Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Madrid Fusión Alimentos de España is set to celebrate its 25th anniversary with a historic edition from February 1 to 3, 2027. This influential culinary summit will feature a significant expansion in its exhibition space, integrating all stages and areas into a single floor at IFEMA Madrid.
The event aims to honor the legacy and transformative power of the congress, fostering global culinary knowledge exchange. Madrid Fusión takes place in Madrid, ES.
Venue: IFEMA - Pavilions 12 & 14.
TL;DR
- 1Dates and Venue: Madrid Fusión celebrates its 25th anniversary from February 1 to 3, 2027 at IFEMA, Madrid.
- 2Scale and Focus: This major international culinary summit will feature a significant expansion in exhibition space.
- 3Organiser: The event is organised by Foro de Debate SL, with registration available at the official site.
- 4Buyer Authority: Attendees include culinary professionals, chefs, and food industry leaders from around the globe.
- 5Entry: Tickets are available for €250, providing access to all main events and online streaming.
Why visit
Madrid Fusión Alimentos de España is set to celebrate its 25th anniversary with a historic edition from February 1 to 3, 2027. Attendees include culinary professionals, chefs, and food industry leaders from around the globe.
Why exhibit
Exhibitors will showcase their products to a targeted audience of culinary professionals, gain visibility in the food industry, and connect with potential buyers and partners. Attendees include culinary professionals, chefs, and food industry leaders from around the globe.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Executive chefs and head chefs from independent restaurants and groups, looking for techniques, menu ideas and new pantry products
Pastry chefs and dessert specialists tracking chocolate, dairy, ice cream and patisserie supply
Restaurant owners and F&B directors assessing cost per cover, suppliers and menu engineering
Sommeliers, beverage managers and bar directors sourcing wine, vermouth, spirits and non-alcoholic drinks
Gourmet retail buyers, delicatessen owners and e-commerce food merchants building premium ranges
Distributors, importers and wholesalers of Spanish and international food products
Hotel and catering group procurement teams, including banqueting and events catering
Culinary school lecturers, food journalists and broadcasters covering the gastronomy sector
Food-tech and equipment buyers looking at cooking, preservation and service technology
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Spanish and international food producers presenting oils, preserves, cured meats, cheeses, dairy and dry goods to trade buyers
Beverage producers and distributors covering wine, vermouth, spirits, beer and non-alcoholic drinks
Specialist importers and gourmet distributors who supply restaurants, delicatessens and hotel groups
Kitchen equipment and smallware manufacturers: cooking, refrigeration, sous-vide, vacuum and preparation equipment
Tableware, ceramics, glassware and cutlery suppliers aimed at fine-dining presentation
Food packaging and preservation suppliers, including vacuum, tinning, labelling and cold-chain solutions
Restaurant technology and service providers such as reservation, POS and kitchen management systems
Regional trade bodies and producer associations presenting Denominación de Origen and protected-origin products
Culinary education, consultancy and media organisations working with restaurants and food brands
Product categories
Key solution areas showcased across the event.
Extra virgin olive oil and vinegars, including single-variety and early-harvest oils
Jamón ibérico and other cured meats, charcuterie and pates
Conservas: tinned and jarred fish, shellfish, vegetables and pulses
Spanish and international cheeses, dairy and cultured products
Wine, cava, vermouth, spirits and craft beer
Non-alcoholic drinks, specialty coffee, tea and mixers
Chocolate, pastry ingredients, ice cream and dessert components
Truffles, caviar, spices and premium pantry specialities
Kitchen equipment: sous-vide, vacuum, refrigeration, cooking and prep machinery
Tableware, ceramics, glassware, cutlery and front-of-house service items
Food packaging, labelling, preservation and cold-chain supplies
Restaurant technology, reservation and point-of-sale systems
Location & Facilities
Venue
IFEMA - Pavilions 12 & 14
Madrid, ES
Facilities
Parking
IFEMA - Pavilions 12 & 14 in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: IFEMA - Pavilions 12 & 14 in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at IFEMA - Pavilions 12 & 14 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 1 to 3, 2027:9:00 AM – 8:00 PM daily
General admission
€250.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Madrid, ES
Why it matters
On 2027-02-01 to 2027-02-03, Madrid Fusión in Madrid covering Gourmet food products and ingredients, Beverages including wines and spirits, Culinary equipment and technology, Pastry gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid–Barajas
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
4-star business hotels in Campo de las Naciones / Feria de Madrid
4-star
IFEMA fairground districtUSD 140–230 / night
The shortest commute to Pavilions 12 and 14, often walkable. Rates climb during Madrid trade-fair weeks, so book with free cancellation and re-check closer to the date.
