers and dealers
Water sports equipment suppliers
Outdoor adventure companies
Maritime service providers
Diving schools and training organizations
Camping and outdoor gear retailers
Product categories
Key solution areas showcased across the event.
Motorboats and yachts for leisure and sport
Sailing boats and accessories
Diving equipment and training services
Stand-up paddleboards and kayaks
Boat accessories and maintenance products
Camping gear and outdoor equipment
Location & Facilities
Venue
Messe Magdeburg
Tessenowstraße 9a, 39114 Magdeburg
Facilities
Parking
Messe Magdeburg in Magdeburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Magdeburg in Magdeburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Magdeburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
12 – 14 March 2027:10:00 AM – 6:00 PM daily
General admission
Regular day ticket (pre-sale)
12General admission
Reduced day ticket (pre-sale)
9General admission
Family day ticket (pre-sale)
29General admission
Evening ticket (valid from 3 PM)
10
Who runs the show
Organisers
Messe- und Veranstaltungsgesellschaft Magdeburg GmbH (MVGM)
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Magdeburg, Germany
Why it matters
Attending Magdeboot on 2027-03-12 to 2027-03-14 in Magdeburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Connected helm and telematics
What connected helm and telematics means for buyers and exhibitors in this sector.
Sustainable materials and refit
What sustainable materials and refit means for buyers and exhibitors in this sector.
Experience-led watersports demand
What experience-led watersports demand means for buyers and exhibitors in this sector.
Supply-chain regionalisation
What supply-chain regionalisation means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
sleep & go Hotel Magdeburg
budget
Near Messe Magdeburg (about 1.5 km)Breakfast (paid), free Wi-Fi, free parking, pet-friendly, restaurant, kid-friendly.
B&B HOTEL Magdeburg-City
budget
About 3 km from Messe MagdeburgGuest rating 4.1; breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center.
ibis Styles Magdeburg
midscale
About 2.5 km from Messe MagdeburgGuest rating 4.4; breakfast (paid), free Wi-Fi, parking (paid), air conditioning, bar, fitness center.
Maritim Hotel Magdeburg
upscale
About 2.7 km from Messe MagdeburgBreakfast (paid), free Wi-Fi, parking (paid), indoor pool, air conditioning, bar, restaurant, fitness center.
Best Western Hotel Geheimer Rat
midscale
About 4.1 km from Messe MagdeburgGuest rating 4.3; breakfast (paid), free Wi-Fi, free parking, pet-friendly, full-service laundry, smoke-free property.
Hotel Stadtfeld
midscale
About 3.8 km from Messe Magdeburg3-star hotel, guest rating 4.4; breakfast included, free Wi-Fi, free parking, restaurant, full-service laundry.
Courtyard by Marriott Magdeburg
upscale
About 8.3 km from Messe Magdeburg4-star hotel, guest rating 4.1; breakfast (paid), free Wi-Fi, parking (paid), bar, restaurant, fitness center.
Local transport
Get around the city with these convenient transport options.
Long-distance train
Estimated costEUR 10-22 airport or regional rail single journey
Best forBerlin Hauptbahnhof to Magdeburg Hauptbahnhof
The most practical arrival route from BER for most international visitors. Book ahead for saver fares and allow time for the airport rail link into Berlin if connecting there.
Regional and long-distance train
Estimated costApprox. EUR 20-35 one way on a flexible ticket; regional and saver tickets differ. Confirm current pricing before travel.
Best forLeipzig Hauptbahnhof to Magdeburg Hauptbahnhof
A good option if you fly into Leipzig/Halle or approach from Saxony. Regional trains are cheaper but slower than IC services.
Tram and city bus
Estimated costApprox. EUR 2.50 for a single adult city fare; short-trip and day tickets are priced differently. Confirm the current MDG tariff and zone.
Best forMagdeburg Hauptbahnhof to Messe Magdeburg (MDG network)
Cheapest way from the station or city-centre hotels. Check the current line and stop for the fairground, as routes and event shuttles can change between editions.
Taxi
Estimated costApprox. EUR 15-22 metered for the city-to-fairground run. Confirm the meter is started and ask about card acceptance before departure.
Best forMagdeburg Hauptbahnhof or city centre to Messe Magdeburg
Sensible with luggage, boat parts or a small crew. Queue at the station rank rather than hailing on the street.
Ride-hailing app
Estimated costApprox. EUR 14-20 for the same trip where an app car is available; app coverage in Magdeburg is thinner than in Berlin, so keep a taxi number or the tram as fallback.
Best forCity centre to Messe Magdeburg
Check app availability in the city before relying on it, especially for an early morning or late evening return.
