Name: MADE expo Projects, Architecture & Building
Start: 2027-11-17
End: 2027-11-20
Location: Fiera Milano Rho

Event overview

Overview

MADE expo is the leading Italian trade show and one of Europe's premier events for the architecture and construction industry. The 2027 edition, taking place from 17 to 20 November at Fiera Milano, introduces a significantly enhanced format designed to reflect market developments and foster connections between industry, design, innovation, and international business.

The exhibition expands its product scope to address emerging challenges such as sustainability, energy efficiency, living comfort, and technological innovation. A major new feature is the Outdoor&Shading area, a dedicated hall for the entire outdoor living supply chain, including awnings, pergolas, solar shading systems, and panoramic glazing

TL;DR

1MADE expo 2027 runs 17–20 November at Fiera Milano, with Spain as the official
2A new Outdoor&Shading exhibition hall debuts, covering the entire outdoor living supply chain
3The 2027 edition expands its product scope and strengthens its international outlook
4The event features a dedicated programme of conferences and workshops on sustainability, energy efficiency
5MADE expo is part of the MIBA strategic alliance, alongside GEE, Smart Building Expo

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Professionals seeking technical content, product performance, and innovative solutions for their projects

Decision-makers involved in the design and specification of building systems

Key players in the building supply chain looking for new products and technologies

Specialists in window and door installation, decorating, and retail, seeking practical solutions and new suppliers

Qualified Italian and international buyers with purchasing decision-making authority

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Producers of construction materials, building envelope solutions, and innovative products for the construction industry

Manufacturers of awnings, pergolas, solar shading systems, brise-soleil, panoramic glazing, parasols, insect screens, and outdoor flooring

Architectural practices and design studios involved in urban regeneration, sustainability, and material innovation

Companies offering automation solutions, digital tools, and industrialised building processes

Product categories

Key solution areas showcased across the event.

Construction systems and materials

Building envelope and windows

Interiors and finishes

Software, technologies and services for design and construction

Outdoor living and solar shading solutions

Awnings and pergolas

Panoramic glass walls and solar shading systems

Swimming pools and outdoor flooring

Automation solutions for outdoor spaces

Structural and infrastructural solutions

Energy retrofit and thermal insulation technologies

Site safety equipment and construction tools

Location & Facilities

Venue

Open in Google Maps

Fiera Milano Rho

Strada Statale Sempione, 28, 20017 Rho, Italy

Entrances & gates

Porta Est (East Gate)

Main entrance for visitors arriving by public transport; directly connected to the Rho Fiera Milano metro station (M1 red line) and train station

Porta Sud (South Gate)

Most convenient for the convention centre, service centre, and Fiera Milano offices

Porta Ovest (West Gate)

Accessible via the main road (Strada Statale Sempione)

Facilities

Parking

14,000.5(P1-P5)2(PM1, PM2),.€14.50

14,000 spaces · €14.50/day

Accessibility

The pavilion provides barrier-free access, lifts and ramps. Accessible parking available. Assistive devices such as manual wheelchairs and mobility scooters are available

Food options

Dining spots in the exhibition hall

On-site dining

Parking: Fiera Milano Rho has seven parking areas adjacent to the entrance gates: P1, P2, P3, P4, P5, PM1 (multipiano), and PM2 (multipiano). Distances to pavilions vary by event; the venue website recommends the closest lots for each event. P3 (Porta Sud) is about 200 metres, P2 (Porta Sud) about 340 metres, P4 (Porta Est) about 150 metres, P1, PM1, and PM2 (Porta Ovest) about 100 metres. Parking is free for disabled badge holders. For general visitors, fees apply and a ticket must be collected at entry; ticket validation can be done at the Fieraccessibile desk or APCOA offices

Gate: The fairground has several entrances: Porta Est (East Gate) – recommended for those arriving by public transport (metro/train)-; Porta Sud (South Gate) – convenient for the convention centre, service centre, and Fiera Milano offices-; Porta Ovest (West Gate) – accessible via the main road. Private vehicles are permitted only with a parking pass and must use designated access gates

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

9:00 AM –6:00 PM daily (17–20 November 2027)