4-star hotels in the city centre (Sol, Gran Via, Atocha)
4-star
Madrid city centreUSD 130–215 / night
Best if the evening restaurant scene and sourcing visits matter as much as the fair. Feria de Madrid is on Metro Line 8, so the journey is direct from Nuevos Ministerios and one change from other central lines.
5-star hotels in Salamanca and Paseo de la Castellana
5-star
Salamanca business districtUSD 270–450 / night
Used for supplier dinners, buyer meetings and hosting international guests. Expect the top of the band during major Madrid trade-fair weeks.
Airport hotels around Barajas
3-4 star
Barajas / airport corridorUSD 100–165 / night
Convenient for early flights and short trips; reach IFEMA by taxi in roughly 15-25 minutes or by Metro Line 8 toward Feria de Madrid.
Aparthotels and serviced apartments, Chamartin / Castellana
Aparthotel
Chamartin and northern CastellanaUSD 110–190 / night
A practical option for teams staying several nights, with kitchen space and rail links at Chamartin; Metro Line 10 connects with Line 8 for the venue.
Local transport
Get around the city with these convenient transport options.
Metro (Line 8) from the airport
Estimated costCost TBA
Best forBarajas airport terminals T1-T2-T3 and T4 to Feria de Madrid station (IFEMA)
Line 8 runs from the airport through Feria de Madrid to Nuevos Ministerios, so the fairground is reachable without changing trains. Allow 25-35 minutes from the terminals plus walking time to Pavilions 12 and 14, and keep your ticket for the exit gates.
Metro (city network)
Estimated costCost TBA
Best forAny Zone A station to Feria de Madrid (Line 8)
Central stations connect to Line 8 at Nuevos Ministerios, or change to Line 8 further out; the Feria de Madrid stop sits at the fairground entrance. Trains run roughly 06:00 to 01:30.
Multi Card / 10-journey ticket
Estimated costCost TBA
Best forZone A Metro and EMT bus journeys
The stored-value card cuts the per-trip cost if you are in Madrid for several days and covers Metro and EMT bus travel within Zone A. Keep the card separate from your phone to avoid demagnetising it.
Cercanias commuter rail
Estimated costCost TBA
Best forAirport T4 to Chamartin or Nuevos Ministerios, then Metro Line 8 or 10 to Feria de Madrid
Useful if you are staying in the north of the city or arriving at T4; the Cercanias platforms sit under the terminal. You still need a Metro connection for the last leg to IFEMA.
EMT city bus
Estimated costCost TBA
Best forCampo de las Naciones / IFEMA area routes from central Madrid
City buses serve the Campo de las Naciones district around the fairground; journey times are longer than the Metro and vary with traffic. Check the route and stop for your pavilion before setting out.
Taxi from the airport
Estimated costCost TBA
Best forAdolfo Suárez Madrid–Barajas (MAD) to IFEMA - Pavilions 12 & 14
The quickest door-to-door option with luggage or equipment. Taxi ranks are signposted at each terminal; ask for Feria de Madrid, Avenida del Partenon, and keep the receipt for expense claims.
Taxi from the city centre
Estimated costCost TBA
Best forSol, Gran Via or Atocha to IFEMA Pavilions 12 and 14
Allow 20-35 minutes depending on traffic on the A-2 and M-30 approaches. Morning show opening and evening closing are the peak windows, so leave a buffer for the first session of the day.
Ride-hail (Uber / Cabify)
Estimated costCost TBA
Best forAirport, city centre or hotel to IFEMA Pavilions 12 and 14
Both apps operate in Madrid and can be cheaper than a street taxi outside peak hours, but surge pricing applies during trade-fair openings. Set the pickup point to the pavilion entrance rather than the general fairground address.