Car parking
Estimated costApprox. EUR 5-8 per day for visitor parking; confirm the current rate, gate and any exhibitor allocation with the venue.
Best forMesse Magdeburg visitor car park
Driving is convenient if you are collecting bulky chandlery purchases. Arrive early on the busiest show day, as the closest spaces fill first.
Weather
Mid-March in Magdeburg, Germany: cool and changeable, with typical daytime highs of about 8-10 C and overnight lows near 0-2 C. Rain is common and the open plain around the Elbe can make it feel windier and colder than the forecast suggests. Exhibition halls are climate-controlled; outdoor display and trailer yards are not. This is an approximate climatological band, so check the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on the show floor
German is the working language of most stands, but dealers selling internationally usually switch to English without prompting. Learning a few phrases such as Liegeplatz (berth) and Winterlager (winter storage) makes technical conversations faster.
Cash, cards and Sunday trading
Card acceptance has improved in Germany but some smaller chandlery and food stands still prefer cash, so carry a modest amount of euro. Shops close on Sundays, and the show's Sunday opening hours do not mean the surrounding high street is open.
Punctuality and hall etiquette
Appointments and stand meetings start on time. Ask before stepping aboard a displayed boat, keep shoes clean and dry, and do not move cradles, fenders or display props without a stand employee present.
Magdeburg and the Elbe
Magdeburg is an Elbe city with a long inland-waterway and engineering tradition. The river, the port area and the surrounding Saxony-Anhalt lakes shape local boating habits, so many visitors arrive with very specific questions about shallow-water handling, moorings and seasonal river levels.
Tipping and local transport etiquette
Restaurant and taxi tipping is usually rounded up or stated as a cash amount rather than added by card machine. On trams, validate your ticket where required and keep it until you exit, as inspections are routine.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captures run for the 12 March 2027 date returned Munich-London from EUR 81 nonstop, Berlin-London from EUR 68 nonstop and Berlin-Milan from EUR 34 nonstop, alongside Frankfurt-New York from EUR 437 with one stop. None of these itineraries end in Magdeburg, so treat them as indicative European fare levels rather than bookable show travel; re-run origin-to-Magdeburg searches closer to the event.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Magdeburg; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Magdeburg: Near Messe Magdeburg (about 1.5 km): sleep & go Hotel Magdeburg; About 3 km from Messe Magdeburg: B&B HOTEL Magdeburg-City; About 2.5 km from Messe Magdeburg: ibis Styles Magdeburg.
Ride-hail: Ride-hailing apps are commonly used in Magdeburg; confirm local availability before travel.
Public transit: Captured hotel options sit 2.5-3 km from Messe Magdeburg, a distance typically covered by taxi or short local bus/tram ride. No official fare or line numbers appeared in the captures, so confirm current MDG/VMGB routes and ticket prices before travel.
Parking: On-site parking is available at Messe Magdeburg; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: About 1-10 C across the show window, with daytime highs typically 8-10 C and overnight lows around 0-2 C. Frost is still possible in mid-March, and hall-to-yard temperature swings are noticeable. Treat this as an approximate band and check the forecast before packing.
Seasonality: March is a changeable, often breezy month on the North German plain. Frontal rain and brief showers are frequent, sunshine is intermittent, and the Elbe floodplain can feel colder than the city centre. Plan indoor hall time around any outdoor display or trailer yard you want to visit.
Packing: Pack layers you can remove in heated halls: a base layer, a warm mid-layer and a water-resistant outer shell. Bring comfortable closed shoes for concrete hall floors and gravel display yards, a compact umbrella, a notebook or phone for quotes and hull measurements, and a small day bag rather than a large suitcase. A refillable water bottle and a card plus some cash cover the practical basics.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Magdeboot usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the edition dates, opening hours and hall plan on magdeboot.de
T-2
Buy pre-sale tickets and check concession eligibility
T-3
Book accommodation close to the fairground or on a tram line
T-4
Build a stand shortlist from the exhibitor list
T-5
Fix rail or road travel and check the DB saver fare
T-6
Check the weather and pack for a mixed indoor-outdoor day
T-7
Prepare measurements, documents and a quote sheet
T-8
Arrive at opening and work the halls in priority order
T-9
Send follow-ups within 48 hours and compare quotes on total cost
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Magdeburg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Magdeboot registration concourse
Messe Magdeburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Magdeburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 12 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 12 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Magdeboot fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is MagdeBoot and who is it for?
MagdeBoot is the boat and water-sports exhibition held at Messe Magdeburg. It is aimed at recreational boaters from Saxony-Anhalt and the wider Elbe region: people buying a first boat, upgrading a day cruiser, fitting out a trailerable hull, or shopping for engines, electronics, trailers and chandlery. Dealers, importers and specialist outfitters use it to present boats and take enquiries.
