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    Trade show

    Macfrut 2027

    Macfrut 2027 is the international fruit and vegetable trade show taking place 20-22 April 2027 at Rimini Expo Centre, Italy. Organised by Cesena Fiera, it covers the whole fresh produce chain from pre-harvest technologies and plant nurseries to production, packaging, refrigeration, logistics and services. The event combines an exhibition with a rich conference programme, international buyer delegations and business matching. The 2027 edition highlights Chile as guest country, Piedmont as partner region and kiwi as its symbolic product.

    Dates

    Apr 20 – 22, 2027

    City / country

    Rimini, Italy

    Venue

    Rimini Fiera

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    • Macfrut puts exhibitors in front of national and international buyers, with over 900 top international buyers attending the previous edition and matchmaking supported by a dedicated Business Matching platform.
    • Exhibitors can present innovations in dynamic areas and test fields, organise conferences, workshops or seminars, and join international events in key markets.
    • The new layout groups halls by product sector, and the co-location with Growtech Europe and Fieravicola widens the agribusiness audience.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    20 categories represented

    • Fresh fruit and vegetable producers
    • Fruit and vegetable importers and exporters
    • Agricultural machinery and equipment manufacturers
    • Irrigation and water management suppliers
    • Greenhouse and protected cultivation suppliers
    • Plant nurseries and seed companies
    • Biosolutions and biostimulant suppliers
    • Crop protection and fertiliser companies

    Who Attends

    Visitor Profile

    14 audience types

    • Fresh produce growers and producers
    • Fruit and vegetable traders and exporters
    • Importers and wholesale buyers
    • Retail and supermarket category managers
    • Food processing companies
    • Agricultural technology providers
    • Agronomists and technical consultants
    • Packaging and logistics professionals

    Coverage & Spotlights

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