October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    4–5 Nov 2026

    City / country

    Madrid, Spain

    Venue

    IFEMA MADRID, PABELLONES 3 - 5

    20 Floor Picks

    Matched booths for MADRID TECH SHOW 2026

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    Notable exhibitors

    Companies exhibiting at MADRID TECH SHOW 2026 include 22 VATIOS SL, 2bedigital, 3Dids, 3ipunt and 7A30.

    • 22 VATIOS SL
    • 2bedigital
    • 3Dids
    • 3ipunt
    • 7A30

    Event overview

    Overview

    Tech Show Madrid is the leading technology event for businesses in Spain, serving as a reference point for professionals and C-Level profiles in sectors such as Cloud, Cybersecurity, Big Data, Artificial Intelligence, Data Centers, eCommerce, Digital Marketing, Human Resources, and Learning Technology.

    The sixth edition will take place on November 4-5, 2026, at IFEMA MADRID.

    TL;DR

    1. 1Dates: November 4-5, 2026
    2. 2Location: IFEMA MADRID, PABELLONES 3 - 5
    3. 3Expected exhibitors: 206+ leading companies
    4. 4Expected visitors: 11,859+ qualified professionals
    5. 5Keynote speakers: 222+ industry leaders

    Why visit

    Attendees will gain access to cutting-edge technology solutions, networking opportunities with industry leaders, and insights from expert speakers.

    Why exhibit

    Exhibitors can increase their visibility, connect directly with decision-makers, and showcase their latest innovations to a highly specialized audience actively seeking solutions. The event is crucial for connecting technology professionals and decision-makers, providing insights into current challenges and future trends in technology. It showcases innovations that are shaping the market.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    C-Level executives from leading technology firms
    IT managers and decision-makers
    Digital transformation specialists
    Cybersecurity professionals
    Data analysts and AI experts
    E-commerce and digital marketing strategists

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Technology solution providers
    Cloud service companies
    Cybersecurity firms
    Big Data and AI innovators
    Data center operators
    E-commerce platforms

    Product categories

    Key solution areas showcased across the event.

    Cloud computing solutions
    Cybersecurity technologies
    Big Data analytics tools
    Artificial Intelligence applications
    Data center infrastructure
    E-commerce technologies

    Location & Facilities

    Venue

    Halls & areas

    1
    Pabellones 3 - 5

    IFEMA MADRID, PABELLONES 3 - 5

    Madrid, Spain

    Attend

    Entry & tickets

    What's on

    Programme

    Speakers

    José Luis Herrero Rodríguez

    José Luis Herrero Rodríguez

    CEO @ Walhalla

    Ramón Ortiz González

    Ramón Ortiz González

    Cybersecurity Manager @ Rheinmetall Expal Munitions

    Alan Abela

    Alan Abela

    Regional Engineering Manager - Italy/Switzerland @ Amazon Web Services (AWS)

    Claudia Cid

    Claudia Cid

    CEO @ Grupo Casa Viva

    Luis Federico Gimilio

    Luis Federico Gimilio

    Director De Tecnología De Operaciones @ MAHOU SAN MIGUEL

    Xue Wang

    Xue Wang

    eCommerce Director @ Brownie

    Julià Mestieri

    Julià Mestieri

    IT Director @ AXA Partners Spain

    Oscar López Ugarte

    Oscar López Ugarte

    Chief Data Officer @ Rastreator.com

    Pat Iglesias

    Pat Iglesias

    Expert in corporate culture, leadership and psychological safety

    Juan Antonio Relaño

    Juan Antonio Relaño

    Information and Technology Systems Responsible @ Robert Bosch España

    Co-located events

    Cloud & AI Infrastructure

    Separate ticket
    Website

    Cyber Security World

    Separate ticket
    Website

    Big Data & AI World

    Separate ticket
    Website

    Data Centre World

    Separate ticket
    Website

    E-Show

    Separate ticket
    Website

    HR Technologies

    Separate ticket
    Website

    Learning Technologies

    Separate ticket
    Website

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Impact

    A bigger and stronger platform

    Tech Show Madrid is the leading technology event for businesses in Spain, serving as a reference point for professionals and C-Level profiles in sectors such as Cloud, Cybersecurity, Big Data, Artificial Intelligence, Data Centers, eCommerce, Digital Marketing, Human Resources, and Learning Technology. The sixth edition will take place on November 4-5, 2026, at IFEMA MADRID. The event is crucial for connecting technology professionals and decision-makers, providing insights into current challenges and future.