Weather
Madrid in February is cool and mostly dry, with crisp sunny spells at midday and cold nights. Expect daytime highs in the low to mid teens Celsius and overnight lows close to 2-6 C, with occasional rain rather than sustained wet weather. The fairground halls are large and heated unevenly when doors open, so a removable mid-layer works better than a heavy coat you have to carry all day. Values here are climatological bands for planning, not a forecast - check a short-range forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spanish mobile networks provide 4G and 5G coverage across Madrid and the IFEMA fairground, and EU roam-like-at-home rules let travellers with an EU/EEA SIM use their home allowance in Spain; visitors from outside the EU should price a local prepaid SIM or an eSIM data plan before flying. IFEMA and most hotels offer Wi-Fi, but treat hall connectivity as best-effort during busy sessions and download the programme, exhibitor list and any tickets offline in advance. Spain uses type C and F plugs at 230 V, so bring a suitable adapter for UK, US or Australian devices. A charged power bank is worth carrying on long show days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Meal times run late
Madrid restaurants serve lunch from about 14:00 and dinner from about 21:00, with the busiest tables after 21:30. If you are booking supplier dinners around the congress, a 21:00 or later reservation is normal rather than late.
Greetings and meetings
A handshake is the standard business greeting at the fairground, with two cheek kisses more common in social settings. Spanish and English are both used on stands, and opening with a short introduction about your restaurant or distribution business is appreciated.
Tipping
Service is included in Spanish restaurant bills. Rounding up or leaving a small amount in cash for good service is the norm; there is no expectation of a percentage tip in taxis or at the fairground.
Shopping hours and Sunday
Many small shops close for a midday break and have limited Sunday hours, while department stores and central retail areas stay open longer. Plan pantry or equipment shopping around weekday afternoons rather than Sunday.
February in the city
Madrid is at its coolest and quietest in February, which suits restaurant bookings but means short daylight and cold evenings. Carry a warm layer for the walk between pavilions and for late dinners in the city centre.
Language in the halls
Spanish is the working language of most stands and stage sessions, and English is common with international exhibitors. Keep product names, allergens and technical questions written down so nothing is lost in translation.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MAD
Set Adolfo Suarez Madrid-Barajas (MAD) as the destination in fare searches. Captures for 1 February 2027 show nonstop options from London and New York and one-stop itineraries via Gulf hubs from Dubai, Singapore and Tokyo, with Sydney routings around 24-25 hours. Prices were flagged as low, typical or high depending on the origin, so treat any single quote as a snapshot: book early for long-haul routes, compare the day before and after your preferred arrival, and re-check live schedules and fares before paying. Arriving the day before the congress starts leaves room for delays and an early badge collection, and MAD is a short Metro Line 8 ride from the fairground if you prefer rail to a taxi.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Adolfo Suárez Madrid–Barajas (MAD). Allow road or rail time to IFEMA - Pavilions 12 & 14; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near IFEMA - Pavilions 12 & 14: IFEMA fairground district: 4-star business hotels in Campo de las Naciones / Feria de Madrid; Madrid city centre: 4-star hotels in the city centre (Sol, Gran Via, Atocha); Salamanca business district: 5-star hotels in Salamanca and Paseo de la Castellana.
Ride-hail: Uber and Cabify both operate in Madrid and are used widely by business travellers, with apps showing the fare before you book. From the airport, follow the signs to the designated pickup area rather than the taxi rank; from the city centre, expect roughly 20 to 35 minutes to IFEMA and around 22 to 40 EUR depending on origin and demand pricing. During trade-fair openings and closings, set the destination pin to the specific pavilion entrance and expect a short walk from the drop-off point. Check the app quote against a street taxi if you are price-sensitive, and keep a receipt for expenses.
Public transit: Madrid's Metro is the simplest way to reach IFEMA: Line 8 serves Feria de Madrid station at the fairground and links directly to the airport terminals and to Nuevos Ministerios, so most central hotels need only one change. Single Zone A journeys are inexpensive and a stored-value Multi Card lowers the per-trip cost for multi-day stays; airport journeys carry an extra supplement. EMT city buses also serve the Campo de las Naciones district, and the Cercanias commuter network is useful from Chamartin, Nuevos Ministerios and the airport T4. Metro services run from roughly 06:00 to 01:30, so late dinners in the city are not a problem. Confirm fares, line works and last-train times on the day.
Parking: IFEMA operates paid car parks around the fairground serving Pavilions 12 and 14, with charges applied per entry or per day depending on the car park; expect roughly 12 to 20 EUR and confirm the current tariff on arrival. Spaces fill early on the busiest congress mornings, so aim to arrive well before the first session and note the car park number and nearest access gate. Accessible bays are available; contact the venue in advance if you need a reserved space or a drop-off close to a specific hall. Parking is the least flexible option during peak week, and public transport or a taxi is usually faster from the city centre.
Weather
Plan and pack for the event climate.