1-Day Online Ticket
Discounted online entry for one day of the construction and building envelope exhibition
€15.00
2-Day Online Ticket
Two-day access to both the Building and Involucre exhibition halls
€25.00
On-Site Box Office Ticket
Standard single-day ticket purchased at Fiera Milano counters without pre-registration
€30.00
University Student & Trainee Pass
Discounted ticket for architecture, structural engineering, and design students
€10.00

Ticket info

Badge collection

Digital turnstile ticket delivered via email. Display barcode directly on your smartphone to scan at Fiera Milano Rho East, South, or West Gate turnstiles

Ticket notes

MADE expo is Italy's leading international architecture, building envelope, and construction materials exhibition. Admission is restricted to trade professionals, architects, civil engineers, and installers. Advance online ticket purchases receive substantial discounts over on-site ticket counters

Who runs the show

Organisers

MADE eventi Srl

Organiser

Email Call Website

What's on

Programme

Topic tracks

Sustainability and Energy EfficiencyUrban Regeneration and New LivingMaterial Innovation and Industrialised BuildingOutdoor&ShadingDigitalisation and BIM

Co-located events

GEE – Global Elevator Exhibition

Separate ticket

Smart Building Expo

Separate ticket

SICUREZZA

Separate ticket

Co-located seminars

FEL – Festival dell'Edilizia Leggera (Lightweight Construction Festival)

Paid

Awards

MADE Awards

Biennial (odd Years)

Competition dedicated to excellence and innovation in the construction and building envelope sector. Now in its third edition in 2025, it is organized by the Polytechnic of Milan. The awards are awarded on criteria that include concept, design, aesthetic quality, technological innovation, comfort, sustainability and energy saving. Awarded categories include design/BIM/software, structures and construction systems, energy redevelopment, cladding and finishes, envelope/façade/glass, and startups

Progettazione, BIM, Software E ServiziStrutture E Sistemi CostruttiviRiqualificazione Energetica, Isolamento E ConfortRivestimenti E Finiture Per Interni Ed EsterniInvolucro, Facciate E Coperture, VetroStart Up

source

MADE Sustainability Prize (SUS-Prize)

Annual (2025 Edition Confirmed)

Award born from the alliance between Fieramilano and the Polytechnic of Milan, inspired by the principles of the New European Bauhaus. It recognizes exhibiting companies that stand out for their commitment to Sustainable Architecture, based on the three pillars of Sustainability, Beauty and Inclusivity. Includes a Special Jury Prize

SostenibilitàBellezzaInclusivitàPremio Speciale Della Giuria

source

How the last edition performed

Previous edition

Current edition

2027

Organiser has not published official exhibitor or visitor forecasts for the 2027 edition at this time

Forecast — not final

Visitors

85,000

Exhibitors

1,369

Exhibitor countries

112

Visitor countries

112

Growth over time

Edition recap

MADE Expo 2025: A Record-Breaking Edition

The 2025 edition of MADE Expo, held from 19 to 22 November at Fiera Milano, concluded with remarkable results. Part of the MIBA (Milan International Building Alliance) alongside SMART BUILDING EXPO, SICUREZZA, and GEE, the event attracted 85,000 visitors from 112 countries and featured 1,369 exhibitors, marking a 5% increase compared to 2023.

The event focused on three key themes: sustainability, energy and digital transition, and professional training. The dialogue on sustainability ran across all four events, with particular focus on the tools supporting the European green buildings directive. The Made Sustainable Prize (SusPrize) highlighted projects combining innovation, beauty, and community value.

Energy and digital transition emerged as strategic levers, from integrated design to intelligent energy systems and digital platforms. The event also fostered strong international participation, with visitors from 112 countries and a significant presence of hosted buyers.

Exhibitors reported high-quality visitor engagement, and the simultaneous format of the four fairs proved successful in creating synergies across the building supply chain. The 2025 edition confirmed MADE Expo's position as a European benchmark platform for professionals in the built environment.

