October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    3–4 Apr 2027

    City / country

    Santa Clara, United States

    20 Floor Picks

    Matched booths for Los Angeles Travel & Adventure Show

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The Los Angeles Travel & Adventure Show is set to take place from April 3-4, 2027, in Santa Clara, California.

    This event connects travelers with top travel brands and offers a platform for exhibitors to showcase their offerings.

    Attendees can expect a vibrant atmosphere filled with opportunities to explore travel options and engage with industry experts.

    TL;DR

    1. 1Edition Dates: The Los Angeles Travel & Adventure Show is scheduled for April 3-4, 2027.
    2. 2Host City: The 2027 edition is set for Santa Clara, California, in the United States.
    3. 3Organiser: UNICOMM, LLC organises the Los Angeles Travel & Adventure Show.
    4. 4Audience Reach: The show is positioned to connect with over 150,000 travel enthusiasts.
    5. 5Exhibitor Line-Up: Visitors can engage with more than 1,000 travel brands at the show.

    Why visit

    Visitors will gain access to exclusive travel deals, expert advice, and a chance to meet top travel brands face-to-face. The event is designed to inspire and inform attendees about their next travel destinations. Event dates: April 3-4, 2027. Location: Santa Clara, California. Discover exclusive show-only deals. The Los Angeles Travel & Adventure Show is set to take place from April 3-4, 2027, in Santa Clara, California. This event connects travelers with top travel brands.

    Why exhibit

    Exhibitors can connect directly with a motivated audience of travel enthusiasts, gaining exposure and generating leads that can translate into bookings. Exhibitor Line-Up: Visitors can engage with more than 1,000 travel brands at the show. The Travel & Adventure Show series is crucial for connecting travelers with brands, facilitating direct interactions that lead to bookings. It serves as a marketplace for serious travelers looking to plan their next adventure, making it a.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts looking for vacation options
    Travel advisors seeking the latest industry trends
    Families planning trips and seeking advice
    Solo travelers looking for unique experiences
    Couples planning romantic getaways
    Adventure seekers interested in outdoor activities

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel destinations and tourism boards
    Tour operators and travel agencies
    Cruise lines and travel suppliers
    Travel technology companies
    Hospitality providers and hotels
    Travel insurance and financial services

    Product categories

    Key solution areas showcased across the event.

    Adventure travel packages and tours
    Luxury travel experiences and accommodations
    Cultural and heritage tourism options
    Family-friendly travel solutions
    Eco-tourism and sustainable travel products
    Travel accessories and gear

    Location & Facilities

    Venue

    Open in Google Maps

    Santa Clara, United States

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    UNICOMM, LLC

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Impact

    A bigger and stronger platform

    The Los Angeles Travel & Adventure Show is set to take place from April 3-4, 2027, in Santa Clara, California. This event connects travelers with top travel brands and offers a platform for exhibitors to showcase their offerings. Attendees can expect a vibrant atmosphere filled with opportunities to explore travel options and engage with industry experts. The Travel & Adventure Show series is crucial for connecting travelers with brands, facilitating direct interactions.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts looking for vacation options, Travel advisors seeking the latest industry trends, Families planning trips and seeking advice, Solo travelers looking for unique experiences. Event dates: April 3-4, 2027. Location: Santa Clara, California. Connect with over 150,000 travel enthusiasts. Meet industry experts and explore travel options. Los Angeles Travel & Adventure Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors can connect directly with a motivated audience of travel enthusiasts, gaining exposure and generating leads that can translate into bookings. The Travel & Adventure Show series is crucial for connecting travelers with brands, facilitating direct interactions that lead to bookings. It serves as a marketplace for serious travelers looking to plan their next adventure, making it a key event in the travel industry. Exhibitor categories include Travel destinations and tourism boards, Tour operators.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Santa Clara / Silicon Valley, San Francisco Bay Area, California, United States

    Why it matters

    The Bay Area is one of the highest-spending leisure-travel markets in the United States, with strong demand for international long-haul, cruise, adventure and luxury trip planning. A consumer-facing travel and adventure show in Santa Clara puts exhibitors directly in front of affluent local travellers and travel agents, while giving visitors a single weekend to compare destinations, operators and show-only offers rather than researching online for months.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Consumer and trade travel event circuit

    Series shows typically run January–April; European trade fairs concentrate in March (Berlin) and November (London).

    The Santa Clara show sits inside a two-track circuit: the Travel & Adventure Show series of US consumer fairs, and the large international trade fairs (ITB, WTM) that the same suppliers attend for B2B contracting. Planning a single trip around two or three circuit stops can spread travel costs.

    Spring US consumer circuit

    January–April, when the Travel & Adventure Show cities run back-to-back.

    European trade season

    ITB Berlin in March and WTM London in November for B2B contracting.

    Peer events and cadence compiled from listing context and publicly known travel-industry show calendars; verify dates on each organiser's site.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SJC

    Norman Y. Mineta San José International Airport

    Closest gateway to the Santa Clara convention district and the most convenient option for hotels around the venue.

