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    Dates

    5–8 Oct 2027

    City / country

    Barcelona, Spain

    Venue

    Barcelona

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    Event overview

    Overview

    Loupe Europe is the premier event for the label, mid-web flexible packaging, and inline folding carton converting industries, taking place from October 5 to 8, 2027, in Barcelona, Spain.

    This event connects leading global suppliers and industry professionals, showcasing the latest innovations and trends.

    TL;DR

    1. 1Event Name: Loupe Europe
    2. 2Dates: October 5-8, 2027
    3. 3Location: Barcelona, Spain
    4. 4Expected Visitors: 126,993
    5. 5Expected Exhibitors: 2,622

    Why visit

    Attendees will gain access to cutting-edge technologies, networking opportunities with industry leaders, and insights into the latest trends shaping the packaging landscape. This is an essential event for anyone looking to stay ahead in the packaging industry. Dates: October 5-8, 2027. Location: Barcelona, Spain. Expected Visitors: 126,993. Loupe Europe is the premier event for the label, mid-web flexible packaging, and inline folding carton converting industries, taking.

    Why exhibit

    Exhibitors will benefit from direct access to a diverse audience of decision-makers and buyers, enhancing brand visibility and fostering valuable connections that can lead to increased sales and partnerships. Expected Exhibitors: 2,622. Loupe Europe serves as a vital platform for industry professionals to connect, share insights, and explore innovations in the rapidly evolving packaging sector.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Brand managers from consumer goods companies
    Packaging engineers and designers
    Supply chain professionals in the packaging sector
    Marketing executives focused on packaging solutions
    Sustainability officers from manufacturing firms
    Retail buyers looking for innovative packaging solutions

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of label printing equipment
    Suppliers of flexible packaging materials
    Producers of folding carton solutions
    Providers of digital printing technologies
    Distributors of packaging machinery
    Consultants in packaging design and sustainability

    Product categories

    Key solution areas showcased across the event.

    Label printing technologies and solutions
    Flexible packaging materials and innovations
    Folding carton manufacturing techniques
    Sustainable packaging solutions
    Digital printing technologies for packaging
    Packaging design and consultancy services

    Location & Facilities

    Venue

    Open in Google Maps

    Barcelona

    Barcelona, Spain

    Attend

    Entry & tickets

    Register

    Ticket info

    Badge collection

    All visitors must hold an expo ticket and tickets are valid for entry on all four days of the show, 5 to 8 October 2027. Bring photo ID and your registration confirmation to the badge collection desk and allow extra time on the first morning of the event.

    Who runs the show

    Organisers

    Informa Markets

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    New this edition

    • 1

      Labelexpo becomes LOUPE

      The Labelexpo series is rebranded as LOUPE in 2026, widening the lens from labels to mid-web flexible packaging, shrink sleeves and pouches, and inline folding carton converting. The global series runs as LOUPE Europe, LOUPE Americas and LOUPE Asia.

      Source

    Testimonials

    It’s through trade shows like Labelexpo [now LOUPE], industry leaders have the opportunity to connect, network and discuss the trends driving our industry, such as digital innovation and sustainability. I love being in the thick of it all connecting with our customers and partners.

    Noam Zilbershtain · VP & General Manager · HP Indigo & Scitex

    Impact

    A bigger and stronger platform

    Loupe Europe is the premier event for the label, mid-web flexible packaging, and inline folding carton converting industries, taking place from October 5 to 8, 2027, in Barcelona, Spain. This event connects leading global suppliers and industry professionals, showcasing the latest innovations and trends. Loupe Europe serves as a vital platform for industry professionals to connect, share insights, and explore innovations in the rapidly evolving packaging sector. It highlights the importance of.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from direct access to a diverse audience of decision-makers and buyers, enhancing brand visibility and fostering valuable connections that can lead to increased sales and partnerships. Expected Exhibitors: 2,622. Loupe Europe serves as a vital platform for industry professionals to connect, share insights, and explore innovations in the rapidly evolving packaging sector. Exhibitor categories include Manufacturers of label printing equipment, Suppliers of flexible packaging materials,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Barcelona, Spain

    Why it matters

    Attending Loupe Europe on 2027-10-05 to 2027-10-08 in Barcelona lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Packaging trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering packaging often plan Loupe Europe alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Loupe Europe.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BCN

    Barcelona El Prat

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget

    Not yet confirmed

    Economy 2-star option surfaced in Google Travel results for 5-8 October 2027; nightly rates were displayed in the capture browser currency and are not carried over, so check live rates.

