Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Madison Build, Remodel & Landscape Show, taking place from February 26-28, 2027, at the Monona Terrace Convention Center, is a premier event for homeowners planning renovations and landscaping projects. This show features a variety of exhibitors showcasing the latest trends and products in home improvement.
Attendees will have the opportunity to meet local experts, attend informative seminars, and gather ideas for their home projects. Madison Build, Remodel & Landscape Show 2027 takes place.
TL;DR
- 1Dates and Venue: February 26-28, 2027 at Monona Terrace Community and Convention Center, 1 John Nolen Drive, Madison, Wisconsin.
- 2Focus: A consumer home show where Madison-area homeowners compare local remodelers, landscape contractors and building-product suppliers under one roof.
- 3Sector Scope: Kitchen and bath remodeling, landscaping and outdoor living, windows, roofing, siding, basement finishing, energy efficiency and smart home.
- 4Admission: USD 5 for adults, free for children under 18; three-day run Friday to Sunday makes it a weekend planning trip for most visitors.
- 5Organiser: L&L Exhibition Services, which publishes the show schedule and ticket details at homeshowcenter.com.
Why visit
Visitors will benefit from direct access to local home improvement professionals and the latest products in the industry. Engage in seminars that provide valuable insights into home renovation and landscaping. This event is a must for anyone looking to enhance their living space.
Why exhibit
Exhibitors gain exposure to a targeted audience of homeowners eager to invest in home improvement. Scale and Focus: This event connects homeowners with leading remodelers and design professionals in the home improvement sector. Buyer Authority: Attracts homeowners interested in home improvement and landscaping.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Homeowners planning kitchen, bath or whole-house remodels and comparing local contractors side by side
Landscape and outdoor-living shoppers sourcing patios, decks, retaining walls, fencing and plant material
DIY homeowners researching materials, tools and installation guidance before starting a project
Owners of older Madison-area homes dealing with roofing, siding, windows and basement waterproofing
Interior design and remodeling professionals scouting products, finishes and subcontractor partners
Real estate agents and property managers looking for upgrade options for listings and rental units
Energy-efficiency buyers comparing insulation, heat pumps, windows and solar or battery options
Smart-home early adopters evaluating security cameras, lighting controls and home networking gear
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Full-service remodeling and design-build contractors working in Dane County
Kitchen and bath dealers showing cabinetry, countertops, fixtures and tile
Landscape and hardscape contractors offering patios, retaining walls, decks and plant installs
Window, door, roofing and siding companies quoting replacement work
Basement finishing and waterproofing specialists
Heating, cooling, insulation and energy-efficiency contractors
Smart home, security and home-automation integrators
Flooring, paint, lighting and interior finish suppliers
Garage, storage and outdoor living product dealers
Product categories
Key solution areas showcased across the event.