New this edition

1
Outdoor&Shading
A new dedicated exhibition hall for the entire outdoor living supply chain, including awnings, pergolas, solar shading systems, brise-soleil, panoramic glazing, parasols, and insect screens
Source
2
Spain as Guest Country
Spain is the official Guest Country for the 2027 edition, recognising its role in European and international architecture and construction
Source
3
Expanded product scope
The 2027 edition significantly expands the exhibition's product scope to better reflect market developments, addressing sustainability, energy efficiency, living comfort, and technological innovation
Source
4
Enhanced design and architecture programme
A new initiative involving leading Italian and international architectural practices to discuss urban regeneration, material innovation, and industrialised building processes through a dedicated programme of meetings, conferences, and workshops
Source

Testimonials

MADE Expo confirmed what we feel in the market every day: Italian fabricators are looking for practical, reliable digital solutions that genuinely simplify their work. Meeting customers and partners in person showed us how much potential there still is — especially among smaller workshops that are ready to take the next step
Orgadata spokesperson · Exhibitor · Orgadata · 2025

Next edition outlook

2027

confirmed

MADE Expo 2027 will take place from 17 to 20 November at Fiera Milano, with a significantly enhanced format. The edition expands its product scope, launches the new Outdoor&Shading area, and strengthens dialogue with the design community. The exhibition aims to become the leading European reference event for the sector. Key innovations include a new dedicated hall for outdoor living and solar shading solutions, and Spain as the official Guest Country. The edition will also feature a new initiative dedicated to innovation and sustainability, involving leading Italian and international architectural practices

Introduction of Outdoor&Shading – a new dedicated exhibition hall for the entire outdoor living supply chain, including awnings, pergolas, solar shading systems, brise-soleil, panoramic glazing, parasols, and insect screens Spain as the official Guest Country, recognising its role in European and international architecture and construction Expanded product scope to address sustainability, energy efficiency, living comfort, technological innovation, and international markets New initiative dedicated to innovation and sustainability involving leading Italian and international architectural practices, with a programme of meetings, conferences, workshops, and case study presentations Return of FEL – Festival dell'Edilizia Leggera (Lightweight Construction Festival) within MADE Expo 2027

Impact

A bigger and stronger platform

The 2025 edition of MADE Expo, held as part of MIBA (Milan International Building Alliance) from 19 to 22 November at Fiera Milano, concluded with record-breaking results: 1,369 exhibitors and 85,000 visitors from 112 countries, a 5% increase compared to 2023 The event solidified its position as a European benchmark platform for professionals in the built environment. Three main themes guided the dialogue among companies, professionals, institutions, and research: sustainability, energy and digital transition, and training. The debate on sustainability was central, with a focus on tools to achieve European green building goals. The Made Sustainable Prize (SusPrize), born from the alliance between Fieramilano and Politecnico di Milano, highlighted projects combining innovation, beauty, and community value. Energy and digital transition emerged as strategic levers for sector renewal, from integrated design to intelligent energy systems and digital platforms. The event also fostered strong international participation, with a significant presence of hosted buyers and international delegations

Audience quality

High-value decision-makers

MADE Expo 2025 attracted 85,000 visitors from 112 countries, a 5% increase over 2023 The event hosted 336 international buyers from 61 countries, facilitating over 4,100 match-making meetings. Exhibitors reported high-quality visitor engagement, with a strong presence of decision-makers including architects, designers, general contractors, and installers. The event attracted professionals from across the entire building supply chain, from construction and architecture to systems engineering and security technologies. The international profile was particularly strong, with visitors from 112 countries confirming the event's role as a European reference platform

Exhibitor outcomes

Real business growth

MADE Expo 2025 delivered strong exhibitor ROI through high-quality visitor engagement and targeted business matching. The Incoming Buyer Programme generated over 4,100 match-making meetings with 336 international buyers from 61 countries. Exhibitors reported a noticeably optimistic atmosphere and a strong industry turnout, with meaningful encounters that translated into business opportunities. The event's integration within the MIBA alliance provided exhibitors with access to a broader professional audience across four complementary exhibitions (MADE expo, SMART BUILDING EXPO, SICUREZZA, GEE), maximising their exposure and networking potential. Official organisers noted that 2025 closed as the best financial year since the Group's listing, driven in part by the results of Made Expo

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Southern Europe (Italy)

