Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at the Macon Wine Fair from April 16 to 18, 2027 in Mâcon, France, showcasing a diverse selection of wines from across the country.
Dates
16–18 Apr 2027
City / country
Mâcon, France
Venue
Spot Parc des expositions de Mâcon
Time
2:00 PM – 9:00 PM
Are you the organiser of this event?
Companies exhibiting at Macon Wine Fair include BANYULS L'ETOILE, Calabria Vino, CARNACUS, CAVE DE LUGNY and Cave de Viré.
Event overview
The Macon Wine Fair is set to take place from April 16 to 18, 2027, at the Spot Parc des expositions de Mâcon. This event will feature over 70 stands representing a wide array of French wines, including regions like Burgundy and Bordeaux.
Visitors will have the opportunity to taste and purchase wines directly from producers, making it a must-visit for wine lovers. Macon Wine Fair takes place in Mâcon, France.
Venue: Spot Parc des expositions de Mâcon.
TL;DR
Come to Le Spot, the Parc des Expositions de Mâcon, on 16-18 April 2027 and taste across the Mâconnais and the wider French vineyard in a single hall: Chardonnay-led whites such as Mâcon-Villages, Pouilly-Fuissé, Saint-Véran and Viré-Clessé alongside Burgundy reds, Beaujolais Gamay, Crémant de Bourgogne and guest appellations from the Loire, Alsace, Bordeaux and the Rhône.
Showcase your wines to a passionate audience eager to discover new products. Benefit from exposure alongside the prestigious Concours de Grands Vins de France. Network with consumers and industry professionals. Meet qualified buyers and partners including Independent wine producers showcasing their brands, Cooperative wineries representing regional specialties, Gastronomy vendors offering food pairings. Position your offer across red wines from burgundy and bordeaux, white.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
2Mâcon, France
Spot Parc des expositions de Mâcon in Mâcon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Spot Parc des expositions de Mâcon in Mâcon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Spot Parc des expositions de Mâcon for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Entry fee per person, includes a glass.
Who runs the show
Comité des Salons et Concours de Mâcon
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-16 to 2027-04-18, Macon Wine Fair in Mâcon covering Red wines from Burgundy and Bordeaux, White wines from Loire Valley and Alsace, Sparkling wines including Crémant and Ch gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Lyon-Saint Exupéry Airport
The practical international gateway for Mâcon, with the widest choice of European and long-haul connections. Onward by TGV or TER from Lyon to Mâcon-Loché TGV or Mâcon-Ville, then taxi or TRéMA bus to Le Spot
TBA
to venue
approx. 1 hour by car via the A46 and A6 - confirm live traffic
by car
Geneva Airport
Useful for Swiss and some intercontinental routings; the drive crosses into France. Rail via Bellegarde and Lyon is the alternative if you would rather not hire a car
TBA
to venue
approx. 1h45 to 2 hours by car - confirm on the day
by car
Paris Charles de Gaulle Airport
The main long-haul entry point if you are flying from outside Europe. Take the RER or taxi into Paris and a TGV south rather than driving, since Mâcon-Loché TGV station sits on the Paris-Lyon high-speed line
TBA
to venue
approx. 4 hours by car; about 1h40 by TGV from Paris Gare de Lyon to Mâcon-Loché - confirm timetables
by car
A range of accommodation options near the venue and across key areas.
Kyriad Direct Mâcon Sud
USD 92–119 / night
Budget tourist hotel south of Mâcon with chargeable breakfast, free Wi-Fi, free parking and air conditioning. The free car park makes it a sensible base if you plan to drive to Le Spot each morning.
ibis budget Mâcon Nord
USD 86–113 / night
Two-star budget hotel on the north side of the city with free breakfast, free Wi-Fi, free parking and air conditioning. Convenient if you arrive by car from the A6 Chalon direction rather than through the centre.
Première Classe Mâcon - Crèches sur Rhône
USD 76–103 / night
Economy hotel with breakfast, free Wi-Fi, free parking, air conditioning and an on-site restaurant. The lowest price band among the captured options and a straightforward motorway-side base south of the city.
ibis budget Mâcon Crêches
USD 95–121 / night
Best guest rating among the captured budget hotels, with chargeable breakfast, free Wi-Fi, free parking, an outdoor pool, bar and restaurant. Worth the small premium if you want to eat and unwind on site after a day in the tasting hall.
Get around the city with these convenient transport options.
Bus
TRéMA is Mâcon's urban bus operator and runs a Parc des Expositions stop a short walk from Le Spot. There is no metro or tram in the city, so the bus is the cheap option for badge-holders staying centrally.
Regional rail (TER)
TER services from Lyon and Dijon reach Mâcon-Ville in the city centre; from there it is a bus or short taxi hop to the fairground. Regional fares vary by booking window and railcard.
High-speed rail (TGV)
Mâcon-Loché TGV sits on the Paris-Lyon high-speed line a few kilometres south of the city and is the fastest rail approach to the salon. Prem's fares sell out early on Friday and Sunday services.