When exactly is MagdeBoot 2027 and where is it held?
The 2027 edition is scheduled for March 2027 at Messe Magdeburg in Magdeburg, Germany. Travel captures around the show point to a mid-March weekend, but exact dates and daily opening hours should be confirmed on the official site magdeboot.de before you book trains or hotels.
How much do tickets cost?
Published pre-sale prices are 12 EUR for a regular day ticket, 9 EUR for a reduced day ticket, 29 EUR for a family day ticket and 10 EUR for an evening ticket valid from 3 PM. Check magdeboot.de for current on-the-door pricing, concession eligibility and whether evening tickets are sold on every show day.
Is MagdeBoot a trade-only fair or a public show?
The published ticket structure, with day, reduced, family and evening tickets, indicates a public consumer show rather than a closed trade fair. Exhibitors and buyers still attend commercially, so if you need trade credentials or want to exhibit, contact the organiser through magdeboot.de in advance.
Can I buy a boat at the show, or is it just display?
German boat shows of this type are primarily order-taking and dealer-networking events. Expect to be able to discuss specification, delivery slots and part-exchange with dealers, and to leave a deposit on a stock or build-slot boat where the exhibitor offers it. Confirm contract, delivery and warranty terms directly with the dealer.
How do I get to Messe Magdeburg from the nearest airports?
Berlin Brandenburg (BER) is the most common international arrival, with Leipzig/Halle (LEJ) and Hannover (HAJ) as alternatives. All three connect by train to Magdeburg Hauptbahnhof, followed by a short tram or taxi ride to the fairground. Allow roughly two to three hours door to door from BER including the change, and check live connections before travel.
Is there parking at the venue?
Messe Magdeburg has on-site visitor parking, typically charged per day. Confirm the current rate, entrance gate and hall allocation on the venue or organiser site before driving, and allow extra time on the busiest day of the show.
Can I bring children?
A family day ticket is part of the published pre-sale range, which indicates the show is open to family visits. Children's ticket rules, age thresholds and any pushchair or cloakroom arrangements should be confirmed with the organiser.
Will I find information about boat licences and training?
Boat shows in Germany usually host sailing and motorboat schools that explain the Sportbootfuehrerschein See and Binnen route. Check the exhibitor list on magdeboot.de for training providers if a licence is the main reason for your visit.
What should I bring to the show?
Bring your boat or berth measurements, your car's towing limit, a shortlist of models or equipment, bank or card details for deposits, and a notebook for quotes. Halls are heated but outdoor display yards are not, so dress in layers and wear shoes suitable for concrete floors and gravel.
Glossary
- Bootsmesse
- The German word for boat show. At MagdeBoot it covers a consumer-facing exhibition where dealers display new and used boats alongside equipment, accessories and services.
- Sportbootfuehrerschein (SBF)
- The German recreational boat licence, split into the See (coastal) and Binnen (inland) categories, issued after a theory and practical exam.
- Liegeplatz
- A permanent mooring berth in a marina or at a club jetty, usually charged per metre of boat length per season.
- Winterlager
- Winter storage, either ashore on a cradle or trailer, or afloat in a sheltered berth, usually running from late autumn to spring.
- Refit
- A structured overhaul of an older boat covering hull, deck, rig, systems or interior, as opposed to routine seasonal maintenance.
- Trailerbare Boote
- Trailerable boats, generally light enough and narrow enough to tow behind a normal car within German and EU towing limits.
- RIB (Rigid Inflatable Boat)
- A boat with a rigid GRP or aluminium hull and inflated tubes around the gunwale, combining stability with a shallow draft.
- GFK / GRP hull
- Glass-fibre reinforced plastic, the most common hull material for series-built recreational boats in Europe.
- Verdraenger and Gleiter
- Displacement hulls that push through the water at modest speed, versus planing hulls that rise onto the surface at speed.
- Elektroantrieb
- Electric propulsion, from low-power trolling motors to higher-voltage inboard or pod drives with lithium battery banks.
- Charter
- Renting a boat with or without a skipper for a defined period, as an alternative to ownership.
- Bootstrailer
- A road trailer designed to carry, launch and recover a boat, with brake and lighting requirements set by German road rules.
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Also known as
Alternate names and search phrases for this event.
- Magdeboot 2027
- Magdeboot tickets
- Messe Magdeburg
- Magdeboot Magdeburg 2027
- Magdeburg Germany
- Boat Show Magdeburg 2027
- Water Sports Magdeburg 2027
- Outdoor Activities Magdeburg 2027
- Motorboats and yachts for leisure and sport
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.