Why it matters

MADE Expo is the core window for observing the transformation of the European construction industry. At a critical period when the Italian construction market is shifting from incentive-driven to public works-driven, the exhibition brings together the latest achievements in sustainable materials, energy efficiency technologies, digital tools and new construction processes. For international exhibitors and buyers, MADE Expo provides strategic access to key markets in Southern Europe the Italian construction market is expected to reach 111.64 billion euros in 2026, and will remain high despite slight adjustments from 2027. Under the framework of MIBA (Milan International Association of Architecture), where the exhibition is located, four exhibitions are held simultaneously, covering the entire industry chain of construction, elevators, security and smart buildings. The newly launched Outdoor & Shading exhibition area in 2027 will accurately enter the strong-growing sunshade market (the Italian market exceeds 400 million euros), and the Spanish guest country project further strengthens the international connection function of the exhibition. MADE Expo is an indispensable annual industry event for companies and professionals who want to grasp Europe's green transformation, existing building renovation and building materials innovation trends

Industry trends

Key trends shaping this market and its wider industry.

The Italian construction market enters a period of structural adjustment and bids farewell to incentive-driven extraordinary growth

20212024Superbonus,.Cresme2027.2%- 4.2012 to 2020, 2007 to 2008“”- 24.20262%- 4

Source

Energy-saving renovation of existing buildings and optimization of outdoor spaces have become core growth engines

(schermature solari)4,,.MADE Expo 2027Outdoor&Shading

Source

Public works and PNRR become new pillars of the market

202510.1%, 20268.5%- 4.PNRR20268.20163252026930.2027, “5.0”(2026 to 2028, 90 )(2028 to 2036)

Source

Green, low-carbon and intelligent digitalization have become the twin cores of industry transformation

EPBD,.BIM, (BACS), (EEMS)

Source

Spain becomes the guest country of MADE Expo 2027, strengthening market linkage in Southern Europe

MADE Expo 2027

Source

The market shifts from incentive-driven to normalized rebalancing

After experiencing explosive growth driven by Superbonus from 2021 to 2024, the Italian construction market is entering a rebalancing phase. The actual output of the construction industry is expected to contract by 1.5% in 2026, and Cresme predicts a decrease of 1.6% in 2027 and 2028. However, the construction market size is still expected to reach approximately 111.64 billion euros in 2026, and is expected to return to an average annual growth of 1.4% from 2027

Market news

Latest updates from across the market.

Cresme predicts: The construction market will enter a period of adjustment in 2027, but investment levels will still be high

40° Rapporto Congiunturale Cresme, 20262%, 20272029., 2007 to 2008, 2012 to 2020

Read

MADE Expo 2027 releases a new upgrade plan: expanding product range and launching Outdoor&Shading exhibition area

20271117, MADE Expo., Outdoor&Shading

Read

MADE Expo 2027 announces Spain as guest country

MADE Expo 2027

Read

The Italian construction industry expects investment growth of 5.6% in 2026

According to the Austrian Economic Association (WKO), the Italian construction industry is expected to achieve investment growth of 5.6% in 2026, demonstrating the continued resilience of the industry

Read

Italy launches Transition 5.0 plan, leveraging more than 9 billion euros in private investment

5.0(2026 to 2028), 90, 4.05.0

Read

(2026 to 2028)

September 2026 – December 2028

The European construction and building materials industry has intensive exhibitions, forming an exhibition circuit with Germany, France and Italy as the core. MADE Expo (November, Milan) is the year-end finale of the annual exhibition, complementing BAU Munich (January, Munich) at the beginning of the year, ISH (March, Frankfurt) and Fensterbau Frontale (March, Nuremberg) in the spring, and Batimat in the autumn (September-October, Paris). In the exhibition cycle, BAU (even years, odd years), Batimat (even years, even years), Fensterbau Frontale (even years, even years) and MADE Expo (even years, odd years) form staggered peaks, providing industry professionals with year-round visit options

Autumn 2026 (September-November)

Batimat (Paris, September 28-October 1)CONSTRUTEC/VETECO (Madrid, November 10-13)MADE Expo 2027 (Milan, November 17-20)

Autumn is one of the peak seasons for European architecture fairs. MADE Expo 2027 will be held in staggered years with Batimat (even-numbered years), but close to CONSTRUTEC/VETECO, which facilitates continuous inspection of the Southern European market

Spring 2027 (January-March)

BAU Munich (Munich, January 11-15)ISH Frankfurt (Frankfurt, March 15-19)

In the spring, German exhibitions will be the main ones. BAU and ISH cover building systems and HVAC energy technology respectively, forming complementary products with MADE Expo