    Exhibitor outcomes

    Real business growth

    Exhibitors can increase their visibility, connect directly with decision-makers, and showcase their latest innovations to a highly specialized audience actively seeking solutions. The event is crucial for connecting technology professionals and decision-makers, providing insights into current challenges and future trends in technology. It showcases innovations that are shaping the market. Exhibitor categories include Technology solution providers, Cloud service companies, Cybersecurity firms, Big Data and AI.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Iberia / Southern Europe — Madrid, Spain (IFEMA Madrid)

    Why it matters

    Madrid is one of Southern Europe's fastest-growing technology hubs and the natural gateway to both the Spanish enterprise market and Latin America, where language and business ties favour Madrid-based partners. Madrid Tech Show concentrates buyers, cloud/AI vendors, cybersecurity teams and systems integrators into two days on the IFEMA Madrid campus — Spain's largest exhibition site — making it an efficient way to test demand, benchmark competitors and build Iberian channel relationships without a multi-city European tour.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Enterprise AI moves from pilots to production

    Spanish and Portuguese enterprises are shifting generative-AI experiments into production, driving demand for data platforms, MLOps, governance tooling and integration services on the show floor.

    02

    Cybersecurity and operational resilience spending

    NIS2-style obligations, industrial/OT security and defence-adjacent supply chains are pushing security budgets up — reflected in speaker profiles spanning industrial manufacturing and defence groups.

    03

    Cloud and EU data sovereignty

    Regulatory pressure and public-sector procurement rules are accelerating demand for sovereign cloud regions, data residency options and European hyperscaler alternatives.

    04

    Digital transformation in retail, industry and services

    Case-study-led tracks from consumer brands, manufacturing and utilities show where Iberian buyers are actually deploying budget rather than running pilots.

    05

    Public-sector digitalisation and EU recovery funding

    EU-funded digitalisation programmes in Spain continue to shape procurement cycles, creating a steady stream of public and semi-public technology projects around the show dates.

    European & Iberian tech trade-show circuit

    Most peer events publish agendas and exhibit space 6-9 months ahead; MWC Barcelona typically sells out booth space early, while Madrid Tech Show and South Summit bookings are more accessible 4-6 months out.

    Madrid Tech Show sits in a dense European enterprise-technology circuit. Teams planning a single Iberian trip should sequence it against MWC Barcelona and the Barcelona/Malaga digital events, while Web Summit Lisbon and GITEX Global cover the broader international and Middle East audiences.

    Late February – early March

    MWC Barcelona anchors the European mobile/connectivity calendar.

    June

    DES Málaga covers enterprise digitalisation for the Mediterranean/Southern Europe market.

    Early November

    Madrid Tech Show occupies the autumn enterprise-tech slot at IFEMA Madrid.

    November (mid-month)

    Smart City Expo World Congress and Web Summit Lisbon run in the same wider window — decide which overlaps with your accounts.

    Peer event names, host cities and websites verified as established recurring industry events; dates and formats should be re-checked on each organiser's site before planning travel.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Barajas / airport corridor (closest to IFEMA)

    Not yet confirmed

    Practical airport-side options 10-20 minutes from Pabellones 3-5; best value if you arrive late or leave early, though there is less evening dining choice. Rates rise during IFEMA event weeks — book ahead.

    Mid-range
    Campo de las Naciones / Feria de Madrid (walking or short taxi to IFEMA)

    Not yet confirmed

    The most convenient band for visitors: the Campo de las Naciones cluster is minutes from the IFEMA halls and is where exhibitor and speaker evening traffic concentrates.

    Premium
    Campo de las Naciones / Madrid city (business districts)

    Not yet confirmed

    Full-service and conference-grade hotels for hosted buyers, delegations and larger exhibitor teams; city-centre premium options require a 20-30 minute taxi or Metro ride to IFEMA.

    Local transport

    Get around the city with these convenient transport options.

    metro

    Estimated costEUR 2.00-2.50 single (add ~EUR 3 airport supplement when starting at Barajas T1-T2-T4)
    Best forMetro Line 8 — Nuevos Ministerios ↔ Feria de Madrid (IFEMA)

    The cheapest reliable airport-to-venue link; Feria de Madrid station sits directly at the IFEMA campus. Journey from the airport takes roughly 25-35 minutes with one change at Nuevos Ministerios.

    taxi

    Estimated costEUR 25-40 metered taxi estimate
    Best forAdolfo Suárez Madrid–Barajas (MAD) to IFEMA MADRID, PABELLONES 3 - 5

    Official taxis run on meter with a fixed EUR 33 airport fare that applies only to destinations inside the M-30 ring — IFEMA lies outside it, so expect a metered fare in the range shown. Confirm with the driver and use the official rank.

    ride_hail

    Estimated costUSD 20-45 rideshare estimate (EUR equivalent)
    Best forAirport or city centre to IFEMA Madrid (Pabellones 3-5)

    Uber, Cabify and Bolt operate in Madrid; pickup zones at the airport and at IFEMA are signposted. Expect surge pricing during morning show opening and evening close.