Taxi
Metered taxis are the simplest door-to-door option for a tasting day; agree the return pickup time with the driver or keep a local taxi number, since ranks at the fairground can be quiet outside peak hours.
Ride-hailing
Ride-hailing coverage in Mâcon is thinner than in Lyon, so check the app before relying on it and have a taxi fallback for the evening return.
Car
On-site and nearby parking is documented on the official Mâcon Événements access and parking page. Arrive before mid-morning on the Saturday, which is normally the busiest day, and never drive after a serious tasting session.
taxi
approx. 1 hour by car via the A46 and A6 - confirm live traffic; The practical international gateway for Mâcon, with the widest choice of European and long-haul connections. Onward by TGV or TER from Lyon to Mâcon-Loché TGV or Mâcon-Ville, then taxi or TRéMA bus to Le Spot.
taxi
approx. 1h45 to 2 hours by car - confirm on the day; Useful for Swiss and some intercontinental routings; the drive crosses into France. Rail via Bellegarde and Lyon is the alternative if you would rather not hire a car.
Weather
Mid-April in Mâcon, in the Saône-et-Loire department of southern Burgundy, is early spring: daytime highs typically around 14-19 C, nights around 4-8 C, changeable skies and roughly 8-10 rain days across the month. Frost is still possible in early April and the Saône valley can turn breezy. These are climatological bands rather than a forecast - check Meteo-France or a weather app for the 16-18 April 2027 window before you pack.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mâcon has good 4G and 5G coverage from the main French networks, and EU SIMs roam at domestic rates under EU rules. UK and other non-EU SIMs may incur charges, so a short-term eSIM is usually the cheapest fix for a three-day trip. Venue Wi-Fi at Le Spot is not documented in captured sources - download your ticket confirmation, tasting notes and an offline translation app before arriving, and assume hall signal will be congested at peak times. Charging points at the venue are not confirmed, so bring a power bank.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Arrival at Le Spot
Le Spot and the Parc des Expositions de Mâcon form one Mâcon Événements complex on the southern edge of the city. Check the official access and parking page for gate numbers and car-park guidance before driving in, and allow extra time on the Saturday, normally the busiest day of a three-day consumer salon.
Mâconnais wine geography
Mâcon sits at the southern tip of Burgundy, with the Mâconnais hills to the west and the Beaujolais just south across the Saône. Landmarks such as the Roche de Solutré and the village of Fuissé are close enough to combine with a fair visit, but estate cellar visits are almost always by appointment and should be booked before you travel.
Tasting room etiquette
Spitting is standard at a walk-around tasting and spittoons are expected on every table; swallowing three days of Mâconnais Chardonnay is not the point. Ask before photographing labels or price lists, let the producer pour rather than helping yourself, and open with a question about the parcel or the ageing rather than about discounts.
Language
French is the working language of the salon. Many Mâconnais growers speak some English, especially younger ones and those who export, but a few phrases - bonjour, degustation, un verre, l'addition - go a long way, and greeting the stand before you start tasting is expected.
Meal times and local rhythm
Lunch in provincial France normally runs 12:00-14:00 and many independent shops close on Sunday afternoon and all day Monday. Plan restaurant bookings around the salon hours rather than assuming all-day service, and note that the Sunday of the 16-18 April 2027 run falls inside that quieter window.
Payments and tipping
Prices include service, so a small rounding-up is enough for a restaurant bill. Cards are widely accepted in Mâcon, but carry some euro cash for small grower stands and for bottle purchases where a card terminal may not be on the table.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LYS
Mâcon has no commercial airport, so book to Lyon-Saint Exupéry (LYS) as the default gateway, with Geneva (GVA) or Paris Charles de Gaulle (CDG) as alternatives, then finish by rail or car. From Paris, compare the total cost of a flight to Lyon plus transfer against the direct TGV from Paris Gare de Lyon to Mâcon-Loché, which puts you a short taxi ride from Le Spot. Flight bands shown in the cost widget are approximate and confirm-only: April is shoulder season, so booking 6-10 weeks out usually lands nearer the low end, and you should check baggage allowances before planning to carry wine home - cabin liquid limits mean bottles normally need a checked bag or a wine shipper.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Lyon-Saint Exupéry Airport (LYS): approx. 1 hour by car via the A46 and A6 - confirm live traffic; Geneva Airport (GVA): approx. 1h45 to 2 hours by car - confirm on the day; Paris Charles de Gaulle Airport (CDG): approx. 4 hours by car; about 1h40 by TGV from Paris Gare de Lyon to Mâcon-Loché - confirm timetables. Allow road or rail time to Spot Parc des expositions de Mâcon; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Spot Parc des expositions de Mâcon: Mâcon Sud: Approx. EUR 85-110 per room per night, Free on-site parking, Approx. 10-15 minutes by car to Le Spot - confirm route; Mâcon Nord: Approx. EUR 80-105 per room per night, Free breakfast and parking, North-side location, drive or taxi to the fairground; Crèches-sur-Rhône (south of Mâcon): Approx. EUR 70-95 per room per night, On-site restaurant and free parking, South of Mâcon, near the A6 corridor.