Kitchen and bath cabinetry, countertops, sinks, fixtures and full remodel packages
Landscaping, hardscape, patios, retaining walls, decks, fencing and outdoor living
Windows, entry doors, roofing, siding, gutters and exterior trim
Basement finishing, waterproofing, sump and drainage systems
Heating, cooling, insulation, heat pumps and home energy-efficiency upgrades
Smart home, security cameras, lighting control and home networking
Flooring, tile, paint, wall coverings and interior finishes
Garages, sheds, closet systems and home storage
Remodeling services, design-build firms and project financing options
Location & Facilities
Venue
Monona Terrace Convention Center
One John Nolen Drive, Madison, WI 53703
Facilities
Parking
Monona Terrace Convention Center in Madison typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Monona Terrace Convention Center in Madison typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Monona Terrace Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:2:00 PM – 6:00 PM on February 26
10:00 AM –6:00 PM on February 27
10:00 AM –5:00 PM on February 28
General admission
Adults
5
Who runs the show
Organisers
L&L Exhibition
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Madison, United States
Why it matters
Attending Madison Build, Remodel & Landscape Show 2027 on 2027-02-26 to 2027-02-28 in Madison lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Dane County Regional Airport
Closest commercial airport to the venue and the default gateway for attendees flying into the show
Approx. 6-8 miles (10-13 km) northeast of downtown Madison
to venue
Approx. 15-20 minutes by car or rideshare to Monona Terrace; allow more in snow
by car
General Mitchell International Airport
Useful secondary option when Madison connections are expensive or sold out; requires a rental car or intercity bus
Approx. 80 miles (130 km) east of Madison
to venue
Approx. 1.5 hours by car via Interstate 94, weather dependent
by car
Chicago O'Hare International Airport
Largest hub in the region with the widest choice of routings and fares, but it adds a long drive or a connecting flight to Madison
Approx. 140 miles (225 km) southeast of Madison
to venue
Approx. 2.5 hours by car via Interstate 90, longer in winter or Chicago traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hilton Madison Monona Terrace
4-star
Monona Terrace / Downtown Madison130 m from Monona Terrace Community and Convention Center to venueEmbassy Suites by Hilton Madison Downtown
4-star
Downtown Madison240 m from Monona Terrace Community and Convention Center to venueDoubleTree by Hilton Madison Downtown
4-star
Downtown Madison1.1 km from Monona Terrace Community and Convention Center to venueHilton Garden Inn Madison Downtown
3-star
Downtown Madison1.5 km from Monona Terrace Community and Convention Center to venueBest Western Premier Park Hotel
3-star
Capitol Square / Downtown Madison430 m from Monona Terrace Community and Convention Center to venueHyatt Place Madison/Downtown
3-star
Downtown Madison590 m from Monona Terrace Community and Convention Center to venueThe Saddlery Madison
Boutique
Downtown MadisonDowntown Madison, short walk or rideshare to Monona Terrace to venueLocal transport
Get around the city with these convenient transport options.
Walk
Estimated costFree
Best forDowntown Madison hotels to Monona Terrace Community and Convention Center
Hilton Madison Monona Terrace is about 130 m from the hall, Embassy Suites about 240 m, Best Western Premier Park Hotel about 430 m and Hyatt Place about 590 m, so several hotels are walkable even in winter if you dress for it.
Madison Metro Transit bus
Estimated costApprox. USD 2.00 single ride cash fare; confirm current Metro fare and transfer rules
Best forCapitol Square and downtown corridors to the Monona Terrace / John Nolen Drive stops
Metro routes run along Capitol Square and John Nolen Drive with stops near the convention center; exact route numbers vary by schedule, so check the Madison Metro planner for 26-28 February 2027.
Rideshare (Uber / Lyft)
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forDowntown Madison hotel to Monona Terrace
Useful in snow or with heavy sample bags; the venue has a drop-off area off John Nolen Drive, and drivers may queue during show opening hours.
Taxi
Estimated costApprox. USD 30-40 metered airport-to-downtown trip; confirm with the operator
Best forDane County Regional Airport (MSN) to Monona Terrace
Taxi ranks sit outside the MSN terminal. Winter weather and Beltline traffic can push the fare and the travel time upward.
Hotel airport shuttle
Estimated costFree where offered by the hotel (Best Western Premier Park Hotel lists an airport shuttle); confirm with your hotel
Best forDane County Regional Airport (MSN) to Monona Terrace Convention Center
Shuttle hours are usually limited, so verify evening arrival coverage before you rely on it for a late flight.
Parking (Monona Terrace structure)
Estimated costApprox. USD 5-12 per day for event parking; confirm the posted event rate on arrival
Best forSelf-drive to the Monona Terrace parking structure
The attached structure is the closest option for exhibitors unloading materials, with city ramps around Capitol Square as overflow.