    rail

    Estimated costEUR 2.60 suburban rail single estimate
    Best forCercanías C1 / C10 suburban rail — Aeropuerto T4 ↔ Chamartín / Nuevos Ministerios / Atocha

    Useful for reaching central Madrid hotels, then Metro or taxi to IFEMA; there is no direct Cercanías station at the IFEMA halls.

    bus

    Estimated costEUR 5 single for the airport express bus; standard EMT single ~EUR 1.50
    Best forEMT Exprés Aeropuerto (Line 203) — Airport T1-T2-T3 ↔ Atocha, plus local EMT routes to IFEMA

    24-hour airport express service into the city centre; for IFEMA itself, Metro Line 8 or taxi is normally quicker than bus connections.

    car_parking

    Estimated costUSD 12-20 per day parking estimate
    Best forM-11 / M-40 access to IFEMA car parks (Pabellones 3-5)

    IFEMA has large on-site car parks adjacent to the halls; pre-book or arrive before 09:00 on show days. Confirm current daily rates and hall-adjacent parking zones on the venue site.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Visa (Type C) — business visitNationals of countries without a Schengen visa-waiver agreement, travelling for business, meetings or trade-fair attendance for up to 90 days in any 180-day period.Not yet confirmedTypically 15 calendar days from a complete application; up to 45 days where additional checks are required
    Visa-free entry for waiver nationals (business visitor)Holders of passports covered by Schengen visa-waiver arrangements, including UK, US, Canada, Australia, Japan and many others, visiting for business or trade-fair attendance.Not yet confirmedNo application required for the current rules; allow for the future EU ETIAS online travel authorisation when it enters operation
    EU / EEA / Swiss nationalsCitizens of EU member states, EEA states and Switzerland, including their non-EU family members travelling under free-movement rules.Not yet confirmedNone — no visa or authorisation required

    EU/EEA and Swiss nationals travel freely. Many other nationalities — including the UK, US, Canada, Australia, New Zealand, Japan and South Korea — can attend Madrid Tech Show visa-free for short business visits under Schengen rules; other nationalities must obtain a Schengen Type C visa. Always verify current requirements with the Spanish consulate for your nationality.

    Spain is a contracting party to the ATA Convention and accepts ATA carnets for the temporary admission of professional equipment, display items and exhibition goods. Exhibitors shipping stands, hardware or demo kit should arrange a carnet and confirm with Spanish customs and their freight forwarder ahead of IFEMA build-up days.

    Official visa page

    Weather

    Early November in Madrid is crisp autumn: daytime temperatures typically 13-17°C, dropping to 4-8°C overnight, with around 5-7 rain days and roughly 40-50 mm of monthly rainfall. Mornings and evenings are noticeably cold on the IFEMA Campo de las Naciones plateau, so pack layers and a compact umbrella; comfortable walking shoes matter more than a heavy coat given the size of the halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Spain.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is not obligatory in Spain. Rounding up the bill or leaving 5-10% for good restaurant service is appreciated; taxis are generally rounded up to the nearest euro at most.

    Business etiquette and daily rhythm

    A handshake is standard on first meeting and business dress is smart; Spanish colleagues often use two cheek kisses in social settings. Lunch typically runs 14:00-15:30 and dinner rarely starts before 21:00 — schedule evening networking and hosted dinners accordingly, and expect the show floor to quieten during the long lunch window.

    Language and local norms

    Castilian Spanish is the default language; English is widely spoken in Madrid's tech sector and at IFEMA, but opening with a greeting in Spanish is appreciated. Punctuality is expected for meetings, and public transport (Metro, Cercanías) is safe, extensive and the easiest way to avoid show-week road traffic.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MAD

    Book flights to MAD (Madrid) when possible for the shortest transfer to the venue.

    Visa

    Spain is in the Schengen area: EU/EEA and Swiss nationals travel freely, and many other nationalities (UK, US, Canada, Australia, Japan and others) may enter visa-free for short business visits of up to 90 days in any 180-day period. Nationals who require a visa need a Schengen Type C short-stay visa, applied for through the Spanish consulate or its authorised BLS centre in the country of residence: EUR 90 adult fee (EUR 45 for children 6-12, free under 6), typically 15 calendar days processing and up to 45 days in peak periods. Carry accommodation proof, return travel and event registration on arrival.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply at the Spanish consulate or its authorised visa centre in your country of residence, generally no earlier than six months and no later than 15 days before travel. Provide invitation/registration details, accommodation, travel insurance and return travel proof. EUR 45 for children 6-12, free under 6. Entry is limited to 90 days in any 180-day period and does not permit employment. Carry docum

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Barajas / airport corridor (closest to IFEMA) · Campo de las Naciones / Feria de Madrid (walking or short taxi to IFEMA) · Campo de las Naciones / Madrid city (business districts)

    budget

    Not yet confirmed

    mid range

    Not yet confirmed

    premium

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Metro Line 8 — Nuevos Ministerios ↔ Feria de Madrid (IFEMA): EUR 2.00-2.50 single (add ~EUR 3 airport supplement when starting at Barajas T1-T2-T4). The cheapest reliable airport-to-venue link; Feria de Madrid station sits directly at the IFEMA campus. Journey from the airport takes roughly 25-35 minutes with one change at Nuevos Ministerios.