Month: February
Temperature: Daytime highs typically around 11-15 C, overnight lows around 2-6 C. Climatological bands for planning, not a forecast - check the short-range forecast the week before travel.
Seasonality: February is one of the drier months in Madrid, with rain on a few days rather than sustained wet spells and plenty of crisp sunny midday hours. It is a cool, low-season month: short daylight, cold evenings and occasional wind on the fairground approach.
Packing: Pack layers you can remove inside the heated halls: a warm outer jacket, a mid-layer, business casual clothes for the congress and comfortable shoes for long days on concrete floors. Add a compact umbrella for the occasional shower, a power bank for full show days, and a type C or F plug adapter for Spanish sockets at 230 V.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Madrid Fusión usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Day 14 - Check whether your registration needs a business credential, invitation code or company details, and start the application early.
Day 2
Day 12 - Book the flight into Adolfo Suárez Madrid-Barajas (MAD) and choose accommodation by district: Campo de las Naciones for walking distance, or the city centre for restaurants and evening meetings.
Day 3
Day 10 - Map Metro Line 8 from the airport to Feria de Madrid station and note the airport supplement on the fare.
Day 4
Day 10 - Review the programme page and shortlist stage sessions by technique, product category or chef you want to see; sessions clash, so pick a first and a backup.
Day 5
Day 8 - Build a stand list from the exhibitor directory grouped by product family: oils, conservas, cured meats, dairy, beverages, equipment.
Day 6
Day 7 - Set meetings with three to five priority suppliers and ask each for product spec sheets, price lists and export or delivery terms.; Day 5 - Prepare your buying brief: volumes, pack sizes, certification needs, shelf-life requirements and target cost per cover.
Day 7
Day 4 - Check your passport validity, travel insurance and any Schengen entry requirement for your nationality before paying for non-refundable items.
Day 8
Day 3 - Pack layers for a cool Madrid February, comfortable shoes for the halls, business cards and a charged power bank.
Day 9
Day 2 - Download the Metro map, save your hotel address in Spanish and confirm the taxi or metro route to the venue for the first morning.
Day 10
Day 1 - Arrive, collect your badge early if the organiser allows it, and walk the halls once without stopping to fix the geography before meetings begin.
Day 11
Show day - Keep a single notes file with stand numbers, contact names and follow-up actions; photograph labels and spec sheets with permission.
Day 12
Day 14 - Confirm the February 2027 dates, daily opening hours and ticket tiers on madridfusion.net, then block the travel days in your calendar.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at IFEMA - Pavilions 12 & 14
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Madrid Fusión registration concourse
IFEMA - Pavilions 12 & 14
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
IFEMA - Pavilions 12 & 14
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 250 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 250 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Madrid Fusión fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Madrid Fusión, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Gourmet food products and ingredients and Beverages including wines and spirits solutions and benchmarking suppliers at Madrid Fusión in Madrid.
Min. budget
$1,223.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Gourmet food products and ingredients and Beverages including wines and spirits products who need qualified meetings with the event's trade audience.
Min. budget
$5,503.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Madrid show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Madrid Fusión and who is it aimed at?
Madrid Fusión is a gastronomy congress combined with a trade exhibition at IFEMA in Madrid. The programme is built for working food professionals - chefs, pastry chefs, restaurant owners, F&B directors, sommeliers, distributors, gourmet retailers and food media - rather than for a general consumer day out. Expect stage sessions and demonstrations alongside stands where producers and suppliers present products to the trade.
When is Madrid Fusión held in 2027?
This edition is listed for February 2027. Confirm the exact opening and closing dates, plus daily opening hours, on the organiser site madridfusion.net before booking flights or hotels, since the published calendar is the only authoritative source.
Where is the event held?
At IFEMA in Madrid, in Pavilions 12 and 14 on the Campo de las Naciones fairground in the north-east of the city, close to Adolfo Suárez Madrid-Barajas airport. Use Feria de Madrid metro station as your arrival point if you travel by Metro Line 8.
Can anyone buy a ticket, or is it trade-only?
Access rules are set by the organiser for each edition, so check the ticketing page on madridfusion.net for whether day tickets are sold to the general public or restricted to trade visitors, and whether any credential or business documentation is required at registration.
How much does a ticket cost?
The price capture for this edition lists a general admission ticket at EUR 250 per person. Treat that as a starting anchor only: prices can change by tier, by day and by access level, so confirm the current price and what the ticket includes on the organiser's ticketing page before paying.
How many days should I plan for?