    midscale

    Not yet confirmed

    4-star central Barcelona property flagged for an excellent location in the Google Travel sample for the 5-8 October 2027 show dates.

    upscale

    Not yet confirmed

    4-star eco-certified property near the Diagonal Mar seafront cluster, returned in the Google Travel sample for the show week.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forBarcelona El Prat (BCN) to Barcelona

    Barcelona El Prat (BCN) is the main commercial gateway serving Barcelona; allow 45–60 min by road or rail to Barcelona.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Spain is a Schengen member, so travellers from visa-exempt countries move without internal border controls across the 29-country Schengen area for short business visits. Passports should remain valid for at least six months beyond the period of stay. Travellers whose nationality is not visa-exempt need a Schengen short-stay visa for business, fairs or conferences; verify your nationality against the Embassy of Spain guidance before booking.

    Official visa page

    Weather

    October in Barcelona is mild and changeable: average daytime highs around 21C and overnight lows around 14C, roughly 92mm of rain spread across about 10 wet days and about 9 hours of sunshine per day. October is the wettest month of the Barcelona year, so plan for short heavy showers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Spain has strong mobile coverage. Business visitors can buy a local prepaid SIM at Barcelona El Prat airport or in the city, use an eSIM data plan or pocket Wi-Fi for video calls and VPN access, and fall back on hotel and venue Wi-Fi. EU roaming rules keep costs low for travellers on other EU/EEA SIMs.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Barcelona.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BCN

    Book flights to BCN (Barcelona) when possible for the shortest transfer to the venue.

    Visa

    Spain is a Schengen member state. Nationals of visa-exempt countries, including most EU/EEA countries and a wide list of other states, can enter for short business visits of up to 90 days in any 180-day period without a visa. Travellers whose nationality is not visa-exempt need a Schengen short-stay visa (Type C) for business, fairs or conferences; stays beyond 90 days require a national long-stay visa (Type D).

    Estimated cost: Not yet confirmed

    Processing: Varies by nationality; apply several weeks before travel.

    Short-stay Schengen business visa applications for business, fairs, conferences and sports events require supporting documents and can be filed through BLS Spain Visa centres for applicants in India, Nepal and Sri Lanka. Carry your event registration confirmation, hotel booking, business invitation and travel medical insurance. Spain is also introducing the new EU border control system (EES) and the European Travel Information and Authorisation System (ETIAS); check the official pages before travel.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-10-05

    Check-out (recommended)

    2027-10-08

    budget

    Not yet confirmed

    midscale

    Not yet confirmed

    upscale

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to Barcelona; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Barcelona: ibis Barcelona Santa Coloma; Hotel Barcelona Center; Hotel Barcelona Condal Mar Affiliated by Melia.

    Ride-hail: Ride-hailing apps are commonly used in Barcelona; confirm local availability before travel.

    Public transit: Use local bus, tram, or metro routes serving Barcelona; check operator timetables.

    Parking: On-site parking is available at Barcelona; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2027

    Temperature: Daytime average around 21C, overnight around 14C (30-year October climate normals for Barcelona).

    Seasonality: October is Barcelona's wettest month: about 92mm of rain over roughly 10 wet days, alongside about 9 sunshine hours per day.

    Packing: Pack light layers for 21C afternoons and 14C evenings, a compact umbrella or packable rain jacket, and comfortable walking shoes for long days on the show floor. Smart-casual business wear works for stand meetings and evening networking.

    Plan your trip

    Planning

    1

    Check passport validity and visa status — Passport should be valid at least six months beyond your stay. Spain is Schengen; visa-exempt nationalities can travel for short business visits, others need a Type C short-stay visa, so book a consulate or BLS appointment now if required.

    2

    Book flights to Barcelona El Prat (BCN) — Aim to land on or before 5 October 2027 and depart on or after 8 October 2027 to cover the full four-day show.

    3

    Reserve accommodation in Barcelona — Recommended check-in 5 October 2027 and check-out 8 October 2027. Compare central, Diagonal Mar and Santa Coloma options; October is peak autumn pricing, so book early and confirm the cancellation policy.

    4

    Complete online visitor registration and buy your expo ticket — All visitors must hold an expo ticket and tickets are valid for entry on all four days. Brand Owners, Converters and Designers pay a lower band than Suppliers; all prices are plus 21 percent Spanish VAT.

    5

    Download the exhibitor list, hall plan and conference programme — The Loupe exhibitor list covers more than 450 suppliers of machinery and materials for label and package printing. Shortlist the stands and sessions that match your sourcing brief.