Autumn 2027 (September-November)

Cersaie (Bologna, September 27-October 1)MIBA Levante (Bari, November 18-19)MADE Expo 2027 (Milan, November 17-20)

There are intensive exhibitions in Italy in autumn, with Cersaie focusing on ceramic sanitary ware, MADE Expo covering the entire industry chain, and MIBA Levante focusing on the southern market

Spring 2028 (March)

FENSTERBAU FRONTALE (Nuremberg, March 28-31)

In the spring of 2028, Fensterbau Frontale will be the core, focusing on the field of doors, windows and curtain walls, staggered with MADE Expo (odd years)

Exhibition dates are verified based on the official websites of each exhibition and industry exhibition directories (LinkedIn, TradeFairDates, Auma, etc.). The specific date of Batimat 2027 has not yet been officially announced by the organizer. It is currently an industry forecast

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

MXP

Milan Malpensa Airport

Malpensa ExpressMilano CadornaMilano Centrale, M1Rho Fiera.60.€90

About 25-30 kilometers

to venue

About 25-40 minutes (depending on traffic conditions)

by car

LIN

Milan Linate Airport

M4San BabilaDuomo, M1Rho Fiera.55.€55-€95

About 20-25 kilometers

to venue

About 30-45 minutes (depending on traffic conditions)

by car

BGY

Milan Bergamo Airport

(60), M1Rho Fiera.90.€115

About 45-50 kilometers

to venue

About 45-60 minutes (depending on traffic conditions)

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Rho and surrounding suburbs

USD 70–120 / night

Wi-Fi.: Phi Hotel Milano(, 74) -, HOTEL HMR RHO Milano

Mid-range comfort (Mid-range)

Rho, Pero, and around the exhibition hall

USD 120–200 / night

Wi-Fi.: NH Milano Fiera-, Italiana Hotels Milan Rho Fair, UNA Hotels Expo Fiera Milano

Premium

Milan City Center

USD 250–500 / night

Business travelers who seek high-quality accommodation and city exploration. Most of them are five-star luxury hotels, located in the center of Milan, with convenient transportation and easy access to attractions such as the Cathedral and the Fashion District. Representative hotel: Meliá Milano (five-star)

Local transport

Get around the city with these convenient transport options.

Metro

Estimated costSingle ticket €2.20; day ticket €7.60; three-day ticket €13.00

Best forM1 Red Line (Rossa) – terminus Rho Fieramilano

25.Rho Fieramilano(Porta Est)

Regional Train

Estimated costDepends on distance; approx €3.00-€5.00 from Milan Central Station

Best forS5 (Varese-Milano Passante-Treviglio) / S6 (Novara-Milano Passante-Pioltello) / S11 – Rho Fiera

(Milano Centrale)(Porta Garibaldi), 14.Rho Fiera

Self-driving (Car)

Estimated costParking costs approximately €14.50/day

Best forA4 (direction to Venice/Turin), A8 (direction to Varese), A9 (direction to Como), A52/A50 ring road

14,000.(P1-P5)(PM1, PM2)

Taxi/Ride-hail

Estimated costApproximately €25-€50 (depending on traffic conditions)

Best forFrom Milan city center to Fiera Milano Rho

Taxi reservation numbers: 02.8585 / 02.6969 / 02.4040 / 02.4000 / 02.5353. Apps such as Uber and Free Now are available

Hotel Shuttle

Estimated costDepends on hotel policy (some free)

Best forSome hotels around the exhibition hall provide free or paid shuttle services to and from Fiera Milano

For example, Klima Hotel Milano provides free shuttle service to guests, which requires advance reservation. It is recommended to confirm the shuttle bus time and availability with the hotel before check-in

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen short-term business visa (Category C)	90	$96.00	10-15; 4

(,,,, )60/,, 18090

ATA Carnets are accepted in Italy for the temporary import and export of goods, exempt from customs duties and VAT. From June 1, 2026, Italy has enabled the digital ATA Carnet (eATA), which will be used in parallel with the paper version. It is recommended that exhibitors consult their home country’s chamber of commerce (the Italian guarantee agency is Unioncamere-) about the application process in advance