Two to three days is realistic. One day for the stage programme, one full day on the exhibition floor comparing suppliers, and a third for follow-up meetings or restaurant and supplier visits in Madrid. If your buying list is long, prioritise the halls by product group on the first morning.
How do I get from Madrid-Barajas airport to IFEMA?
Metro Line 8 connects the airport terminals with Feria de Madrid station, which serves the fairground, and continues to Nuevos Ministerios; allow roughly 25 to 35 minutes from the terminals plus walking time to Pavilions 12 and 14, and expect an airport supplement on the fare. A taxi from the terminals is quicker outside peak hours; confirm with the driver whether the fixed airport fare applies to the fairground.
Can I park at the venue?
IFEMA operates on-site car parks serving the pavilions, and parking is charged. Arrive early on the busiest days, keep your ticket with you, and confirm the current daily tariff and any pre-booking option with the venue or organiser before relying on parking as your main plan.
What language are the sessions in?
Session language is listed per item on the programme page, and international guests appear across the schedule. If you need English-language content or translation, check the individual session listings on madridfusion.net before booking so you know what you will be able to follow.
What should I wear and bring?
Business casual is the norm at gastronomy trade events, with comfortable shoes because the distance between halls and stands is significant. February in Madrid is cool, so bring a warm layer for the outdoor walk between pavilions, a power adapter for Spanish type C or F sockets, and a notebook or tablet for stand notes.
Are tastings and samples included in the ticket?
Tasting formats are set stand by stand and session by session, so check the programme for scheduled tastings and any separate booking. Age and ID rules apply to alcohol tastings, and if you have allergies or dietary restrictions, contact the organiser in advance rather than assuming the format will accommodate them.
Glossary
- Alta cocina
- Spanish for haute cuisine, the fine-dining cooking that anchors most congress stage sessions. It describes technique-led menus built around seasonal produce rather than a single national style.
- Menú degustación
- A tasting menu: a multi-course sequence chosen by the chef, usually served to the whole table. Buyers watching a demonstration often assess how a new product would sit in a tasting menu and what it adds to cost per cover.
- Mise en place
- The pre-service preparation of ingredients and station setup in a professional kitchen. Congress demonstrations are usually built on mise en place done in advance, so the visible cooking is the final assembly.
- Sous-vide
- Vacuum-sealed cooking in a temperature-controlled water bath. At the fair the technique connects kitchen method to the equipment and packaging suppliers exhibiting in the halls.
- Kilómetro cero (km 0)
- Produce sourced close to where it is served. In Spain the phrase signals short-supply-chain menus and appears in producer pitches aimed at restaurants that publish sourcing on the menu.
- Conservas
- Tinned and jarred fish, shellfish, vegetables and meat, a Spanish pantry category with clear premium tiers. Format, net weight and brine or oil pack matter as much as the species for trade buyers.
- Jamón ibérico
- Dry-cured Iberian ham, graded by breed purity and feed regime (cebo, recebo, bellota). Export paperwork, slicing format and shelf life are as important as the grade in a buyer conversation.
- Aceite de oliva virgen extra (AOVE)
- Extra virgin olive oil, the category most Spanish producers use to open a buyer conversation. Harvest year, olive variety (Picual, Arbequina, Hojiblanca) and acidity drive the price tier and the food-pairing advice.
- Despensa
- The pantry: shelf-stable products a kitchen keeps in stock. In trade terms it means the range outside fresh produce - oils, vinegars, preserves, spices, dry goods and tinned items.
- Pase
- A pass of dishes during service, or the act of sending a course out. Useful shorthand when judging whether a demonstration technique can survive a busy restaurant's service rhythm.
- Bodega
- A wine cellar or winery; in a restaurant context it also refers to the beverage programme and the sommelier team that runs it. Relevant when comparing wine stands with on-trade buyers.
- Aperitivo
- The pre-meal drink and snack moment, a growing menu segment in Spain that drives demand for small-format conservas, cheese, vermouth and low-alcohol or non-alcoholic drinks.
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Also known as
Alternate names and search phrases for this event.
- Madrid Fusión 2027
- Madrid ES
- Food & Beverage Madrid 2027
- Gourmet food products and ingredients
- Beverages including wines and spirits
- Culinary equipment and technology
- Pastry and dessert innovations
- Food & Beverage Conference Madrid
Trust footer
Sources
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References
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Publishers
0
Date checked
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Madrid Fusión
- event_website
- event_social
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.