    ~4.5 mi (7 km)

    to venue

    10–15 min off-peak; 20–25 min in commute traffic

    by car

    SFO

    San Francisco International Airport

    Largest international gateway with the widest long-haul network; Caltrain plus a short rideshare is a car-free option.

    ~35 mi (56 km)

    to venue

    30–45 min off-peak; up to 60 min in rush hour

    by car

    OAK

    Oakland International Airport

    Second Bay Area alternative, often useful for domestic connections; requires a car or rideshare for the final leg.

    ~40 mi (64 km)

    to venue

    40–55 min off-peak

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Santa Clara / Great America corridor, 1–2 mi from the venue

    USD 120–180 / night

    Limited-service and extended-stay properties with free or low-cost parking; book early for show weekend.

    source
    Mid-range
    Convention district, walking distance to the venue

    USD 170–250 / night

    Full-service hotels closest to the show floor; many offer event shuttles or are a short walk away.

    source
    Premium
    Adjacent to the convention centre and Great America Parkway

    USD 250–400 / night

    Closest upscale options — the Hyatt Regency is directly connected to the convention centre complex.

    source

    Local transport

    Get around the city with these convenient transport options.

    Rideshare (Uber / Lyft)

    Estimated costUSD 15–30
    Best forSJC airport → Santa Clara convention district hotels

    10–15 min for most convention-district hotels; expect surge pricing during show open/close windows.

    Taxi

    Estimated costUSD 25–40
    Best forSJC airport → venue

    Metered or flat airport fares; taxi ranks are at the terminal kerbside.

    VTA light rail

    Estimated costUSD 2.50 single ride (Clipper card or contactless)
    Best forGreat America / Lick Mill area stations → convention district

    Cheapest option and avoids event parking; check weekend frequency as service is less dense than weekdays.

    Caltrain

    Estimated costUSD 8–10 one way
    Best forSan Francisco (4th & King) → Santa Clara station

    Good car-free link from San Francisco; allow an extra rideshare of 5–10 min from the Santa Clara station to the venue.

    Rental car / driving

    Estimated costUSD 45–80 per day plus garage parking (approx. USD 10–20 per day at event rates)
    Best forSJC or SFO → venue via US-101 / CA-237

    Useful for side trips, but garages fill quickly on peak show days — arrive before the doors open.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forNorman Y. Mineta San José International Airport (SJC) to the venue

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSan Francisco International Airport (SFO) to the venue

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forOakland International Airport (OAK) to the venue

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    April in Santa Clara is mild spring weather: highs of about 68–73°F (20–23°C) and lows near 47–51°F (8–11°C), with the last of the rainy season bringing roughly 1–1.5 in (25–38 mm) of rain over the month. Evenings and early mornings are cool, so pack layers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is expected in the US: 15–20% at restaurants, roughly USD 1–2 per drink at bars, and USD 2–5 per bag for hotel porters.

    Dress

    Smart casual works for both the show floor and Bay Area business meetings; a light jacket is useful for cool mornings and air-conditioned halls.

    Small talk and punctuality

    Meetings start on time; brief small talk is normal before business, and exchanging business cards or LinkedIn details is standard at consumer travel shows.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SJC

    Compare flights to the nearest international gateway serving Santa Clara; confirm ground transport on the organiser site.

    Visa

    Most international attendees need either a US B-1 (business) or B-2 (tourism) visa — USD 185 application fee, interview required, apply 8–12 weeks ahead — or an ESTA authorisation if travelling on a Visa Waiver Program passport (short online application for a small fee). Canadian citizens generally need only a valid passport for short business/tourism visits. Carry printed proof of the event registration and hotel booking for the border interview.

    Processing: Varies by nationality; apply several weeks before travel.

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Adjacent to the convention centre and Great America Parkway · Convention district, walking distance to the venue · Santa Clara / Great America corridor, 1–2 mi from the venue

    budget

    $120-$180 USD/night

    Book

    mid range

    $170-$250 USD/night

    Book

    premium

    $250-$400 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Norman Y. Mineta San José International Airport (SJC): 10–15 min off-peak; 20–25 min in commute traffic; San Francisco International Airport (SFO): 30–45 min off-peak; up to 60 min in rush hour; Oakland International Airport (OAK): 40–55 min off-peak. Allow road or rail time to ; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near : Santa Clara / Great America corridor, 1–2 mi from the venue: Sonesta Simply Suites Santa Clara, Holiday Inn Express & Suites Santa Clara, Hyatt House Santa Clara; Convention district, walking distance to the venue: Santa Clara Marriott, Hilton Santa Clara, Embassy Suites by Hilton Santa Clara; Adjacent to the convention centre and Great America Parkway: Hyatt Regency Santa Clara, The Westin Santa Clara, Delta Hotels by Marriott Santa Clara Silicon Valley.