Bike share (BCycle)
Estimated costApprox. USD 5-10 for a single short bike-share trip; check BCycle Madison current rates
Best forDowntown Madison BCycle stations to the Lake Monona shoreline near Monona Terrace
A summer-style option rather than a February one, but the shoreline path runs directly past the venue when the weather cooperates.
taxi
Estimated costApprox. USD taxi/rideshare from MKE to venue (estimate; confirm before travel)
Best forGeneral Mitchell International Airport (MKE) to Monona Terrace Convention Center
Approx. 1.5 hours by car via Interstate 94, weather dependent; Useful secondary option when Madison connections are expensive or sold out; requires a rental car or intercity bus.
Weather
Late February is deep winter in Madison. Expect highs roughly around 28-36 F (-2 to 2 C) and overnight lows around 14-22 F (-10 to -6 C), with a realistic chance of snow, ice and wind off Lake Monona. These are climatological bands, not a forecast, so check the National Weather Service Madison forecast in the final week. Build a buffer into airport transfers and move-in schedules, and note that slush on the John Nolen Drive sidewalk can make the 400-600 m hotel walks slower than they look.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Major US carriers cover Madison; international visitors should arrange roaming or an eSIM before landing, since prepaid SIMs are easy to buy locally but require ID. Monona Terrace offers Wi-Fi in public areas, though exhibitors should not depend on shared venue bandwidth for demos and should order a wired connection if the organiser offers one. US power is 120 V at 60 Hz with Type A and Type B plugs, so European and UK devices need a converter, not just an adapter.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in Madison restaurants and bars, commonly 18-20 percent of the pre-tax bill, with USD 1-2 per drink at the bar. Rideshare and taxi tips are added in the app or on the card reader.
Greetings and small talk
Handshakes and first names are standard, and booth conversations usually open with weather, the Badgers or the Packers before business. Directness about budget and timeline is welcome and saves time on both sides of the table.
Business dress
The Midwest runs casual. Business casual is fine for exhibitor meetings, while most homeowners walk the show floor in jeans and winter boots. Exhibitor teams usually wear branded layers rather than suits.
Smoking and alcohol
Wisconsin workplaces, including bars and restaurants, are smoke-free indoors. The legal drinking age is 21 and photo ID is routinely checked, including for visitors who look younger than 30.
Winter etiquette
Locals keep boots by the door and expect slush in lobbies. Remove wet footwear where a mat is provided, and allow extra time when someone says a drive takes 20 minutes in February.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MSN
Book 6-10 weeks out for the February 26-28, 2027 weekend, and compare connecting fares into Dane County Regional (MSN) against flying into Milwaukee (MKE) or Chicago O'Hare (ORD) and driving. Late February weather in the Midwest causes de-icing and connection delays, so favour morning arrivals with a same-day buffer and avoid the last flight of the night into Madison. Hold your hotel cancellation policy in mind if a snowstorm forces a schedule change.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dane County Regional Airport (MSN): Approx. 15-20 minutes by car or rideshare to Monona Terrace; allow more in snow; General Mitchell International Airport (MKE): Approx. 1.5 hours by car via Interstate 94, weather dependent; Chicago O'Hare International Airport (ORD): Approx. 2.5 hours by car via Interstate 90, longer in winter or Chicago traffic. Allow road or rail time to Monona Terrace Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Monona Terrace Convention Center: Monona Terrace / Downtown Madison: Hilton Madison Monona Terrace; Downtown Madison: Embassy Suites by Hilton Madison Downtown; Downtown Madison: DoubleTree by Hilton Madison Downtown.
Ride-hail: Uber and Lyft both operate in Madison, and downtown to Monona Terrace is a short, inexpensive trip at roughly USD 8-14, useful when it is snowing or you are carrying samples. Airport runs from MSN typically land around USD 30-40. Pickup and drop-off happens off John Nolen Drive at the venue entrance, and wait times can stretch when the hall opens or closes, so allow 10-15 minutes at peak.