    Hotel → venue: Precinct hotels near IFEMA MADRID, PABELLONES 3 - 5: Barajas / airport corridor (closest to IFEMA): Ibis Madrid Aeropuerto Barajas, Hotel Maydrit, Travelodge Madrid Aeropuerto; Campo de las Naciones / Feria de Madrid (walking or short taxi to IFEMA): Novotel Madrid Campo de las Naciones, NH Madrid Barajas Airport, Meliá Barajas; Campo de las Naciones / Madrid city (business districts): Hilton Madrid Airport, Madrid Marriott Auditorium Hotel & Conference Center, Meliá Madrid Avenida de América.

    Ride-hail: Ride-hailing apps are commonly used in Madrid; confirm local availability before travel.

    Public transit: Metro L8 Feria de Madrid station at IFEMA campus.

    Parking: On-site parking is available at IFEMA MADRID, PABELLONES 3 - 5; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: Daytime 13-17°C; overnight 4-8°C (early November, Madrid)

    Seasonality: Moderate autumn rainfall — expect roughly 5-7 wet days across November, with crisp, sometimes windy days around the IFEMA / Campo de las Naciones area. Pack layers, a light waterproof and an umbrella; evenings cool quickly after the halls close.

    Packing: Moderate autumn rainfall — expect roughly 5-7 wet days across November, with crisp, sometimes windy days around the IFEMA / Campo de las Naciones area. Pack layers, a light waterproof and an umbrella; evenings cool quickly after the halls close.

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Day 1 — Wednesday 4 November 2026

    Opening day concentrates the keynote programme, the highest exhibitor staffing levels and the widest press/partner presence across Pabellones 3-5; the confirmed speaker roster (AWS, Rheinmetall Expal Munitions, Mahou San Miguel and others) is most likely to appear in Day 1 sessions. Day 2 is better only if your objective is longer, quieter booth conversations with fewer crowds — and arriving the evening before (3 November) is advisable for badge collection and a clear 09:00 start.

    Side trips

    2

    Toledo

     

     

     

    Segovia

     

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard

    EUR 90 / per person

    official

    hotel_night

    visitor · mid-range

    USD 110–200 / per room per night

    estimate

    per_diem

    visitor · standard

    USD 60–95 / per person per day

    estimate

    exhibitor_stand

    exhibitor · entry

    USD 2200–6000 / per stand (entry-level, excluding travel)

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need vendor/market intelligence, partner or hiring leads in Spain and Portugal, and your budget is essentially travel plus ticket.

    Best for

    Enterprise IT, cloud, AI and cybersecurity decision-makers, developers and analysts scouting vendors, sessions and Iberian market contacts over two days at IFEMA.

    Min. budget

    $560.00

    Timeline

    2-4 weeks (registration, flights and hotel); 6-8 weeks if a Schengen visa is required.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Madrid hotel rates near IFEMA rise during event weeks in November — book early.

    A two-day format is dense: without a pre-booked meeting plan, return on travel spend drops sharply.

    exhibit

    You have a named Spanish/Portuguese (or LatAm-facing) target-account list and can staff the stand for both show days.

    Best for

    Vendors actively selling enterprise IT, cybersecurity, cloud/AI or digital transformation into Spain, Portugal and LatAm, with a defined pipeline to work during the show.

    Min. budget

    $2,200.00

    Timeline

    4-6 months (stand booking and design, freight/ATA carnet, staffing, travel and accommodation).

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand, freight and staffing dominate the cost: a small shell stand plus travel typically exceeds this floor.

    Lead quality depends heavily on pre-show meeting booking and Iberian-language-capable staff.

    skip

    Spain/Portugal is not in your pipeline for the next 12 months, or the budget and travel window is better spent at a vertical or larger-scale event.

    Best for

    Teams with no Iberia or LatAm pipeline, or whose target accounts are better reached at a larger, more vertical European event.

    Min. budget

    Not yet confirmed

    Timeline

    n/a

    Risks

    Peer Iberian events (MWC Barcelona, Smart City Expo World Congress, South Summit, DES Malaga) may cover overlapping accounts with a different audience mix.

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

    MADRID TECH SHOW

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