Ride-hail: App-based ride-hailing works in Mâcon but coverage is thinner than in Lyon, so check the app before you rely on it and keep a local taxi number as a fallback. A city hop to the Parc des Expositions typically lands around EUR 12-22 - confirm the in-app quote, and pre-book the evening return since driver supply drops after the tasting halls close.
Public transit: Mâcon has no metro or tram. The TRéMA urban bus network is the local option, with a Parc des Expositions stop a short walk from Le Spot; a single journey is roughly EUR 1.60-2.00, so confirm the current fare and ticket rules on the Mâcon city transport page. For longer trips, TER regional trains from Lyon and Dijon serve Mâcon-Ville in the city centre (approx. EUR 18-30 one way depending on origin and booking), while TGV services on the Paris-Lyon high-speed line stop at Mâcon-Loché TGV a few kilometres south of the city (approx. EUR 55-110 one way if booked ahead). From either station, finish with a taxi or the bus to the fairground. All fares are approximate - confirm on SNCF Connect and with TRéMA before travel.
Parking: On-site parking is available at Le Spot / Parc des Expositions de Mâcon, with additional nearby car parks documented on the official Mâcon Événements access and parking page. The tariff is not confirmed in captured sources, so budget an approximate EUR 0-10 per day and check the current rate at the gate or online. Arrive before mid-morning at the weekend, and plan a taxi or a designated driver if you intend to taste seriously.
Plan and pack for the event climate.
Month: April 2027 (mid-April, southern Burgundy, early spring)
Temperature: Approx. 4-8 C at night rising to 14-19 C in the afternoon across the 16-18 April 2027 window. These are climatological bands for Mâcon in April rather than a forecast, and late frosts are still possible early in the month - confirm the actual forecast before travelling.
Seasonality: April is a shoulder month in the Saône valley: changeable, with roughly 8-10 rain days across the month and short sharp showers rather than all-day rain. The valley can also turn breezy, and mornings in the exhibition halls can feel cool before the crowd warms the space. Approximate seasonal pattern - check a seven-day forecast before packing.
Packing: Pack layers rather than a heavy coat: a light waterproof shell, a warm mid-layer for cool mornings and comfortable shoes for standing on hard hall floors for several hours. Bring a bottle of water, a notebook for cuvée names and vintages, and cash or a card for bottles. Entry at EUR 5 per person includes a tasting glass, so you do not need to bring your own, and a small bag that closes is easier than a tote if you end up carrying purchases between stands.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Macon Wine Fair usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Work out the venue hop: TRéMA urban bus to the Parc des Expositions stop, a short taxi from the city centre, or on-site parking by car from the A6.
Look at the Mâcon forecast for 16-18 April 2027 and plan layers plus a light waterproof; April in southern Burgundy is changeable.
Check how the EUR 5 per person entry (glass included) is paid - at the door or pre-booked - and whether the salon closes mid-afternoon on any of the three days.
Plan the tasting order: Mâconnais whites and Aligoté first, then Côte Chalonnaise and Côte d'Or reds, then Crémant and spirits, so you do not burn your palate on the strong stuff.; Set a bottle budget and check how you will carry wine home: airline liquid limits apply to cabin baggage, so plan a checked bag, a wine shipper or a car trip.
Reserve a hotel in Mâcon Sud, Mâcon Nord or Crèches-sur-Rhône; budget chains in those three areas are the captured options and all are a short drive or taxi from the fairground.
Confirm the 16-18 April 2027 dates and opening hours for Salon des Vins de Mâcon at Le Spot, Parc des Expositions de Mâcon, on the official site before booking anything non-refundable.; Book rail first: Mâcon-Loché TGV on the Paris-Lyon high-speed line is the fastest approach, with Mâcon-Ville station for regional TER services from Lyon and Dijon.; Pack water, a notebook for cuvée names and vintages, and cash or a card for bottle purchases; eat a proper meal before the first tasting table.
Decide who is driving. If you intend to taste seriously, plan a taxi or the bus back and leave the car at the hotel.
Registration and hall orientation at Spot Parc des expositions de Mâcon
Supplier meetings and product demos
Final negotiations and follow-up
Macon Wine Fair registration concourse
Spot Parc des expositions de Mâcon
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Spot Parc des expositions de Mâcon
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 5 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 5 / per person | organiser_published |
Decision
Use this quick check to decide whether Macon Wine Fair fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Macon Wine Fair, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Red wines from Burgundy and Bordeaux and White wines from Loire Valley and Alsac solutions and benchmarking suppliers at Macon Wine Fair in Mâcon.
Min. budget
$422.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Red wines from Burgundy and Bordeaux and White wines from Loire Valley and Alsac products who need qualified meetings with the event's trade audience.
Min. budget
$2,037.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Mâcon show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.