Official visa page

Weather

Milan enters late autumn in November, with cold, wet weather, foggy weather and frequent rainfall. The average daily temperature is about 4°C to 12°C. The probability of rainfall is relatively high, with about 38% of the weather having precipitation. There is sufficient heating in the exhibition hall, but you need to keep warm and moisture-proof during the journey to and from the venue

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

M1(Rho Fieramilano).S5(Varese-Milano Passante-Treviglio)S6(Novara-Milano Passante-Pioltello)Rho Fiera Milano.(Milano Centrale)(Milano Porta Garibaldi)Rho Fiera, 14.A4(/), A8, A9

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Business attire and image

Milan is an international fashion capital, and business occasions pay attention to the quality of clothing. Professional image is seen as a reflection of competence. It is recommended that men wear a dark conservative suit and women wear a business suit or elegant skirt. The core lies in decent tailoring, suitable fabrics and understanding of the occasion

Business Etiquette and Time Concept

Milan's business culture combines relationship building with efficiency and pragmatism. A handshake is a standard greeting and should be done on arrival and departure. Compared to southern Italy, Milan has a stricter sense of time, usually allowing 5-10 minutes of flexibility. A business lunch is an important social occasion, so you should allow plenty of time and don't rush

Dining and social habits

Many business decisions are made around the dinner table. In a formal business situation, it may be considered rude to ask for AA. Lunch time usually starts at 1pm. Dinner is late, usually after 19:30. Enjoying espresso is an important habit for Italians during work breaks

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Milan Malpensa Airport (MXP)

Malpensa ExpressMilano CadornaMilano Centrale, M1Rho Fiera.60.€90

Visa

MADE expo 2027, /, (C).90(180),,.4,, (3)

Estimated cost: Not yet confirmed

Processing: 10-15; 4

90, 96.6.6

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Rho where the exhibition hall is located, can be reached on foot or within a short distance · Pero close to the exhibition hall and many hotel options · Milano Centrale transportation hub, convenient life, need to take the subway to commute

Budget

$70 - $120

Mid-range comfort (Mid-range)

$120 - $200

Premium

$250 - $500+

Transport

Get to the venue and around the city with these options.

Airport → venue: (MXP)Malpensa Express(Milano Centrale), M1Rho Fieramilano.(LIN)73San Babila, M1.(BGY), M1

Hotel → venue: 1.M1(Rho Fieramilano)S5/S6(Rho Fiera)

Ride-hail: The starting price of a taxi in Milan is about €5, and the cost from the city center to the exhibition hall is about €30-€50. You can use apps such as Uber and Free Now to request a ride

Public transit: M1(Rho Fieramilano).S5/S6Rho Fiera.ATM(€2.20)

Parking: The exhibition hall provides more than 14,000 parking spaces, with ground parking lots (P1-P5) and multi-storey parking lots (PM1, PM2). The official parking fee is approximately €14.50/day

Weather

Plan and pack for the event climate.

Seasonality: Milan in November is cool and often damp. Average temperatures range from 4°C to 13°C (39°F–55°F)-. Rain is common, with November being one of the cloudier months-. Pack a waterproof coat and umbrella. The exhibition halls are heated, but dress in layers for comfort

Packing: Milan enters late autumn in November, with cold, wet weather, foggy weather and frequent rainfall. The average daily temperature is about 4°C to 12°C. The probability of rainfall is relatively high, with about 38% of the weather having precipitation. There is sufficient heating in the exhibition hall, but you need to keep warm and moisture-proof during the journey to and from the venue

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:00 – 08:45Travel to Fiera Milano Rho via metro or train
08:45 – 09:00Arrive, collect badge, and enter via East or South Gate
09:00 – 12:30Visit key exhibitors and product zones
12:30 – 13:30Lunch break at one of the on-site catering points or nearby restaurants
13:30 – 16:30Attend conference sessions or continue networking with exhibitors
16:30 – 17:30Final booth visits and collect materials
17:30 – 18:00Exit and travel back to hotel or explore Milan

Plan your trip

Planning

Best day to visit: November 18, 2027 (second day) or November 19 (third day)

The first day of the exhibition (November 17) is usually the opening day, with the largest flow of people and the opening ceremony and other activities may take up time. On the second and third days, exhibitors are fully in place, and the visitor flow tends to be stable, making it convenient for efficient visits and in-depth negotiations; most conferences and forums are also held during this period. On the fourth day (November 20), some exhibitors may move out early. It is recommended to arrange key activities on the second and third days