    Ride-hail: Ride-hailing apps are commonly used in Santa Clara; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Santa Clara.

    Parking: The Santa Clara convention district has structured on-site garages plus adjacent hotel parking; expect a flat event-day rate in the region of USD 10–20 per vehicle (large-event pricing can be higher) and queues after the show closes. VTA light rail (Great America / Lick Mill area) avoids event-day congestion entirely (approx. USD 2.50 single ride).

    Weather

    Plan and pack for the event climate.

    Month: April 2027

    Temperature: April in Santa Clara: daytime highs around 68–73°F (20–23°C), overnight lows around 47–51°F (8–11°C).

    Seasonality: April falls at the tail of the Bay Area rainy season — roughly 1–1.5 in (25–38 mm) of rain spread over about five days, plenty of sun between showers, and cool, breezy mornings. Bring light layers and one compact rain shell.

    Packing: April in Santa Clara is mild spring weather: highs of about 68–73°F (20–23°C) and lows near 47–51°F (8–11°C), with the last of the rainy season bringing roughly 1–1.5 in (25–38 mm) of rain over the month. Evenings and early mornings are cool, so pack layers.

    Plan your trip

    Planning

    Best day to visit: Saturday, April 3, 2027 (Day 1)

    Day 1 carries the fullest exhibitor presence, the first run of stage seminars and the strongest footfall, so every destination pavilion and speaker is available. Sunday is calmer and better for unhurried deal-making, but some exhibitors begin packing down before the final hour.

    1

    Confirm passport validity and U.S. entry authorisation — Check your passport expiry and the U.S. entry rules for your nationality before booking travel.

    2

    Book flights for the April 3-4, 2027 show — Aim to arrive in Santa Clara at least one day before the opening.

    3

    Reserve a hotel in or near Santa Clara — Staying close to the venue reduces daily travel time to the show.

    4

    Complete online visitor registration and secure your badge — Use the official registration page on travelshows.com.

    5

    Download the show programme and floor plan — From travelshows.com; mark the exhibitors and sessions you want to visit.

    6

    Shortlist exhibitors and pre-schedule meetings — Prioritise travel brands and destinations relevant to your plans.

    7

    Plan airport transfer and local transport — Compare ride-hail, shuttle and public transit options around Santa Clara.

    8

    Block time for key stage sessions and talks — Reserve slots around the show-only deals and expert sessions.

    9

    Prepare a packing list for the trip — Bring layers, comfortable shoes for the show floor, and business cards.

    10

    Organise travel documents and payment methods — Carry printed confirmations, ID and a card accepted in the United States.

    11

    Confirm arrival plan and Day 1 badge pickup — Arrive early on April 3, 2027 to collect your badge and start the show.

    12

    Capture notes and follow up with contacts — Record leads and travel offers before leaving Santa Clara.

    Side trips

    2

    San Francisco

    Monterey & Carmel-by-the-Sea

    Networking spots

    3

    Destination pavilions and exhibitor aisles

    Tourism boards and tour operators staff their booths all day; mid-morning and early afternoon are the best windows for substantive conversations.

    Seminar / destination stage foyer

    Speakers and tourism-board representatives linger between sessions — a natural place for introductions without a formal appointment.

    Show-floor food and beverage area

    The venue-logical spot for informal meetings over coffee or lunch, when exhibitor staff step away from their booths.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    USD 16–45 / per person (one-day advance to multi-day package)

    estimate

    visa_fee

    visitor · standard

    USD 185 / per application (US B-1/B-2 MRV fee)

    official

    exhibitor_stand

    exhibitor · standard

    USD 2500–6000 / per typical 10x10 ft inline booth (range)

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want destination research, supplier meetings and consumer-facing deals in one weekend with low fixed cost.

    Best for

    Destination marketers, travel agents, tour operators and consumers sourcing 2027 trip ideas and show-only deals

    Min. budget

    $720.00

    Timeline

    Book 4–8 weeks ahead (tickets, hotel, flights); allow 8–12 weeks for a US visa or ESTA if travelling internationally

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Show dates fall in spring break season, so convention-district hotels can sell out early.

    exhibit

    You need direct consumer lead capture plus trade contacts in the affluent San Francisco Bay Area market.

    Best for

    Tourism boards, tour operators, cruise lines, resorts and travel-tech suppliers selling direct to Bay Area consumers and trade buyers

    Min. budget

    $4,200.00

    Timeline

    Reserve booth space 3–6 months ahead; artwork and logistics finalised 4–6 weeks out

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Exhibit-floor budget assumes a basic inline booth plus travel; premium space, build and staffing add materially.

    skip

    The Bay Area consumer travel audience does not match your product, or the same budget converts better at a trade-only show such as ITB Berlin or WTM London.

    Best for

    Organisations with no North American leisure-travel audience or no capacity to follow up on consumer leads within the quarter

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Los Angeles Travel & Adventure Show
    Official imagery from Los Angeles Travel & Adventure Show

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Los Angeles Travel Show

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card