Public transit: Madison Metro Transit buses connect downtown, Capitol Square and the John Nolen Drive corridor near Monona Terrace, with an approximate USD 2.00 cash fare for a single ride and free transfers within the system. Several downtown hotels are within a 5-10 minute walk of the hall, which usually beats waiting for a bus in February. Madison BCycle stations along the Lake Monona shoreline are an option in milder weather. Confirm route numbers, timetables and fares with Madison Metro for the show weekend.
Parking: Monona Terrace has an attached parking structure, the most convenient option for exhibitors unloading displays and for visitors driving in from the suburbs. Expect an approximate USD 5-12 daily event rate, confirmed on the posted signage, with city ramps around Capitol Square as overflow. Friday morning fills fastest because of downtown commuter traffic, so arrive before the hall opens or use a ramp two or three blocks away and walk.
Weather
Plan and pack for the event climate.
Month: February 2027 (late winter in Madison, Wisconsin)
Temperature: Typical late-February highs run roughly 28-36 F (-2 to 2 C) with overnight lows around 14-22 F (-10 to -6 C). These are climatological bands, so check a short-range forecast before travel; Arctic outbreaks can push daytime temperatures well below freezing.
Seasonality: Precipitation in late February usually falls as snow or a wintry mix rather than rain, and lake-effect-style wind off Lake Monona makes the shoreline walk to the venue feel colder. Snowfall and icy sidewalks can slow the short walk from downtown hotels, so build extra time into arrivals and move-in.
Packing: Pack an insulated winter coat, a warm mid-layer, gloves, a hat and waterproof boots with grip for slush and ice. Bring a smaller bag for the show floor so you are not carrying a coat around the hall, and check the National Weather Service Madison forecast in the 72 hours before departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Madison Build, Remodel & Landscape Show 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out - set a realistic budget band and list the two or three rooms or outdoor areas you will actually tackle in 2027.
T-2
12 days out - photograph the current space, note rough measurements and save inspiration images to your phone for booth conversations.
T-3
10 days out - check homeshowcenter.com for the February 26-28 show hours, the USD 5 adult admission and any online ticket option.
T-4
8 days out - shortlist the exhibitor categories you must cover: kitchen and bath, landscaping, windows and roofing, basement finishing.
T-5
7 days out - book a downtown Madison hotel within walking distance of Monona Terrace and check its cancellation policy for winter weather.
T-6
5 days out - read the National Weather Service forecast for Madison; late February can bring snow, ice and airport delays.
T-7
4 days out - decide between the Monona Terrace parking structure, a Capitol Square ramp, or a Madison Metro bus route into downtown.
T-8
3 days out - write your contractor question list: licence, insurance, crew versus subcontractors, timeline, payment schedule and warranty.
T-9
2 days out - charge devices and download or print the exhibitor list and floor plan if the organiser publishes one.
T-10
1 day out - pack a notebook, a folder for quotes, and waterproof boots for slushy sidewalks between the hotel and the venue.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Monona Terrace Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Madison Build, Remodel & Landscape Show 2027 registration concourse
Monona Terrace Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Monona Terrace Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 5 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 5 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Madison Build, Remodel & Landscape Show 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Kitchen and bath remodeling services solutions and benchmarking suppliers at Madison Build, Remodel & Landscape Show 2027 in Madison.
Min. budget
$505.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Kitchen and bath remodeling services products who need qualified meetings with the event's trade audience.
Min. budget
$2,272.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Madison show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the Madison Build, Remodel & Landscape Show in 2027?
The show runs February 26-28, 2027 at Monona Terrace Community and Convention Center, 1 John Nolen Drive in downtown Madison, Wisconsin. The venue sits on the Lake Monona shoreline, a short walk from Capitol Square hotels.
How much does it cost to get in?
Adult admission is listed at USD 5, with children under 18 free. Confirm the current ticket price and any online purchase option on homeshowcenter.com before you travel.
Is this a consumer home show or a trade-only fair?
It is a consumer-facing home show built around homeowners planning projects, with local remodelers, landscape contractors and product suppliers exhibiting. Trade visitors such as designers, agents and property managers also attend to source products and subcontractors.