Complete online pre-registration on the official website of the exhibition (real-name authentication) — Almost all exhibitions require visitors to complete real-name registration in advance and fill in their real name, ID number and other information

Establish exhibition goals and routes

Book travel and accommodation — Hotels are in high demand during the exhibition, so it is recommended to book as early as possible; there are abundant choices around the exhibition hall and in the center of Milan

Confirm itinerary and meeting reservations — (Business Matching)

Download the exhibition app or save your electronic admission voucher — Save your electronic ticket or confirmation letter in advance and present your original ID for verification on-site

Prepare belongings and clothing — The exhibition hall is large, so it is recommended to wear comfortable walking shoes; Milan is humid and cold in November, so you need to bring a coat and rain gear

Sample visitor itinerary

Route-optimised day

08:00 – 08:45

From the hotel, take metro line M1 to Rho Fieramilano station

Milan City → Exhibition Hall

08:45 – 09:00

Arrive at the exhibition hall and bring your original ID for verification

Fiera Milano Rho

09:00 – 12:30

Visit key exhibitors and product areas (according to pre-planned route)

Exhibition Hall

12:30 – 13:30

Lunch (dining spots in the exhibition hall or nearby restaurants)

In/near the exhibition hall

13:30 – 16:30

Attend theme conferences/seminars, or continue to visit exhibitors

Conference room/exhibition hall

16:30 – 17:30

Supplement missing booths during visits and collect information

exhibition hall

17:30 – 18:00

Depart the hotel and return to the city or attend evening social activities

Exhibition Hall → Milan City

Side trips

Duomo di Milano

Landmark / Church

A masterpiece of Gothic architecture with panoramic views of Milan from the top

About 30 minutes on Metro Line M1

Galleria Vittorio Emanuele II

Shopping Arcade

Italy's oldest shopping arcade, a collection of luxury brands and historic cafes

Close to Milan Cathedral

Castello Sforzesco

Castle/Museum

Renaissance castle containing Michelangelo's unfinished Pieta

About 25 minutes on Metro Line M1

Santa Maria delle Grazie

Church

The location of Leonardo da Vinci's "The Last Supper" requires reservation in advance

About 25 minutes on Metro Line M1

Navigli District

Neighborhood

Milan's nightlife and art district is lined with restaurants, bars and antique shops along both sides of the canal

About 40 minutes on Metro Line M2

La Triennale di Milano

Design Museum

Exhibition center of Italian design, architecture and art

About 30 minutes on Metro Line M1

Networking spots

Business Matching Lounge

Business Social

Theme exhibition area and forum area

Industry Exchange

Outdoor&Shading and other themed exhibition areas and forums bring together industry professionals

Central hall and dining area of the exhibition hall

Informal Socializing

The central area of the exhibition hall and dining spots are popular places for natural socializing and rest

MIBA concurrent exhibition linkage area

Cross-Industry Communication

MADE Expo is held concurrently with GEE, Smart Building Expo, and SICUREZZA. You can meet professionals in the fields of construction, elevators, smart buildings, and security across the exhibition halls

Budget

Costs & budget

Official exhibitor pricing for the 2027 edition has not been published on the MADE expo website at the time of research. The only publicly available pricing information dates from previous editions (e.g., 2017) and is not applicable to the current edition

Build your working budget

Adjust the inputs below to create a directional event budget.

Hotel tier

Budget$100.00/nightMid-range$200.00/nightPremium$400.00/night

Number of nights

Flight

Estimated budget

Live estimate

Hotel × 4 nights$400.00
Per diem × 4$600.00
Visa$90.00
Insurance$50.00
Flight — Economy (Europe)$200.00