    6

    Pre-schedule meetings with target exhibitors — Email stands you want to visit and agree time slots so you are not queuing on the floor for the presses and converting lines you came to see.

    7

    Plan airport and hotel transfers — Use the TMB journey planner for metro, bus, FGC, Tram and Renfe Rodalies routes, or book a taxi or Bolt for luggage days.

    8

    Register for conference sessions and matchmaking — Secure seats for the label, flexible packaging and folding carton sessions you want and opt into any B2B matchmaking or networking programme.

    9

    Arrange travel insurance and documents — Carry travel medical insurance, hotel confirmation, event registration and a business invitation letter if your visa requires them.

    10

    Check the Barcelona October forecast and pack — Expect about 21C days, 14C nights and around 92mm of rain over roughly 10 wet days. Bring layers, a compact umbrella and comfortable shoes.

    11

    Prepare meeting materials — Print business cards, one-page sourcing briefs and any technical specs; pack a power bank and note-taking tools for the halls.

    12

    Travel, collect your badge and walk the floor — On arrival day collect your badge, pick up the show guide and do a first pass of the halls to confirm your route for day one.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You buy, specify or influence label, flexible packaging or folding carton production and can commit three to four days on the show floor.

    Best for

    Brand owners, label and packaging converters, and packaging designers sourcing presses, inks, substrates and finishing equipment, plus suppliers doing market reconnaissance before committing floor space.

    Min. budget

    $600.00

    Timeline

    4 to 8 weeks for flights, an October Barcelona hotel and any Schengen visa appointment.

    Risks

    October is Barcelona's wettest month and a peak pricing period for city hotels.

    Schengen visa appointments can have long lead times for non-exempt nationalities.

    Ticket prices exclude 21 percent Spanish VAT, so budget the VAT on top of the advertised rate.

    exhibit

    You have new label, flexible packaging or folding carton technology to launch into the European market and staff to run a stand for four days.

    Best for

    Machinery, materials, inks, substrates, tooling and finishing equipment suppliers that need face-to-face time with converters, brand owner procurement teams and packaging engineers in Europe.

    Min. budget

    $2,200.00

    Timeline

    6 to 12 months for stand selection, design and build, freight, customs and pre-show marketing.

    Risks

    Popular hall positions and space sell out early on a biennial style calendar.

    Freight and customs lead time is needed for demo machinery entering Spain.

    Stand services and tickets attract 21 percent Spanish VAT.

    skip

    Your products sit outside labels, flexible packaging and folding carton converting, or your 2027 travel budget is committed elsewhere.

    Best for

    Suppliers with no European packaging pipeline in 2027 and teams whose budget cannot cover travel plus a stand; monitor the exhibitor list and news instead.

    Min. budget

    Not yet confirmed

    Timeline

    No lead time needed; revisit once the 2027 exhibitor list and floor plan publish.

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Loupe Europe
    Official imagery from Loupe Europe

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Flexible Packaging
    Packaging made from flexible materials that can be easily shaped and molded.
    2
    Folding Cartons
    Paperboard boxes that are shipped flat and folded into shape for packaging.
    3
    Label Printing
    The process of producing labels for products, often using specialized printing techniques.
    4
    Sustainability
    Practices aimed at minimizing environmental impact and promoting ecological balance.
    5
    Digital Innovation
    The use of digital technology to create new or improved products and services.
    6
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    7
    Converting
    The industrial step that turns printed rolls or sheets into finished labels, cartons or flexible packs through operations such as die-cutting, slitting, laminating and rewinding.
    8
    Mid-web flexible packaging
    Flexible packaging produced on mid-width presses, typically shrink sleeves and pouches, sitting between narrow-web label printing and wide-web package printing.
    9
    Inline folding carton converting
    Producing folding cartons in one linked line that combines printing with cutting, creasing, folding and gluing steps.
    10
    Shrink sleeve
    A printed polymer sleeve that shrinks tightly around a container, giving full-body graphics on complex shapes such as bottles and cans.
    11
    Embellishment
    Finishing effects such as foiling, spot varnish, cold foil and embossing that add a premium look to labels and outer packaging.
    12
    OEM
    Original Equipment Manufacturer - a maker of presses, finishing lines or materials that supplies converters and packaging producers.
    13
    Shell scheme
    A standard modular stand package supplied by the organiser, usually including walls, floor covering, fascia board and basic electrics.
    14
    B2B matchmaking
    Pre-scheduled meetings arranged between buyers and suppliers, often through the event platform, so visitors can target specific sourcing needs.

    Trust footer

    Sources

    5

    References

    2

    Publishers

    0

    Date checked

    1

    Loupe Global

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