Can I get a real quote from a contractor at the show?
Exhibitors are typically local firms that quote work in Dane County, and many will book site visits from the booth. Bring photos, rough measurements and a budget band so the conversation produces a usable estimate rather than a brochure.
What should I bring to Monona Terrace?
Photos of the space, rough measurements, a floor plan if you have one, a budget range, and a notebook or phone note for booth contacts. Comfortable shoes matter because the exhibit hall spans multiple levels of the convention center.
Where can I park near Monona Terrace?
The venue has an attached parking structure, and additional city ramps serve downtown Madison around Capitol Square. Rates and event-day availability vary, so check the Monona Terrace and City of Madison parking pages before you drive in.
Is the venue accessible for wheelchairs and strollers?
Monona Terrace is a public convention center with elevators and accessible entrances. Contact the venue directly for specific accommodations such as seating, service animals or accessible parking bays.
How do I exhibit at the show?
Exhibitor space is sold through L&L Exhibition Services, the organiser behind the Build, Remodel & Landscape Show series. Booth contracts, pricing and move-in details are handled through homeshowcenter.com, not through the venue.
What is the difference between this show and a home tour?
A home tour shows finished houses; this show puts suppliers, contractors and product samples in one hall so you can compare quotes, see materials in person and book site visits during a single weekend in February.
Do I need to register online in advance?
Advance ticketing is handled through the organiser site, and buying ahead usually shortens the door queue. Check homeshowcenter.com in the weeks before February 26, 2027 for the current ticket link and show hours.
Glossary
- Remodel versus renovation
- A remodel changes the layout or function of a space (moving walls, reworking a bath footprint); a renovation refreshes finishes and systems without changing the layout. Exhibitors at the show quote both scopes, so state which one you need.
- Design-build
- A delivery model where one firm handles both the drawings and the construction. Many remodeling exhibitors at Monona Terrace offer design-build so homeowners deal with a single contract.
- Allowance
- A placeholder figure in a remodeling contract for items not yet chosen, such as tile or lighting. Ask each contractor how overages on allowances will be billed before you sign.
- Change order
- A written amendment to a signed contract that adjusts scope, price or schedule. Change orders are the usual source of remodeling budget surprises, so ask exhibitors how they document them.
- Load-bearing wall
- A wall that carries structural weight from above. Removing one requires engineering and a permit, which is why open-plan kitchen quotes at a home show should always be checked against your floor plan.
- Egress window
- A code-required escape window for finished basements and sleeping rooms. Basement-finishing exhibitors should confirm the egress requirement for your municipality before quoting.
- Hardscape and softscape
- Hardscape covers built landscape elements such as patios, walkways, retaining walls and decks; softscape covers plants, turf and soil. Landscape exhibitors usually quote them separately.
- R-value
- A measure of thermal resistance used for insulation, windows and doors. Higher R-value means better resistance to heat flow, a useful comparison point in Wisconsin winters.
- Low-E glass
- Window glass with a thin metallic coating that reflects heat. Relevant when comparing replacement windows at the show, especially for south- and west-facing rooms.
- Rain garden
- A shallow planted depression that captures stormwater runoff from roofs and driveways. Several landscape exhibitors serving Dane County offer them as part of water-management plans.
- Aging-in-place design
- Remodeling choices that keep a home usable as occupants get older, such as zero-threshold showers, wider doorways, lever handles and better lighting.
- Punch list
- The final checklist of incomplete or defective items a contractor must fix before final payment. Agree in writing how long after handover the punch list stays open.
1
2
3
4
5
6
7
8
9
10
11
12
Also known as
Alternate names and search phrases for this event.
- Madison Build, Remodel & Landscape Show 2027
- Madison Build 2027
- Remodel 2027
- Remodel Madison 2027
- Landscape Show Madison 2027
- Madison United States
- Home & Garden Madison 2027
- Home & Garden Trade Show Madison
- Kitchen and bath remodeling services
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.