Estimated total$1,340.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

Exhibition tickets (4-day pass)

visitor · standard

CNY 1000 / per person

estimate

Booth rental (estimate)

exhibitor · raw_space

EUR 244–278 / per sqm

estimate

Hotel accommodation (budget)

both · budget

USD 70–120 / per night

estimate

Hotel accommodation (mid-range)

both · mid

USD 120–200 / per night

estimate

Hotel Accommodation (Luxury)

both · premium

USD 250–500 / per night

estimate

Metro one-way ticket

visitor · standard

EUR 2.2 / per ride

estimate

Schengen visa fee

both · standard

EUR 90 / per applicant

official

Item	For	Tier	Estimated range	Status
Exhibition tickets (4-day pass)	visitor	standard	CNY 1000 / per person	estimate
Booth rental (estimate)	exhibitor	raw_space	EUR 244–278 / per sqm	estimate
Hotel accommodation (budget)	both	budget	USD 70–120 / per night	estimate
Hotel accommodation (mid-range)	both	mid	USD 120–200 / per night	estimate
Hotel Accommodation (Luxury)	both	premium	USD 250–500 / per night	estimate
Metro one-way ticket	visitor	standard	EUR 2.2 / per ride	estimate
Schengen visa fee	both	standard	EUR 90 / per applicant	official

Decision

Visit, exhibit, or skip?

Should you go?

Based on your answers, we recommend the best way to engage with MADE Expo 2027. The quiz evaluates your fit as a visitor, exhibitor, or if you might skip this edition

QUESTION 1 OF 8

What is your primary role in the construction and building sector?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You want to discover innovative materials, attend technical sessions, and meet suppliers face-to-face. Particularly valuable if you are expanding into the Italian or Spanish markets

Best for

Architects, designers, contractors, engineers, and specifiers seeking new products, technical content, and networking with Italian and international peers

Min. budget

$1,500.00

Timeline

T-30: register online; T-7: plan exhibitor list and schedule meetings; T-0: arrive with business cards and comfortable shoes

Risks

Exhibition halls are large; fatigue may limit coverage without a plan

November weather can be cold and wet; pack accordingly

Trade-only event – no general public allowed

exhibit

You have a proven product-market fit in Europe, a budget for a professional stand, and a team ready to engage with qualified buyers. The new Outdoor&Shading hall and Spain Guest Country offer fresh angles to stand out

Best for

Manufacturers and suppliers of building materials, envelope systems, interior finishes, outdoor/shading products, software, and construction technologies who target Southern Europe

Min. budget

$5,000.00

Timeline

T-180: request booth and confirm participation; T-90: finalise stand design and order services; T-30: upload booth staff and schedule meetings via Business Matching; T-7: ship materials and confirm logistics

Risks

Exhibitor pricing and exact services for 2027 are not yet published – budget estimates are indicative

Competition for visitor attention is high; proactive pre-show marketing is essential

Requires a clear ROI plan and committed sales team

skip

Your business is currently focused on other regions or product categories not well represented at MADE Expo. Re-evaluate for 2029 or attend smaller specialised events first

Best for

Companies not yet active in the Italian/Southern European market, or those with very limited resources and no immediate need to connect with the construction supply chain

Min. budget

Not yet confirmed

Timeline

T-0: monitor post-show reports and social media for key takeaways

Risks

Missing direct exposure to 85,000+ professionals and the MIBA alliance's cross-sector audience

Delaying market entry may cede first-mover advantage

Book with

Partners

Klima Hotel Milano

Hotel accommodation

Located in Milan, providing free shuttle service to and from the exhibition hall for guests attending the Fieramilano Rho exhibition (advance confirmation required)

Visit partner Confidence: confirmed

Hotel official website cooperation information

Blueprint Exhibits

Booth design and construction

A local booth design and construction service provider in Milan, providing customized solutions such as standard booths, special booths and double-layer booths

Visit partner Confidence: estimated

Exhibition service provider

FAQs & glossary

Answers

Glossary

MIBA: Milano Building Alliance, a strategic alliance of four trade fairs (GEE, MADE Expo, Smart Building Expo, and Sicurezza) held concurrently at Fiera Milano to provide a comprehensive overview of the building, outdoor, safety, and elevator sectors
Outdoor&Shading: A new dedicated exhibition hall at MADE expo 2027 focusing on the outdoor living supply chain, including awnings, pergolas, solar shading systems, panoramic glazing, and outdoor flooring
FEL: Festival dell'Edilizia Leggera, a reference event for the professional colour and light construction sector, which will be held within MADE expo in 2027

Trust footer

Sources

References

Publishers

Date checked

MADE eventi Srl

Trade Fair Dates

MADE Expo Rho – Trade Fair Dates

Fiera Milano

Lineapelle

Lineapelle – Visitors Access

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